Latest news with #S07
Mid East Info
22-05-2025
- Automotive
- Mid East Info
Elite Group Holding Expands Automotive Portfolio with Launch of ART Elite Car Rental - Middle East Business News and Information
Dubai, UAE, 22 May 2025 – Elite Group Holding has launched ART Elite Car Rental, a new subsidiary offering flexible, all-inclusive vehicle leasing services. The UAE-based conglomerate — an exclusive partner of Soueast and Jetour in the UAE — is kicking off the initiative with Soueast vehicles available for immediate leasing, with Jetour models set to join the lineup in the coming months. Customers can now lease the full Soueast range, including the S06, S06 DM, S07, and S09 — reliable, feature-packed vehicles designed to ease your life that deliver great value without long-term ownership commitments. Designed with a focus on value, convenience, and peace of mind, ART Elite Car Rental offers a seamless leasing experience tailored for individuals, families, and businesses. This strategic after-sales initiative underlines the Group's commitment to enhancing customer satisfaction across its ecosystem. The UAE's car rental market is projected to generate over USD 182 million in revenue in 2025 and grow to USD 214.7 million by 2029 (Statista, 2024). The launch of ART Elite Car Rental reflects Elite Group Holding's entry into a growing sector fueled by rising demand, digitalisation, and an evolving customer base. ART Elite Car Rental simplifies mobility by covering every major cost of ownership. Customers benefit from zero downpayment, free comprehensive insurance, routine service and maintenance, registration, 24/7 roadside assistance, flexible payment plans and easy vehicle replacement. A dedicated team of leasing experts ensures a personalised experience at every touchpoint. While the service currently offers only Soueast vehicles, Jetour models will be introduced soon as part of the Group's broader rollout. Plans are also underway to expand the offering to other automotive brands and market segments. To explore leasing options, visit or call 800-ARTELITE
The Advertiser
12-05-2025
- Automotive
- The Advertiser
Mitsubishi's former Chinese joint venture eyes RHD markets, could include Australia
You may never have heard of Soueast, but the Chinese car company is expanding its global presence – and Australia could be in its sights. The brand was established in 1995 as a joint venture between China Motor Corporation, Fujian Motor Industry Group and Mitsubishi Motors, before it was acquired by Chery in 2024. The company that once built Mitsubishis could therefore be coming to compete with the Japanese brand in our market – including by offering a ute. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. Since being acquired by Chery, it has focused on left-hand drive markets with petrol-powered SUVs and sedans, along with plug-in hybrids. This year, it'll add Mexico to its list of global markets. Across 2026 and 2027, it plans to expand into right-hand drive markets "while achieving a balance between fuel, hybrid and electric models". While it didn't specify Australia in its announcement, this market is already teeming with Chinese brands eager to demonstrate success in a competitive, well developed Western market like ours. From 2028 to 2030 it aims to "[complete] the industrialisation of new energy vehicles" and says it will prioritise pure EVs for Europe. "We're not just entering markets — we're deeply embedding ourselves within them and earning a seat at the table," said Dai Lihong, vice president of Chery and president of Soueast. The company says it operates six overseas R&D hubs across "high-potential" markets, including the Middle East, ASEAN and Brazil. Work conducted in the Middle East has involved optimising heat resistance of vehicle components and the effectiveness of Soueast models' air-conditioning. Soueast also operates plants across the Middle East, Asia, Africa and South America that assemble vehicles from knocked-down kits. It says it intends to have two global models targeting the B-SUV segment, three "premium" C-SUV models, and B- and C-segment sedans. In Chinese segmentation, B-segment vehicles are mid-sizers while C-segment vehicles are large. Soueast also says it intends to launch a ute by 2030, but hasn't offered any more details on the vehicle. The brand currently offers a range of SUVs – the S06, S07 and