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From the NRL to Bachelor to BookTok influencer and a romantasy book deal. Meet Luke Bateman
From the NRL to Bachelor to BookTok influencer and a romantasy book deal. Meet Luke Bateman

The Age

time7 days ago

  • Business
  • The Age

From the NRL to Bachelor to BookTok influencer and a romantasy book deal. Meet Luke Bateman

On April 22, Bateman posted his first TikTok setting himself up as a book lover who wanted to chat about his favourite genre, fantasy, and in particular, romantasy. 'I love fantasy…but I've never had anywhere to talk about it or share those things because, obviously, being a male…from the country,' he told his followers. Why has he gained a Booktok following on TikTok? If you view the comments on any of his posts, it's obvious his audience is predominantly female. In his first post, Bateman even comments 'There's a lot of females here, and you all love smut and spice…I think I may have to have a little delve into it myself and see what all the fuss is about.' The followers lapped this up and he played up to it, his greeting quickly going from 'Hello BookTok' to 'Hello besties' which has become his trademark address. His posts are almost always filmed in a truck or in the fields, the dirt and sweat from a hard day's work still visible on him, along with his well-worn Akubra. But he's not shy to show his softer side, even crying when he posted about his new book deal. Loading And he has embraced popular romantasy books, like A Court of Thorns and Roses, which decreed him somewhat of a unicorn in the BookTok community – a rugged young man who is passionate about reading genres usually embraced by young women. What is romantasy? The term is a melding of two genres: romance and fantasy. But it's the romance side of it that is central to this sub-genre. The term was added to the Urban Dictionary in 2008 but has gained particular traction in the last decade thanks to authors like Sarah J. Maas of A Court of Thorns and Roses fame – the hashtag ACOTAR has had almost nine billion views on TikTok - and Rebecca Yarros, author of Fourth Wing. Bateman is a new but enthusiastic consumer of romantasy, even donning a cap sent to him by Dymocks which reads 'romance reader'. Who has signed him up for a book deal? Bateman has been signed to a two-book deal by Atria, a brand-new imprint of Simon & Schuster Australia. In the US, where Atria has been around since 2002, it has published bestselling authors like Taylor Jenkins Reid, Colleen Hoover and Fredrik Backman. Bateman's first book will be out in early 2027 and he says it will be a coming of age story about a young boy battling hardships and set in a fantasy world. It's a story he says he has carried with him since childhood and now it's time to get it out of his head and onto the page. Why sign him if he has no book yet? While you don't have to have written an entire book to nab a book deal, Atria publisher Anthea Bariamis says the publishing house would never sign an author for fiction without seeing whether they can actually write first. '[Luke] and I had a long meeting where he went over the scope of the series he was working on, detailing the magic system and the journey of the protagonist across the series. These are the two things that, in my opinion at least, are most important for assessing fantasy submissions,' she says. 'He then submitted a writing sample, a thorough chapter outline for book one, and a synopsis for the series. In total, we had almost 10,000 words to assess his commercial and literary potential.' Why has this sparked debate? The debate was sparked by one post made on May 26 – in which Bateman announced he had been signed by Atria – and in particular one line in that post in which he said 'I can't wait to write this book'. Loading The comments section blew up. TikTokkers could not understand how someone who had not even written a book could be signed by a major publisher. 'I'm so confused – how did you get a book deal with no book written?' one asked. But angry comments soon focused on race, gender and privilege. 'This opportunity is the intersection of white privilege, male privilege, and pretty privilege,' a TikTokker wrote. Another added: 'There are so many talented and skilled authors from marginalised communities who HAVE put in the effort, who HAVE worked to refine their skills, who HAVE worked to build their platform, and yet this is what publishing prioritises. Yikes!' And from another: 'Firstly, congratulations, I'm happy for you! I also want to acknowledge that had you been a woman (especially of colour) this probably wouldn't have happened.' But for every negative comment, there was a positive one. 'Why the hate?' one user asked. 'Why is it about race? Why is it about gender? We made him famous. Now we are tearing him down? He did nothing wrong.'

