Latest news with #Sanas'
Business Standard
23-05-2025
- Business
- Business Standard
Firstsource and Sanas partner to redefine customer conversations with AI
PRNewswire Mumbai (Maharashtra) [India], May 23: Firstsource Solutions Limited (NSE:FSL) (BSE:532809), a leading global provider of transformational solutions and services and an RP-Sanjiv Goenka Group company, has partnered with Sanas, provider of the world's first real-time speech understanding platform, to enable next-level customer conversations powered by AI. Aligned with Firstsource's UnBPO™ philosophy, the integration of Sanas' Real-Time Accent Translation technology marks a strategic leap in AI-first customer experience. This seamless, speech-to-speech solution eliminates accent and language barriers--enhancing clarity, reducing cognitive strain, and empowering agents to connect with global customers more confidently and effectively. As AI moves from pilot to performance, early adopters are already seeing the impact--128% more likely to report high ROI from their AI tools in CX. By embedding intelligent, unobtrusive tech into day-to-day operations, Firstsource is unlocking scalable, measurable value--boosting agent productivity, strengthening conversations, and delivering next-gen CX outcomes at speed and scale. "At Firstsource, we seek partnerships that reflect our commitment to smart, scalable transformation--solutions that deliver maximum impact with minimal friction, improving both experience and outcomes. Our collaboration with Sanas is a powerful expression of the UnBPO™ philosophy: leveraging intelligent, human-centric technology to elevate performance and ROI. "The Customer Experience (CX) landscape is undergoing a fundamental shift--from cost efficiency to outcome-driven impact. With Sanas' AI-powered Real-Time Accent Translation, we are enabling more inclusive, fluid customer conversations -- irrespective of who the customer is -- a consumer, a student, or a patient -- without the need for hardware changes or system overhauls. It is an innovation that works in the background but transforms everything. "This is the Future of Work in action--a seamless human-AI partnership where technology enhances connection, boosts responsiveness, and empowers agents to perform at their best," said Ashish Chawla, President - CX and Consulting at Firstsource. The technology is industry-agnostic, enabling a host of benefits for enhanced communication across diverse industries. Early implementations of this technology in other enterprises have demonstrated significant performance results: * 17% average increase in sales efficiency * 21% improvement in Net Promoter Score (NPS) at a Fortune 20 global tech company * 18% average reduction in AHT * Zero instances of customers asking to speak with another agent * 22% average boost in Customer Satisfaction (CSAT) * 95% agent adoption rate "We're thrilled to partner with Firstsource to bring Sanas' Real-Time Accent Translation technology to their global operations. This collaboration marks a major milestone in our mission to make communication more inclusive and effortless. Our groundbreaking AI technology, combined with Firstsource's customer-first approach, enables contact center agents to have clearer, more effective conversations--regardless of accent or geography. Together, we are setting a new standard for exceptional agent and customer experiences alike," said Sharath Keshava Narayana, CEO and co-founder, About Firstsource Firstsource Solutions Limited, an RP-Sanjiv Goenka Group company (NSE: FSL) (BSE: 532809) (Reuters: (Bloomberg: FSOL:IN), is a global leader providing transformational solutions and services spanning the customer lifecycle across Healthcare, Banking and Financial Services, Communications, Media and Technology, Retail, and other diverse industries. With a global footprint across US, UK, India, Philippines, Mexico, Romania, Turkey, Trinidad & Tobago, South Africa, and Australia, we 'make it happen' for our clients, solving their biggest challenges with hyper-focused, domain-centered teams and cutting-edge tech, data, and analytics. Our inch-wide, mile-deep practitioners work collaboratively, leveraging UnBPO™ -- our differentiated approach to reimagining traditional outsourcing -- to deliver real-world, future-focused solutions that drive speed, scale, and smarter decision, turning transformation into tangible results for our clients. ( About Sanas Sanas provides the world's first Real-Time Speech Understanding Platform powered by its patented AI technologies. Born from a mission to power a kinder, more compassionate world, Sanas is pioneering a revolution in human connection by making global, real-time communication more inclusive. Today, Sanas offers Real-Time Accent Translation and Two-Way Noise Cancellation. Founded in 2020, Sanas is led by a team of exceptional co-founders, including CEO Sharath Keshava Narayana and CTO Shawn Zhang. (
Business Upturn
22-05-2025
- Business
- Business Upturn
Firstsource and Sanas partner to redefine customer conversations with AI