S09 – in markets like the UAE. The S06 measures 4616mm long, 1910mm wide and 1690mm tall on a 2720mm wheelbase, making it effectively the same size as a Toyota RAV4. It offers a choice of turbocharged 1.5- and 1.6-litre petrol engines, mated with either six- or seven-speed dual-clutch automatic transmissions. Soueast's Super Hybrid plug-in hybrid (PHEV) technology – offered in the S06 – features a 150kW electric motor, a 19.4kWh battery, and a 1.5-litre engine. Total system outputs are 265kW of power and 530Nm of torque, with electric range of 114km on the NEDC cycle and over 1000km of combined range. The S07 is larger, measuring 4724mm long, 1900mm wide and 1720mm tall on a 2720mm wheelbase. However, it sticks with a choice of turbo-petrol 1.5- or 1.6-litre engines. Interestingly, the former is offered with a six-speed manual as well, while the latter can be had with either a seven-speed dual-clutch or an eight-speed torque-converter auto. The S09 is the flagship, measuring 4858mm long, 1925mm wide and 1780mm tall on a 2850mm wheelbase. That makes it 43mm longer, 25mm wider and 80mm taller than a Kia Sorento on a 35mm longer wheelbase. It's offered with a choice of five- or seven-seat configurations, and either 1.6-litre or 2.0-litre turbocharged four-cylinder petrol engines – the latter pumping out 187kW of power and 390Nm of torque. Mitsubishi sold off its share in Soueast back in 2021, but prior to this the Chinese joint venture brand produced vehicles like the Lancer, Galant/380, Delica, and Nimbus. During the 2010s, it also rolled out a range of vehicles that were styled by Pininfarina but which used Mitsubishi technology, though after several years of declining sales it was acquired by Chery. Content originally sourced from: You may never have heard of Soueast, but the Chinese car company is expanding its global presence – and Australia could be in its sights. The brand was established in 1995 as a joint venture between China Motor Corporation, Fujian Motor Industry Group and Mitsubishi Motors, before it was acquired by Chery in 2024. The company that once built Mitsubishis could therefore be coming to compete with the Japanese brand in our market – including by offering a ute. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. Since being acquired by Chery, it has focused on left-hand drive markets with petrol-powered SUVs and sedans, along with plug-in hybrids. This year, it'll add Mexico to its list of global markets. Across 2026 and 2027, it plans to expand into right-hand drive markets "while achieving a balance between fuel, hybrid and electric models". While it didn't specify Australia in its announcement, this market is already teeming with Chinese brands eager to demonstrate success in a competitive, well developed Western market like ours. From 2028 to 2030 it aims to "[complete] the industrialisation of new energy vehicles" and says it will prioritise pure EVs for Europe. "We're not just entering markets — we're deeply embedding ourselves within them and earning a seat at the table," said Dai Lihong, vice president of Chery and president of Soueast. The company says it operates six overseas R&D hubs across "high-potential" markets, including the Middle East, ASEAN and Brazil. Work conducted in the Middle East has involved optimising heat resistance of vehicle components and the effectiveness of Soueast models' air-conditioning. Soueast also operates plants across the Middle East, Asia, Africa and South America that assemble vehicles from knocked-down kits. It says it intends to have two global models targeting the B-SUV segment, three "premium" C-SUV models, and B- and C-segment sedans. In Chinese segmentation, B-segment vehicles are mid-sizers while C-segment vehicles are large. Soueast also says it intends to launch a ute by 2030, but hasn't offered any more details on the vehicle. The brand currently offers a range of SUVs – the S06, S07 and S09 – in markets like the UAE. The S06 measures 4616mm long, 1910mm wide and 1690mm tall on a 2720mm wheelbase, making it effectively the same size as a Toyota RAV4. It offers a choice of turbocharged 1.5- and 1.6-litre petrol engines, mated with either six- or seven-speed dual-clutch automatic transmissions. Soueast's Super Hybrid plug-in hybrid (PHEV) technology – offered in the S06 – features a 150kW electric motor, a 19.4kWh battery, and a 1.5-litre engine. Total