Latest news with #SaratogaWater
The Guardian
05-04-2025
- Entertainment
- The Guardian
Gen X men: if you don't find the strength to inoculate boys against the manosphere, what men are left?
'The fitness coach starts his very early morning routine by removing a piece of tape from his mouth,' CNN reports. The 'manfluencer' in question, Ashton Hall, spends the rest of his day dunking his face in ice water, rubbing banana peel on his skin and chugging down 'Saratoga Water'. This is apparently the modern western definition of hardcore masculinity. Friends, maybe – just maybe – we should restart that conversation about western manhood because if it involves banana peel, you are not demonstrating what it means to be a human adult; you are culturally appropriating a clown. Hall has nearly 11 million followers on Instagram. We had a good run as a species for a while, didn't we? Although it is slightly embarrassing we had less time on Earth than a bunch of giant lizards that never even invented the internet. I'm so old that I remember when the definition of masculinity was taking responsibility for yourself and others around you. Chainsaw-wielding billionaires like Elon Musk and his president-of-somewhere sidekick, Donald, are most insistent on their role as champions of Western Civilisation™, so I wondered how they missed the instruction that one should 'not think of yourself more highly than you ought, but rather think of yourself with sober judgment'. These are the words of the Apostle Paul in the Bible, so I guess the source is pretty niche. How great that Maga identities have Project 2025 to explain to them the gender roles they're so rigorously policing. Should we be concerned that the campaign to politically erase trans people – so en vogue both in America and among America's political lemmings in the Australian right – is a symptom of their endgame of reducing 'men' and 'women' to binary 1950s stereotypes that didn't even reflect the reality of their time? Yes. Obviously, my brain works different because I was raised a girl; studies suggest I am therefore more likely to be burdened with evidence-based research and scholarship. That's how you discover that before the postwar baby boom, a consistent 20% of western women lived child free, and – even during the boom, in the 50s – 47% of married American women also held down jobs. As a feminist, I yearn for those ancient sunny days of … 2019, when we merely worried that young men were consuming so much misogynist porn their junk had stopped working. I miss being concerned that Tucker Carlson was influencing men to shove their dicks in a toaster – three years and at least three Andrew-Tate-rape-allegations ago. Tate is a manfluencer who once had nearly 5 million Instagram followers himself before achieving the unimaginable and actually getting kicked off the platform for hate speech. The former professional kickboxer denies all allegations of violence that have brought him legal trouble. 'All of it is a lie,' he said of an ex-girlfriend who accused him this week of choking and beating her. He doesn't deny calling women 'a man's property', of course. Or claiming girls are out to 'steal [men's] power' – that's in his book 'The Tate Bible II: The New Testament'. Stick that up your apostle, Paul. Confronted with similar proselytised woman-hating in the classroom, Australia 'risks losing a generation of school leaders without urgent reforms', a world-leading educational psychologist said this week, in a story about primary school principals referred to as 'bitch dogs', slut-shamed and threatened with having their throats slit. One can stay in a comforting bubble of ignorance, or instead choose to read newspapers, watch the critically acclaimed TV drama series Adolescence, or – God help you – pretend to be a feminist on Elon's bespoke propaganda channel X for five entire minutes to see the extent of the problem. To explain it, you could consider that in the monetised attention economy of the internet, extremity is incentivised, that grifters gonna grift and a lot of money from rightwing gender-binary fantasists has been funding this hot, hateful garbage for years. You could also claim that a generation of gen-X men who are now parents have, perhaps, abrogated conversations about manhood and sexuality they might feel cringe or squeamish about having to an online cult of male toxic nutjobs more than eager to instruct their sons for them. It's extraordinary that the heterosexual western gen-X men who reaped the economic rewards of dual incomes and planned parenthoods, the pleasure of liberated sexuality and the instant social status gain of knowing how to bring a woman to orgasm – to actual orgasm, not the mimicking of poses and sounds from porn girls have been culturally coerced to watch – would not share these insights with the generations that follow them. The popularity of Adolescence has provided an icebreaker for these conversations, but having them is not a responsibility women can shoulder towards boys who've already been convinced that we're 'bitch dogs' by the time they go to freakin' primary school. You know the internet's a lie. You know the life offered by the manfluencers is angry, unhappy and unloving. But I say this to the men of my own generation: if you don't find the strength to inoculate the boys against it … what men are left? Van Badham is a Guardian Australia columnist
Yahoo
30-03-2025
- Business
- Yahoo
Why Primo Brands Corporation (PRMB) Went Up Last Week?
