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Noë & Associates picks Cannes Lions-winning Sailesh Jani as Head of Middle East
Noë & Associates picks Cannes Lions-winning Sailesh Jani as Head of Middle East

Campaign ME

time3 days ago

  • Business
  • Campaign ME

Noë & Associates picks Cannes Lions-winning Sailesh Jani as Head of Middle East

Noë & Associates – a consultancy delivering brand strategy and identity, content and production with a focus on premium brands, architecture, design and the built environment – has announced two major leadership with the appointments of Sailesh Jani and Christina Falzano as part of its strategic growth strategy across the Middle East and the Americas. Sailesh Jani joins as Managing Director, Head of Middle East, from McCann Worldgroup and Christina Falzano joins as Managing Director, Head of Americas, from Forsman & Bodenfors. 'Both of these world-class hires bring exceptional expertise in brand transformation, innovation, and leadership,' said Mark Noë, Founder and CEO of Noë & Associates. Noë added, 'Their vision aligns seamlessly with our mission to push creative boundaries and deliver extraordinary outcomes for our clients. Christina and Sailesh will play critical roles as we enter this next phase of global expansion.' Jani joins following a decade at McCann Worldgroup, where he served as a GlobalBusiness Lead, driving global network growth and award-winning campaigns for brands such as Riyadh Air, NEOM, eBay, Microsoft and Xbox. A celebrated creative leader, Jani has been recognised with more than 400 international awards, including 43 Cannes Lions for his contributions to innovation and digital transformation in brand storytelling. Meanwhile, Falzano brings an impressive track record in building and scaling creative businesses. Most recently, she served as Managing Director at Forsman & Bodenfors, where she led US growth and strategic expansion. Her previous roles include Managing Director at Conran Design Group; Chief Operating Officer at Wolff Olins — partnering with brands such as Google, Uber, and Spotify; and Managing Director at WPP's Brand Union. Prior to joining WPP, she was Head of Digital Marketing at The Cosmopolitan of Las Vegas, overseeing the development and launch of the property's website and social media channels. Through these pivotal hires, the agency aims to underscore its commitment to deepening its global presence and enhancing its ability to deliver transformative brand experiences in two of its fastest-growing markets.

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