Latest news with #SOUEAST
Yahoo
21-05-2025
- Automotive
- Yahoo
SOUEAST Concludes 'Lighting Up the Middle East', Reinforces Regional Commitment
RIYADH, Saudi Arabia, May 20, 2025 (GLOBE NEWSWIRE) -- SOUEAST Motor has wrapped up its over-month-long "Lighting Up the Middle East" campaign, illuminating five iconic landmarks with its vibrant brand color, Ease Orange, paying tribute to EASE lifestyle. From Qatar to the UAE, this high-impact activation promoted the brand´s philosophy: "EASE YOUR LIFE." The campaign generated widespread public attention, drawing the eyes of over 560 million viewers both online and on-site. A Regional Tour of Light and Innovation Through a grand light show, the brand philosophy was deeply embedded in the urban contexts of different countries in the form of artistic lighting, showcasing SOUEAST's understanding and resonance with the "EASE Urban Lifestyle." First Stop: Igniting Qatar On February 17, SOUEAST's light show kicked off in Qatar. As night fell, the Aspire Tower, Qatar's tallest building, was illuminated in the brand's signature "Ease Orange," resembling a beam of light piercing the night sky, and becoming the most dazzling presence in the city's nightscape.(Image 1: SOUEAST 'Lighting Up the Aspire Tower') Second Stop: Shining on the Skyline in Iraq On February 20, the "Ease Orange" glow lit up the night sky in Iraq as SOUEAST presented an immersive light show blending technology and art at the Erbil 1 Tower. The entire building became a stage for lighting, with the brand slogan and SUV lineup flashing alternately across its facade, capturing the city's attention.(Image 2: SOUEAST 'Lighting Up the Erbil 1 Tower') Third Stop: Illuminating the Pearl of the Gulf On February 24, Kuwait City was "lit up" by SOUEAST. At the Kuwait landmark, the Avenues-Kuwait, wrapped in "Ease Orange," shone like a urban pearl in the night, turning into a vibrant symbol of the city's pulse in this Gulf nation.(Image 3: SOUEAST 'Lighting Up the Avenues-Kuwait') Fourth Stop: Interweaving Light and Shadow in Saudi Arabia On March 15, SOUEAST brought "Ease Orange" to Boulevard City Times Square, a trendy landmark in Riyadh. Multiple giant digital screens scrolled through animations of the brand and models, transforming the square into a digital art space for "EASE," perfectly presenting a visual feast where technology and humanity intertwine.(Image 4: SOUEAST 'Lighting Up the Boulevard City Times Square') Fifth Stop: Dancing with the Waves in the UAE On March 20, SOUEAST's "Lighting Up the Middle East" campaign reached its final stop, as the night sky over Jumeirah Beach Residence (JBR) in Dubai grew even more radiant with the SOUEAST's light display. The brand slogan and model projections shimmered on the sea, with lights dancing alongside the waves, creating a unique urban spectacle.(Image 5: SOUEAST 'Lighting Up the Jumeirah Beach Residence') Strengthening Brand Presence The campaign offered a unique glimpse into SOUEAST´s long-term commitment to the region. It showcased a lineup of three SUVs for the market: S09, a Smart Premium D-class SUV offering fashionable aesthetics, premium interiors, and spacious comfort. S07, an Urban Intelligent C-class SUV tailored for urban trendy youth. S06, an Urban Stylish C-class SUV, with hybrid S06 DM version for efficiency and long-range driving. All models undergo rigorous high-temperature durability testing, ensuring reliable performance in the Middle East´s demanding climate.(Image6: SOUEAST SUV Lineup) Deepening Regional Roots The campaign also supports SOUEAST´s broader Middle East strategy. With the establishment of its Saudi subsidiary, the company has opened a 12,000 m² spare parts center. In addition, it plans to enter the market of Saudi Arabia, Bahrain, Oman, and Lebanon while establishing 14 new sales outlets, expanding access to products and services, and enhancing customer trust and convenience. The Journey Continues With the conclusion of the 'Lighting Up the Middle East' campaign, SOUEAST signals a new phase of engagement: one focused on long-term integration through localization, innovation, and brand affinity. Though the lights have dimmed, SOUEAST´s commitment to illuminating the region´s mobility future continues.(Image7: SOUEAST Lights Up the Middle East Night) Contact Person: Frida Fu Email: Photos accompanying this announcement are available at in to access your portfolio
Associated Press
10-05-2025
- Automotive
- Associated Press
From "Export" to "Co-Creation": How SOUEAST Drives Globalization With User-Oriented Strategies