From the NRL to Bachelor to BookTok influencer and a romantasy book deal. Meet Luke Bateman
From the NRL to Bachelor to BookTok influencer and a romantasy book deal. Meet Luke Bateman

Sydney Morning Herald

time7 days ago

  • Business
  • Sydney Morning Herald

From the NRL to Bachelor to BookTok influencer and a romantasy book deal. Meet Luke Bateman

On April 22, Bateman posted his first TikTok setting himself up as a book lover who wanted to chat about his favourite genre, fantasy, and in particular, romantasy. 'I love fantasy…but I've never had anywhere to talk about it or share those things because, obviously, being a male…from the country,' he told his followers. Why has he gained a Booktok following on TikTok? If you view the comments on any of his posts, it's obvious his audience is predominantly female. In his first post, Bateman even comments 'There's a lot of females here, and you all love smut and spice…I think I may have to have a little delve into it myself and see what all the fuss is about.' The followers lapped this up and he played up to it, his greeting quickly going from 'Hello BookTok' to 'Hello besties' which has become his trademark address. His posts are almost always filmed in a truck or in the fields, the dirt and sweat from a hard day's work still visible on him, along with his well-worn Akubra. But he's not shy to show his softer side, even crying when he posted about his new book deal. Loading And he has embraced popular romantasy books, like A Court of Thorns and Roses, which decreed him somewhat of a unicorn in the BookTok community – a rugged young man who is passionate about reading genres usually embraced by young women. What is romantasy? The term is a melding of two genres: romance and fantasy. But it's the romance side of it that is central to this sub-genre. The term was added to the Urban Dictionary in 2008 but has gained particular traction in the last decade thanks to authors like Sarah J. Maas of A Court of Thorns and Roses fame – the hashtag ACOTAR has had almost nine billion views on TikTok - and Rebecca Yarros, author of Fourth Wing. Bateman is a new but enthusiastic consumer of romantasy, even donning a cap sent to him by Dymocks which reads 'romance reader'. Who has signed him up for a book deal? Bateman has been signed to a two-book deal by Atria, a brand-new imprint of Simon & Schuster Australia. In the US, where Atria has been around since 2002, it has published bestselling authors like Taylor Jenkins Reid, Colleen Hoover and Fredrik Backman. Bateman's first book will be out in early 2027 and he says it will be a coming of age story about a young boy battling hardships and set in a fantasy world. It's a story he says he has carried with him since childhood and now it's time to get it out of his head and onto the page. Why sign him if he has no book yet? While you don't have to have written an entire book to nab a book deal, Atria publisher Anthea Bariamis says the publishing house would never sign an author for fiction without seeing whether they can actually write first. '[Luke] and I had a long meeting where he went over the scope of the series he was working on, detailing the magic system and the journey of the protagonist across the series. These are the two things that, in my opinion at least, are most important for assessing fantasy submissions,' she says. 'He then submitted a writing sample, a thorough chapter outline for book one, and a synopsis for the series. In total, we had almost 10,000 words to assess his commercial and literary potential.' Why has this sparked debate? The debate was sparked by one post made on May 26 – in which Bateman announced he had been signed by Atria – and in particular one line in that post in which he said 'I can't wait to write this book'. Loading The comments section blew up. TikTokkers could not understand how someone who had not even written a book could be signed by a major publisher. 'I'm so confused – how did you get a book deal with no book written?' one asked. But angry comments soon focused on race, gender and privilege. 'This opportunity is the intersection of white privilege, male privilege, and pretty privilege,' a TikTokker wrote. Another added: 'There are so many talented and skilled authors from marginalised communities who HAVE put in the effort, who HAVE worked to refine their skills, who HAVE worked to build their platform, and yet this is what publishing prioritises. Yikes!' And from another: 'Firstly, congratulations, I'm happy for you! I also want to acknowledge that had you been a woman (especially of colour) this probably wouldn't have happened.' But for every negative comment, there was a positive one. 'Why the hate?' one user asked. 'Why is it about race? Why is it about gender? We made him famous. Now we are tearing him down? He did nothing wrong.'

Inside the 'Fyre Festival of BookTok' as US book festival is shrouded in chaos
Inside the 'Fyre Festival of BookTok' as US book festival is shrouded in chaos

