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Yahoo
4 days ago
- Business
- Yahoo
Pixalate Releases Q1 2025 Global Connected TV (CTV) Ad Supply Chain Trends Reports: Open Programmatic Ad Spend Rises 10% YoY to $5 Billion, Ad Fraud (IVT) Hits 18%
According to Pixalate's estimates, global open programmatic CTV ad spend rose 10% year-over-year to $5.02 billion in Q1 2025; Global invalid Traffic (IVT), including ad fraud, in CTV hit 18% in Q1 2025 - up from 12% in Q1 2024; Regional IVT rates show APAC (36% IVT rate) hit the hardest, followed by EMEA (30%), Latin America (24%), and North America (18%); Roku devices had the lowest global IVT rate at 11%, while Samsung Smart TVs had the highest at 36% London, May 29, 2025 (GLOBE NEWSWIRE) -- Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, today released the Q1 2025 Global Connected TV (CTV) Ad Supply Chain Trends Report. The report comprehensively analyzes the state of open programmatic CTV advertising in Q1 2025 across key global ad economies. In addition to the Global report, Pixalate released versions for the United States, Canada, the United Kingdom, and Mexico. The reports include CTV ad spend trends globally and in key global ad economies across Roku, Samsung Smart TV, Amazon Fire TV, and Apple TV. The comprehensive reports overview the programmatic ad supply chain by examining sell-side platform (SSP) market share, top-grossing CTV apps, CTV device market share trends, invalid traffic trends (IVT, including ad fraud), and more. Q1 2025 Global CTV Ad Supply Chain Trends Report Key Findings Global CTV Ad Spend: Global Open Programmatic CTV Ad Spend: Estimated at $5 billion in Q1 2025, up 10% year-over-year (YoY) Global CTV Ad Fraud (IVT): CTV Invalid Traffic (including Ad Fraud) Rate: The IVT rate for global open programmatic CTV traffic stands at 18%, down from 24% during the Q4 2024 holiday season but up 50% year-over-year (from 12% in Q1 2024) By Country: Canada had a 26% IVT rate, Mexico had a 22% IVT rate, while the United Kingdom (UK) saw a 24% IVT, followed by the United States (U.S.) at 18% By Region: APAC saw the highest regional IVT rate at 36%, followed by EMEA at 30%, LATAM at 24%, and North America at 18%. IVT Rate by Device: Roku devices had the lowest global IVT rate (11%), while Samsung Smart TV devices had the highest (36%). Apple TV stood at 20% while Amazon Fire TV had a 16% IVT rate CTV SSP (Sell-Side Platform) Market Share: Magnite led on Roku in the U.S. with 32% market share, while FreeWheel was among the top two across Roku (18%), Amazon Fire TV (15%), Apple TV (13%), and Samsung Smart TV (17%) In the U.S., PubMatic ranked top-five across all four platforms: Roku (8%), Amazon Fire TV (10%), Apple TV (10%), Samsung Smart TV (12%) In Mexico, PubMatic, Google AdExchange, and Verve each held an 18% market share on Roku CTV Device Market Share: Roku led in market share with 38% in North America, 48% in LATAM In North America, Amazon Fire TV (18%) was second, followed by Apple TV (13%) Samsung Smart TV led in APAC (24%) and EMEA (25%) LG was a close second in EMEA (25%), followed by Amazon (13%) and Roku (11%) Top Grossing Apps 'Hulu' generated approximately $161 million in open programmatic ad revenue in the U.S. 'TalkTV' led on both Apple TV and Amazon Fire TV in the UK In Mexico, 'ViX' took the No. 1 spot on Roku, Amazon Fire TV, and Samsung Smart TV In Canada, 'Crackle' led on Apple TV, closely followed by 'Food Network GO' Pixalate's data science team analyzed programmatic advertising activity across over 100 thousand Connected TV (CTV) apps and over 7 billion global open programmatic ad transactions in Q1 2025 to compile the research in this series. Download the Q1 2025 CTV Ad Supply Chain Trends Reports United States Canada United Kingdom Mexico Global About Pixalate Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). DisclaimerThe content of this press release, and Global Connected TV (CTV) Ad Supply Chain Trends Reports, reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate's proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across CTV apps in the time period studied. Pixalate does not independently verify third-party information. Per the Media Rating Council (MRC), "'Invalid Traffic' is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic." Certain IVT is also sometimes referred to as "ad fraud." Per the MRC, "'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes." CONTACT: Nina Talcott ntalcott@ in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Listly
6 days ago
- Listly
Official Youtube Tv Assistance USA +1(844)259*6248
YouTube TV is a live TV streaming service by Google offering 100+ channels including sports, news, and entertainment, without the need for cable. It supports cloud DVR, multiple user profiles, and works across a wide range of devices like Apple TV, Roku, Samsung Smart TV, Android TV, Fire TV, and more. Whether you're streaming at home or on the go, YouTube TV is designed to be flexible and user-friendly—but like all services, occasional issues may arise based on your device. This guide lists support tips and helpline resources for resolving YouTube TV issues on different smart TV platforms. TV offers around-the-clock customer support through digital channels. 2. Help Center Access The YouTube TV Help Center provides articles, FAQs, and troubleshooting guides. 3. Live Chat Support Subscribers can access live chat support directly from the YouTube TV app or website. CALL +1(844)259*6248 Youtube tv helpline : quik recovery and help from aur expert service care agent. You can call us 24/7 toll free number availble in USA. Youtube tv is the best and trending app running across world with top shows,live shows ,news and sport. You can not only watch them but you can save and download them even the live shows with the help of DVR. Youtube tv gives you 90+ channels. and youtube tv helpline help you with smooth streaming with solving your issues within few minutes.
