Latest news with #STIHL
Scoop
27-05-2025
- Automotive
- Scoop
Chainsaw Use By Woman Revs Right Up: More Women Making The Cut... With Caution
Female customers buying chainsaws increase 30% Chainsaw-related ACC claims by females increase 26% Overall cost of ACC claims for chainsaw accidents up 75% A significant increase in Kiwi's buying chainsaws aligns strongly with the latest chainsaw-related ACC claims. The country's leading battery-powered chainsaw retailer STIHL NZ says it has especially noticed a major boost in female customers buying chainsaws - coinciding with the proliferation of light, manoeuvrable and much quieter battery chainsaws to market. STIHL NZ marketing manager, Stace Hall, says annual brand awareness surveys and data from their more than 100 retail stores shows the split of female/male customers for battery chainsaws has increased dramatically in the last four years from a 20:80 female/male chainsaw-buyer split to now being 50:50. 'The continuing trend from the post Covid period has seen more and more people spending greater amounts of time in their backyards or even relocating to much bigger ones from the suburban backyard to lifestyle blocks etc.' A corresponding increase in ACC chainsaw-related claims amongst women especially reflects the increased popularity and usage of chainsaws. 2020 – 2024: ACC chainsaw related claims by females increased 26% (243 claims to 306) Chainsaw related claims by males showed a small decrease during this same period (2431 to 2311) 2020 – 2024: Overall cost of ACC claims for chainsaw accidents increased 75% ($4.1m to $7.2m) Hall says although chainsaws are very safe when used correctly, STIHL constantly reminds its new cohort of battery chainsaw buyers that despite the machines being much lighter, quieter and easier to use, they are still very powerful and to therefore always use protective chaps, goggles, ear muffs and gloves.
Yahoo
27-05-2025
- Business
- Yahoo
Made for the Bold: STIHL Launches New Made for America Ad Campaign
From smokejumpers to wildfire crews, the new STIHL ad campaign honors the brave professionals who risk everything to protect our lands VIRGINIA BEACH, Va., May 27, 2025 /PRNewswire/ -- In the face of danger, Americans count on the bold to answer the call – and the bold count on STIHL. For nearly a century, STIHL has built power equipment to ease the efforts of those working with and in nature – from wildfire fighters to ranchers and beyond. That legacy lives on today in the hands of hardworking men and women who shape, care for, and protect our nation's outdoor spaces. These stewards of the land rely on STIHL tools to get the job done, especially when it matters most. To honor their tireless efforts, STIHL is proudly launching the Made for America ad campaign – a tribute to the everyday heroes who build, preserve, and beautify the landscapes we all depend on. Dependability defines STIHL products, and the same is true for the professionals who rely on them. The Made for America campaign launches with 60- and 30-second broadcast spots showcasing the unwavering commitment of exceptional – but often unsung – Americans called to serve the land, including smokejumpers, wildfire firefighters, ranchers, and construction workers. By drawing parallels between these resilient individuals and the tough tools they trust, the ads highlight the essential, often overlooked work they do and the need for equipment that's as reliable as the people behind it – whether on the frontlines or the front lawn. "Whether we need to cut trees down or open up a hole in a roof so that our firefighters inside that house get some relief, we use STIHL products because they're dependable," says Darrell Sales, a wildland firefighter from San Jose, California, featured in the campaign. "Participating in this campaign was an opportunity for me to give back to the brand that helps my team conquer the fear of what we do on a daily basis through reliable products that work when we need them to." Additional campaign materials spotlight professionals like arborists, landscapers, residential firefighters, and loggers — bringing to life the dangers and daily challenges they face, all while relying on STIHL to get the job done. "Since day one, STIHL has built tools for those who dedicate their lives to the land – not for recognition, but out of purpose," says Eric Bjorling, Vice President of Marketing for STIHL Inc. "Some run toward danger, while others quietly shape the land. All deserve to be seen. The Made for America campaign is our tribute to these unsung heroes – the people who rely on our