SHANGHAI--(BUSINESS WIRE)--May 10, 2025-- The global automotive industry is undergoing a seismic shift, with automakers like SOUEAST leading the charge from traditional export-driven models to innovative, user-oriented globalization strategies. On April 24, SOUEAST took a bold step forward by hosting its inaugural Global EASE DAY in Shanghai, highlighting its commitment to user co-creation and localization. This event positioned SOUEAST as a dynamic global brand that prioritizes adaptability, deep market integration, and genuine user collaboration. This press release features multimedia. View the full release here: (Image: SOUEAST Hosted The Inaugural Global EASE DAY in Shanghai) User-Oriented Innovation: Beyond the 'Buyer-Seller' Dynamic One of the core pillars SOUEAST's renewal is a radical reimagining of the brand-user relationship. No longer content with treating customers as buyers, SOUEAST now engages them as active co-creators in product development. The brand philosophy, 'EASE YOUR LIFE,' reflects SOUEAST's insight into the growing convergence of mobility and lifestyle among urban youth worldwide. From this understanding, emerges three user-driven product attributes: - Stylish: Designs that reflect global trends while respecting local aesthetics. - Comfort: Ergonomics tailored to regional usage patterns, such as spacious cabins for family-oriented markets. - Warm-Tech: Intuitive technology that enhances daily life without overwhelming users. For example, SOUEAST has launched a lineup of urban SUVs designed to meet the diverse mobility needs of young urban users. The flagship D-class S09 offers premium comfort for both family and business trips. The C-class S07 combines advanced technology with trendy design, appealing to younger users seeking intelligent mobility. Also a sporty and practical C-class S06 model caters to everyday commuting and outdoor exploration with its affordability and versatility. Localized R&D: Building Trust Through Adaptation Recognizing that global success hinges on local relevance, SOUEAST has invested heavily in region-specific R&D. The brand operates six overseas R&D hubs across high-potential markets like the Middle East, ASEAN, and Brazil, each addressing unique challenges: - Middle East: Engineers have optimized the air conditioning efficiency and heat resistance of the vehicle components to ensure maximum reliability in the region's extreme heat. 'Compared to the summer heat in Turpan, China, the extreme temperatures in the Middle East place even greater challenges on vehicle air conditioning performance and durability. We identified this difference early and addressed it during the product development phase, which has enabled our models to enter the market more quickly,' explained Mr. Dai Lihong, Vice President of Chery Automobile Co., Ltd. and President of SOUEAST Motor. To date, SOUEAST has implemented 80+ hyper-localized optimizations, a testament to its commitment to 'listening first, designing second.' Phased Globalization: Balancing Present and Future SOUEAST's global rollout follows a carefully staged approach, aligning with regional readiness and regulatory landscapes: 1. 2024–2025: Focus on left-hand-drive markets with fuel-powered SUVs and sedans, complemented by plug-in hybrids. 2. 2026–2027: Expand into right-hand-drive markets while achieving a balance between fuel, hybrid, and electric models. 3. 2028–2030: Prioritize pure EVs for the EU, completing the industrialization of new energy vehicles. Central to this strategy is SOUEAST's super hybrid technology, which delivers a 44.5% thermal efficiency and 1,000 km+ ranges. It offers a pragmatic balance of performance and sustainability. Deepening Market Integration SOUEAST's ambition extends beyond selling cars—it aims to become a local institution. Key initiatives include: - KD Factories: SOUEAST's global KD (Knock-Down) factories are already operational and meet production capacity demands in key markets. -Subsidiaries: Established subsidiaries in markets such as Uzbekistan and Saudi Arabia to better understand local needs, respond more efficiently, and enhance service quality. - Community Programs: 'EASE YOUR LIFE' light show—a global landmark illumination campaign that pays tribute to the EASE urban lifestyle—is set to expand to more countries and regions in the future. - Sales Networks: 144 sales networks across 30+ countries and regions, with Mexico set to launch in June 2025. 