Latest news with #SamWoolf
Forbes
09-05-2025
- Entertainment
- Forbes
Sam Woolf On Doechii And Building Personal Style
Sam Woolf is the kind of stylist who doesn't just dress his clients — he builds worlds around them. Nowhere is that more evident than in his ongoing creative partnership with genre-defying artist Doechii. Together, the duo has delivered some of the most talked-about fashion moments in recent memory, from her unforgettable Tiny Desk Concert wardrobe to the carefully curated looks of Paris Fashion Week, where she was hailed as 'Best Dressed' (looks included a sculptural Schiaparelli dress and a Tom Ford moment). Just days after the 2025 'Black Dandyism' themed Met Gala , the fashion world is still dissecting and screenshotting every detail of the red carpet. And one look that sparked immediate conversation? Doechii's custom Louis Vuitton ensemble, designed by Pharrell and styled by Woolf. But none of this happened overnight. Woolf, an Australian-born stylist who moved to the U.S. over a decade ago, has quietly built a reputation for merging intention with imagination. He started out assisting major stylists (including Law Roach, who named Doechii as his latest celebrity inspiration, and shouted out to Woolf). Woolf's approach isn't about chasing trends: it's about crafting identities. When working with the Swamp Princess, the two speak in creative shorthand, referencing everything from Motown to prep. 'Storytelling for us is always about authenticity," the Los Angeles-based stylist shares with me over the phone. "It's about staying true to yourself and committing to the moment — whether that's a fashion show, the Met Gala, or an album rollout. For Doechii, we've been leaning into the idea of her being a 'student of hip-hop.' Our process always starts with the question: what are we trying to say?" Woolf continues. 'From there, we build different worlds within that... it can be masculine with her, it can be feminine. It can be sporty. It can be office wear. It can be preppy. It can be this Motown take on things... but they all fit in that world.' Every look tells a story, no matter the stage. Woolf's process is meticulous. He considers cut, silhouette, emotional resonance, and confidence: how a neckline flatters a frame, where a slip falls on the body, and what a person wants to amplify or downplay. The goal is to ensure that his clients wear the clothes, not the other way around. "You give the clothes life. You create the character. You don't let the clothes drown you," he says. 'Start with one or two pieces you love, and don't be afraid to wear them in different ways. Personal style is about intention — not how many new things you own. A great blazer can be worn with suit trousers, jeans, a long skirt, or a mini. Try different combinations, see what works for you, and don't be afraid to wear something twice — or five times. That's something really important in terms of creating your personal style... working with [pieces] At a time when trends move faster than ever, Woolf remains centered. He doesn't chase virality, though many of his looks achieve it. For him, success is rooted in intention. "If you're happy, you look good, and the outfit makes an impact — that's success. You'll never please everyone, and you shouldn't try to. I'd rather be talked about, whether they love it or hate it, than land in the middle." That ability to block out the noise is something he shares with Doechii. 'She's a client, she's a friend, and she's a muse… We're just doing us, and we don't worry about what else is going on around us.' As someone who has assisted major stylists for years before making a name for himself, he has another piece of advice for a young designer or creative trying to cut through: don't stop. "Keep going. Don't give up. If there's someone you want to work with — a stylist, a celebrity, a magazine — you've got to be persistent. I've been in America for 12 years, and I never gave up. It just takes one person to give you a shot. That applies to all of us in the creative industry. Doechii was my dream client. You wait a long time to work with someone like her — she's creative, undeniably talented, and collaborative. So all those pieces together create magic.' This persistence is something that unites Woolf and Doechii after winning the 2025 Grammy for Best Rap Album for Alligator Bites Never Heal — a category previously won by only two other solo female artists, Lauryn Hill and Cardi B — Doechii used her acceptance speech to underscore the power of perseverance. Even Gary Vee took to Instagram to call her journey a lesson in blocking out the noise and staying the course. It was a full-circle moment for an artist (and a stylist) who built their success by staying true to their vision. Their shared commitment to doing things differently is what makes Woolf and Doechii a power duo, redefining what it means to show up in the world with vision. Or, as Woolf puts it: 'At the end of the day, we're just creating. That's what we want to do.'
The Age
08-05-2025
- Entertainment
- The Age
Doechii says openly using face tape helps her ‘embrace imperfection', but does it?