tools when it matters most, and whose work leaves a lasting mark, even when no one is watching." To give back to the men and women that give their all to the land day in and day out, STIHL Inc. has partnered with Team Rubicon to donate $50,000 in tools and funding. Part of the donation will provide battery-powered equipment to Team Rubicon West Branch as they work to prevent and recover from wildfires. The rest will support the Ready Reserve fund, Team Rubicon's disaster response organization. In collaboration with STIHL Inc., Red Letter Communications, STIHL's creative agency of record, developed the campaign's creative content, which rolled out on May 19, 2025 across national networks such as CNN and FOX News, cable channels such as Newsmax and The Weather Channel, and popular streaming platforms such as FuboTV. The ads will also be amplified across mobile and digital placements as well as promoted in-stores and via email marketing and social media. To learn more about the campaign – and learn the personal stories behind the faces featured in the creative – visit STIHL USA | Made for America. In addition to docu-style video clips, the website features a product collection highlighting equipment with endorsements from the pros using them every day. For more information on STIHL Inc., visit About STIHL Inc. As the #1 selling brand of gas- and battery-powered handheld outdoor power equipment in America among U.S. professional landscapers*, STIHL is renowned for its legacy of innovation, durability, and performance. From chainsaws and trimmers to blowers and mowers, STIHL products are trusted by professionals and homeowners alike and are sold through a network of more than 10,000 authorized local STIHL Dealers—not big box stores. STIHL Inc., the U.S. affiliate of the global STIHL Group, employs more than 2,300 people and manufactures over 100 STIHL models at its 150-acre campus in Virginia Beach, VA. *"Number one selling brand" is based on 2007-2024 syndicated and commissioned surveys and 2023-2024 surveys conducted by Irwin Broh Research of the U.S. professional landscaper and tree care markets. /@stihlusa View original content to download multimedia: SOURCE STIHL Inc.
NZ Herald
23-05-2025
- Automotive
- NZ Herald
Win a STIHL MS182 chainsaw
The Country and STIHL are giving away five STIHL MS182 chainsaws. It's STIHL Chainsaw Safety Awareness Week, and The Country and STIHL are giving away five STIHL MS182 chainsaws. The STIHL MS182 petrol-powered chainsaw (40cm/16' guide bar) is a terrific handy saw for a farmer (or anyone else, for that matter). Powerful and compact, it retails for $555. But that's not all - we're also giving away two STIHL Chainsaw Safety Packs, RRP $292.50 each! The STIHL Chainsaw Safety Pack has chaps, earmuffs and glasses, enabling you to use your chainsaw safely and responsibly.
The Advertiser
15-05-2025
- The Advertiser
Chainsaw heist caught on camera as thieves struggle to carry loot
Alleged thieves have been caught on camera attempting to steal as many chainsaws as they could carry out of a hardware store. CCTV from the hardware store in the small South Australian town of Loxton allegedly showed three people breaking in before 3am on January 5 and stealing a large collection of power tools. The burglars appeared to work frantically to collect 24 STIHL chainsaws from the hardware store on Bookpurnong Terrace. They also allegedly stole two garden blowers and a number of other items. Police have released CCTV of the alleged robbery and have urged members of the public who recognise the suspects to call investigators. All three suspects were seen wearing dark clothes and facemasks. A grey coloured SUV with the registration S923CGG was seen in the area at the time, police said. Anyone who recognises the suspects or vehicle or has any dashcam or CCTV that may assist the investigation is asked to contact Crime Stoppers South Australia on 1800 333 000 or online at Alleged thieves have been caught on camera attempting to steal as many chainsaws as they could carry out of a hardware store. CCTV from the hardware store in the small South Australian town of Loxton allegedly showed three people breaking in before 3am on January 5 and stealing a large collection of power tools. The burglars appeared to work frantically to collect 24 STIHL chainsaws from the hardware store on Bookpurnong Terrace. They also allegedly stole two garden blowers and a number of other items. Police have released CCTV of the alleged robbery and have urged members of the public who recognise the suspects to call investigators. All three