'We're not just entering markets—we're deeply embedding ourselves within them and earning a seat at the table,' noted Mr. Dai Lihong. Value-Driven Globalization SOUEAST's journey underscores a critical industry truth: globalization is no longer about scale—it's about value. By marrying user co-creation with localization, the brand demonstrates that success in the 21st century is measured not by sheer volume, but by how deeply a brand is woven into the fabric of local communities. As the automotive world pivots from 'selling products' to 'solving needs,' SOUEAST's blueprint—rooted in empathy, adaptability, and shared creation—offers a compelling model for the future. The road ahead is challenging, but for brands willing to listen, adapt, and grow with their users, the opportunities are boundless. View source version on [email protected] KEYWORD: CHINA ASIA PACIFIC INDUSTRY KEYWORD: VEHICLE TECHNOLOGY AUTOMOTIVE GENERAL AUTOMOTIVE AUTOMOTIVE MANUFACTURING EV/ELECTRIC VEHICLES MANUFACTURING SOURCE: SOUEAST Copyright Business Wire 2025. PUB: 05/10/2025 03:10 AM/DISC: 05/10/2025 03:09 AM
Yahoo
10-05-2025
- Automotive
- Yahoo
From "Export" to "Co-Creation": How SOUEAST Drives Globalization With User-Oriented Strategies
SHANGHAI, May 10, 2025--(BUSINESS WIRE)--The global automotive industry is undergoing a seismic shift, with automakers like SOUEAST leading the charge from traditional export-driven models to innovative, user-oriented globalization strategies. On April 24, SOUEAST took a bold step forward by hosting its inaugural Global EASE DAY in Shanghai, highlighting its commitment to user co-creation and localization. This event positioned SOUEAST as a dynamic global brand that prioritizes adaptability, deep market integration, and genuine user collaboration. User-Oriented Innovation: Beyond the "Buyer-Seller" Dynamic One of the core pillars SOUEAST's renewal is a radical reimagining of the brand-user relationship. No longer content with treating customers as buyers, SOUEAST now engages them as active co-creators in product development. The brand philosophy, "EASE YOUR LIFE," reflects SOUEAST's insight into the growing convergence of mobility and lifestyle among urban youth worldwide. From this understanding, emerges three user-driven product attributes: - Stylish: Designs that reflect global trends while respecting local aesthetics. - Comfort: Ergonomics tailored to regional usage patterns, such as spacious cabins for family-oriented markets. - Warm-Tech: Intuitive technology that enhances daily life without overwhelming users. For example, SOUEAST has launched a lineup of urban SUVs designed to meet the diverse mobility needs of young urban users. The flagship D-class S09 offers premium comfort for both family and business trips. The C-class S07 combines advanced technology with trendy design, appealing to younger users seeking intelligent mobility. Also a sporty and practical C-class S06 model caters to everyday commuting and outdoor exploration with its affordability and versatility. Localized R&D: Building Trust Through Adaptation Recognizing that global success hinges on local relevance, SOUEAST has invested heavily in region-specific R&D. The brand operates six overseas R&D hubs across high-potential markets like the Middle East, ASEAN, and Brazil, each addressing unique challenges: - Middle East: Engineers have optimized the air conditioning efficiency and heat resistance of the vehicle components to ensure maximum reliability in the region's extreme heat. "Compared to the summer heat in Turpan, China, the extreme temperatures in the Middle East place even greater challenges on vehicle air conditioning performance and durability. We identified this difference early and addressed it during the product development phase, which has enabled our models to enter the market more quickly," explained Mr. Dai Lihong, Vice President of Chery Automobile Co., Ltd. and President of SOUEAST Motor. To date, SOUEAST has implemented 80+ hyper-localized optimizations, a testament to its commitment to "listening first, designing second." Phased Globalization: Balancing Present and Future SOUEAST's global rollout follows a carefully staged approach, aligning with regional readiness and regulatory landscapes: 1. 2024–2025: Focus on left-hand-drive markets with fuel-powered SUVs and sedans, complemented by plug-in hybrids. 2. 2026–2027: Expand into right-hand-drive markets while achieving a balance between fuel, hybrid, and electric models. 3. 