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Almosafer named global travel agency partner of Adeera
Almosafer named global travel agency partner of Adeera

Trade Arabia

time26-05-2025

  • Business
  • Trade Arabia

Almosafer named global travel agency partner of Adeera

Almosafer, Saudi Arabia's leading travel company (part of Seera Group), has entered into a partnership with Hotel Management Company (Adeera), a Public Investment Fund (PIF) company, to promote world-class Saudi Arabian hospitality to domestic and inbound tourists. The MoU aims to enhance the Kingdom's thriving hospitality and tourism sector in line with the ambitious goals of Saudi Vision 2030. As part of the newly signed partnership, Almosafer, as the first global travel agency, will integrate Adeera's hospitality brands across its portfolio of B2B and B2C travel & tourism businesses to offer domestic and international travellers seamless access to top-of-the-range Saudi Arabian hospitality. The significant collaboration between the PIF entity and the national champion of Saudi Arabia's travel and tourism sector marks a milestone for the Kingdom's luxury hospitality sector. CEO Muzzammil Ahussain said: "As a homegrown company catering to the growing needs of domestic and international travellers, we are proud to connect the world to the unique culture and heritage of Saudi Arabia." "Our expansive digital reach and integrated platforms make us the perfect partner to showcase PIF company Adeera's authentic Saudi hospitality brand and services to the world, and we look forward to enabling a seamless booking experience for more people to enjoy Saudi Arabian hospitality at its best," he stated. Adeera CEO Stefan Leser said: "Saudi Arabia's unique hospitality culture is an essential part of its identity and integral to the kingdom's ambitious tourism goals." "At Adeera, we are committed to bringing this same spirit of warmth and luxury and further elevating it through our carefully curated selection of homegrown hospitality brands in our role as the national champion of the Saudi hospitality sector," stated Leser. "Through our partnership with a leading brand like Almosafer and its immense digital reach, we hope to connect tourists further to authentic Saudi hospitality that truly reflects the unique culture of the Kingdom," he added. A new kind of purpose-driven hotel group with its roots in Saudi Arabia's rich hosting heritage and its sights set on transforming hospitality, Adeera combines deep cultural insight with world-class hospitality expertise.

Almosafer appointed first global travel agency partner of the hotel management company Adeera
Almosafer appointed first global travel agency partner of the hotel management company Adeera

Zawya

time26-05-2025

  • Business
  • Zawya

Almosafer appointed first global travel agency partner of the hotel management company Adeera

Riyadh, Saudi Arabia: Almosafer, Saudi Arabia's leading travel company (part of Seera Group), has entered into a partnership with Hotel Management Company 'Adeera', a Public Investment Fund (PIF) company, to promote world-class Saudi Arabian hospitality to domestic and inbound tourists. The MoU aims to enhance the Kingdom's thriving hospitality and tourism sector in line with the ambitious goals of Saudi Vision 2030. As part of the newly signed partnership, Almosafer, as the first global travel agency, will integrate Adeera's hospitality brands across its portfolio of B2B and B2C travel & tourism businesses to offer domestic and international travellers seamless access to top-of-the-range Saudi Arabian hospitality. The significant collaboration between the PIF entity and the national champion of Saudi Arabia's travel and tourism sector marks a milestone for the Kingdom's luxury hospitality sector. Muzzammil Ahussain, CEO, Almosafer, said, 'As a homegrown company catering to the growing needs of domestic and international travellers, we are proud to connect the world to the unique culture and heritage of Saudi Arabia. Our expansive digital reach and integrated platforms make us the perfect partner to showcase PIF company Adeera's authentic Saudi hospitality brand and services to the world, and we look forward to enabling a seamless booking experience for more people to enjoy Saudi Arabian hospitality at its best.' Stefan Leser, CEO, Adeera: 'Saudi Arabia's unique hospitality culture is an essential part of its identity and integral to the Kingdom's ambitious tourism goals. At Adeera, we are committed to bringing this same spirit of warmth and luxury and further elevating it through our carefully curated selection of homegrown hospitality brands in our role as the national champion of the Saudi hospitality sector. Through our partnership with a leading brand like Almosafer and its immense digital reach, we hope to connect tourists further to authentic Saudi hospitality that truly reflects the unique culture of the Kingdom.' A new kind of purpose-driven hotel group with its roots in Saudi Arabia's rich hosting heritage and its sights set on transforming hospitality, Adeera combines deep cultural insight with world-class hospitality expertise. Almosafer's extensive on-ground knowledge and digitally integrated platforms that offer a seamless booking experience across a range of travel services, from flight bookings to hotel reservations and local activities, make Saudi's leading travel company the perfect partner to further promote the offerings of Adeera to the world. About Almosafer (part of Seera Group) Saudi Arabia's Leading Travel Company Elevating the journey for travellers to, from & within Saudi Arabia, the region & beyond, while harnessing Seera Group's 40+ years of expertise, Almosafer supports Saudi Arabia's vision as a national champion for tourism. Through its portfolio of businesses, Almosafer caters to every vertical across the travel and tourism ecosystem. A holistic travel platform built on the foundation of data, technology, and scalability, we serve all travel sectors, from consumer to corporate and government, while enabling inbound tourism for leisure and religious travel. Almosafer elevates travel experiences through multiple businesses operating under the Almosafer umbrella: Almosafer, the Middle East's leading travel brand, offers consumers seamless user experiences for domestic and international travel bookings through its omnichannel offerings. As a dedicated service solution, Almosafer Concierge addresses the needs of VIP and high-end clients through bespoke services. Almosafer Business caters to corporate & government entities with travel management solutions. Almosafer Activities is the first-ever holistic tours and activities marketplace for the Saudi market. It offers things to do across the Kingdom for travellers from Saudi Arabia and beyond. Discover Saudi is the Kingdom's leading Destination Management Company, specializing in inbound travel, tour operations, MICE services and online distribution. Mawasim is a Hajj and Umrah tour operator. It offers high-quality end-to-end travel arrangements and simplified sourcing for external agents in key international source markets. For media enquiries, please contact: Nivine William Burson | About Adeera Hotel Management Company 'Adeera', Saudi Arabia's national hospitality champion, aims to develop hotel brands and provide a unique visitor experience by embodying the authentic Saudi hospitality and generosity culture to the highest global standards. An imperative goal of Adeera is to empower talents and competencies through its initiatives with partners and leading educational and training institutions, contributing to the achievement of Vision 2030 objectives and placing the Kingdom on the global tourism map.

