Latest news with #SaudiMediaCompany
Zawya
14-04-2025
- Business
- Zawya
Multiply Group, SMC join forces to accelerate media growth in MENA
Abu Dhabi – Multiply Group has inked a memorandum of understanding (MoU) with Saudi Media Company (SMC) to develop an advanced advertising technology (AdTech) platform. The partnership aims to drive innovation in AI-powered advertising solutions, boost digital capabilities, and expand into high-growth markets in the MENA region, according to a press release. The two parties will focus on enhancing the advertising industry through strategic investments in research and development to identify expansion opportunities by investing in complementary sectors that support media and advertising. Furthermore, the alliance anchors SMC's vision to reinforce its position in the industry by leveraging the latest digital technologies to deliver smarter, more efficient advertising solutions. Mohammad Al khereiji, Chairman of SMC, commented: 'This partnership marks a strategic and transformative step in strengthening SMC's position as a global leader in media, advertising, and technology.' 'By investing in cutting-edge technology, we seek to enhance efficiency, create substantial value for our clients and partners, and drive economic growth across the region benefiting all stakeholders in the industry,' Al khereiji stated. Samia Bouazza, Group CEO and Managing Director of Multiply Group, said: 'Together with SMC, our aim is to explore new models of multimedia monetization – using data and technology aligned with audience behaviors across the MENA region.' Multiply Group recently inked a deal with Arabian Contracting Services Company (Al Arabia) to form a joint venture (JV) that invests in the global out-of-home (OOH) advertising sector. Source: Mubasher
Hi Dubai
11-04-2025
- Business
- Hi Dubai
Saudi Media Company and Multiply Group Forge Strategic Alliance to Revolutionize MENA's AdTech Landscape
In a landmark move to advance innovation in the media and advertising sector, Saudi Media Company (SMC) has signed a Memorandum of Understanding (MoU) with Abu Dhabi-based Multiply Group PJSC (ADX: MULTIPLY). The agreement sets the stage for a strategic collaboration aimed at developing advanced advertising technology platforms and unlocking mutual investment opportunities across the MENA region. The partnership is focused on accelerating the growth of AI-powered advertising solutions, enhancing digital capabilities, and expanding into high-potential markets. Central to the agreement is the shared vision to modernize the industry through research, development, and the integration of cutting-edge technologies—such as programmatic advertising and data-driven ad sales. Aligning with Saudi Arabia's Vision 2030, the initiative supports SMC's commitment to digital transformation and economic diversification. By leveraging emerging technologies, SMC aims to deliver more intelligent and efficient advertising solutions, reinforcing its leadership in the region. 'This partnership marks a transformative step in strengthening SMC's global position in media, advertising, and technology,' said Mohammad Al-khereiji, Chairman of SMC. 'Together with Multiply Group, we are investing in AI-driven platforms that will redefine efficiency, enhance client value, and drive regional economic growth.' Samia Bouazza, Group CEO and Managing Director of Multiply Group, added, 'This collaboration places us at the intersection of technology, data, and culture. By aligning insights with cutting-edge AdTech, we aim to unlock new multimedia monetization models tailored to audience behavior across MENA.' The alliance signals a pivotal shift toward a more data-centric, digitally advanced advertising landscape. Through strategic investment and innovation, SMC and Multiply Group are poised to shape the future of media across the region and beyond. News Source: Emirates News Agency
Khaleej Times
10-04-2025
- Business
- Khaleej Times
SMC and Multiply Group sign pact to collaborate to develop AdTech and AI innovation
In a significant step towards fostering innovation in the media and advertising industry, Saudi Media Company (SMC), signed a Memorandum of Understanding (MoU) with Multiply Group PJSC, an Abu Dhabi-based investment holding company, to explore potential collaboration and mutual investment opportunities in the development of advanced advertising technology platforms. This aligns with Multiply Group's broader strategy to strengthen and expand its footprint in the media sector. The agreement outlines a framework for collaboration in advancing advertising technology platforms, drive innovation in artificial intelligence-powered advertising solutions, enhance digital capabilities, and expand into high-growth markets in the MENA region. This collaboration focuses on enhancing the advertising industry through strategic investments in research and development, aiming to identify expansion opportunities by investing in complementary sectors that support media and advertising. Additionally, the partnership focuses on advancing advertising technology platforms, including programmatic advertising and data-driven ad sales, to optimize efficiency and effectiveness. It also seeks to drive growth in digital advertising across MENA while paving the way for global expansion into markets with strong potential. Mohammad Al-khereiji, Chairman of SMC, stated: 'This partnership marks a strategic and transformative step in strengthening SMC's position as a global leader in media, advertising, and technology. The region is witnessing unprecedented investment and innovation, and through this collaboration with Multiply Group, we are committed to delivering pioneering AI-driven advertising solutions powered by the latest AI technologies. By investing in cutting-edge technology, we seek to enhance efficiency, create substantial value for our clients and partners, and drive economic growth across the region benefiting all stakeholders in the industry.' Samia Bouazza, Group CEO and Managing Director of Multiply Group, commented: 'Multiply Group's partnership with Saudi Media Company positions us at the intersection of technology, data and cultural understanding. We have built strong consumer connections across various sectors, and we are now scaling that insight regionally through transformative AdTech platforms. Together with SMC, our aim is to explore new models of multimedia monetisation – using data and technology aligned with audience behaviours across the MENA region.'