2028–2030: Prioritize pure EVs for the EU, completing the industrialization of new energy vehicles. Central to this strategy is SOUEAST's super hybrid technology, which delivers a 44.5% thermal efficiency and 1,000 km+ ranges. It offers a pragmatic balance of performance and sustainability. Deepening Market Integration SOUEAST's ambition extends beyond selling cars—it aims to become a local institution. Key initiatives include: - KD Factories: SOUEAST's global KD (Knock-Down) factories are already operational and meet production capacity demands in key markets. -Subsidiaries: Established subsidiaries in markets such as Uzbekistan and Saudi Arabia to better understand local needs, respond more efficiently, and enhance service quality. - Community Programs: "EASE YOUR LIFE" light show—a global landmark illumination campaign that pays tribute to the EASE urban lifestyle—is set to expand to more countries and regions in the future. - Sales Networks: 144 sales networks across 30+ countries and regions, with Mexico set to launch in June 2025. "We're not just entering markets—we're deeply embedding ourselves within them and earning a seat at the table," noted Mr. Dai Lihong. Value-Driven Globalization SOUEAST's journey underscores a critical industry truth: globalization is no longer about scale—it's about value. By marrying user co-creation with localization, the brand demonstrates that success in the 21st century is measured not by sheer volume, but by how deeply a brand is woven into the fabric of local communities. As the automotive world pivots from "selling products" to "solving needs," SOUEAST's blueprint—rooted in empathy, adaptability, and shared creation—offers a compelling model for the future. The road ahead is challenging, but for brands willing to listen, adapt, and grow with their users, the opportunities are boundless. View source version on Contacts Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Wire
10-05-2025
- Automotive
- Business Wire
From "Export" to "Co-Creation": How SOUEAST Drives Globalization With User-Oriented Strategies
SHANGHAI--(BUSINESS WIRE)--The global automotive industry is undergoing a seismic shift, with automakers like SOUEAST leading the charge from traditional export-driven models to innovative, user-oriented globalization strategies. On April 24, SOUEAST took a bold step forward by hosting its inaugural Global EASE DAY in Shanghai, highlighting its commitment to user co-creation and localization. This event positioned SOUEAST as a dynamic global brand that prioritizes adaptability, deep market integration, and genuine user collaboration. User-Oriented Innovation: Beyond the "Buyer-Seller" Dynamic One of the core pillars SOUEAST's renewal is a radical reimagining of the brand-user relationship. No longer content with treating customers as buyers, SOUEAST now engages them as active co-creators in product development. The brand philosophy, "EASE YOUR LIFE," reflects SOUEAST's insight into the growing convergence of mobility and lifestyle among urban youth worldwide. From this understanding, emerges three user-driven product attributes: - Stylish: Designs that reflect global trends while respecting local aesthetics. - Comfort: Ergonomics tailored to regional usage patterns, such as spacious cabins for family-oriented markets. - Warm-Tech: Intuitive technology that enhances daily life without overwhelming users. For example, SOUEAST has launched a lineup of urban SUVs designed to meet the diverse mobility needs of young urban users. The flagship D-class S09 offers premium comfort for both family and business trips. The C-class S07 combines advanced technology with trendy design, appealing to younger users seeking intelligent mobility. Also a sporty and practical C-class S06 model caters to everyday commuting and outdoor exploration with its affordability and versatility. Localized R&D: Building Trust Through Adaptation Recognizing that global success hinges on local relevance, SOUEAST has invested heavily in region-specific R&D. The brand operates six overseas R&D hubs across high-potential markets like the Middle East, ASEAN, and Brazil, each addressing unique challenges: - Middle East: Engineers have optimized the air conditioning efficiency and heat resistance of the vehicle components to ensure maximum reliability in the region's extreme heat. 'Compared to the summer heat in Turpan, China, the extreme temperatures in the Middle East place even greater challenges on vehicle air conditioning performance and durability. We identified this difference early and addressed it during the product development phase, which has enabled our models to enter the market more quickly,' explained Mr. Dai Lihong, Vice President of Chery Automobile Co., Ltd. and President of SOUEAST Motor. To date, SOUEAST has implemented 80+ hyper-localized optimizations, a testament to its commitment to "listening first, designing second." Phased Globalization: Balancing Present and Future SOUEAST's global rollout follows a carefully staged approach, aligning with regional readiness and regulatory landscapes: 1. 