3 days ago
Louis Vuitton brings Savoir Rêver exhibition to Vietnam for the first time
Ha Long Bay was chosen with intention, its presence extending beyond symbolism. Within the house's storied tradition of customisation, personal expression has long taken centre stage. Once a practical necessity, custom painting is now a canvas for identity and memory. By transposing this majestic Vietnamese landscape onto a trunk, Louis Vuitton does more than personalise—it elevates the local, telling its story in a global language of craftsmanship.
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Above Louis Vuitton elevates the local, telling its story in a global language of craftsmanship (photo: Louis Vuitton)
Savoir Rêver—The journey of creating dreams from Asnières to Saigon
The title Savoir Rêver translates as 'know how to dream', a sentiment woven throughout the exhibition. In this immersive space, Louis Vuitton encourages visitors to slow down, to connect with designs that speak not only to function but to an entire way of life.
Above Each piece becomes a passage through life's varied moments (photo: Louis Vuitton)
Each piece becomes a passage through life's varied moments: the Babyfoot foosball trunk invites play; the Party Trunk brings sophistication to social gatherings; and the Malle Coiffeuse is a nod to the everyday beauty rituals of women.
Above Each piece reflects Louis Vuitton's flair for freedom, elegance and precision in shaping the modern lifestyle (photo: Louis Vuitton)
The Objets Nomades and Petites Nomades collections, meanwhile, extend the maison's spirit of travel into the realm of contemporary living. From the Bomboca sofa—a whimsical take on Brazilian confections—to the nest-like Cocoon chair and floral Bulbo, each piece reflects Louis Vuitton's flair for freedom, elegance and precision in shaping the modern lifestyle.
Above Louis Vuitton honours heritage while reimagining its narrative (photo: Louis Vuitton)
The inclusion of Ha Long Bay is more than a creative gesture; it signals a deeper understanding of local identity. Here, Louis Vuitton honours heritage while reimagining its narrative. The trunk, once simply a vessel, now becomes a silent chronicler—holding memories, telling stories, and carrying dreams from past to present.
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Above The Savoir Rêver exhibition is open in Ho Chi Minh City until 2 June, welcoming guests by appointment only (photo: Louis Vuitton)