Campaign ME
10-04-2025
- Business
- Campaign ME
SMC and Multiply Group sign MOU to explore adtech collaboration
Saudi Media Company (SMC) and Abu Dhabi-based investment holding company Multiply Group PJSC have signed a Memorandum of Understanding (MoU) to explore collaboration opportunities in the adtech space. The agreement outlines a framework to assess mutual investment in developing advanced adtech platforms, with a focus on AI-powered solutions, programmatic capabilities and data-driven advertising strategies. The SMC and Multiply Group agreement marks a potential step toward closer alignment between the two regional players with growing interests in media and digital transformation. The partnership also reflects wider trends in the MENA advertising industry, where technological innovation and audience segmentation are becoming core to campaign delivery and measurement. 'This partnership marks a strategic and transformative step in strengthening SMC's position as a global leader in media, advertising, and technology,' said Mohammad Al-Khereiji, Chairman of SMC. 'The region is witnessing unprecedented investment and innovation, and through this collaboration with Multiply Group, we are committed to delivering pioneering AI-driven advertising solutions powered by the latest technologies. By investing in cutting-edge technology, we seek to enhance efficiency, create substantial value for our clients and partners, and drive economic growth across the region benefiting all stakeholders in the industry.' For Multiply Group, the MoU supports its ongoing strategy to scale its media presence through technology-led innovation. 'Multiply Group's partnership with Saudi Media Company positions us at the intersection of technology, data and cultural understanding,' said Samia Bouazza, Group CEO and Managing Director of Multiply Group. 'We have built strong consumer connections across various sectors, and we are now scaling that insight regionally through transformative AdTech platforms. Together with SMC, our aim is to explore new models of multimedia monetisation – using data and technology aligned with audience behaviours across the MENA region.' The MoU also aligns with Saudi Arabia's Vision 2030, which emphasises digital transformation and private sector collaboration as key levers of economic diversification. While no specific deliverables have been announced, both companies suggest the agreement could support future investments in smart advertising infrastructure and scalable monetisation tools.
Zawya
10-04-2025
- Business
- Zawya
SMC and Multiply Group sign MoU to collaborate to develop AdTech and AI Innovation for Media Growth in the MENA Region
A key step toward unifying efforts and enhancing the presence of Multiply Group and SMC in the global media and advertising technology sector Abu Dhabi, UAE – In a significant step towards fostering innovation in the media and advertising industry, Saudi Media Company (SMC), signed a Memorandum of Understanding (MoU) with Multiply Group PJSC (ADX: MULTIPLY), an Abu Dhabi-based investment holding company, to explore potential collaboration and mutual investment opportunities in the development of advanced advertising technology platforms. This aligns with Multiply Group's broader strategy to strengthen and expand its footprint in the media sector. The agreement outlines a framework for collaboration in advancing advertising technology platforms, drive innovation in artificial intelligence-powered advertising solutions, enhance digital capabilities, and expand into high-growth markets in the MENA region. This collaboration focuses on enhancing the advertising industry through strategic investments in research and development, aiming to identify expansion opportunities by investing in complementary sectors that support media and advertising. Additionally, the partnership focuses on advancing advertising technology platforms, including programmatic advertising and data-driven ad sales, to optimize efficiency and effectiveness. It also seeks to drive growth in digital advertising across MENA while paving the way for global expansion into markets with strong potential. This strategic alliance supports SMC's vision to reinforce its leadership in the industry by leveraging the latest digital technologies to deliver smarter, more efficient advertising solutions, aligning with Saudi Arabia's Vision 2030, which prioritizes digital transformation as a key driver of economic growth and industry advancement. Commenting on the agreement, Mohammad Al-khereiji, Chairman of SMC, stated: 'This partnership marks a strategic and transformative step in strengthening SMC's position as a global leader in media, advertising, and technology. The region is witnessing unprecedented investment and innovation, and through this collaboration with Multiply Group, we are committed to delivering pioneering AI-driven advertising solutions powered by the latest AI technologies. By investing in cutting-edge technology, we seek to enhance efficiency, create substantial value for our clients and partners, and drive economic growth across the region benefiting all stakeholders in the industry.' Samia Bouazza, Group CEO and Managing Director of Multiply Group, commented: 'Multiply Group's partnership with Saudi Media Company positions us at the intersection of technology, data and cultural understanding. We have built strong consumer connections across various sectors, and we are now scaling that insight regionally through transformative AdTech platforms. Together with SMC, our aim is to explore new models of multimedia monetisation – using data and technology aligned with audience behaviours across the MENA region.' This partnership represents a pivotal development in shaping a more advanced and data-driven digital advertising landscape. By integrating AI and programmatic technologies, the collaboration is set to revolutionize the industry, enabling both companies to drive innovation, introduce new business models, and achieve long-term, sustainable growth in the global media and advertising market. ABOUT Saudi Media Company SMC is a leading group in advertising, media, and technology solutions in the Middle East since 2018. It serves as the exclusive advertising representative for several major media outlets and is actively involved in developing the commercial sports sector in partnership with the Saudi Arabian Football Federation. Additionally, SMC invests in enhancing the experience of sports venues. ABOUT MULTIPLY GROUP Multiply Group PJSC is an Abu Dhabi-based investment holding company that globally invests and operates in transformative, cash-generating businesses. Known for its trademark growth mindset, Multiply Group will continue to deploy capital across its two distinct arms, both of which follow a disciplined approach to investing and ensure consistent, sustainable value creation for our shareholders in the short-, medium- and long-term: Multiply: The investments and operations in long-term strategic verticals, currently investing and operating in Mobility, Energy & Utilities, Media & Communications, Wellness & Beauty, and Retail & Apparel. Anchor investments provide long-term recurring income, through which bolt-on acquisitions are made. Multiply+: The Group further engages in opportunistic, sector-agnostic investments, via mainly minority stakes in private and public markets.