2024–2025: Focus on left-hand-drive markets with fuel-powered SUVs and sedans, complemented by plug-in hybrids. 2. 2026–2027: Expand into right-hand-drive markets while achieving a balance between fuel, hybrid, and electric models. 3. 2028–2030: Prioritize pure EVs for the EU, completing the industrialization of new energy vehicles. Central to this strategy is SOUEAST's super hybrid technology, which delivers a 44.5% thermal efficiency and 1,000 km+ ranges. It offers a pragmatic balance of performance and sustainability. Deepening Market Integration SOUEAST's ambition extends beyond selling cars—it aims to become a local institution. Key initiatives include: - KD Factories: SOUEAST's global KD (Knock-Down) factories are already operational and meet production capacity demands in key markets. -Subsidiaries: Established subsidiaries in markets such as Uzbekistan and Saudi Arabia to better understand local needs, respond more efficiently, and enhance service quality. - Community Programs: 'EASE YOUR LIFE' light show—a global landmark illumination campaign that pays tribute to the EASE urban lifestyle—is set to expand to more countries and regions in the future. - Sales Networks: 144 sales networks across 30+ countries and regions, with Mexico set to launch in June 2025. "We're not just entering markets—we're deeply embedding ourselves within them and earning a seat at the table," noted Mr. Dai Lihong. Value-Driven Globalization SOUEAST's journey underscores a critical industry truth: globalization is no longer about scale—it's about value. By marrying user co-creation with localization, the brand demonstrates that success in the 21st century is measured not by sheer volume, but by how deeply a brand is woven into the fabric of local communities. As the automotive world pivots from "selling products" to "solving needs," SOUEAST's blueprint—rooted in empathy, adaptability, and shared creation—offers a compelling model for the future. The road ahead is challenging, but for brands willing to listen, adapt, and grow with their users, the opportunities are boundless.
Zawya
09-05-2025
- Automotive
- Zawya
SOUEAST establishes Saudi Subsidiary, Saudi Arabia's largest automotive spare parts center
RIYADH, Saudi Arabia- -(BUSINESS WIRE)-- SOUEAST has officially launched the Saudi Arabia subsidiary. On the same day, SOUEAST Saudi spare parts center officially opened, and a signing ceremony for the cooperation of the spare parts center with Starlinks was completed, marking a key milestone in its expansion across the Middle East. This move reinforces the brand's localization strategy, ensuring enhanced customer service, faster logistics, and a stronger presence in the Saudi market. Strategic Expansion: Saudi Arabia as a Regional Community Saudi Arabia, as the largest auto market in the region, plays a vital role in SOUEAST's layout in the Middle East. By establishing local centers, the company aims to develop models tailored for Saudi customers, ensuring reliability in the region's driving conditions. "Saudi Arabia is central to our long-term vision," said Mr. Zhang Yuanwei, General Manager of SOUEAST Motor Saudi Arabia. "Our subsidiary enables us to work closely with local partners, ensuring that our models and services align with Saudi customers' needs." 10,000m² Spare Parts Center: A New Benchmark To streamline aftersales services, SOUEAST has invested in the largest auto spare parts center in the Middle East, located in Jeddah. Covering 10,000 square meters, the facility ensures a 100% parts supply guarantee, significantly reducing waiting times for customers. Equipped with an intelligent warehouse system, the center enables parts to be delivered in 24 hours and guarantees all emergencies can be resolved in 48 hours all across the country. "We are eliminating delays and setting a new standard for aftersales service in the region," added Mr. Zhang. User-oriented & Digital Integration The Saudi subsidiary will operate with a fully trained local service team, ensuring fast-response maintenance and transparent support. SOUEAST is also integrating digital tools to improve convenience for customers. The Future of Urban Mobility in Saudi Arabia With its new subsidiary and advanced spare parts center, SOUEAST is reinforcing its commitment to quality, efficiency, and customer satisfaction. The brand's ongoing investments in localization, logistics, and service innovation aim to position it as a leader in the Saudi auto market.
