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Concentrix Launches iX Hero Agentic AI Apps

Martechvibe

23-05-2025

Business
Martechvibe

Concentrix Launches iX Hero Agentic AI Apps

With iX Hero, advisors can get fast, accurate and more consistent AI-assisted answers, simplifying and modernising how advisors serve customers by bringing the right information into one streamlined view. Concentrix Corporation has announced the launch of iX Hero, the latest product in its Intelligent Experience (IX) suite. iX Hero is an agentic AI-powered application that works with a human in the loop to supercharge the way CX is delivered, from quick fixes to complex questions. The company designed iX Hero to target the most common areas that cause inefficient customer interactions and dissatisfied customers. iX Hero addresses both the customer and client side of each interaction. Consumers often face slow, unclear, or inaccurate responses from advisors, leading to frustration. Meanwhile, advisors struggle to manage up to 10 separate applications during a single interaction, which hampers efficiency and personalisation. iX Hero aims to solve these issues by streamlining communication and enhancing understanding on both ends. With iX Hero, advisors can get fast, accurate and more consistent AI-assisted answers, simplifying and modernising how advisors serve customers by bringing the right information into one streamlined view. ALSO READ: Hero Digital Acquires Omnichannel Commerce The application is designed to easily integrate with any contact centre platform, CRM, or workflow, and as it learns, it coaches advisors to make every interaction better and more efficient. Clients using iX Hero gain enhanced productivity, proficiency, and comprehensive data insights from across their enterprise that shape better customer relationships. 'Using iX Hero, Razor has been able to get valuable insights from our customer interactions, driving better overall efficiencies for our business while improving our CX. Concentrix has transformed every advisor into a hero for our brand,' said Jo Ann Nash, Vice President of Customer Support, Razor. 'For decades, Concentrix has been at the forefront of blending technology with human ingenuity and human empathy to transform CXs,' said Ryan Peterson, Chief Product Officer, Concentrix. 'With iX Hero, we're equipping advisors with a powerful AI-driven toolkit that enables smarter, more efficient conversations, happier and more loyal customers, and increased revenue.' ALSO READ: Arab Advisors Group Announces Its New Social Media Benchmarking Report The Martechvibe team works with a staff of in-house writers and industry experts. View More Agentic AIAIAI-powered appsConcentrixcontact centreCXiX Hero Locala's omnichannel advertising platform leverages granular insights and cutting-edge AI to help marketers plan, activate, and measure campaigns that are personalised to the local consumer. It specialises in transforming complex mobility and consumer data into actionable audience insights, fueling advanced media strategies. VISIT WEBSITE Blue Prism is a global software provider, offering ROM 2, an intelligent automation implementation methodology that empowers teams to scale their digital workflow. One of its use cases is sales and marketing solutions, which is powered by artificial intelligence (AI) and machine learning (ML) algorithms. VISIT WEBSITE Pega is a combined business process management and robotic process automation (RPA) platform that comes with workforce analytics features. 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Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. 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VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE

Archaeology firm finds more graves than expected at historic Greenlawn Cemetery site

Indianapolis Star

06-05-2025

Business
Indianapolis Star

Archaeology firm finds more graves than expected at historic Greenlawn Cemetery site

