07-05-2025
New Bills Receiver Offers Thoughts On Everybody Eats Mantra
The Buffalo Bills' offense under Joe Brady last season went by a mantra that served the unit superbly well en route to averaging 30.9 points per game.
The mantra used was "everybody eats," meaning that Josh Allen wasn't going to force the ball to one receiver. Whoever got open got the ball. It didn't matter who or when; if Allen saw an open target, that's where the ball went.
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There were no 15 targets for one player. Instead, it was spread evenly, with "everybody eating" and the Bills won 13 games because of it.
Now, with new receiver Joshua Palmer coming to the AFC East champs, he will get a first-hand look at what the mantra looks like.
Speaking on One Bills Live, Palmer likes how the unit functioned last season, and he's ready to be another cog in the machine.
"It doesn't shift my mindset as a receiver because I run every route to win," Palmer said. "So if it doesn't come to me great, if it comes to me even better. If this whole mantra is everybody eats, then if I run a great route to pull the coverage, then I know my counterparts are also running great routes to get the ball. So even when you don't get the ball, you still eat because you're doing something to affect the whole team."
Bills wide receivers Mack Hollins, Amari Cooper and Khalil Shakir run off the field during first half action of their home game against the San Francisco MacIntyre-Yee/Democrat and Chronicle / USA TODAY NETWORK via Imagn Images
Palmer won't be getting many targets in a receiver room with ample talent, but it appears that is just fine with him. That is the first step in allowing the team mentality to override the personal aspect.
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We have seen players become upset when they don't get a specific number of targets, but that won't fly in the Bills locker room, because everything is about winning.
Having gotten so close to a Super Bowl last season under Brady, the offense knows it's close, and with the addition of Palmer, the Bills have another solid weapon for Allen to utilize.
With the everybody eats mentality seeing Palmer hopefully slot in effortlessly to his new system.
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