Latest news with #S06DM
Gulf Today
23-06-2025
- Automotive
- Gulf Today
SOUEAST S06 DM – The Hybrid SUV that's built to impress
SOUEAST has officially arrived in the UAE under the exclusive partnership of Elite Group Holding, a homegrown conglomerate known for its innovation across Automotive, E-commerce, Investments, and Real Estate & Contracting. With this bold entry, SOUEAST UAE brings a fresh proposition to the market: "Ease Your Life" — and the S06 DM plug-in hybrid SUV is a standout representation of that promise. Performance & Technology The S06 DM delivers an exhilarating 355 horsepower and 530 Nm of torque, offering a level of performance that easily competes with more established premium brands. Under the hood, its advanced PHEV powertrain blends high output with fuel efficiency, giving drivers the flexibility of electric power with the reassurance of petrol backup. This hybrid configuration delivers an extraordinary combined range of over 800 km, making it a solid choice for both city commutes and long-haul drives. Smart Features for Modern Lifestyles Inside the S06 DM, technology takes the spotlight, seamlessly integrated into a cabin that features a multilingual voice control system (available in five languages), customisable ambient lighting, and smart, user-friendly tech designed to enhance every journey. With features like 50W wireless fast charging and a premium Sony 8-speaker sound system, the in-car experience is immersive, intuitive, and designed for modern lifestyles. Peace of Mind Comes Standard Only available through Elite Group Holding, the S06 DM is backed by a 10-year / 1 million KM warranty, one of the most competitive in the industry. Buyers also enjoy 5 years of roadside assistance, a 3-year service contract, and complimentary services like insurance, registration, and window tinting (terms and conditions apply), all designed to make ownership as effortless as possible. A Design for the Future With over 20 years of global experience, SOUEAST has made a name for itself by crafting vehicles tailored for urban lifestyles. The S06 DM carries this DNA forward with sleek lines, futuristic detailing, and a spacious, versatile interior. It's a hybrid that doesn't compromise on looks, comfort, or performance. Final Word The SOUEAST S06 DM isn't just a new face in the UAE market—it's a statement. With advanced tech, standout design, and unmatched warranty benefits, it redefines what UAE drivers can expect from a premium hybrid SUV. For more information, visit the brand's showroom on Sheikh Zayed Road and experience the next generation of driving, where ease meets innovation.
Yahoo
30-04-2025
- Automotive
- Yahoo
Global EASE DAY 2025: SOUEAST Redefines EASE Urban Life with Innovative Powertrain Solutions
SHANGHAI, China, April 30, 2025--(BUSINESS WIRE)--During the Global EASE DAY, SOUEAST shared a bold new vision for the future of urban life, revealing its updated multi-energy power strategy and hybrid innovation. Framed around the brand's philosophy of "Ease Your Life," the announcement showcased how technology will continue to support SOUEAST's mission to enable more youth around the world to have an EASE urban mobility experience. From Blueprint to Reality SOUEAST's technical team opened with an in-depth explanation of its latest urban user-oriented power blueprint. It centers on developing a complete four-part energy layout: high-efficiency internal combustion (ICE), hybrid (HEV), plug-in hybrid (PHEV), and fully electric (EV) solutions through the Group's shared platform architecture. Each is designed to align with the diverse demands of international markets while maintaining the brand's emphasis on "EASE" mobility. SOUEAST confirmed that by 2027, its full product lineup will be covered by this four-energy layout. Several fuel and hybrid models have already launched, such as S09, S07, S06 and its hybrid version S06 DM, praised for their strong power delivery. This marks a major leap toward fulfilling the brand's "multi-energy for multi-regions" strategy. Super Hybrid at the Core: Power That Performs At the heart of SOUEAST's latest innovation is Super Hybrid Technology: an intelligent, integrated powertrain built around real urban need with efficiency and adaptable performance. The technology adopts an electric-first approach powered by a 1.5TD hybrid specialized efficient engine, a high-power 150kW P3 motor, and a 19.4kWh battery. This forms a series-parallel hybrid layout, enabling the model to switch fluidly between 5 intelligent drive modes, including EV-only, hybrid drive, engine charge, and regenerative braking, all based on real-time road conditions, driver habits, and terrain. The result brings an urban drive smooth, silent and smart experience, with 310 N·m of peak torque, acceleration