Saudi Arabia pavilion welcomes 500,000 visitors within 35 days of opening Expo 2025 Osaka
Saudi Arabia pavilion welcomes 500,000 visitors within 35 days of opening Expo 2025 Osaka

Zawya

time18-05-2025

  • Entertainment
  • Zawya

Saudi Arabia pavilion welcomes 500,000 visitors within 35 days of opening Expo 2025 Osaka

May 4th 2025 marked the Pavilion's busiest day drawing a record 17,363 visitors in a single day. With an average of 14,000 visitors a day, the Pavilion's attracts approximately 16% of daily Expo 2025 Osaka footfall. The Saudi Arabia Pavilion at Expo 2025 Osaka is open daily from 09:00 – 21:00, inside the West Gate in the Connecting Zone (C14-01). Osaka, Japan — The Saudi Arabia Pavilion has now welcomed over half a million visitors in the first 35 days of Expo 2025 Osaka. Since April 13th, 2025, the Saudi Arabia Pavilion has hosted over 175 events, including cultural performances, business events, media and VIP delegations. Visitors had a chance to 'Meet Saudi' through a first-hand journey of epic discovery - learning about the Kingdom's heritage, transformation and impact on the global community. Dr. Ghazi Faisal Binzagr, Ambassador of the Kingdom of Saudi Arabia to Japan and Commissioner General of the Saudi Arabia Pavilion, said it was a proud moment to see so many people from both Japan and around the world sharing in the Kingdom's Expo story. 'The Saudi Arabia Pavilion shares our rich cultural identity, our national transformation driven by Vision 2030 initiatives, and the impact we are having in the world. To ensure we make a positive and lasting impact on our visitors, it is crucial to connect deeply at a personal level. We have received overwhelmingly positive reactions, particularly through our authentic Saudi hospitality offerings and positive feedback about our interactive pavilion spaces.' Dr. Binzagr said. The Saudi Arabia Pavilion at Expo 2025 Osaka experienced a surge in popularity and visitor numbers during the Golden Week holidays. On May 4th 2025, the Pavilion welcomed 17,363 visitors. Visitors to the Saudi Arabia Pavilion experienced a wide range of Saudi culture, heritage and art through programs such as Ahlan Wa Sahlan, We Are Saudi Arabia, The Botanist Augmented Reality experience, and musical and artistic performances at the Cultural Studios. In addition to hosting over 700 events across the Expo program, including daily dance and fashion performances, the Saudi Arabia Pavilion offers an exciting visitor journey across seven immersive rooms and galleries, from evolving cities, sustainable seas, unlimited human potential, and the pinnacle of innovation, every visitor can see up close the Kingdom's global impact. The full program of events for the Saudi Arabia Pavilion at Expo 2025 Osaka is available on the official website: Media Contact: Email: Media@ Website & Social Media Handles: Instagram: @ksaexpo2025 X: @KSAExpo2025_ YouTube: @KSAExpo2025 LinkedIn: Saudi Arabia at Expo Facebook: KSA Expo 2025 TikTok: @ksaexpo LINE: KSA 大阪万博2025 Website:

Fairmont Hotels & Resorts to open three new properties in KSA
Fairmont Hotels & Resorts to open three new properties in KSA

Trade Arabia

time07-05-2025

  • Business
  • Trade Arabia

Fairmont Hotels & Resorts to open three new properties in KSA

Fairmont Hotels & Resorts, a leading global hospitality brand, will expand into strategic and sought-after Saudi destinations Al Khobar, Red Sea and Rua Madinah, delivering 616 keys. Part of the world leading hospitality group Accor and recognised among the most storied addresses in the world, Fairmont Hotels & Resorts will embrace culture in all its forms with three new Saudi openings - Fairmont Red Sea opening end of 2025, Fairmont Ajdan Al Khobar in 2027 and Fairmont Rua Madinah in 2028. Aligned with the kingdom's Saudi Vision 2030, this signifies a new stronghold in the Kingdom and bolsters the brand's record-breaking pipeline. Maarten Den Nieuwenhuijsen, Senior Vice President Openings and Guest Experience, Fairmont Hotels & Resorts, commented: 'At Fairmont, we pursue growth with intention, selecting destinations that reflect our commitment to timeless hospitality and cultural resonance. Saudi Arabia is one of the world's most dynamic tourist destinations, offering untold opportunities for growth, and we are proud to play a role in shaping its hospitality landscape. I am confident that our upcoming openings will not only contribute to the Kingdom's luxury hospitality offering but also foster meaningful connections with guests and communities. These projects are a testament to the strength of our development pipeline and our long-term commitment to the region.' Each property will represent Fairmont's dedication to transformative accommodation and celebration of heritage. Fairmont The Red Sea Fairmont The Red Sea, positioned in the kingdom's groundbreaking Red Sea Project — one of the world's most ambitious regenerative tourism projects — is set to redefine the relationship between luxury tourism and the natural world. Once opened, the property will feature 193 rooms, six distinct dining concepts, including an overwater restaurant with views of the Red Sea and the mangroves, teens centre, kids' clubs, and a spa. The resort will be situated next to an 18-hole championship golf course, reflecting Fairmont's association as a world-class golf operator. It will set new standards in sustainable development, positioned on 200 km of untouched coastline, an archipelago of more than 90 unspoiled islands, dormant volcanoes, rich marine habitat, and ancient archaeological sites. Fairmont Ajdan Al Khobar Arriving in 2027, Fairmont Ajdan Al Khobar will offer 160 rooms, and serviced apartments, four dining outlets, a Fairmont Spa and fitness facilities and executive meeting rooms. Strategically located in the heart of Al Khobar's center, the property will become part of the vibrant Ajdan Waterfront development, featuring retail and entertainment attractions. Fairmont Rua Madinah Overlooking the revered Prophet's Mosque and located in one of Saudi Arabia's religious cities, Fairmont Rua Madinah is set to feature 143 spacious rooms and suites, a variety of dining venues and 120 branded residences - boasting its own kids club, fitness center and spa. With the opening of Fairmont Rua Madinah, the hotel brand will be present in the two main religious cities of Saudi Arabia. Fairmont Rua Madinah will join Fairmont's established presence in Saudi Arabia, including the iconic Makkah Clock Royal Tower, A Fairmont Hotel, a symbol of luxury and religious significance in the heart of the Holy City. Rolf Lippuner, Vice President, Operations for Middle East Fairmont Hotels & Resorts, stated: 'Saudi Arabia's hospitality landscape is evolving at an extraordinary pace, and Fairmont is honoured to contribute to this exciting transformation. Having spent a significant part of my career in the Kingdom, I have witnessed its dynamic growth firsthand. I am proud to continue stewarding the success of our existing properties while preparing to welcome new Fairmont addresses to life. With its rich heritage and bold vision for the future, the Kingdom offers an unparalleled mix of genuine yet exceptional and cutting-edge innovation, providing the perfect backdrop for creating captivating and meaningful guest experiences.'

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