MUMBAI, India , May 22, 2025 /PRNewswire/ — Firstsource Solutions Limited (NSE:FSL ) ( BSE:532809), a leading global provider of transformational solutions and services and an RP-Sanjiv Goenka Group company, has partnered with Sanas, provider of the world's first real-time speech understanding platform, to enable next-level customer conversations powered by AI. Aligned with Firstsource's UnBPO™ philosophy, the integration of Sanas' Real-Time Accent Translation technology marks a strategic leap in AI-first customer experience. This seamless, speech-to-speech solution eliminates accent and language barriers—enhancing clarity, reducing cognitive strain, and empowering agents to connect with global customers more confidently and effectively. As AI moves from pilot to performance, early adopters are already seeing the impact—128% more likely to report high ROI from their AI tools in CX. By embedding intelligent, unobtrusive tech into day-to-day operations, Firstsource is unlocking scalable, measurable value—boosting agent productivity, strengthening conversations, and delivering next-gen CX outcomes at speed and scale. 'At Firstsource, we seek partnerships that reflect our commitment to smart, scalable transformation—solutions that deliver maximum impact with minimal friction, improving both experience and outcomes. Our collaboration with Sanas is a powerful expression of the UnBPO™ philosophy: leveraging intelligent, human-centric technology to elevate performance and ROI. 'The Customer Experience (CX) landscape is undergoing a fundamental shift—from cost efficiency to outcome-driven impact. With Sanas' AI-powered Real-Time Accent Translation, we are enabling more inclusive, fluid customer conversations — irrespective of who the customer is — a consumer, a student, or a patient — without the need for hardware changes or system overhauls. It is an innovation that works in the background but transforms everything. 'This is the Future of Work in action—a seamless human-AI partnership where technology enhances connection, boosts responsiveness, and empowers agents to perform at their best,' said Ashish Chawla , President – CX and Consulting at Firstsource. The technology is industry-agnostic, enabling a host of benefits for enhanced communication across diverse industries. Early implementations of this technology in other enterprises have demonstrated significant performance results: 17% average increase in sales efficiency 21% improvement in Net Promoter Score (NPS) at a Fortune 20 global tech company at a Fortune 20 global tech company 18% average reduction in AHT Zero instances of customers asking to speak with another agent of customers asking to speak with another agent 22% average boost in Customer Satisfaction (CSAT) 95% agent adoption rate 'We're thrilled to partner with Firstsource to bring Sanas' Real-Time Accent Translation technology to their global operations. This collaboration marks a major milestone in our mission to make communication more inclusive and effortless. Our groundbreaking AI technology, combined with Firstsource's customer-first approach, enables contact center agents to have clearer, more effective conversations—regardless of accent or geography. Together, we are setting a new standard for exceptional agent and customer experiences alike,' said Sharath Keshava Narayana , CEO and co-founder, . About Firstsource Firstsource Solutions Limited, an RP-Sanjiv Goenka Group company (NSE: FSL ) ( BSE: 532809 ) ( Reuters: ) ( Bloomberg: FSOL:IN), is a global leader providing transformational solutions and services spanning the customer lifecycle across Healthcare, Banking and Financial Services, Communications, Media and Technology, Retail, and other diverse industries. With a global footprint across US, UK, India , Philippines , Mexico , Romania , Turkey , Trinidad & Tobago , South Africa , and Australia , we 'make it happen' for our clients, solving their biggest challenges with hyper-focused, domain-centered teams and cutting-edge tech, data, and analytics. Our inch-wide, mile-deep practitioners work collaboratively, leveraging UnBPO™ — our differentiated approach to reimagining traditional outsourcing — to deliver real-world, future-focused solutions that drive speed, scale, and smarter decision, turning transformation into tangible results for our clients. ( About Sanas Sanas provides the world's first Real-Time Speech Understanding Platform powered by its patented AI technologies. Born from a mission to power a kinder, more compassionate world, Sanas is pioneering a revolution in human connection by making global, real-time communication more inclusive. Today, Sanas offers Real-Time Accent Translation and Two-Way Noise Cancellation. Founded in 2020, Sanas is led by a team of exceptional co-founders, including CEO Sharath Keshava Narayana and CTO Shawn Zhang . ( Logo: View original content: Disclaimer: The above press release comes to you under an arrangement with PR Newswire. Business Upturn takes no editorial responsibility for the same.
