Latest news with #SazeracCompany
Irish Independent
6 days ago
- Business
- Irish Independent
Sligo based Hawk's Rock Distillery announces first release since recent re-brand
The Sazerac Company, one of the world's largest distilled spirits companies, is celebrating the release of its inaugural Irish whiskey from Hawk's Rock Distillery: Garavogue 20 Year Old Single Malt Irish Whiskey. Crafted by Master Blender Helen Mulholland, the first female Master Blender in Irish Whiskey history, this new-to-world whiskey brand embodies Sazerac's dedication to world class distillation, aging and blending. Named after the Garavogue River that flows through Sligo town, Garavogue Whiskey is a bridge between past and present, honouring the rich traditions of Irish whiskey while embracing innovation and discovery. Every small-batch release under the Garavogue name will be limited and experimental in nature, exploring different ages, maturation techniques and possibly even different types of Irish whiskey. For its inaugural and limited release expression, Garavogue 20-Year-Old Single Malt Irish Whiskey offers a rare take on traditional Irish Whiskey with both unexpected and familiar flavours due to its unique maturation involving multiple types of casks. Double-distilled and initially aged for a minimum of 14 years in ex-bourbon American oak casks, the whiskey was then transferred into a variety of unique finishing casks including French Muscat, French Sauternes, Spanish Pedro Ximénez Sherry and Barbadian Rum casks for further maturation. The result is a 94-proof whiskey with aromas of vanilla, warm peach, and spun sugar from the Sauternes cask influence, while floral and raisin notes from the Muscat and Sherry casks emerge on the nose. On the palate, vanilla and citrus sweetness complement buttery ripe apples, while fresh fruit flavours from the rum cask create a prominent sweet finish. 'The current trend is for whiskey to have a rich sherry finish, but Garavogue is purposefully different,' says Master Blender Helen Mulholland. 'We believe that complexity and subtlety can work hand in hand. ADVERTISEMENT 'It is unusual for a whiskey to be blended with this number and variety of casks, but just as the river ebbs and flows, the flavours create a wonderful blend as they weave together in this 20-year-old single malt.' Release #1 is housed in a distinctive reversed crescent shape bottle with a blue label reflecting the Garavogue River's influence including subtle wave patterns that mirror the motion of water. The label also features imagery and coordinates for the Hazelwood House Windmill – an enduring landmark on the grounds of Hawk's Rock – in tribute to the historical figures who lived and worked along the Garavogue's banks. 'We hope that Garavogue Whiskey invites Irish Whiskey fans to linger, explore and uncover the hidden stories of Sligo,' remarks Jess Scheerhorn, Vice President at Sazerac. 'The Garavogue River shaped this beautiful landscape for millenniums, and Garavogue Irish Whiskey aims to shape new experiences, connections and traditions – one sip at a time.' Garavogue Whiskey will be available at a suggested retail price of €199 (700ML) in limited quantities through Sazerac's distributor networks across the United States, Ireland, United Kingdom and Duty-Free. A limited supply will also be available for purchase directly via Legacy de Forge, a new Sazerac branded global platform powered by Blockbar for purchasing some of the world's most coveted bottles. Please visit for more information. Garavogue Whiskey is the first release from Sazerac's recently rebranded Hawk's Rock Distillery, which is named after a prominent outcrop in the Ox Mountains known for inspiring Nobel Prize winning poet William Butler (W.B.) Yeats, who called Sligo his 'spiritual home.' In April 2025, Hawk's Rock owner, Sazerac Company, announced the renaming of Hawk's Rock Distillery from Lough Gill Distillery, referring to the name change as a reflection of the company vision for the future – blending curiosity, innovation and respect for Sligo's heritage. For more information, please visit
Forbes
6 days ago
- Business
- Forbes
Buffalo Trace's Parent Company Debuts Garavogue, A Game-Changing Irish Whiskey
Garavogue In Sligo, Ireland, a short stretch of river called the Garavogue flows from Lough Gill to the sea. It's not long or dramatic, but it's central—threading past the town's stone bridges and through its history. The river gave the town its rhythm. Now it gives its name to something new: a whiskey that feels both rooted and restless. Garavogue 20-Year-Old Single Malt Irish Whiskey is the first release from Hawk's Rock Distillery, the newly renamed site formerly known as Lough Gill. It's also the first Irish whiskey launched under the ownership of the Sazerac Company, which acquired the distillery in 2021 and quietly let time, wood, and weather do their work. And while there's plenty of buzz around the rebrand and rollout, the most interesting thing about this whiskey isn't what's on the label. It's what's in the glass—and how it came to be there. Helen Mullholland When Helen Mulholland joined the Hawk's Rock team, she was already a legend in the world of Irish whiskey. The first woman to ever hold the title of Master Blender in the industry, she's spent over three decades defining what Irish single malt can be. But Garavogue? This was something else entirely. 