The archaeology firm excavating the Henry Street right-of-way for a major redevelopment project has found more grave shafts than expected at the site that includes a 200-year-old former cemetery. Indianapolis-based Stantec had identified 674 grave shafts in the original section of the former Greenlawn Cemetery called the "Old Burying Ground," as of May 2. City officials initially estimated that 650 grave shafts would be found at the city's first cemetery, a roughly 25-acre site just southwest of downtown where Indianapolis' earliest settlers were buried. Stantec archaeologists began digging within the Henry Street right-of-way on the east side of the White River in November 2024, after the Indianapolis Department of Public Works announced crews had found human remains and 15 grave shafts in late October. Before the cemetery's closure nearly 140 years ago, many people removed the loved ones' bodies and reburied them in newer, less crowded grounds. Union and Confederate soldiers who died in Indianapolis were among those removed. But a number of unmarked graves remained at the site, many belonging to Indianapolis' early Black residents. Development continued above ground in the following decades. A slaughterhouse, a baseball stadium and eventually the Diamond Chain Co. manufacturing complex, which operated there for much of the 20th century before its recent demolition, sat on the site. New projects underway near the site include the Henry Street Bridge, which will connect South Street with a 15-acre White River State Park expansion and the new headquarters of animal health giant Elanco. Elanco is expected to open this spring while construction on the Henry Street Bridge will finish by the end of 2026. Initially, real estate developer Keystone Group had planned to build a residential, hotel, entertainment and retail complex called Eleven Park, which was to include a soccer stadium for Indy Eleven. Those $1 billion plans are in limbo after the developer accused Indianapolis Mayor Joe Hogsett of walking away from them to court a Major League Soccer team for downtown. As archaeologists continue their work, it's unclear how many more grave shafts exist at the former Greenlawn site. The number of grave shafts does not necessarily equal the number of bodies buried there, Stantec says. Further analysis will reveal that number. "Our approach and commitment to the respectful excavation and reinterment of individuals remains unchanged,' Stantec lead archaeologist Ryan Peterson said in a statement. 'While more grave shafts have been identified than initially estimated for the right-of-way, this does not necessarily mean we will unearth a similar number of grave shafts in the areas still awaiting excavation." The state Historic Preservation Office approved the plan to excavate, document, and remove human remains and artifacts in the area. Once all the human remains are exposed, photographs and data will be collected before the remains are exhumed and sent to Indiana University Indianapolis for analysis. In the meantime, city leaders and the Henry Street Community Advisory Group invite residents to submit any personal historical research that may shed light on the cemetery and its inhabitants to the DPW webpage