Listly
26-05-2025
- Listly
How to get Help From Youtube TV in USA CALL +1(844)259*6248
REPORT Listly by Melina Kenzi If you are having trouble with Youtube tv,don't worry-there are several ways to get assistance. Here is a straightforward guide to help you out. YouTube TV is a live TV streaming service by Google offering 100+ channels including sports, news, and entertainment, without the need for cable. It supports cloud DVR, multiple user profiles, and works across a wide range of devices like Apple TV, Roku, Samsung Smart TV, Android TV, Fire TV, and more. Whether you're streaming at home or on the go, YouTube TV is designed to be flexible and user-friendly—but like all services, occasional issues may arise based on your device.
Yahoo
20-05-2025
- Business
- Yahoo
Pixalate Releases Q1 2025 EMEA SSP Market Share Rankings for CTV, Mobile Apps, & Web: Sovrn Leads in the UK (55%) on Amazon Fire TV, Verve No. 1 in Apple App Store (39%) in Ukraine, & Seedtag No. 1 on Web (45%) in Spain
According to Pixalate's research, Google AdExchange has the most prominent web SSP market share in Ukraine(51%); Verve ranked No. 1 for Google Play Store apps in the United Kingdom (UK) (43%), Germany (46%), Spain (18%), France (43%), Ukraine (58%), and the Netherlands (37%), while TopOn leads for Apple App Store apps in France (54%) London, May 20, 2025 (GLOBE NEWSWIRE) -- Pixalate, a leading global platform for ad fraud protection, privacy, and compliance analytics, today released the Q1 2025 EMEA Supply-Side Platform (SSP) Market Share Reports for the United Kingdom, France, Spain, Ukraine, Netherlands, and Germany. The reports reveal SSP market share across Connected TV (CTV), mobile apps, and the web. The report rankings incorporate sellers within the SupplyChain Object (SCO), meaning all sellers involved in the sale of an impression receive market share credit (i.e., in the case of reselling). In addition to the United Kingdom, France, Spain, Ukraine, Netherlands, and Germany reports, Pixalate also released SSP market share rankings for the United States (U.S.), Canada, Mexico, Brazil, China, Japan, Australia, Singapore, and SSP Market Share Leaders in EMEARank UK Germany Spain France Ukraine Netherlands 1 Google AdExchange (22%) Google AdExchange (21%) Seedtag (45%) TripleLift Inc. (16%) Google AdExchange (51%) Seedtag (24%) 2 TripleLift Inc. (11%) AdaptMX (8%) Google AdExchange (18%) Actirise (16%) Notsy B.V. (23%) Google Ad Exchange (17%) 3 Index Exchange(7%) Xandr Monetize (7%) AdaptMX (5%) Google Ad Exchange (10%) Adagio (11%) Mediavine(10%)Mobile App SSP Market Share Leaders in EMEA Google Play Store Rank UK Germany Spain France Ukraine Netherlands 1 Verve (43%) Verve (46%) Verve (18%) Verve (43%) Verve (58%) Verve (37%) 2 LiftOff (9%) InMobi (11%) Google AdExchange (16%) InMobi (11%) Algorix (16%) Google AdExchange (15%) 3 Bidmachine (9%) Bidmachine (9%) InMobi (13%) Liftoff (9%) Google AdExchange (9%) InMobi (15%) Apple App Store Rank UK Germany Spain France Ukraine Netherlands 1 Google AdExchange (40%) Google AdExchange (34%) Google AdExchange (40%) TopOn (54%) Verve (39%) Google AdExchange (42%) 2 OpenX (24%) OpenX (17%) Magnite (22%) Digital Turbine (48%) Google AdExchange (20%) OpenX (30%) 3 Magnite (22%) Verve (16%) LoopMe (15%) AdMixer (13%) InMobi (20%) Mintegral (19%) CTV SSP Market Share Leaders in EMEAAmazon Fire TV Rank UK Germany 1 Sovrn (55%) TripleLift Inc. (36%) 2 Unity Technologies (21%) Wurl (24%) 3 LoopMe (20%) Mycast (15%)Samsung Smart TV Rank Germany 1 Wurl (60% 2 TripleLift Inc. (17%) 3 OpenX (9%) To compile the research in this series, Pixalate's data science team analyzed over 2.4 billion CTV impressions across 5,000+ Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV Store apps, over 17.7 billion mobile impressions across over 300,000+ apps from the Apple