Latest news with #RémyCointreauAmericas
Business Wire
2 days ago
- Entertainment
- Business Wire
Cointreau and Aubrey Plaza Launch 'Any Tequila' to Remind the World That You Need Cointreau to Make a Margarita MargaRight
NEW YORK--(BUSINESS WIRE)-- Cointreau, the iconic orange liqueur and the essential ingredient in The Original Margarita, is once again teaming up with the famously irreverent Aubrey Plaza for the latest evolution of the brand's MargaRight campaign. And this time, the partners are launching a new tequila kind of. In a world where celebrity tequila brands are increasingly popular, Aubrey Plaza and Cointreau are debuting one of their own. Introducing Any Tequila —a 100% celebrity-endorsed, 0% real brand with one very real purpose: to remind the world that it's Cointreau that makes a Margarita MargaRight. After all, it was the inventor of The Original Margarita, Margarita Sames, who said, 'A Margarita without Cointreau is not worth its salt.' Building on the viral success of the original Make Your Margarita MargaRight campaign, Plaza returns with her signature comedic edge to help Cointreau playfully enter the ever-growing tequila chat. The twist? Her new brand, Any Tequila, isn't real. Instead, the campaign spotlights the real star of the Margarita—Cointreau—which pairs perfectly with, literally, any tequila. As the #1 cocktail in the U.S., the Margarita has cemented its place as the year-round favorite for consumers, with consumption peaking during summer. Now more than ever, Margarita drinkers have so many options when it comes to the tequila they choose—with over 30% more options on the shelf now than just three years ago. So now is the time for Cointreau to make the decision easier for consumers. As the named brand in the original recipe, Cointreau is embracing its main character energy with a clever call to action: 'Any Tequila' can be any tequila you like, but you need Cointreau to make your Margarita MargaRight. "At Cointreau, we do believe that making the perfect Margarita should be simple," said Nicolas Beckers, President and CEO at Rémy Cointreau Americas. "With Aubrey Plaza and Any Tequila, we're bringing that message to life in a way that's both memorable and unmistakably MargaRight — reminding everyone that Cointreau is, and always has been, the essential ingredient in the Margarita.' Launching nationally on Thursday, June 12, 2025, the latest Cointreau MargaRight campaign arrives just in time for peak Margarita season. The campaign will appear across Cointreau's digital and social channels as well as through paid media including Connected TV, top streaming platforms, YouTube, social media, and more. To check out the new campaign, CLICK HERE. As always, to make your Margarita MargaRight, all you need are three simple ingredients: Cointreau, Any Tequila (yes, literally—whatever tequila you prefer), and fresh lime juice. Whether you're ordering one at the bar or shaking it up at home, make your Margarita MargaRight by heading to or @Cointreau_US on Instagram to learn more. The Original Margarita: *Sources: Sales: Tequila SKUs: Nielsen Liquor+, items per wtd distribution, 3 Year Trend ending 5.3.25; Margaritas on menus: RNDC Menu Trends YE March 2024; About Cointreau: Iconic orange liqueur creator and cocktail pioneer, Maison Cointreau was founded in 1849 in Angers, France. The brand's heritage as a liquorist-distiller lives on today at the heart of more than 500 cocktails, including the original Margarita and Cosmopolitan. Cointreau liqueur's distinctive character is the result of the meticulous selection, harmony, and distillation of sweet and bitter orange peel essences, a task entrusted to Maison Cointreau's Master Distiller. Unique and boasting exceptional organoleptic qualities, it's a staple for bartenders and at-home cocktail enthusiasts around the world. Visit and follow us on Instagram for more. To learn more about Cointreau, visit or follow Cointreau on Instagram via @Cointreau_US or Facebook via @cointreauUS. About Rémy Cointreau Throughout the world, there are customers looking for exceptional experiences, customers for whom the diversity of terroirs rhymes with the variety of flavors. Their requirement is commensurate with our customers of our know-how, this know-how which we ensure the transmission, from generation to generation. The time that these customers devote to tasting our products is a tribute to all those who have mobilized to develop them. It is for these men that Rémy Cointreau, a French family group, protects its terroirs, cultivates the exception of multi-centenarian spirits and undertakes to preserve their eternal modernity. The Group's portfolio includes 14 unique brands, including Rémy Martin & Louis XIII cognacs and Cointreau liqueur. Rémy Cointreau has only one ambition: to become the world leader in exceptional spirits, and to do so relies on the commitment and creativity of its 1,943 employees and on its distribution subsidiaries located in the Group's strategic markets. Rémy Cointreau is listed on Euronext Paris.