system outputs are 265kW of power and 530Nm of torque, with electric range of 114km on the NEDC cycle and over 1000km of combined range. The S07 is larger, measuring 4724mm long, 1900mm wide and 1720mm tall on a 2720mm wheelbase. However, it sticks with a choice of turbo-petrol 1.5- or 1.6-litre engines. Interestingly, the former is offered with a six-speed manual as well, while the latter can be had with either a seven-speed dual-clutch or an eight-speed torque-converter auto. The S09 is the flagship, measuring 4858mm long, 1925mm wide and 1780mm tall on a 2850mm wheelbase. That makes it 43mm longer, 25mm wider and 80mm taller than a Kia Sorento on a 35mm longer wheelbase. It's offered with a choice of five- or seven-seat configurations, and either 1.6-litre or 2.0-litre turbocharged four-cylinder petrol engines – the latter pumping out 187kW of power and 390Nm of torque. Mitsubishi sold off its share in Soueast back in 2021, but prior to this the Chinese joint venture brand produced vehicles like the Lancer, Galant/380, Delica, and Nimbus. During the 2010s, it also rolled out a range of vehicles that were styled by Pininfarina but which used Mitsubishi technology, though after several years of declining sales it was acquired by Chery. Content originally sourced from: You may never have heard of Soueast, but the Chinese car company is expanding its global presence – and Australia could be in its sights. The brand was established in 1995 as a joint venture between China Motor Corporation, Fujian Motor Industry Group and Mitsubishi Motors, before it was acquired by Chery in 2024. The company that once built Mitsubishis could therefore be coming to compete with the Japanese brand in our market – including by offering a ute. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. Since being acquired by Chery, it has focused on left-hand drive markets with petrol-powered SUVs and sedans, along with plug-in hybrids. This year, it'll add Mexico to its list of global markets. Across 2026 and 2027, it plans to expand into right-hand drive markets "while achieving a balance between fuel, hybrid and electric models". While it didn't specify Australia in its announcement, this market is already teeming with Chinese brands eager to demonstrate success in a competitive, well developed Western market like ours. From 2028 to 2030 it aims to "[complete] the industrialisation of new energy vehicles" and says it will prioritise pure EVs for Europe. "We're not just entering markets — we're deeply embedding ourselves within them and earning a seat at the table," said Dai Lihong, vice president of Chery and president of Soueast. The company says it operates six overseas R&D hubs across "high-potential" markets, including the Middle East, ASEAN and Brazil. Work conducted in the Middle East has involved optimising heat resistance of vehicle components and the effectiveness of Soueast models' air-conditioning. Soueast also operates plants across the Middle East, Asia, Africa and South America that assemble vehicles from knocked-down kits. It says it intends to have two global models targeting the B-SUV segment, three "premium" C-SUV models, and B- and C-segment sedans. In Chinese segmentation, B-segment vehicles are mid-sizers while C-segment vehicles are large. Soueast also says it intends to launch a ute by 2030, but hasn't offered any more details on the vehicle. The brand currently offers a range of SUVs – the S06, S07 and S09 – in markets like the UAE. The S06 measures 4616mm long, 1910mm wide and 1690mm tall on a 2720mm wheelbase, making it effectively the same size as a Toyota RAV4. It offers a choice of turbocharged 1.5- and 1.6-litre petrol engines, mated with either six- or seven-speed dual-clutch automatic transmissions. Soueast's Super Hybrid plug-in hybrid (PHEV) technology – offered in the S06 – features a 150kW electric motor, a 19.4kWh battery, and a 1.5-litre engine. Total system outputs are 265kW of power and 530Nm of torque, with electric range of 114km on the NEDC cycle and over 1000km of combined range. The S07 is larger, measuring 4724mm long, 1900mm wide and 1720mm tall on a 2720mm wheelbase. However, it sticks with a choice of turbo-petrol 1.5- or 1.6-litre engines. Interestingly, the former is offered with a six-speed manual as well, while the latter can be had with either a seven-speed dual-clutch or an eight-speed