Daily Mirror

time11-05-2025

  • Entertainment
  • Daily Mirror

Inside the 'Fyre Festival of BookTok' as US book festival is shrouded in chaos

A book festival hosted in Baltimore, US has turned into a social media storm as authors have recounted every awful detail of the event - while many claim they were lied to by the event's organiser Traumatised authors, thousands of lost dollars and a missing DJ: welcome to the " Fyre Festival" of BookTok. Over the past weekend, hundreds of authors flocked to Baltimore to attend what should have been the perfect event for fantasy book-lovers. Instead, it transformed into something closer to a horror fic. The A Million Lives book festival was held over May 2 and 3 and set up by Archer Management for fantasy authors and their readers. 'Romantasy' is viral on TikTok, with almost one million posts falling under the hashtag, and includes novels like the bestselling book series Acotar by Sarah J. Maas. ‌ Tickets for vendors cost between $50 to $250 (£37 to £186) and promised to be the "perfect event to make bookish friends". One of its most exciting draws was that it also promised a lavender-themed ball. ‌ But over the past few days, authors have been running to social media to detail what some are describing as the 'Fyre Festival of book festivals'. Accounts depict an event hall filled with chaos, with minimal staff or identity checks and, most notably, hardly any attendees – despite false promises made by the organiser. One author, Samantha Heil, told Newsweek that there were around 40 attendees on Friday, compared to about 100 authors. Saturday only improved to about 125 people coming to the event. However, this is in stark contrast to how many tickets the owner of Archer Management promised had been sold. Authors claimed online that Grace Marceau, a writer who runs Archer Management, told them personally that between 600 to 1400 tickets had been sold. But the videos showing a near-empty convention hall tell a wildly different story. The Mirror reached out to Archer Management for comment. Stephanie Combs, author of The Stars Would Curse Us, posted a now-viral TikTok, declaring: 'I survived A Million Lives book festival. Or should we call it: a million lies.' She continued: "That is one of my dreams, bucket goal lists. I wanna be invited as an author to an event like this. Where I get to meet readers and get to connect with other authors." ‌ However, the experience she was met with was a poorly-organised mess. She explained: 'We had no badges, because they apparently shattered in transit. People were just wandering around because there was no one checking badges or wristbands. It was just very unprofessional.' It also put many authors out of pocket, as those who had travelled long distances had had to pay for both transport and accommodation. Some have even claimed to have wasted 'thousands of dollars' on the event. But the most egregious disappointment was the ball. BookTok authors dressed up in their finest romantic gowns for what they had been told was a black tie event – only to be met with an almost empty ballroom, minimal decoration and no snacks or refreshments save for some cookies. ‌ There wasn't even any music. According to one report, the DJ was hospitalised pre-event and they couldn't find a replacement. One attendee came onto TikTok to claim that a security guard had felt sorry for them so he 'brought a shower speaker from his home' that they could use. Grace Marceau took to TikTok on May 5 to apologise to the authors affected. She said, 'I do understand that the ball tonight was not set up to standards. There were a lot of issues getting set up, and it was not set up well…If you would like a refund, please contact me and I will issue a refund immediately.' However, the apology was not enough for many commenters on TikTok, who have labelled the entire event 'a scam.' She failed to address the fact that many of the events participants claimed she lied about ticket numbers. Comments also pointed out that, given the thousands of dollars some authors spent on accommodation and transport, that a refund wasn't enough to cover damages.

‘Romantasy' ball blasted as epic scam over false promises, sparse turnout: ‘Fyre Festival of BookTok'
‘Romantasy' ball blasted as epic scam over false promises, sparse turnout: ‘Fyre Festival of BookTok'

New York Post

time08-05-2025

  • Entertainment
  • New York Post

‘Romantasy' ball blasted as epic scam over false promises, sparse turnout: ‘Fyre Festival of BookTok'

A fantasy romance novel convention quickly went from Velaris to very messy. Romantasy fans — the extremely popular book genre among millennials and Gen Z women that blends fantasy fiction with smutty romance tropes — were baffled when they arrived at the A Million Lives Book Festival in Baltimore on May 2 and 3. What was promoted as an immersive gathering of hundreds of book lovers, dozens of authors and publishers, and themed entertainment quickly devolved into what is being dubbed the 'Fyre Festival of BookTok.' 3 A Million Lives Book Festival sold only around 30 tickets. TikTok/@stephdevourerofbooks Advertisement Organized by Archer Management, A Million Lives promised author panels, romantasy cosplay meet-ups, a costume contest, a content creation room, a vendor hall stocked with new releases and bookish items, and a glistening ball taken right off the pages of Sarah J. Maas. Author and attendee Stephanie Combs mockingly shared a video of her and her friends strutting through the hotel lobby wearing floor-length ball gowns. 'When you're going to a bookish fantasy-themed ball,' she wrote in a TikTok post before showing a sparsely populated convention hall with no decorations. 'And this is what you get.' Advertisement Tables at the event were shockingly empty, with some lazily thrown fake rose petals and books on them. Guests dressed for a ball of epic proportions were sadly disappointed as they idled in the room, which didn't even have the lights dimmed. 'When you gotta laugh so you don't cry,' Stephanie joked. 'A million lives or a million lies? I was an attending author…at least we looked fantastic.' Perci Jay, an author attending the event, showed off the 'absolute chaos' of the ball, which only attendees who bought the most expensive ticket had access to. The affair cost $250 and had no food, with water and drinks for purchase at a cash bar. The only music at the ball was from a small speaker a security guard had on him. Advertisement 'So yes, friends, that means the plan for this ball was for us to stand in the giant empty room, with no food, a cash bar and stand there in silence,' she said on TikTok. Authors looking to sell their books were told that around 600 tickets were sold for the event. 3 The event's music was relegated to a small speaker in the corner. TikTok/@percijay_fantasyauthor Advertisement In reality, only about 30 guests attended. Romance author Kait Disney-Leugers blasted the festival as the 'worst event' she ever attended, adding that she did not make any money at A Million Lives, a huge blow saying authors usually pay for their own tables 'I barely made enough to cover my fucking parking for two days,' Disney-Leugers said in a TikTok, adding that 'It felt like Fyre Fest of book festivals,' referring to the disastrous 2017 music festival whose ritzy advertising ended up being a multi-million dollar scam. 'Advertised as something really awesome, but the actual execution of it was horrible. We were told there were more than 610 tickets sold, I did not see those people.' 3 The event did not deliver on it's promises of a glamorous ball. An author told The Cut that the conference's promise that authors' hotel rooms were comped was not met. Grace Willows, who organized the event, reached out to the author allegedly asking her to pay for her own room at a different hotel. Willows, an author, apologized for the event — which is being compared to the woeful Willy Wonka Glasgow and the scam 'Bridgerton' ball that had stripping fairies instead of Regency waltzes across the ballroom. Advertisement 'I am wanting to issue a formal apology. I do understand that the ball tonight was not set up to standard,' she said in a TikTok video on Sunday. 'There were a lot of issues with getting set up, and it was not handled well. I'd like to apologize. If you would like a refund, please contact me and I will issue a refund immediately.' Archer Management released a statement the next day saying that all attendees will be refunded by May 31.