Yahoo
22-04-2025
- Business
- Yahoo
Cointreau Is Funding Your Cinco de Mayo Celebrations with The Return of The Lime of Credit, Featuring a Pop-Up Experience in NYC
Thousands will win cash to celebrate Cinco de Mayo the MargaRight way—apply now! NEW YORK, April 22, 2025--(BUSINESS WIRE)--Cointreau, the iconic orange liqueur and the essential ingredient in The Original Margarita, is shaking up celebrations this Cinco de Mayo with the return of The Cointreau Lime of Credit – and this time, the stakes are even higher. Following last year's overwhelming response, Cointreau is giving thousands of Margarita-lovers nationwide even more chances to win cash payouts of up to $500, so they can enjoy Margaritas, made the MargaRight way with Cointreau, tequila, and fresh lime juice. Starting today through May 5, 2025 at 11:59 PM ET, Margarita enthusiasts can visit to apply for their chance to win. On May 6, 2025, thousands of lucky winners will be approved for The Cointreau Lime of Credit, unlocking prizes paid out via a digital payment app. Whether covering a round of Margaritas for friends, stocking up for your at-home celebration, or hiring a personal lime squeezer (because why not?), securing your Cointreau Lime of Credit is the way to invest in better Margaritas, made with Cointreau, of course. "Cinco de Mayo and Margaritas go hand in hand, and as the essential ingredient in The Original Margarita, Cointreau is committed to ensuring every Margarita is made the MargaRight way," said Nicolas Beckers, President and CEO at Rémy Cointreau Americas. "With the return of The Cointreau Lime of Credit, we are not only highlighting Cointreau's role in America's #1 cocktail, but also giving thousands of consumers the chance to elevate their Cinco de Mayo celebrations and beyond." The celebrations don't stop there. This year, Cointreau is unlocking The Cointreau MargaRight Vault – an exclusive one-day pop-up in New York City. On Monday, May 5, from 2:00 to 7:00 PM ET, New Yorkers can head to the 14th St Passage on The High Line for a Margarita celebration that's worth its salt—featuring MargaRight Margaritas, a DJ, a photo booth, exclusive merch, and a chance to win up to $500 in The Cointreau Lime of Credit Sweepstakes. Consumers aged 21+ can sign-up for the experience here. For the latest updates on The Cointreau Lime of Credit and more ways to celebrate, follow @Cointreau_US on Instagram. And remember—whether sipping at a bar or mixing one up at home, the best investment you can make for Cinco de Mayo is a Margarita, made MargaRight with Cointreau. Cheers! The Original Margarita: Ingredients 1 oz Cointreau 2 oz blanco tequila 1 oz fresh lime juice Directions Combine all ingredients in a shaker with ice Shake vigorously until well-chilled and strain into a rocks glass filled with fresh ice Rim your rocks glass with salt and garnish with a lime wheel About Cointreau: Iconic orange liqueur creator and cocktail pioneer, Maison Cointreau was founded in 1849 in Angers, France. The brand's heritage as a liquorist-distiller lives on today at the heart of more than 500 cocktails, including the original Margarita and Cosmopolitan. Cointreau liqueur's distinctive character is the result of the meticulous selection, harmony, and distillation of sweet and bitter orange peel essences, a task entrusted to Maison Cointreau's Master Distiller. Unique and boasting exceptional organoleptic qualities, it's a staple for bartenders and at-home cocktail enthusiasts around the world. Visit and follow us on Instagram for more. To learn more about Cointreau, visit or follow Cointreau on Instagram via @Cointreau_US or Facebook via @cointreauUS. About Rémy Cointreau: All around the world, there are clients seeking exceptional experiences; clients for whom a wide range of terroirs means a variety of flavors. Their exacting standards are proportional to our expertise – the finely-honed skills that we pass down from generation to generation. The time these clients devote to drinking our products is a tribute to all those who have worked to develop them. It is for these men and women that Rémy Cointreau, a family-owned French Group, protects its terroirs, cultivates exceptional multi-centenary spirits and undertakes to preserve their eternal modernity. The Group's portfolio includes high-end and singular brands, such as the Rémy Martin and Louis XIII cognacs, and Cointreau liqueur. Rémy Cointreau has a single ambition: becoming the world leader in exceptional spirits. To this end, it relies on the commitment and creativity of its 1,850 employees and on its distribution subsidiaries established in the Group's strategic markets. Rémy Cointreau is listed on Euronext Paris. View source version on Contacts press@ Sign in to access your portfolio