Data Reveal Drop in US Imports from China Amid Tariff Showdown

Epoch Times

24-04-2025

Business
Epoch Times

Data Reveal Drop in US Imports from China Amid Tariff Showdown

A slowdown in U.S.–China trade activity amid tariff tensions is starting to show up in industry data. Beginning in 2025, companies ramped up their imports from China to avert the White House's looming tariffs. The front-running trend had been prevalent across trade data. Recent figures, however, point to a slowdown in U.S. imports of Chinese goods. Container vessel traffic traveling to U.S. ports in Southern California has plunged. According to In addition, scheduled vessels from China to the United States tumbled by about 33 percent from a year ago for the week ending May 10. Related Stories 4/24/2025 4/23/2025 Logistics firm Vizion Companies have confirmed that shipments to the United States from China are falling. Hapag-Lloyd, a German container shipping firm, reported that 30 percent of shipments have been canceled. At the same time, the company noted, there has been sizable demand for consignments from Cambodia, Thailand, and Vietnam. Industry numbers show a divergence between imports from China and shipments from elsewhere. Descartes Systems Group said in its latest However, imports from China in March declined by 12.6 percent from February, it said. The decline occurred shortly after the United States implemented two different 10 percent tariffs on China in February and March. 'While March volumes remain well below the July 2024 peak of 1,022,913 TEUs, China continues to be the U.S.'s top maritime trade partner, though escalating tariffs could disrupt volumes in the months ahead,' the report stated. Ryan Peterson, founder and CEO of Flexport, says ocean container bookings from China to the United States have cratered by about 65 percent in the three weeks since the new tariffs were enacted. As a result, ocean carriers have terminated 25 percent of their trips from China in the past two weeks. This, he says, could create a challenging scenario comparable to the Red Sea strife in 2024 and pandemic-related supply chain snafus in 2021 and 2022. 'Soon we may find ourselves in a bullwhip scenario where Trump relaxes the tariffs, all those cancelled orders get rebooked, creating a huge surge,' Peterson said on social media platform X. 'And with all the cancelled services and repositioned vessels, there won't be enough throughput in the ocean network to keep up.' 'It's a strange time in the logistics world as we have to plan for the unimaginable (autarky in the United States) while hedging for regression to the mean (relatively normal trade relations),' he said in another X post. Similar freezing trends are being observed in Chinese imports of U.S. goods. Bookings for U.S. exports to China fell by more than 5 percent for the week ending April 15. The United States has imposed a 145 percent tariff rate on China. The Chinese regime has retaliated with 125 percent levies on various U.S. goods, including agriculture, energy, and manufacturing. Inventory Buildup While there have been murmurs of empty store shelves in the coming months, companies have bulked up their inventories in the past couple of months, bringing in more cargo from overseas. Toys line the shelves of a store in Costa Mesa, Calif., on Dec. 7, 2023. John Fredricks/The Epoch Times A treasure trove of data has signaled that foreign and domestic companies have been accelerating their stockpiles ahead of U.S. tariffs. According to the Census Bureau, U.S. business inventories Companies have struggled to keep up with future demand since their fourth-quarter inventories were exhausted as consumers have increased their tariff-driven pre-emptive buying. 'Retailers have been bringing merchandise into the country for months in attempts to mitigate against rising tariffs, but that opportunity has come to an end with the imposition of the 'reciprocal' tariffs,' said Jonathan Gold, vice president for supply chain and customs policy at the National Retail Federation. If businesses stock up on inventory and consumers scramble to purchase big-ticket items in the first half of 2025, 'the ultimate slowdown' in consumption will occur in the second half, Citigroup said in an April 22 note. 'Consumers and firms are likely to bring their spending forward during the next few months to front-run the tariffs, but the second half of the year looks likely to be weak,' the bank stated. The Federal Reserve's The report noted that there have been robust sales of automobiles and non-durable goods, 'generally attributed to a rush to purchase ahead of tariff-related price increases.' Chicago Federal Reserve Bank President Austan Goolsbee predicted a slowdown later this year. He says an 'artificial high' in economic activity in the year's first half could lead to a summer slump. 'That kind of preemptive purchasing is probably even more pronounced on the business side,' Goolsbee said in an April 20 interview with CBS's 'Face the Nation.' 'We heard a lot about preemptive building-up of inventories that could last 60 days, 90 days, if there was going to be more uncertainty.' Current conditions forced the National Retail Federation to 'In this environment of complete uncertainty, our forecast for import cargo will be subject to significant adjustments over the coming months,' the National Retail Federation and Hackett Associates said in the report. 'At present, we expect to see imports begin to decline by May and that they will drop dramatically during the remainder of the year.' On April 22, Trump told reporters that his 145 percent levy on China was 'very high' and would 'come down substantially' if a deal were made. The president said he would be 'very nice' to China and avoid playing hardball with Chinese leader Xi Jinping in coming to a deal. 'We're going to live together very happily and ideally work together,' the president said. Treasury Secretary Scott Bessent predicted that both sides would de-escalate trade tensions as the current tariff standoff is unsustainable. The Epoch Times has reached out to Hapag-Lloyd for comment. Reuters contributed to this report.

Yahoo

22-04-2025

Business
Yahoo

Joplin City Council gives initial OK to demolish vacant building to make way for housing