'Never in my lifetime have I created a whiskey like this,' she said during a recent media tasting. 'As a blender, you're taught to be restrained, to find balance. This—this was about letting go a little.' She began with what she calls the 'canvas'—a whiskey that had spent 14 years aging in ex-bourbon barrels. 'That bourbon gives it honey, vanilla, a beautiful face to start playing with,' she said. From there, she started layering. Not just one or two finishing casks, as is common in high-end Irish whiskey, but five—each one pulling the liquid in a different direction, without letting it fall apart. And somehow, it didn't. Hawk's Rock Distillery The final whiskey is built from an ensemble of barrels that don't usually share the same stage. After its time in bourbon casks, the whiskey was portioned into: These casks weren't used sequentially—they were finished separately, then blended. Each component remained visible in the final pour, like instruments in a well-mixed track. 'We don't want to mask anything,' Mulholland said. 'You should be able to pick them out. And when you come back to the glass, it should give you something new.' Garavogue By the time Mulholland stopped tinkering, Garavogue had passed through more cask types than most brands would touch in a decade. 'It wasn't the plan,' she admitted. 'We kept adding. We kept layering. And the more we did, the more it worked.' It wasn't about flash or novelty. It was about balance—a word she used repeatedly during the tasting, but not as a euphemism for safe or predictable. In this context, it meant building a whiskey that could hold tension. Something sweet but not cloying. Complex but not chaotic. A whiskey that could evolve in the glass, or even just in the mood of the person drinking it. 'It's balanced,' she said. 'But it's layered. It changes. It's emotional.' Garavogue The final product is bottled at 47% ABV, unfiltered and without artificial coloring. It's strong enough to stand up to a splash of water—'which I encourage, if you like,' said Mulholland—but soft enough to sip neat. 'If someone poured Coke in it, they might get a look of concern,' she joked. 'But ultimately, it's your bottle.' The design of that bottle nods back to the river that inspired it. Its reversed crescent shape and wave-textured glass recall flowing water, while the label includes the coordinates for Hazelwood House Windmill, a local landmark visible from the distillery grounds. It's a small touch, but one that ties the liquid inside to the place it came from. Garavogue River Garavogue is being billed as Batch No. 1, which, according to Sazerac VP Jess Scheerhorn, is more than marketing language. It's a signal. 'This isn't a one-off,' he said. 'We're making a statement not just about what we can do, but where we're going.' Future Garavogue releases might not be 20 years old. They might not even be single malts. What they will be, according to Mulholland, is 'curious.' That seems to be the thread running through this entire project: a willingness to follow the whiskey wherever it wants to go. 'It's balanced. But it's layered. It changes in the glass. It's playful, it's serious, it's emotional,' said Mulholland. 'I just wanted to create something that would make people come back to the glass again and again.' For now, Garavogue 20-Year-Old will roll out in limited quantities starting in June 2025, priced at $199 (700ml). It will be available through select retailers in the U.S., Ireland, the U.K., and Duty-Free, as well as on Legacy de Forge, Sazerac's new digital platform for rare and collectible spirits. And once it's gone, it's gone.
Rakyat Post
26-05-2025
- Business
- Rakyat Post
History In A Glass: America's Oldest Distilling Traditions Land In Malaysia
Subscribe to our FREE The legendary Sazerac Company, keeper of some of America's most coveted bourbon traditions, is officially rolling out its full portfolio in the Malaysian market. Through local powerhouse The introduction couldn't be more perfectly staged than at W Hotel Kuala Lumpur's Living Room, where industry insiders got their first official taste of what's been making bourbon aficionados weak in the knees for generations. Bottled at 45% ABV, the iconic Sazerac Rye Whiskey leads the charge. It carries the legacy of the famous Sazerac cocktail, which was born in New Orleans. This spicy, complex rye whiskey, with its distinctive candied citrus and vanilla notes, is a testament to America's oldest distilling traditions and remains an essential component in classic cocktails. Kentucky's Bourbon Legacy Following closely is Buffalo Trace Bourbon, produced at America's oldest continuously operating distillery. Bottled at an approachable 40% ABV, this flagship bourbon brings rich waves of vanilla, toffee, and candied fruit, backed by gentle spices. With over 200 years of distilling heritage and countless awards, it represents the cornerstone of the Buffalo Trace Distillery's remarkable portfolio. The 1792 Small Batch Bourbon, named for the year Kentucky joined the United States, offers a more robust experience at 46.85% ABV. Its higher rye content delivers a complex character that bourbon enthusiasts will appreciate. Its distinctive tall-shouldered bottle presents deep notes of caramel, vanilla, and oak. This expression perfectly bridges the gap