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Aston Martin team up with rapper Dave, The Rolling Stones, Dom Dolla and more to bring new fan base in F1
Aston Martin team up with rapper Dave, The Rolling Stones, Dom Dolla and more to bring new fan base in F1

Scottish Sun

time22-05-2025

  • Automotive
  • Scottish Sun

Aston Martin team up with rapper Dave, The Rolling Stones, Dom Dolla and more to bring new fan base in F1

Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) ASTON MARTIN have teamed up with the likes of Dave, The Rolling Stones, Dom Dolla and more to bring a new fanbase into F1. Drivers Fernando Alonso and Lance Stroll have been fully on board too, signing a football with rap artist Dave and a one-of-a-kind guitar for the Rolling Stones link up. 1 Lance Stroll and Fernando Alonso have been fully involved in the I / AM DROPS series Credit: EPA Aston Martin recently launched I / AM DROPS, a series of collaborations and experiences connecting the F1 team with the world of music, fashion and sport. Their most recent move was becoming an official Partner of the 2025 Santan Cup, founded by UK rap artist Dave. The Cup aims to bring together a grassroots football community with some of the biggest names in music, football and television for a one-of-a-kind tournament during the Monaco Grand Prix. Aston Martin chief marketing officer Rob Bloom, said: "It's about engaging that broader fan base, and giving more opportunities to be involved. "We hit the ground running at the start of the year with Tems, who really stole the show. "She was amazing to work with and she brought a fresh audience and perspective int that event. "Whether it's about music, fashion and sports, it's about reaching outside of that core F1 demographic, giving people the opportunity to be part of this team and the sport." The latest drop includes a T-shirt, the signed football by Dave, Alonso and Stroll, and Two VIP tickets to the Santan Cup tournament in Monaco. CASINO SPECIAL - BEST CASINO BONUSES FROM £10 DEPOSITS Aston Martin linked up with British rock royalty the Rolling Stones for an iconic partnership last month. The team is leading the way by tapping into F1's new audiences like young women who are taking over the fan base by storm. Sun F1 reporter Isabelle Barker tries Lewis Hamilton's favourite spaghetti cooked by three Michelin star chef at Bahrain Grand Prix The aim of the drops is to provide exclusive moments and experiences to fans and reach new audiences. Aston Martin have already linked up with Grammy-winning artist Tems at the F1 75 Live event and more is to come. To have a chance of winning, enter the DROP, here.

Aston Martin team up with rapper Dave, The Rolling Stones, Dom Dolla and more to bring new fan base in F1
Aston Martin team up with rapper Dave, The Rolling Stones, Dom Dolla and more to bring new fan base in F1

The Sun

time22-05-2025

  • Automotive
  • The Sun

Aston Martin team up with rapper Dave, The Rolling Stones, Dom Dolla and more to bring new fan base in F1

ASTON MARTIN have teamed up with the likes of Dave, The Rolling Stones, Dom Dolla and more to bring a new fanbase into F1. Drivers Fernando Alonso and Lance Stroll have been fully on board too, signing a football with rap artist Dave and a one-of-a-kind guitar for the Rolling Stones link up. 1 Aston Martin recently launched I / AM DROPS, a series of collaborations and experiences connecting the F1 team with the world of music, fashion and sport. Their most recent move was becoming an official Partner of the 2025 Santan Cup, founded by UK rap artist Dave. The Cup aims to bring together a grassroots football community with some of the biggest names in music, football and television for a one-of-a-kind tournament during the Monaco Grand Prix. Aston Martin chief marketing officer Rob Bloom, said: "It's about engaging that broader fan base, and giving more opportunities to be involved. "We hit the ground running at the start of the year with Tems, who really stole the show. "She was amazing to work with and she brought a fresh audience and perspective int that event. "Whether it's about music, fashion and sports, it's about reaching outside of that core F1 demographic, giving people the opportunity to be part of this team and the sport." The latest drop includes a T-shirt, the signed football by Dave, Alonso and Stroll, and Two VIP tickets to the Santan Cup tournament in Monaco. Aston Martin linked up with British rock royalty the Rolling Stones for an iconic partnership last month. The team is leading the way by tapping into F1's new audiences like young women who are taking over the fan base by storm. The aim of the drops is to provide exclusive moments and experiences to fans and reach new audiences. Aston Martin have already linked up with Grammy-winning artist Tems at the F1 75 Live event and more is to come.