Cision Canada
22-05-2025
- Business
- Cision Canada
Firstsource and Sanas partner to redefine customer conversations with AI
BRIDGEWATER, N.J., May 22, 2025 /CNW/ -- Firstsource Solutions Limited (NSE:FSL) (BSE:532809), a leading global provider of transformational solutions and services and an RP-Sanjiv Goenka Group company, has partnered with Sanas, provider of the world's first real-time speech understanding platform, to enable next-level customer conversations powered by AI. Aligned with Firstsource's Un BPO™ philosophy, the integration of Sanas' Real-Time Accent Translation technology marks a strategic leap in AI-first customer experience. This seamless, speech-to-speech solution eliminates accent and language barriers—enhancing clarity, reducing cognitive strain, and empowering agents to connect with global customers more confidently and effectively. As AI moves from pilot to performance, early adopters are already seeing the impact— 128% more likely to report high ROI from their AI tools in CX. By embedding intelligent, unobtrusive tech into day-to-day operations, Firstsource is unlocking scalable, measurable value—boosting agent productivity, strengthening conversations, and delivering next-gen CX outcomes at speed and scale. "At Firstsource, we seek partnerships that reflect our commitment to smart, scalable transformation— solutions that deliver maximum impact with minimal friction, improving both experience and outcomes. Our collaboration with Sanas is a powerful expression of the Un BPO™ philosophy: leveraging intelligent, human-centric technology to elevate performance and ROI. "The Customer Experience (CX) landscape is undergoing a fundamental shift—from cost efficiency to outcome-driven impact. With Sanas' AI-powered Real-Time Accent Translation, we are enabling more inclusive, fluid customer conversations — irrespective of who the customer is — a consumer, a student, or a patient — without the need for hardware changes or system overhauls. It is an innovation that works in the background but transforms everything. "This is the Future of Work in action—a seamless human-AI partnership where technology enhances connection, boosts responsiveness, and empowers agents to perform at their best," said Ashish Chawla, President – CX and Consulting at Firstsource. The technology is industry-agnostic, enabling a host of benefits for enhanced communication across diverse industries. Early implementations of this technology in other enterprises have demonstrated significant performance results: 17% average increase in sales efficiency 21% improvement in Net Promoter Score (NPS) at a Fortune 20 global tech company 18% average reduction in AHT Zero instances of customers asking to speak with another agent 22% average boost in Customer Satisfaction (CSAT) 95% agent adoption rate "We're thrilled to partner with Firstsource to bring Sanas' Real-Time Accent Translation technology to their global operations. This collaboration marks a major milestone in our mission to make communication more inclusive and effortless. Our groundbreaking AI technology, combined with Firstsource's customer-first approach, enables contact center agents to have clearer, more effective conversations—regardless of accent or geography. Together, we are setting a new standard for exceptional agent and customer experiences alike," said Sharath Keshava Narayana, CEO and co-founder, About Firstsource Firstsource Solutions Limited, an RP-Sanjiv Goenka Group company (NSE: FSL) (BSE: 532809) (Reuters: (Bloomberg: FSOL:IN), is a global leader providing transformational solutions and services spanning the customer lifecycle across Healthcare, Banking and Financial Services, Communications, Media and Technology, Retail, and other diverse industries. With a global footprint across US, UK, India, Philippines, Mexico, Romania, Turkey, Trinidad & Tobago, South Africa, and Australia, we 'make it happen' for our clients, solving their biggest challenges with hyper-focused, domain-centered teams and cutting-edge tech, data, and analytics. Our inch-wide, mile-deep practitioners work collaboratively, leveraging Un BPO™ — our differentiated approach to reimagining