torque-converter auto. The S09 is the flagship, measuring 4858mm long, 1925mm wide and 1780mm tall on a 2850mm wheelbase. That makes it 43mm longer, 25mm wider and 80mm taller than a Kia Sorento on a 35mm longer wheelbase. It's offered with a choice of five- or seven-seat configurations, and either 1.6-litre or 2.0-litre turbocharged four-cylinder petrol engines – the latter pumping out 187kW of power and 390Nm of torque. Mitsubishi sold off its share in Soueast back in 2021, but prior to this the Chinese joint venture brand produced vehicles like the Lancer, Galant/380, Delica, and Nimbus. During the 2010s, it also rolled out a range of vehicles that were styled by Pininfarina but which used Mitsubishi technology, though after several years of declining sales it was acquired by Chery. Content originally sourced from: You may never have heard of Soueast, but the Chinese car company is expanding its global presence – and Australia could be in its sights. The brand was established in 1995 as a joint venture between China Motor Corporation, Fujian Motor Industry Group and Mitsubishi Motors, before it was acquired by Chery in 2024. The company that once built Mitsubishis could therefore be coming to compete with the Japanese brand in our market – including by offering a ute. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. Since being acquired by Chery, it has focused on left-hand drive markets with petrol-powered SUVs and sedans, along with plug-in hybrids. This year, it'll add Mexico to its list of global markets. Across 2026 and 2027, it plans to expand into right-hand drive markets "while achieving a balance between fuel, hybrid and electric models". While it didn't specify Australia in its announcement, this market is already teeming with Chinese brands eager to demonstrate success in a competitive, well developed Western market like ours. From 2028 to 2030 it aims to "[complete] the industrialisation of new energy vehicles" and says it will prioritise pure EVs for Europe. "We're not just entering markets — we're deeply embedding ourselves within them and earning a seat at the table," said Dai Lihong, vice president of Chery and president of Soueast. The company says it operates six overseas R&D hubs across "high-potential" markets, including the Middle East, ASEAN and Brazil. Work conducted in the Middle East has involved optimising heat resistance of vehicle components and the effectiveness of Soueast models' air-conditioning. Soueast also operates plants across the Middle East, Asia, Africa and South America that assemble vehicles from knocked-down kits. It says it intends to have two global models targeting the B-SUV segment, three "premium" C-SUV models, and B- and C-segment sedans. In Chinese segmentation, B-segment vehicles are mid-sizers while C-segment vehicles are large. Soueast also says it intends to launch a ute by 2030, but hasn't offered any more details on the vehicle. The brand currently offers a range of SUVs – the S06, S07 and S09 – in markets like the UAE. The S06 measures 4616mm long, 1910mm wide and 1690mm tall on a 2720mm wheelbase, making it effectively the same size as a Toyota RAV4. It offers a choice of turbocharged 1.5- and 1.6-litre petrol engines, mated with either six- or seven-speed dual-clutch automatic transmissions. Soueast's Super Hybrid plug-in hybrid (PHEV) technology – offered in the S06 – features a 150kW electric motor, a 19.4kWh battery, and a 1.5-litre engine. Total system outputs are 265kW of power and 530Nm of torque, with electric range of 114km on the NEDC cycle and over 1000km of combined range. The S07 is larger, measuring 4724mm long, 1900mm wide and 1720mm tall on a 2720mm wheelbase. However, it sticks with a choice of turbo-petrol 1.5- or 1.6-litre engines. Interestingly, the former is offered with a six-speed manual as well, while the latter can be had with either a seven-speed dual-clutch or an eight-speed torque-converter auto. The S09 is the flagship, measuring 4858mm long, 1925mm wide and 1780mm tall on a 2850mm wheelbase. That makes it 43mm longer, 25mm wider and 80mm taller than a Kia Sorento on a 35mm longer wheelbase. It's offered with a choice of five- or seven-seat configurations, and either 1.6-litre or 2.0-litre turbocharged four-cylinder petrol engines – the latter pumping out 187kW of power and 390Nm of torque. Mitsubishi sold off its share in Soueast back in 2021, but prior to this the Chinese joint venture brand produced vehicles like the Lancer, Galant/380, Delica, and Nimbus. During the 2010s, it also rolled out a range of vehicles that were styled by Pininfarina but which used Mitsubishi technology, though after several years of declining sales it was acquired by Chery. Content originally sourced from:
West Australian
12-05-2025
- Automotive
- West Australian
Mitsubishi's former Chinese joint venture eyes RHD markets, could include Australia
You may never have heard of Soueast, but the Chinese car company is expanding its global presence – and Australia could be in its sights. The brand was established in 1995 as a joint venture between China Motor Corporation, Fujian Motor Industry Group and Mitsubishi Motors, before it was acquired by Chery in 2024. The company that once built Mitsubishis could therefore be coming to compete with the Japanese brand in our market – including by offering a ute. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now . Since being acquired by Chery, it has focused on left-hand drive markets with petrol-powered SUVs and sedans, along with plug-in hybrids. This year, it'll add Mexico to its list of global markets. Across 2026 and 2027, it plans to expand into right-hand drive markets 'while achieving a balance between fuel, hybrid and electric models'. While it didn't specify Australia in its announcement, this market is already teeming with Chinese brands eager to demonstrate success in a competitive, well developed Western market like ours. From 2028 to 2030 it aims to '[complete] the industrialisation of new energy vehicles' and says it will prioritise pure EVs for Europe. 'We're not just entering markets — we're deeply embedding ourselves within them and earning a seat at the table,' said Dai Lihong, vice president of Chery and president of Soueast. The company says it operates six overseas R&D hubs across 'high-potential' markets, including the Middle East, ASEAN and Brazil. Work conducted in the Middle East has involved optimising heat resistance of vehicle components and the effectiveness of Soueast models' air-conditioning. Soueast also operates plants across the Middle East, Asia, Africa and South America that assemble vehicles from knocked-down kits. It says it intends to have two global models targeting the B-SUV segment, three 'premium' C-SUV models, and B- and C-segment sedans. In Chinese segmentation, B-segment vehicles are mid-sizers while C-segment vehicles are large. Soueast also says it intends to launch a ute by 2030, but hasn't offered any more details on the vehicle. The brand currently offers a range of SUVs – the S06, S07 and S09 – in markets like the UAE. The S06 measures 4616mm long, 1910mm wide and 1690mm tall on a 2720mm wheelbase, making it effectively the same size as a Toyota RAV4 . It offers a choice of turbocharged 1.5- and 1.6-litre petrol engines, mated with either six- or seven-speed dual-clutch automatic transmissions. Soueast's Super Hybrid plug-in hybrid (PHEV) technology – offered in the S06 – features a 150kW electric motor, a 19.4kWh battery, and a 1.5-litre engine. Total system outputs are 265kW of power and 530Nm of torque, with electric range of 114km on the NEDC cycle and over 1000km of combined range. The S07 is larger, measuring 4724mm long, 1900mm wide and 1720mm tall on a 2720mm wheelbase. However, it sticks with a choice of turbo-petrol 1.5- or 1.6-litre engines. Interestingly, the former is offered with a six-speed manual as well, while the latter can be had with either a seven-speed dual-clutch or an eight-speed torque-converter auto. The S09 is the flagship, measuring 4858mm long, 1925mm wide and 1780mm tall on a 2850mm wheelbase. That makes it 43mm longer, 25mm wider and 80mm taller than a Kia Sorento on a 35mm longer wheelbase. It's offered with a choice of five- or seven-seat configurations, and either 1.6-litre or 2.0-litre turbocharged four-cylinder petrol engines – the latter pumping out 187kW of power and 390Nm of torque. Mitsubishi sold off its share in Soueast back in 2021, but prior to this the Chinese joint venture brand produced vehicles like the Lancer, Galant/380, Delica, and Nimbus. During the 2010s, it also rolled out a range of vehicles that were styled by Pininfarina but which used Mitsubishi technology, though after several years of declining sales it was acquired by Chery.