An agreement for the city of Joplin to arrange environmental cleanup and demolition of an old hospital building at 2008 S. Sergeant Ave. received first-round approval of the Joplin City Council on Monday night. If final approval of the agreement is given at the council's next meeting, the city would assist with obtaining Home Investment Partnership Program funds from the U.S. Department of Housing and Urban Development for the Economic Security Corporation to build income-eligible housing on the site. Ryan Peterson, chief executive officer of ESC, said there would be assistance from Habitat for Humanity with the construction of rental duplexes at the location. The city's planning and development director, Troy Bolander, said that the city has taken bids for environmental remediation of the building and site and separate bids for tearing down the building. Those, including legal paperwork, will cost $407,342. The city took bids from a variety of contractors and found it cheaper to hire a separate demolition contractor and a separate asbestos contractor. The city received 10 bids for asbestos removal and the lowest was for $63,900, Bolander said. After the asbestos is removed, the building can be demolished at a cost of $331,300. Remediation and demolition will be paid by the city with federal and state grants. The city was approved for an American Rescue Plan Act grant through the state of $3.5 million. Three projects were proposed to the state for use of ARPA money, which included a program to provide down payments for the purchase of homes by income-qualified applicants. That program has been completed. The city is finishing using part of the ARPA grant for a program to help income-qualified homeowners with needed home repairs. Demolition of the old hospital building was also proposed for the state grant program. There is $1 million set aside for the building's demolition, Bolander said, with half of the cost coming from city ARPA funds and the other half from the state ARPA grant. Peterson said last week that the ESC had acquired the long-vacant former hospital building as a future site for affordable housing. He told the council Monday night he plans to work with Habitat for Humanity to build duplexes that would be affordable rentals for seniors and veterans. Though federal housing grants and other sources would be obtained for construction work of the duplexes, the city will use two grants from the American Rescue Plan Act to fund the remediation work and demolition, city officials said. Efforts last August to buy the building from the owner, Randal Kraft, for demolition and the construction of affordable housing failed to win council authorization. Kraft told the Globe in 2024 that he bought the building intending to repair it for some type of commercial use. But the number of obstacles he encountered would have made renovation too costly and difficult. Part of the building was constructed in 1925 with an extension added in the 1950s. One of the issues Kraft said he experienced with the building was ongoing theft and vandalism. He said hundreds of thousands of dollars' worth of copper had been stripped out and stolen. The building was being hit by trespassers, vandals and theft, Kraft said. Kraft also said a needed fire suppression system would have to be installed in a renovation and he found that to be cost-prohibitive. Asbestos remediation also would be costly, he learned. Bolander said Monday night he was aware of the concerns expressed by some council members last year when there was not a council majority to approve a former request to buy the building from the owner in order to demolish it. Those concerns included that the cost then to demolish the building was unknown. Not knowing the environmental liability with the building and property was another. After the decision for the city to not go forward with the project at that time, the ESC approached the property owner to see if that agency could obtain the building if there was a demolition option. After a meeting between those two parties, the ESC asked city staff if the city could participate again in an effort to resolve the problem. The city and ESC have since tried to address all of the concerns expressed by council last year. Environmental issues found in recent assessments of the building include mold, asbestos and lead paint, but the building is structurally sound enough for demolition work to be done, Bolander said.