We recently published a list of . In this article, we are going to take a look at where Primo Brands Corporation (NYSE:PRMB) stands against other stocks that outperformed broader market last week. Wall Street's main indices traded lower week-on-week as investor sentiment continued to be dragged by the ongoing trade tensions globally. The tech-heavy Nasdaq was down by 2.59 percent versus its level on March 21. Meanwhile, the S&P 500 declined by 1.5 percent and the Dow Jones dropped by 0.956 percent. Ten individual stocks, on the other hand, managed to stay stronger, three of which were particularly notable as funds flocking to gold assets spilled over into their stocks. In this article, we listed last week's 10 top performers and detailed the reasons behind their gains. To come up with the list, we considered only the stocks with a $2-billion market capitalization and $5 million trading volume. Top 20 Brands Among Gen Z in the US by Mindshare Shares of Primo Brands grew by 9.32 percent last week to finish at $35.3 apiece versus the $32.29 closing price on March 21, or the Friday prior, as investor optimism was largely fueled by an influencer's content showing a specific bottled water produced by the company. In his TikTok video, which has already gathered 104.4 million views as of this writing, influencer Ashton Hall elaborated on his morning routine, doing a flurry of activities as early as 4 AM. The video briefly showed Saratoga Water, piquing investor interest in its parent firm and producer, PRMB. PRMB is the company that emerged following the merger of Primo Water and BlueTriton Brands. Apart from Saratoga Water, it also owns other brands, namely Ice Mountain, Pure Life, and Poland Spring. Overall, PRMB ranks 8th on our list of stocks that outperformed broader market last week. While we acknowledge the potential of PRMB as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and doing so within a shorter time frame. If you are looking for an AI stock that is as promising as PRMB but trades at less than 5 times its earnings, check out our report about the cheapest AI stock. READ NEXT: 20 Best AI Stocks To Buy Now and 30 Best Stocks to Buy Now According to Billionaires. Disclosure: None. This article is originally published at Insider Monkey. Sign in to access your portfolio
Yahoo
30-03-2025
- Business
- Yahoo
Why Primo Brands Corporation (PRMB) Went Up Last Week?
We recently published a list of . In this article, we are going to take a look at where Primo Brands Corporation (NYSE:PRMB) stands against other stocks that outperformed broader market last week. Wall Street's main indices traded lower week-on-week as investor sentiment continued to be dragged by the ongoing trade tensions globally. The tech-heavy Nasdaq was down by 2.59 percent versus its level on March 21. Meanwhile, the S&P 500 declined by 1.5 percent and the Dow Jones dropped by 0.956 percent. Ten individual stocks, on the other hand, managed to stay stronger, three of which were particularly notable as funds flocking to gold assets spilled over into their stocks. In this article, we listed last week's 10 top performers and detailed the reasons behind their gains. To come up with the list, we considered only the stocks with a $2-billion market capitalization and $5 million trading volume. Top 20 Brands Among Gen Z in the US by Mindshare Shares of Primo Brands grew by 9.32 percent last week to finish at $35.3 apiece versus the $32.29 closing price on March 21, or the Friday prior, as investor optimism was largely fueled by an influencer's content showing a specific bottled water produced by the company. In his TikTok video, which has already gathered 104.4 million views as of this writing, influencer Ashton Hall elaborated on his morning routine, doing a flurry of activities as early as 4 AM. The video briefly showed Saratoga Water, piquing investor interest in its parent firm and producer, PRMB. PRMB is the company that emerged following the merger of Primo Water and BlueTriton Brands. Apart from Saratoga Water, it also owns other brands, namely Ice Mountain, Pure Life, and Poland Spring. Overall, PRMB ranks 8th on our list of stocks that outperformed broader market last week. While we acknowledge the potential of PRMB as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and doing so within a shorter time frame. If you are looking for an AI stock that is as promising as PRMB but trades at less than 5 times its earnings, check out our report about the cheapest AI stock. READ NEXT: 20 Best AI Stocks To Buy Now and 30 Best Stocks to Buy Now According to Billionaires. Disclosure: None. This article is originally published at Insider Monkey. Sign in to access your portfolio
USA Today
27-03-2025
- Entertainment
- USA Today
A fitness influencer's elaborate 'morning routine' goes viral. And so does Saratoga Water.
