15-05-2025
BE #Shelcalstrong!
India faces its quietest health challenge calcium deficiency. Despite calcium's crucial role in bone health and muscle function, a significant number of Indians fail to meet the Recommended Dietary Allowance (RDA) of calcium, leading to alarming consequences such as osteoporosis## occurring 10–20 years earlier in India compared to Western countries#. Studies have reported that nearly 1 in 4 adults in India has osteoporosis, and almost 1 in 2 has low bone density. Also, there is higher prevalence of osteoporosis in women than men^. This deficiency can affect at all life stages**, from the peak bone mass development in youth to maintaining bone density in adulthood.
Our daily hustle and lifestyle challenges often make it difficult to meet the required intake. Research shows that Indians consume an average of only 300 mg* of calcium daily, far below than the recommended dietary allowance of 1000 mg. Diet plays a vital role, while supplementation is often needed. Below is a list of foods that are rich in calcium.
Over the decades, Shelcal 500, India's No. 1 doctor-prescribed calcium supplement, has been at the forefront of the fight against calcium deficiency. Enriched with Vitamin D3, Shelcal 500 ensures essential calcium intake with rigorously tested formulations.
Over the years, Shelcal 500 has been committed to raising awareness about calcium deficiency through multiple initiatives, including:
The BMD screenings have revealed that 7 out of 10$ individuals tested had brittle bones.
Furthermore, to enhance transparency, every original Shelcal 500 pack features a QR code, allowing consumers to verify product authenticity with ease.
and match the details (batch no., manufacturing date and expiry date) on the scanned page with that on the pack to authenticate your Shelcal pack.
Shelcal's elemental Calcium is obtained from nature's richest source. The natural source coupled with high elemental Calcium per tablet offers superior absorption efficiency. To further cater to different demographics and provide calcium supplementation in convenient formats, Shelcal 500 has expanded its product range. The latest offerings include Shelcal Pro Gummies and Shelcal Pro Kids Gummies, which provide necessary calcium in a sugar-free format while maintaining the same benefits. These innovations ensure seamless integration of calcium requirement into daily routines
A balanced diet, regular exercise, and the right supplementation play a vital role in maintaining long-term bone health. Know your calcium levels! Take the Calcium Calculator Quiz at or consult with your healthcare professional today. Please consult healthcare professionals before starting any supplement regimen.
Disclaimer & Sources
Shelcal is not a substitute for a proper diet or healthy lifestyle. To be consumed as per direction on pack. Consult a doctor if pregnant, have medical condition or if symptoms persist. *SMSRC Data, February 2025
*As per Front Endocrinol, 12: 583-654, Indians consume only 300 mg of calcium Vs 1000 mg RDA. *** As per Lancet global health 2024, 10-30 years of Men and Women have low calcium intake. #The peak incidence of osteoporosis in India occurs 10-20 years earlier than in Western countries - (Int J Environ Res Public Health. 2022 Mar; 19(5): 2999). ^ Babhulkar S, Seth S. Int J Res Orthop. 2021 Mar;7(2):362-8 & Sab at SK et al, European Journal of Cardiovascular Medicine. 2023 Jan 1;13(1). $As per the Sheelal BMD camps conducted in-clinics Data on File ~70% of them have brittle bones (7 out of 10). ##Bone loss starts from the age of 30–40 years in both men and women - Indian Journal of Endocrinology and Metabolism 22(1):p 67-73, Jan–Feb 2018. After attaining peak bone mass, the human bone lose 1% bone every year - IJO - July - September 2009 / Volume 43 / Issue 3
Note to the Reader: This article is part of Hindustan Times's paid consumer connect initiative and is independently created by the brand. Hindustan Times assumes no editorial responsibility for the content, including its accuracy, completeness, or any errors or omissions. Readers are advised to verify all information independently.
