28-05-2025
- Entertainment
- Edmonton Journal
Abel 'The Weeknd' Tesfaye's creative juice is coffee
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Tesfaye added 'coffee entrepreneur' to his CV in 2023 by starting the brand SAMRA ORIGINS, named after his mom, Samra. He was inspired by the Ethiopian coffee ritual, which is centred on community and bringing family and friends together. The collaboration between Samra Origins and Nespresso brings 'rich, bold flavours that take you beyond the cup.'
Beyond the cup, Tefsaye is on his Hurry Up Tomorrow tour across Canada and the U.S. and just released a film of the same name (check out his Hurry Up Tomorrow album). The tour, not unlike the ethos of SAMRA ORIGINS, is about 'connecting between humans, conveying artistic self-discovery and healing alongside the chaos of it all,' says Tesfaye.