suspects were seen wearing dark clothes and facemasks. A grey coloured SUV with the registration S923CGG was seen in the area at the time, police said. Anyone who recognises the suspects or vehicle or has any dashcam or CCTV that may assist the investigation is asked to contact Crime Stoppers South Australia on 1800 333 000 or online at Alleged thieves have been caught on camera attempting to steal as many chainsaws as they could carry out of a hardware store. CCTV from the hardware store in the small South Australian town of Loxton allegedly showed three people breaking in before 3am on January 5 and stealing a large collection of power tools. The burglars appeared to work frantically to collect 24 STIHL chainsaws from the hardware store on Bookpurnong Terrace. They also allegedly stole two garden blowers and a number of other items. Police have released CCTV of the alleged robbery and have urged members of the public who recognise the suspects to call investigators. All three suspects were seen wearing dark clothes and facemasks. A grey coloured SUV with the registration S923CGG was seen in the area at the time, police said. Anyone who recognises the suspects or vehicle or has any dashcam or CCTV that may assist the investigation is asked to contact Crime Stoppers South Australia on 1800 333 000 or online at Alleged thieves have been caught on camera attempting to steal as many chainsaws as they could carry out of a hardware store. CCTV from the hardware store in the small South Australian town of Loxton allegedly showed three people breaking in before 3am on January 5 and stealing a large collection of power tools. The burglars appeared to work frantically to collect 24 STIHL chainsaws from the hardware store on Bookpurnong Terrace. They also allegedly stole two garden blowers and a number of other items. Police have released CCTV of the alleged robbery and have urged members of the public who recognise the suspects to call investigators. All three suspects were seen wearing dark clothes and facemasks. A grey coloured SUV with the registration S923CGG was seen in the area at the time, police said. Anyone who recognises the suspects or vehicle or has any dashcam or CCTV that may assist the investigation is asked to contact Crime Stoppers South Australia on 1800 333 000 or online at
Borneo Post
10-05-2025
- Automotive
- Borneo Post
KTS Trading hosts 2025 East Malaysia STIHL Dealers Conference
Participants of 2025 East Malaysia STIHL Dealers Conference. First row, Kota Kinabalu Branch Manager Wong Ching Diak (first from left), Kelvin Khor (seventh from left) from SSC; second row, Kesavan Muthaiah (fifth from left) and KTS Trading Sdn Bhd general manager Augustine Ling Siew Hing (sixth from left). KOTA KINABALU (May 10): KTS Trading Sdn Bhd successfully held the 2025 East Malaysia STIHL Dealers Conference from May 7 to 9, bringing together 20 invited dealers from Sabah, Sarawak and Brunei for a three-day event focused on STIHL's business development and future market trends, while strengthening regional partnerships. Augustine Ling Siew Hing, General Manager of the Light Machinery Division at KTS Trading Sdn Bhd, said: 'During the conference, we held in-depth discussions on STIHL's business strategies and the market potential across Southeast Asia. Today, we arranged a one-hour live demonstration session for participants to get hands-on experience with our latest equipment.' The demonstration featured STIHL's newest high-performance tools, including the 4-stroke multi-purpose engines EHC505 and EHC1105, the 4-stroke tiller MH210, the IR40 inverter generator, the RE150 high-pressure cleaner, and the MSA70 battery-powered chainsaw. 'By introducing STIHL's premium, high-quality machines at affordable prices, we are responding to the government's call to encourage more involvement in agriculture. We hope STIHL's tools can help farmers boost crop productivity and improve their income,' Ling stated. In addition to agricultural equipment, STIHL also presented a variety of battery-powered products during the conference, such as the SEA 20 handheld vacuum, the MSA70 battery chainsaw, and the FSA 30 battery grass trimmer. Ling added that STIHL is continuously expanding its portfolio of battery-powered gardening and agricultural tools and is actively developing the Southeast Asian market with competitively priced offerings. This conference not only deepened the participating dealers' understanding of STIHL's product innovations but also reinforced the brand's strategic presence in East Malaysia, paving the way for future regional growth.