Most people know Doechii for her impeccably timed fast-paced rhymes – they're what earned her multiple awards, including a Grammy, and the title of Billboard Woman of the Year. But the US rapper is increasingly standing out for something other than her music: visible face tape. The Denial Is a River singer has proudly displayed the beauty hack on stage at the Grammys, while performing at festivals, and on social media. According to her stylist Sam Woolf, it's her way of exposing things that are 'meant to be hidden' – and being more vulnerable. A growing number of celebrities and beauty influencers appear to be taking a more open and transparent approach to beauty hacks or procedures. Stars like Ariana Grande are sharing their ' button-nose tricks ' on TikTok, while others like Martha Stewart are opening up about previous beauty procedures. So, why are more celebrities opening up about their appearance, and what could it mean for the rest of us? Wait, what is face tape? Face tape is precisely what it sounds like – tape applied to the face. Two small strips of tape, which are usually attached by an elasticised band, are attached to the temples to create a smooth, wrinkle-free look. In other words, it 'tightens' the face to create a more youthful appearance. It's not uncommon for models and celebrities to wear face tape, but it's usually hidden underneath or within their hair. Doechii, on the other hand, wears it where it can be seen, even sometimes bedazzling the tape pieces. Though the rapper has adopted it as one of her signature looks, other celebrities, including Charli XCX, have also worn visible face tape during public appearances. It has even become something of a staple on certain fashion runways, such as those of Givenchy and, most recently, Valentino.
Sydney Morning Herald
08-05-2025
- Entertainment
- Sydney Morning Herald
Doechii says openly using face tape helps her ‘embrace imperfection', but does it?
Most people know Doechii for her impeccably timed fast-paced rhymes – they're what earned her multiple awards, including a Grammy, and the title of Billboard Woman of the Year. But the US rapper is increasingly standing out for something other than her music: visible face tape. The Denial Is a River singer has proudly displayed the beauty hack on stage at the Grammys, while performing at festivals, and on social media. According to her stylist Sam Woolf, it's her way of exposing things that are 'meant to be hidden' – and being more vulnerable. A growing number of celebrities and beauty influencers appear to be taking a more open and transparent approach to beauty hacks or procedures. Stars like Ariana Grande are sharing their ' button-nose tricks ' on TikTok, while others like Martha Stewart are opening up about previous beauty procedures. So, why are more celebrities opening up about their appearance, and what could it mean for the rest of us? Wait, what is face tape? Face tape is precisely what it sounds like – tape applied to the face. Two small strips of tape, which are usually attached by an elasticised band, are attached to the temples to create a smooth, wrinkle-free look. In other words, it 'tightens' the face to create a more youthful appearance. It's not uncommon for models and celebrities to wear face tape, but it's usually hidden underneath or within their hair. Doechii, on the other hand, wears it where it can be seen, even sometimes bedazzling the tape pieces. Though the rapper has adopted it as one of her signature looks, other celebrities, including Charli XCX, have also worn visible face tape during public appearances. It has even become something of a staple on certain fashion runways, such as those of Givenchy and, most recently, Valentino.
Yahoo
31-03-2025
- Entertainment
- Yahoo
Doechii Breaks the Red-Carpet Rules in a transparent Vintage Gown
"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Last night, Doechii was crowned Woman of the Year at the 2025 Billboard Women in Music Awards—and she certainly dressed the part. Leaving quite the fashionable impression, the Tampa-based rapper worked with stylist Sam Woolf to pull a look from the archives. As she stepped up and out to the festivities in Inglewood, California, she did so wearing a transparent gown from DKNY's Fall/Winter 2014 collection, pairing the vintage number with a bag of the same caliber. Maximalist accessorizing helped modernize her look, adding that playful touch well-associated with her personal style. Velvety panels were spread throughout the rapper's dress, though the see-through design left practically nothing to the imagination. A thigh-high leg slit emphasized the skin-baring look, as did a pair of metallic, open-toed Manolo Blahnik sandals that matched Doechii's plethora of jewelry. She accessorized the gown with stacks of silver and gold bangle bracelets, while a delicate coin belt cinched her waist. Even her manicure took on a silvery sheen, complementing the chunky rings she wore on numerous digits. A pair of mixed metal hoop earrings rounded out her jewelry, while she swept her braids into a chic topknot bun. Doechii isn't afraid to take fashion risks—both past and present looks prove that—but the final addition to her outfit was a precarious one. Rather than opt for a small clutch, or forgo a bag altogether, the rapper defied red-carpet rules and toted along a slouchy vintage Fendi baguette bag. Sizable enough to fit any necessities (and then some), the spotted blue bag lended a pop of color to her look—and offered a place to carry her award home. You Might Also Like 4 Investment-Worthy Skincare Finds From Sephora The 17 Best Retinol Creams Worth Adding to Your Skin Care Routine