from 0–100 km/h in just 7.9 seconds, and a pure electric range of 114 km (NEDC). A full tank and charge yield over 1,000 km of range, offering flexible use without range anxiety. The 1.5TD hybrid specialized efficient engine adopts a fourth-generation intelligent combustion system at its core boasts a 44.5% thermal efficiency and operates alongside a high-torque P3 electric motor and battery safety system, with learning from user behavior to optimize power flow, delivering more power when needed, conserving energy when it counts. In addition, the Super Hybrid Technology features an optimized design, which can achieve a peak mechanical efficiency of 98%, placing it at the forefront of the industry. This kind of technology made its production debut in the C-class SUV S06 DM, where it has already demonstrated outstanding energy economy and responsiveness in diverse road conditions. Global Solutions, Locally Tuned SOUEAST's energy layout is rooted in localization. The brand aims to deliver powertrains tailored to each market's energy policy, infrastructure, and climate. In the Middle East, for instance, SOUEAST will deliver hybrid solutions that balance performance and environmental concerns. In Latin America, hybrid systems will be optimized to relieve high fuel prices and limited charging networks. In Central Asia, SOUEAST will provide hybrid and electric powertrain solutions for more mobility choices. All systems will be tested in region-specific environments, including high-temperature testing for the Middle East, low-temp tests for Central Asia, and high-altitude validation in Latin America. Fuel compatibility is also a priority: SOUEAST is working on engines which can operate with fuels as low as 85 octane, and new variants are being developed for E27 fuel compliance. Driving the EASE Urban Mobility As the Global EASE DAY 2025 event concluded, SOUEAST's global commitment was clear: Powered by the Super Hybrid Technology, the brand is ready to provide diversified product matrix for the urban mobility. View source version on Contacts
Business Wire
30-04-2025
- Automotive
- Business Wire
Global EASE DAY 2025: SOUEAST Redefines EASE Urban Life with Innovative Powertrain Solutions
SHANGHAI, China--(BUSINESS WIRE)--During the Global EASE DAY, SOUEAST shared a bold new vision for the future of urban life, revealing its updated multi-energy power strategy and hybrid innovation. Framed around the brand's philosophy of "Ease Your Life," the announcement showcased how technology will continue to support SOUEAST's mission to enable more youth around the world to have an EASE urban mobility experience. From Blueprint to Reality SOUEAST's technical team opened with an in-depth explanation of its latest urban user-oriented power blueprint. It centers on developing a complete four-part energy layout: high-efficiency internal combustion (ICE), hybrid (HEV), plug-in hybrid (PHEV), and fully electric (EV) solutions through the Group's shared platform architecture. Each is designed to align with the diverse demands of international markets while maintaining the brand's emphasis on "EASE" mobility. SOUEAST confirmed that by 2027, its full product lineup will be covered by this four-energy layout. Several fuel and hybrid models have already launched, such as S09, S07, S06 and its hybrid version S06 DM, praised for their strong power delivery. This marks a major leap toward fulfilling the brand's 'multi-energy for multi-regions' strategy. Super Hybrid at the Core: Power That Performs At the heart of SOUEAST's latest innovation is Super Hybrid Technology: an intelligent, integrated powertrain built around real urban need with efficiency and adaptable performance. The technology adopts an electric-first approach powered by a 1.5TD hybrid specialized efficient engine, a high-power 150kW P3 motor, and a 19.4kWh battery. This forms a series-parallel hybrid layout, enabling the model to switch fluidly between 5 intelligent drive modes, including EV-only, hybrid drive, engine charge, and regenerative braking, all based on real-time road conditions, driver habits, and terrain. The result brings an urban drive smooth, silent and smart experience, with 310 N·m of peak torque, acceleration from 0–100 km/h in just 7.9 seconds, and a pure electric range of 114 km (NEDC). A full tank and charge yield over 1,000 km of range, offering flexible use without range anxiety. The 1.5TD hybrid specialized efficient engine adopts a fourth-generation intelligent combustion system at its core boasts a 44.5% thermal efficiency and operates alongside a high-torque P3 electric motor and battery safety system, with learning from user behavior to optimize power flow, delivering more power when needed, conserving energy when it counts. In addition, the Super Hybrid