7NEWS
12-05-2025
- Automotive
- 7NEWS
Mitsubishi's former Chinese joint venture eyes RHD markets, could include Australia
You may never have heard of Soueast, but the Chinese car company is expanding its global presence – and Australia could be in its sights. The brand was established in 1995 as a joint venture between China Motor Corporation, Fujian Motor Industry Group and Mitsubishi Motors, before it was acquired by Chery in 2024. The company that once built Mitsubishis could therefore be coming to compete with the Japanese brand in our market – including by offering a ute. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. Since being acquired by Chery, it has focused on left-hand drive markets with petrol-powered SUVs and sedans, along with plug-in hybrids. This year, it'll add Mexico to its list of global markets. Across 2026 and 2027, it plans to expand into right-hand drive markets 'while achieving a balance between fuel, hybrid and electric models'. While it didn't specify Australia in its announcement, this market is already teeming with Chinese brands eager to demonstrate success in a competitive, well developed Western market like ours. From 2028 to 2030 it aims to '[complete] the industrialisation of new energy vehicles' and says it will prioritise pure EVs for Europe. 'We're not just entering markets — we're deeply embedding ourselves within them and earning a seat at the table,' said Dai Lihong, vice president of Chery and president of Soueast. The company says it operates six overseas R&D hubs across 'high-potential' markets, including the Middle East, ASEAN and Brazil. Work conducted in the Middle East has involved optimising heat resistance of vehicle components and the effectiveness of Soueast models' air-conditioning. Soueast also operates plants across the Middle East, Asia, Africa and South America that assemble vehicles from knocked-down kits. It says it intends to have two global models targeting the B-SUV segment, three 'premium' C-SUV models, and B- and C-segment sedans. In Chinese segmentation, B-segment vehicles are mid-sizers while C-segment vehicles are large. Soueast also says it intends to launch a ute by 2030, but hasn't offered any more details on the vehicle. The brand currently offers a range of SUVs – the S06, S07 and S09 – in markets like the UAE. The S06 measures 4616mm long, 1910mm wide and 1690mm tall on a 2720mm wheelbase, making it effectively the same size as a Toyota RAV4. It offers a choice of turbocharged 1.5- and 1.6-litre petrol engines, mated with either six- or seven-speed dual-clutch automatic transmissions. Soueast's Super Hybrid plug-in hybrid (PHEV) technology – offered in the S06 – features a 150kW electric motor, a 19.4kWh battery, and a 1.5-litre engine. Total system outputs are 265kW of power and 530Nm of torque, with electric range of 114km on the NEDC cycle and over 1000km of combined range. The S07 is larger, measuring 4724mm long, 1900mm wide and 1720mm tall on a 2720mm wheelbase. However, it sticks with a choice of turbo-petrol 1.5- or 1.6-litre engines. Interestingly, the former is offered with a six-speed manual as well, while the latter can be had with either a seven-speed dual-clutch or an eight-speed torque-converter auto. The S09 is the flagship, measuring 4858mm long, 1925mm wide and 1780mm tall on a 2850mm wheelbase. That makes it 43mm longer, 25mm wider and 80mm taller than a Kia Sorento on a 35mm longer wheelbase. It's offered with a choice of five- or seven-seat configurations, and either 1.6-litre or 2.0-litre turbocharged four-cylinder petrol engines – the latter pumping out 187kW of power and 390Nm of torque. Mitsubishi sold off its share in Soueast back in 2021, but prior to this the Chinese joint venture brand produced vehicles like the Lancer, Galant/380, Delica, and Nimbus. During the 2010s, it also rolled out a range of vehicles that were styled by Pininfarina but which used Mitsubishi technology, though after several years of declining sales it was acquired by Chery.