App Store and Google Play Store (including apps deemed delisted by Pixalate), and over 4.6 billion impressions on desktop and mobile web traffic in March 2025 to reveal the regional ranking of SSPs for open programmatic ads sold. Download the SSP Market Share Reports United Kingdom France Spain Ukraine Netherlands Germany United States (U.S.) Canada Mexico Brazil China Japan Australia Singapore IndiaAbout PixalatePixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). content of this press release, and the Q1 2025 Supply-Side Platform (SSP) Market Share Reports, reflect Pixalate's opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate's proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to the time period studied. CONTACT: Nina Talcott ntalcott@ in to access your portfolio
Yahoo
20-05-2025
- Business
- Yahoo
Pixalate Releases Q1 2025 LATAM SSP Market Share Rankings for Connected TV (CTV), Mobile Apps, & Web: Seedtag No. 1 in Mexico on Web (16%), Digital Turbine No. 1 for Apple App Store in Brazil (42%), Google AdExchange Leads in Mexico on Amaz
According to Pixalate's research, MGID has the most prominent web SSP market share in Brazil (19%), and Seedtag leads in Mexico (16%); Digital Turbine is No. 1 in Brazil for Apple App Store apps (42%), while Verve leads in Mexico on Google Play Store apps (33%) London, May 20, 2025 (GLOBE NEWSWIRE) -- Pixalate, a leading global platform for ad fraud protection, privacy, and compliance analytics, today released the Q1 2025 Latin America (LATAM) Supply-Side Platform (SSP) Market Share Reports for Mexico and Brazil. The reports reveal SSP market share across Connected TV (CTV), mobile apps, and the web. The report rankings incorporate sellers within the SupplyChain Object (SCO), meaning all sellers involved in the sale of an impression receive market share credit (i.e., in the case of reselling). In addition to the Mexico and Brazil reports, Pixalate also released SSP market share rankings for the U.S., Canada, the United Kingdom, France, Spain, Ukraine, Netherlands, China, Japan, Australia, Singapore, and India. Web SSP Market Share Leaders in LATAM Rank Mexico Brazil 1 Seedtag (16%) MGID (19%) 2 Google Ad Exchange (15%) Pubmatic (16%) 3 Magnite (12%) Magnite (14%) Mobile App SSP Market Share Leaders in LATAM Apple App Store Rank Mexico Brazil 1 Verve (19%) Digital Turbine (42%) 2 LiftOff (18%) LoopMe (33%) 3 InMobi (16%) Google AdExchange (16%) Google Play Store Rank Mexico Brazil 1 Verve (33%) Mintegral (29%) 2 Bidmachine (11%) Digital Turbine (16%) 3 Admixer (8%) Verve (15%) CTV SSP Market Share Leaders in LATAMRoku Rank Mexico 1 PubMatic (18%) 2 Google AdExchange (18%) 3 Verve (18%) Amazon Fire TV Rank Mexico 1 Google AdExchange (56%) 2 Magnite (17%) 3 TripleLift Inc. (5%) To compile the research in this series, Pixalate's data science team analyzed over 2.4 billion CTV impressions across 5,000+ Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV Store apps, over 17.7 billion mobile impressions across over 300,000+ apps from the Apple App Store and Google Play Store (including apps deemed delisted by Pixalate), and over 4.6 billion impressions on desktop and mobile web traffic in March 2025 to reveal the regional ranking of SSPs for open programmatic ads sold. Download the SSP Market Share Reports United Kingdom France Spain Ukraine Netherlands Germany United States Canada Mexico Brazil China Japan Australia Singapore India About Pixalate Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). DisclaimerThe content of this press release, and the Q1 2025 Supply-Side Platform (SSP) Market Share Reports, reflect Pixalate's opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate's proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to the time period studied. CONTACT: Nina Talcott ntalcott@ in to access your portfolio