Technology features an optimized design, which can achieve a peak mechanical efficiency of 98%, placing it at the forefront of the industry. This kind of technology made its production debut in the C-class SUV S06 DM, where it has already demonstrated outstanding energy economy and responsiveness in diverse road conditions. Global Solutions, Locally Tuned SOUEAST's energy layout is rooted in localization. The brand aims to deliver powertrains tailored to each market's energy policy, infrastructure, and climate. In the Middle East, for instance, SOUEAST will deliver hybrid solutions that balance performance and environmental concerns. In Latin America, hybrid systems will be optimized to relieve high fuel prices and limited charging networks. In Central Asia, SOUEAST will provide hybrid and electric powertrain solutions for more mobility choices. All systems will be tested in region-specific environments, including high-temperature testing for the Middle East, low-temp tests for Central Asia, and high-altitude validation in Latin America. Fuel compatibility is also a priority: SOUEAST is working on engines which can operate with fuels as low as 85 octane, and new variants are being developed for E27 fuel compliance. Driving the EASE Urban Mobility As the Global EASE DAY 2025 event concluded, SOUEAST's global commitment was clear: Powered by the Super Hybrid Technology, the brand is ready to provide diversified product matrix for the urban mobility.
Web Release
30-04-2025
- Automotive
- Web Release
SOUEAST Charts the Future of Urban Mobility at Its First Global Business Conference
Cars Motors and accessories By Editor_wr On Apr 30, 2025 SOUEAST, the revitalized automotive brand, hosted its first-ever International Business Annual Conference in Shanghai, bringing together hundreds of global distributors under the theme 'EASE YOUR LIFE.' This milestone event marks a new chapter in the company's international journey, highlighting a fresh approach to smart, comfortable, and accessible urban mobility. During the conference, attendees experienced SOUEAST's newest vehicles—S09, S07, S06, and the hybrid S06 DM—through immersive test drives in Shanghai's Chuansha district. The event gave global partners and media a hands-on introduction to SOUEAST's innovative design and performance. A Global Strategy with Local Impact Founded in 1995, SOUEAST is entering a new era following a major restructuring in 2024. The company is now rolling out a five-year international expansion plan aimed at bringing smarter mobility to younger, urban drivers around the world. Key to this plan is a 'local production, global coordination' model. SOUEAST is investing in 6 international R&D centers and expanding its manufacturing base with 13 operational facilities across the Middle East, Central Asia, Africa, and South America—and 6 more on the way. This growth ensures faster delivery, better local adaptation, and enhanced innovation. Growing Global Presence SOUEAST has already made significant strides in 2024, entering over 30 international markets and establishing 144 sales networks. With strong backing from its parent Group, the brand is focused on building a reliable global supply chain and offering faster, more responsive service and spare parts delivery—ensuring a smoother experience for customers everywhere. A New Vehicle Lineup for Modern Drivers At the heart of SOUEAST's vision is a new generation of vehicles designed for urban living. The company introduced a refreshed product lineup of SUVs and sedans across key segments, with additional models—including a next-gen urban pickup—planned by 2030. All vehicles will feature SOUEAST's signature design philosophy: Stylish, Comfortable, and Smart Technology. Powertrains will range from traditional internal combustion engines to hybrid and fully electric options, powered by proprietary technologies that offer greater fuel efficiency, smoother performance, and enhanced safety. Smarter Service, Better Support To support its expanding footprint, SOUEAST is revamping its global service network with cutting-edge technologies like AR-enabled service stations and faster delivery systems. These improvements are aimed at redefining the after-sales experience and setting new standards in customer satisfaction. A Vision for the Future The Shanghai conference marks a major step forward in SOUEAST's global journey. With strong investment, a growing international network, and a bold vision to transform urban mobility, the company is poised to become a key player in the future of city driving. By partnering with global distributors and staying focused on user experience, SOUEAST aims to deliver on its promise to 'Ease Your Life'—making everyday mobility smarter, safer, and more enjoyable. Comments are closed.