Perth Now
12-05-2025
- Automotive
- Perth Now
Mitsubishi's former Chinese joint venture eyes RHD markets, could include Australia
You may never have heard of Soueast, but the Chinese car company is expanding its global presence – and Australia could be in its sights. The brand was established in 1995 as a joint venture between China Motor Corporation, Fujian Motor Industry Group and Mitsubishi Motors, before it was acquired by Chery in 2024. The company that once built Mitsubishis could therefore be coming to compete with the Japanese brand in our market – including by offering a ute. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. Supplied Credit: CarExpert Since being acquired by Chery, it has focused on left-hand drive markets with petrol-powered SUVs and sedans, along with plug-in hybrids. This year, it'll add Mexico to its list of global markets. Across 2026 and 2027, it plans to expand into right-hand drive markets 'while achieving a balance between fuel, hybrid and electric models'. While it didn't specify Australia in its announcement, this market is already teeming with Chinese brands eager to demonstrate success in a competitive, well developed Western market like ours. From 2028 to 2030 it aims to '[complete] the industrialisation of new energy vehicles' and says it will prioritise pure EVs for Europe. S06 Credit: CarExpert 'We're not just entering markets — we're deeply embedding ourselves within them and earning a seat at the table,' said Dai Lihong, vice president of Chery and president of Soueast. The company says it operates six overseas R&D hubs across 'high-potential' markets, including the Middle East, ASEAN and Brazil. Work conducted in the Middle East has involved optimising heat resistance of vehicle components and the effectiveness of Soueast models' air-conditioning. Soueast also operates plants across the Middle East, Asia, Africa and South America that assemble vehicles from knocked-down kits. Supplied Credit: CarExpert It says it intends to have two global models targeting the B-SUV segment, three 'premium' C-SUV models, and B- and C-segment sedans. In Chinese segmentation, B-segment vehicles are mid-sizers while C-segment vehicles are large. Soueast also says it intends to launch a ute by 2030, but hasn't offered any more details on the vehicle. The brand currently offers a range of SUVs – the S06, S07 and S09 – in markets like the UAE. S07 Credit: CarExpert Supplied Credit: CarExpert The S06 measures 4616mm long, 1910mm wide and 1690mm tall on a 2720mm wheelbase, making it effectively the same size as a Toyota RAV4. It offers a choice of turbocharged 1.5- and 1.6-litre petrol engines, mated with either six- or seven-speed dual-clutch automatic transmissions. Soueast's Super Hybrid plug-in hybrid (PHEV) technology – offered in the S06 – features a 150kW electric motor, a 19.4kWh battery, and a 1.5-litre engine. Total system outputs are 265kW of power and 530Nm of torque, with electric range of 114km on the NEDC cycle and over 1000km of combined range. S09 Credit: CarExpert Supplied Credit: CarExpert The S07 is larger, measuring 4724mm long, 1900mm wide and 1720mm tall on a 2720mm wheelbase. However, it sticks with a choice of turbo-petrol 1.5- or 1.6-litre engines. Interestingly, the former is offered with a six-speed manual as well, while the latter can be had with either a seven-speed dual-clutch or an eight-speed torque-converter auto. The S09 is the flagship, measuring 4858mm long, 1925mm wide and 1780mm tall on a 2850mm wheelbase. That makes it 43mm longer, 25mm wider and 80mm taller than a Kia Sorento on a 35mm longer wheelbase. 2014 V3 Credit: CarExpert 2020 DX7 Credit: CarExpert It's offered with a choice of five- or seven-seat configurations, and either 1.6-litre or 2.0-litre turbocharged four-cylinder petrol engines – the latter pumping out 187kW of power and 390Nm of torque. Mitsubishi sold off its share in Soueast back in 2021, but prior to this the Chinese joint venture brand produced vehicles like the Lancer, Galant/380, Delica, and Nimbus. During the 2010s, it also rolled out a range of vehicles that were styled by Pininfarina but which used Mitsubishi technology, though after several years of declining sales it was acquired by Chery.