traditional outsourcing — to deliver real-world, future-focused solutions that drive speed, scale, and smarter decision, turning transformation into tangible results for our clients. About Sanas Sanas provides the world's first Real-Time Speech Understanding Platform powered by its patented AI technologies. Born from a mission to power a kinder, more compassionate world, Sanas is pioneering a revolution in human connection by making global, real-time communication more inclusive. Today, Sanas offers Real-Time Accent Translation and Two-Way Noise Cancellation. Founded in 2020, Sanas is led by a team of exceptional co-founders, including CEO Sharath Keshava Narayana and CTO Shawn Zhang.
Yahoo
22-05-2025
- Business
- Yahoo
Firstsource and Sanas partner to redefine customer conversations with AI
MUMBAI, India, May 22, 2025 /PRNewswire/ -- Firstsource Solutions Limited (NSE:FSL) (BSE:532809), a leading global provider of transformational solutions and services and an RP-Sanjiv Goenka Group company, has partnered with Sanas, provider of the world's first real-time speech understanding platform, to enable next-level customer conversations powered by AI. Aligned with Firstsource's UnBPO™ philosophy, the integration of Sanas' Real-Time Accent Translation technology marks a strategic leap in AI-first customer experience. This seamless, speech-to-speech solution eliminates accent and language barriers—enhancing clarity, reducing cognitive strain, and empowering agents to connect with global customers more confidently and effectively. As AI moves from pilot to performance, early adopters are already seeing the impact—128% more likely to report high ROI from their AI tools in CX. By embedding intelligent, unobtrusive tech into day-to-day operations, Firstsource is unlocking scalable, measurable value—boosting agent productivity, strengthening conversations, and delivering next-gen CX outcomes at speed and scale. "At Firstsource, we seek partnerships that reflect our commitment to smart, scalable transformation—solutions that deliver maximum impact with minimal friction, improving both experience and outcomes. Our collaboration with Sanas is a powerful expression of the UnBPO™ philosophy: leveraging intelligent, human-centric technology to elevate performance and ROI. "The Customer Experience (CX) landscape is undergoing a fundamental shift—from cost efficiency to outcome-driven impact. With Sanas' AI-powered Real-Time Accent Translation, we are enabling more inclusive, fluid customer conversations — irrespective of who the customer is — a consumer, a student, or a patient — without the need for hardware changes or system overhauls. It is an innovation that works in the background but transforms everything. "This is the Future of Work in action—a seamless human-AI partnership where technology enhances connection, boosts responsiveness, and empowers agents to perform at their best," said Ashish Chawla, President – CX and Consulting at Firstsource. The technology is industry-agnostic, enabling a host of benefits for enhanced communication across diverse industries. Early implementations of this technology in other enterprises have demonstrated significant performance results: 17% average increase in sales efficiency 21% improvement in Net Promoter Score (NPS) at a Fortune 20 global tech company 18% average reduction in AHT Zero instances of customers asking to speak with another agent 22% average boost in Customer Satisfaction (CSAT) 95% agent adoption rate "We're thrilled to partner with Firstsource to bring Sanas' Real-Time Accent Translation technology to their global operations. This collaboration marks a major milestone in our mission to make communication more inclusive and effortless. Our groundbreaking AI technology, combined with Firstsource's customer-first approach, enables contact center agents to have clearer, more effective conversations—regardless of accent or geography. Together, we are setting a new standard for exceptional agent and customer experiences alike," said Sharath Keshava Narayana, CEO and co-founder, About Firstsource Firstsource Solutions Limited, an RP-Sanjiv Goenka Group company (NSE: FSL) (BSE: 