Aston Martin team up with rapper Dave, The Rolling Stones, Dom Dolla and more to bring new fan base in F1
Aston Martin team up with rapper Dave, The Rolling Stones, Dom Dolla and more to bring new fan base in F1

The Irish Sun

time22-05-2025

  • Entertainment
  • The Irish Sun

Aston Martin team up with rapper Dave, The Rolling Stones, Dom Dolla and more to bring new fan base in F1

ASTON MARTIN have teamed up with the likes of Dave, The Rolling Stones, Dom Dolla and more to bring a new fanbase into F1. Drivers 1 Lance Stroll and Fernando Alonso have been fully involved in the I / AM DROPS series Credit: EPA Aston Martin recently launched I / AM DROPS, a series of collaborations and experiences connecting the F1 team with the world of music, fashion and sport. Their most recent move was becoming an official Partner of the 2025 Santan Cup, founded by UK rap artist Dave. The Cup aims to bring together a grassroots football community with some of the biggest names in music, football and television for a one-of-a-kind tournament during the Monaco Grand Prix. "We hit the ground running at the start of the year with Tems, who really stole the show. "She was amazing to work with and she brought a fresh audience and perspective int that event. "Whether it's about music, fashion and sports, it's about reaching outside of that core F1 demographic, giving people the opportunity to be part of this team and the sport." The latest drop includes a T-shirt, the signed football by Dave, Alonso and Stroll, and Two VIP tickets to the Santan Cup tournament in Monaco. Most read in Motorsport CASINO SPECIAL - BEST CASINO BONUSES FROM £10 DEPOSITS Aston Martin linked up with British rock royalty the Rolling Stones for an iconic partnership last month. The team is leading the way by tapping into F1's new audiences like young women who are taking over the fan base by storm. Sun F1 reporter Isabelle Barker tries Lewis Hamilton's favourite spaghetti cooked by three Michelin star chef at Bahrain Grand Prix The aim of the drops is to provide exclusive moments and experiences to fans and reach new audiences. Aston Martin have already linked up with Grammy-winning artist Tems at the F1 75 Live event and more is to come. To have a chance of winning, enter the DROP, .

ASTON MARTIN ARAMCO LAUNCH THIRD I / AM DROP WITH UNIQUE SANTAN CUP COLLABORATION
ASTON MARTIN ARAMCO LAUNCH THIRD I / AM DROP WITH UNIQUE SANTAN CUP COLLABORATION

Yahoo

time20-05-2025

  • Automotive
  • Yahoo

ASTON MARTIN ARAMCO LAUNCH THIRD I / AM DROP WITH UNIQUE SANTAN CUP COLLABORATION

Aston Martin Aramco celebrates 2025 Santan Cup partnership with unique I / AM DROP – the third in the series Providing fans with three unmissable moments, the Santan Cup DROP is the ultimate fusion of football, music and F1 Taking place over the Monaco Grand Prix weekend, the Santan Cup combines a grassroots football community with ex-Premier League footballers, actors, and music icons for a tournament like no other Each DROP in the I / AM series is designed for fans who want to go beyond the grandstand - limited, fast-moving, and rooted in culture SILVERSTONE, England, May 20, 2025 /PRNewswire/ -- Aston Martin Aramco has been announced as Official Partner of the 2025 Santan Cup. Founded by UK artist Dave, the Santan Cup features an all-star ensemble, bringing together a grassroots footballing community alongside some of the biggest names in music with ex-Premier League footballers and actors for a one-of-a-kind tournament during the Monaco Grand Prix. Dave and Aston Martin's relationship began back in 2021, when he unveiled the team's first modern-era Formula 1 car and now they're taking things even further. This is more than a match. It's a cultural crossover, where football, music, and now Formula 1 collide in one of the most iconic sporting locations in the world. It's about uniting fanbases, creating unforgettable moments, and celebrating the energy of sport at its best. And with the launch of this DROP, fans have the chance to own a piece of it with exclusive merch, a rare collectible, and once-in-a-lifetime access, made just for the I / AM community. Fans can redeem or win three unmissable products and moments: A limited-edition Aston Martin Aramco x Santan Cup T-shirt A signed football featuring Dave, Fernando Alonso, Lance Stroll, and Santan Cup players 2x VIP tickets to the Santan Cup tournament in Monaco The third chapter in its I / AM DROPS series, the initiative was created to provide fans with limited-edition products and experiences by fusing sport, culture and creativity. Enter the DROP now at: Rob Bloom, Chief Marketing Officer, Aston Martin Aramco Formula One™ Team: "The Santan Cup DROP is a celebration of F1 and football coming together around an iconic moment on the race calendar. At the heart of the collaboration is a belief that sport connects us - through emotion, competition, and culture. Aston Martin Aramco, Dave and the Santan team have a shared drive to push boundaries and bring fans closer to the action." For further information about Aston Martin Aramco, click here. Photo - - - View original content to download multimedia: Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

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