Forbes

21-04-2025

Business
Forbes

How Not To Destroy Your Brand With GenAI

Ryan Peterson is Executive Vice President and Chief Product Officer at Concentrix . getty In an era of heightened adoption of both GenAI and agentic AI, company leaders are demonstrably excited about the value that these new technologies can offer—yet, not enough of them consider the potential problems that arise from implementing these new tools without proper guardrails in place. Far too few companies are making the time and effort to look at critical factors, such as knowledge base accuracy, data security, regulatory compliance and brand consistency. These lapses can lead to missed opportunities for growth and expansion, as well as serious vulnerabilities that compromise the company's services, security and reputation. Companies risk harming their brand and their business by working haphazardly when implementing these new tools. New technology is thrilling—but destroying your brand is not. One of the critical factors we look at when we're working with companies is whether their knowledge bases and data are accurate. This sounds simple, but it's alarming to realize how often this is overlooked. The information that GenAI uses to interact with customers comes from that knowledge base. The problem that we've seen is that many companies don't pay attention to it: They don't think about it, they don't update it and they don't optimize it for AI use. Often, the company's knowledge base is just seen as a resource for human employees, who are vaguely expected to read between the lines and 'figure things out.' Here's why this is important: Take a printer company, for example. They have a contact center where customers can call in with issues like, 'I can't get my printer to connect to my laptop.' The support agent will then ask questions—'Are you using a Mac or PC? Is it plugged in? Is your Wi-Fi on the right network?' From there, the agent consults the knowledge base for an article that might solve the customer's problem—say, a write-up on connecting that particular printer model to that specific software. The knowledge base follows a decision-tree format: If the answer is yes, go this way; if no, go that way. GenAI doesn't understand what questions to ask; it only knows what answers to give. This may work fine when a human is at the helm. But GenAI—which companies are increasingly using to solve customer service issues—doesn't naturally follow decision trees. It doesn't visually interpret them. Instead, you have to script a structured process for AI to navigate through that information. When the knowledge base is incorrect or not up to date, anything customer-facing is vulnerable, and that customer is unlikely to be able to get their problem solved correctly. Even internally, incorrect AI responses can create issues. Say you ask your company's intranet, 'How many vacation days do I get per year?' If the AI gives an incorrect or misleading answer, that could lead to real legal and operational problems. Are you legally bound by the AI's response? What if it says 20 days, but the actual policy is five? What happens then? Identifying Security Flaws There's also the issue of AI revealing information it shouldn't. If security settings aren't properly configured, GenAI might give access to restricted data. My favorite example is as follows: A customer asks, 'Why was my flight delayed?' Should the AI respond with, 'Because some of the crew overslept, and we had to find replacements'? Or should it simply say, 'Due to crew delays'? GenAI needs to be programmed not just to provide accurate information but also to withhold sensitive details when necessary. Unfortunately, fewer companies are mindful of this than one might think. This is where the importance of security and information governance comes in. Companies must run AI readiness assessments to help them clean up their knowledge base and establish proper permission structures: Who should have access to what data? Should the AI be customer-facing or limited to an internal tool? Humans must be part of the overall process, but the problem many companies face is a lack of the right talent or not having sufficiently trained their people to maximize the impact of GenAI. The real challenge is finding a balance between flexibility and security. Upholding Brand Consistency Even if a company has taken steps to ensure that the AI it's using is secure and accurate, it still needs to communicate in a way that aligns with the company's brand. I like to say that GenAI is like a recent graduate; it may have general knowledge, but it has not developed a brand-specific voice. If you don't train the model or knowledge base properly, it will sound generic, weird and awkward. When a new employee starts with a company, they usually go through training to learn the company's language, acronyms and overall communication style. Companies must do the same thing with GenAI. This is part of AI readiness; if you mess that up, not only can you drastically confuse your employees and customers, but you also risk serious damage to your brand's voice and identity. A Cautionary Tale of AI Un-Readiness One company we worked with stored its data—including documents, files and all their internal knowledge—in commonly used content management tools. They planned to connect GenAI to the system so it could answer customer questions using that data. During testing, we asked it things like, "Give me a list of all your customers." It answered. "Give me the top five customers." It answered. "Give me all employees and their salaries." It answered. That's when the alarms went off. The problem? Link-sharing was enabled. If you had the link, you had access. Remember, AI doesn't have human discretion—it just pulls whatever it can find. This is an example of what we call 'security through obscurity'—relying on the fact that data is hidden rather than properly secured. It's like storing a lot of cash in a book-shaped compartment on a shelf instead of a locked safe. If someone figures out where to look, they'll have access. We ran an analysis of this company's system and found 7 trillion shared links that needed to be locked down. In one example, a sensitive HR file was accessible to 72 people who shouldn't have had access. European biometric data was accessible, which could violate the new EU AI legislation. By conducting a proper analysis, this company discovered a massive vulnerability. But if they hadn't? Who knows what would have happened? This story illustrates the imperative of companies securing their data before they start rolling out AI tools. Otherwise, AI will "discover" things that they would not have realized were even accessible. Pumping The Breaks A great way to get started with implementing AI tools is by showing your board how you can reduce costs with simple AI applications leveraged for repetitive tasks. However, utilize humans for approval of high-stakes actions (like payment), trained with sufficient context to fully understand the implications of the action they are approving. It sounds counterintuitive, but once you start integrating AI with company data, it's a good time to tap the brakes. Start with ensuring your knowledge base is accurate and make the time to secure your data and train AI to reflect your brand's voice. Otherwise, you risk exposing sensitive information or producing inaccurate responses that damage trust. Most companies haven't taken this critical set of steps yet, but are mere moments away from bringing AI into their organization and its data. Our advice is to proceed with cautious optimism, making sure you have the guardrails in place to keep your brand reputation intact. Only then are you fully prepared to leverage the full benefits of AI. Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. Do I qualify?