A fitness influencer's elaborate 'morning routine' goes viral. And so does Saratoga Water. Show Caption Hide Caption Ashton Hall's morning routine broke the Internet Ashton Hall's morning routine broke the Internet - Know Your Meme Fitness influencer Anthony Hall's 5 1/2-hour morning routine has gone viral on social media. Hall's routine, which he claims "changed his life," includes a banana peel facial and two facial ice baths. Many social media users, including brands and celebrities, have recreated or poked fun at Hall's elaborate routine. One banana peel, two facial ice baths and multiple bottles of Saratoga Spring Water are all that's needed to recreate the now-viral morning routine of fitness influencer Anthony Hall. Hall and his rather elaborate recipe for success have been the talk of the internet since March 19, when a men's lifestyle page on X shared the original video − posted Feb. 7 − to an audience of more than half a million followers. As of Wednesday, the post has been viewed over 700 million times. Hall walks viewers through his 5 1/2-hour morning routine, including a skincare regime that includes a banana peel facial and two facial baths. "Day 191 of the morning routine that changed my life 3:50am to 9:30am," Hall said in the Feb. 7 video. "Just try 30 days.. send this to your partners. It's time to do better." "The morning routine" has been the subject of discussion and meme among users on multiple social media platforms, namely X, since the post and original video blew up. Duolingo and others have recreated "Ashton Hall's viral morning routine." Here's what you need to know about Hall and his infamous routine. Who is Anthony Hall? Anthony Hall is a former running back turned online fitness coach for "Burn + Build." As a content creator, he has been filming and posting variations of his "lifechanging" morning routine on social media since at least November. Hall films and produces videos for an audience of over 9 million followers on Instagram, over 4 million followers on TikTok and nearly 3 million YouTube subscribers. Before the Florida native made a living from social media, he earned a paycheck moving furniture and has also worked at LA Fitness, according to reporting by "Today." Hall played for Alcorn State University in Mississippi, whose football team is part of the Southwestern Athletic Conference, "Today" reported. He played in five games between 2014 and 2015, according to a stats page. Hall opened about his journey from football to content creator in a July 2024 Q&A video posted to YouTube. 'I didn't really do much thinking past me creating content. It was football, football, football and then I'm going to make it to the NFL. I'm going to take care of my family,' Hall said. 'That didn't happen and after that, I was moving furniture." Hall was inspired to take his fitness seriously after he fell "out of shape" while he worked as a mover. "God, I don't know what you have for me, but let me at least get in shape. So, I got back in shape," Hall said. "I was looking amazing and I was feeling even better. So I was like, 'Yo, I got to give this feeling to other people.'" Duolingo, others recreate or meme-ify Ashton Hall's 'morning routine' Various social media users, from McDonald's to celebrity plastic surgeon Dr. Miami and media personality Piers Morgan, have participated in the conversation about Hall and his lfiestyle by sharing their version of their morning routine, or lack thereof, in the last few days. "Yeah I have a morning routine. it's called waking up and doing the job that I have so I can afford my rent," Bobby Wagner wrote on Monday. While some were impressed with Hall's commitment, others joked about the practicality of the nearly six-hour morning routine. A small minority questioned whether Hall's elaborate morning routine was legit. Another user wrote: "Overslept and missed the first 17 steps of my morning routine. So today is already ruined." Even Saratoga Water, a sparkling water brand featured in Hall's videos and a number of recreations since, has gotten in on the fun, calling the ingredients used in Hall's facials "the pairing we never knew we needed" in a Monday Instagram post. Saratoga Water, which Hall may or may not have an active partnership with, did not immediately respond to USA TODAY's request for comment on Tuesday. See a compilation of "morning routine" recreations
Express Tribune
25-03-2025
- Business
- Express Tribune
Ashton Hall's viral morning routine video reportedly generated $1.8M in EMV for Saratoga Water
According to marketing experts, fitness influencer Ashton Hall has unintentionally delivered a multi-million dollar digital media win to Saratoga Spring Water—for free. Hall's recent viral video, "The morning routine that changed my life 3:50am to 9:30am," detailed his wellness practices and prominently featured Saratoga's signature cobalt-blue bottles throughout the clip. The routine begins before dawn with Hall removing mouth tape and hydrating with Saratoga Water, setting the tone for a meticulously documented morning of push-ups, meditation, and repeated face dunks into a bowl of ice water mixed with the same brand of bottled water. The consistent visibility of Saratoga Water in such a visually driven, high-engagement video quickly captured the internet's attention. Since the video's release, Google searches for Saratoga Water have skyrocketed by 1,379%. Basic EMV (earned media value) analysis estimates that Hall generated approximately $1.8 million worth of unpaid digital exposure for the brand—excluding reposts, commentary videos, and parodies inspired by the viral content. I did some basic calculations and he generated about 1.8MM in earned media value for Saratoga. That's not including reposts, screen grabs, all the parodies, and other organic posts. He gave Saratoga a full digital media campaign for free. Creators gotta stop doing that. — Domo (@DapperDomo) March 24, 2025 EMV is a widely used metric in influencer marketing to calculate the monetary value of brand exposure from social media engagement, mentions, and user interaction. Hall's video created the kind of buzz that brands typically pay influencers handsomely to produce—yet in this case, Saratoga Water gained a complete online campaign organically. While some suspect, Hall's video was a commercial, the FTC mandates that social media influencers disclose paid partnerships with brands, or both the influencer and the brand may face fines. Hence, unless a disclosure was overlooked, it appears Hall either promoted the product for free or potentially violated regulations.
