Latest news with #SOUEASTMotor
Bahrain News Gazette
18-04-2025
- Automotive
- Bahrain News Gazette
Driving the Future of EASE Urban Mobility: The First-Ever SOUEAST Global EASE DAY to Launch in Shanghai
SOUEAST Global EASE DAY 2025 SOUEAST Global EASE DAY 2025 SHANGHAI, April 18, 2025 (GLOBE NEWSWIRE) — SOUEAST Motor is set to kick off the inaugural SOUEAST Global EASE DAY 2025 on April 21st in Shanghai, China . This global event will bring together international media and notable influencers for a five-day immersive experience, advancing the brand's vision for EASE urban mobility through collaboration. EASE DAY, SOUEAST's first-ever global brand summit, will gather influential voices to forge meaningful media connection and amplify brand resonance. Serving dual purposes as both a milestone moment and a symbolic launchpad, this event will promote the brand's transformation into a globally competitive auto force. Over the course of the event, guests will participate in a range of themed activities designed to foster deeper engagement. The agenda features four core highlights: EASE Talk, EASE Experience , EASE Innovation , and EASE City . Through in-depth brand dialogues, test drives, car preview and urban cultural experiences, global media and notable influencers will gain a close-up understanding of SOUEAST's brand vision and philosophy. EASE YOUR LIFE in Motion Since its comprehensive brand refresh in 2024, SOUEAST has rapidly expanded its international footprint, with successful rollouts across the Middle East and Central Asia. Guided by the brand philosophy, ' EASE YOUR LIFE,' SOUEAST is reshaping urban mobility by combining global insight with local adaptation—offering customers stylish, comfort, and warm-tech driving experiences tailored to everyday city life. EASE DAY 2025 represents a natural next step. The event will offer a platform for SOUEAST to engage closely with media through interactive experiences and strategic discussions. And attendees will gain firsthand insight into SOUEAST´s interpretation of intelligent urban mobility. A Global Journey Begins in Shanghai The first stop on the EASE DAY journey, Shanghai sets the tone for what SOUEAST envisions as a yearly tradition—bringing the global media and notable influencers together in a different symbolic city. By building a space for co-creation, shared insight, and cultural resonance , EASE DAY will bring extraordinary experiences to urban life. A photo accompanying this announcement is available at Company: SOUEAST MOTOR Contact Person: Frida Fu Emai: [email protected] Website: City: Wuhu GlobeNewswire Distribution ID 9424789
Yahoo
19-03-2025
- Automotive
- Yahoo
SOUEAST Illuminates Middle East Landmarks, Showcasing a New Urban Mobility Vision
WUHU, China, March 19, 2025--(BUSINESS WIRE)--SOUEAST Motor has launched its "Lighting Up the Middle East" campaign, a light show event illuminating some of the region's iconic landmarks. This initiative highlights the brand's commitment to redefining urban mobility and reflects its philosophy, "EASE YOUR LIFE". A Multi-Nation Spectacle Since its launch on February 17, SOUEAST has brought light displays to Aspire Tower (Qatar), Erbil 1 Tower (Iraq), and Avenues Mall (Kuwait). Each activation transformed these landmarks into showcases of SOUEAST's 'Ease Orange' lighting, featuring the brand's slogan and SUV models. The displays have captivated over a million viewers, reinforcing SOUEAST's presence in the region. "Our light show covers five landmarks across the Middle East, each representing the urban life," said Mr. Alex Tan, Vice President of SOUEAST International."This is more than a display—it's a connection between the brand and users." Lighting Up Qatar: A Grand Beginning The Aspire Tower in Doha served as the first stage. Its history of hosting the Asian Games flame made it the ideal site to represent SOUEAST's new era of mobility. The "Ease Orange" glow, alongside the S09, S07, and S06 SUV models, turned the tower into a beacon of innovation. Erbil 1 Tower: A Vision in Orange On February 20, SOUEAST's activation at Erbil 1 Tower in Iraq introduced a full-building LED showcase, projecting the brand's models and messaging. The Erbil 1 Tower symbolizes economic growth and urban vibrancy, which is the perfect stage for SOUEAST's vision of effortless mobility. Kuwait's Skyline Shines Bright By February 24, the light show reached The Avenues-Kuwait. The illuminated SOUEAST branding and model animations added a dynamic touch to the cityscape, reflecting SOUEAST's ambition to integrate mobility with urban life. A Continuing Celebration Since January, SOUEAST has strengthened its presence in the Middle East through model launches, sales expansions, and brand activations. With more illuminations planned over the next month, the campaign continues to engage millions, inviting users to embrace an effortless urban mobility. View source version on Contacts SOUEAST MOTORFrida Sign in to access your portfolio