Top 20 romantasy books - including ACOTAR, Fourth Wing, and more
Top 20 romantasy books - including ACOTAR, Fourth Wing, and more

Daily Mirror

time08-05-2025

  • Entertainment
  • Daily Mirror

Top 20 romantasy books - including ACOTAR, Fourth Wing, and more

The romantasy genre, which combines romance and fantasy, has been booming in popularity in recent years, and now readers have voted on the best books in the genre 'Romantasy', the enchanting blend of fantasy and romance, has been sweeping readers off their feet and into otherworldly love stories, becoming a viral sensation especially on TikTok's #BookTok community. Romancing the Data, a site dedicated to the heart-fluttering genre, crunched numbers from 53 top romantasy book lists to reveal the crème de la crème of these novels. ‌ The A Court of Thorns and Roses series by Sarah J. Maas reigns supreme at the pinnacle of the list, a revelation that will hardly raise eyebrows among romantasy readers who are well-versed with its widespread acclaim. ‌ The team at Romancing the Data wrote: "A captivating fantasy where a huntress enters a faerie realm, facing romance, danger, and a deadly curse. Beauty and the Beast meets dark magic." Sarah J. Maas proves she's no one-hit wonder in the realm of romantasy, as her Throne of Glass series nabs the eighth spot, while Crescent City also graces the list at number 19. Hot on the heels of Maas's success is the Fourth Wing series by Rebecca Yarros, which boasts nearly three million ratings on Goodreads and an impressive average of 4.58 stars out of five, reports the Mirror US. One glowing five-star review raves: "This book is a rollercoaster of twists and had me so hooked from the start! Not once did it feel boring or like I should just skim something, and for once, I know the hype was so worth it!" Another reader exclaimed: "I am officially OBSESSED with this book! Having turned the last page over an hour ago, I'm still staring into the void, having no idea what to do with myself, and genuinely considering going back and re-reading it again straight away. It's THAT GOOD." ‌ Jennifer L. Armentrout's popular From Blood and Ash series was another fan favourite. The TikTok-trending series was summarised by the list-makers as follows: "A fierce maiden destined for divinity breaks free from duty, facing forbidden love, dark secrets, and a kingdom on the brink of war." Completing the top five roster were Carissa Broadbent's The Serpent and The Wings of Night alongside Rebecca Ross's Divine Rivals, the latter clinching the coveted Goodreads Choice Award for Young Adult Fantasy and Science Fiction in 2023. The top 20 romantasy books/series A Court of Thorns and Roses by Sarah J. Maas Fourth Wing by Rebecca Yarros From Blood and Ash by Jennifer L. Armentrout The Serpent and The Wings of Night by Carissa Broadbent Divine Rivals by Rebecca Ross The Bridge Kingdom by Danielle L. Jensen The Cruel Prince by Holly Black Throne of Glass by Sarah J. Maas A Promise of Fire by Amanda Bouchet Radiance by Grace Draven Kingdom of the Wicked by Kerri Maniscalco Bride by Ali Hazlewood One Dark Window by Rachel Gillig Outlander by Diana Gabaldon Rhapsodic by Laura Thalassa Serpent & Dove by Shelby Mahurin The Book of Azrael by Amber V. Nicole Gild by Raven Kennedy House of Earth and Blood (Crescent City) by Sarah J. Maas Uprooted by Naomi Novik

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