532809) (Reuters: (Bloomberg: FSOL:IN), is a global leader providing transformational solutions and services spanning the customer lifecycle across Healthcare, Banking and Financial Services, Communications, Media and Technology, Retail, and other diverse industries. With a global footprint across US, UK, India, Philippines, Mexico, Romania, Turkey, Trinidad & Tobago, South Africa, and Australia, we 'make it happen' for our clients, solving their biggest challenges with hyper-focused, domain-centered teams and cutting-edge tech, data, and analytics. Our inch-wide, mile-deep practitioners work collaboratively, leveraging UnBPO™ — our differentiated approach to reimagining traditional outsourcing — to deliver real-world, future-focused solutions that drive speed, scale, and smarter decision, turning transformation into tangible results for our clients. ( About Sanas Sanas provides the world's first Real-Time Speech Understanding Platform powered by its patented AI technologies. Born from a mission to power a kinder, more compassionate world, Sanas is pioneering a revolution in human connection by making global, real-time communication more inclusive. Today, Sanas offers Real-Time Accent Translation and Two-Way Noise Cancellation. Founded in 2020, Sanas is led by a team of exceptional co-founders, including CEO Sharath Keshava Narayana and CTO Shawn Zhang. ( Logo: View original content: Sign in to access your portfolio
Telegraph
01-03-2025
- Business
- Telegraph
Call centres using AI to ‘whiten' Indian accents
The world's biggest call centre company is using artificial intelligence to 'neutralise' Indian accents for Western customers. Teleperformance said it was applying real-time AI software on phone calls in order to increase 'human empathy' between two people on the phone. The French company's customers in the UK include parts of the Government, the NHS, Vodafone and eBay. Teleperformance has about 90,000 employees in India and tens of thousands more in other countries. It is using software from Sanas, an American company that says the system helps 'build a more understanding world' and reduces miscommunication. The company's website says it makes call centre workers more productive and means customer service calls are resolved more quickly. The company also says it means call centre workers are less likely to be abused and customers are less likely to demand to speak to a supervisor. It is already used by companies including Walmart and UPS. 'It's a technology that allows [us] to neutralise accents in real time without any data storage,' Teleperformance's Markus Schmitt told investors on Thursday. 'You have obviously the issue we talked about human connection, human empathy. We have first implemented Sanas with clients in India. And sometimes, there is a difficulty people in India talking and vice versa with clients from the US.' He said it would mean 'closer and more intimate relationships' between workers and customers. The company said it had introduced the technology in India and would expand to other countries. Demos of Sanas' technology show Indian accents acquiring a distinctively American twang, as well as reducing background noise. Sanas has been criticised in the past for making people's voices 'sound whiter'. The company says that call centre workers like the technology and it leads to more opportunities in countries such as India and The Philippines. Teleperformance has taken a stake in the US company through a $13m (£10m) investment and a deal that will see Teleperformance's calls used to train the company's accent software. Call centre companies have been under potential pressure from AI owing to the rise of chatbots that can handle many customer queries automatically. Thomas Mackenbrock, Teleperformance's chief executive, said: 'In a world that is ubiquitous with AI, the element of the human ... will be also equally important because it's about building human connection and having this element of human empathy, connectivity will be something that will be equally valuable in the future.' Mr Mackenbrock told Bloomberg that the company was not disclosing which customers were using the AI tool.
