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Time of India

MICA honours Bhaskar Das

It's a salute to a mind that has shaped many. MICA Ahmedabad has introduced the Bhaskar Das Academic Excellence in Media, Entertainment & Sports Business Award — an annual honour celebrating outstanding student achievement in its MBA programme. Das, who passed away this January, had dedicated four decades to the media industry and was a long-time mentor at MICA . He was part of its governing council and helped build the Centre for Media, Entertainment and Sports department from the ground up, blending strategic business thinking with these evolving worlds. 'He had the unique ability to bridge academia and industry seamlessly, inspiring countless students and faculty members to think beyond conventional boundaries,' said Prof Santosh Patra, associate dean, academics. MICA will also be launching the Bhaskar Das Annual Lecture Series, bringing leading voices from the world of media, entertainment and sports into conversation with students. The institute is creating a video blog archive of the media maven's lectures and even curating a coffee table book capturing his contributions.