between everyday bourbon and premium sipping whiskey. Mastering American Whiskey Heritage The prestigious Eagle Rare 10 Year Old, bottled at 45% ABV, completes the quartet. This highly sought-after bourbon, aged for a minimum of 10 years, showcases the pinnacle of Buffalo Trace's craftsmanship. Its complex profile of almond, orange peel, honey, and leather notes has earned it numerous accolades, including multiple Double Gold medals at major competitions. The two-hour session was an intimate deep dive into these premium offerings, giving attendees a comprehensive introduction to American whiskey craftsmanship. From the spiciness of rye to the sweetness of bourbon, each expression tells its own story of American distilling heritage. A New Chapter in Malaysian Mixology For trade partners and media representatives lucky enough to secure an invitation, this exclusive first look represents more than just new additions to their portfolio – it's access to some of the most storied brands in the spirits world, each bringing its own legacy to Malaysian shores. As Malaysia's craft cocktail scene evolves, Sazerac's arrival couldn't be better timed. From high-end bars to premium retailers, these spirits promise to bring a touch of New Orleans magic to Malaysia's drinking culture. While the W Hotel launch may be exclusive, the real celebration will be knowing that these legendary bottles will soon be available at Malaysia's finest establishments. The spirits are coming – and they're bringing two centuries of American heritage with them. Essential Bitters: The Soul of Classic Cocktails The Sazerac portfolio's Malaysian debut wouldn't be complete without introducing two essential cocktail components. In the bustling French Quarter of 1832 New Orleans, Antoine Amédée Peychaud, a recent arrival from San Domingo (now Haiti), began crafting what would become one of cocktail history's most influential creations in his humble apothecary. His special blend of botanicals, now known worldwide as Peychaud's Bitters, started as a zesty addition to his pharmacy's elixirs but grew to become an essential ingredient in the legendary Sazerac cocktail. Decades later, across the cocktail landscape, Gary Regan would develop his legacy with Regans' Orange Bitters, creating a precise balance of citrus peel and herbal notes that would become a cornerstone of classic and modern mixology. Today, these two distinctive bitters—each with its own character—Peychaud's with its liquorice and saffron notes and Regans' with its citrus-forward profile and ginger-like finish continue to be indispensable tools in crafting sophisticated cocktails worldwide. Where Tequila Meets Bourbon Meanwhile, deep in the heart of Mexico, Corazón Tequila tells a fascinating story of two worlds coming together. It begins with their Blanco – pure and honest, like capturing sunshine in a bottle. Here, the blue agave speaks for itself, untouched and unaltered, sharing its natural sweetness and character just as nature intended. But the story gets even more interesting. Imagine taking this pristine tequila and letting it rest in barrels that once cradled some of Kentucky's finest bourbon. That's precisely what happens with Corazón's Reposado and Añejo expressions: these special barrels, fresh from Buffalo Trace Distillery, add their own whispers of American oak and bourbon heritage to Mexico's beloved spirit. Completing this Mexican journey is Los Vecinos del Campo mezcal, crafted from carefully selected wild and cultivated agave varieties, offering a traditional taste of Oaxaca's rich mezcal heritage. Think of it as a limited-edition masterpiece where Mexico's finest tequila and Mezcal meets America's most treasured whiskey barrels. Each bottle tells a unique tale, having rested in barrels that once held Buffalo Trace's most prestigious whiskeys. Crafting Caribbean's Finest: From Myers's to Jung & Wulff Following the distinguished spirits mentioned earlier, the historic Myers's Original Dark Rum from Jamaica, crafted since 1879 using pure Jamaican sugarcane juice, brings over 140 years of heritage to the portfolio. Take a sip, and you'll discover why this rum has stood the test of time- it's like biting into a chocolate-covered caramel, with tobacco hints reminding you of an old wooden cigar box. Hidden beneath these bold flavours are subtle whispers of sweet raisins and fresh figs – all coming together in perfect harmony thanks to patient ageing in white oak barrels. But the Caribbean's rum story doesn't end there. Jung & Wulff have crafted three distinct chapters from three different islands. Trinidad's smooth and sophisticated character, Guyana's mysterious and complex personality, and Barbados's rich, full-bodied charm. Each is carefully crafted at 43% ABV, striking the perfect balance between strength and flavour. From Myers's time-honoured Jamaican traditions to Jung & Wulff's modern approach, these rums complete the picture of Caribbean craftsmanship. READ MORE : Share your thoughts with us via TRP's . Get more stories like this to your inbox by signing up for our newsletter.
Yahoo
24-03-2025
- Entertainment
- Yahoo
Fireball Announces Epic Senior Citizen Discount, Offers Lifetime Cinnamon Whisky Supply to Fans Who Are 90+
For the bold and the old who know Fireball keeps them spicy and feisty, the brand is celebrating those who prove age is just a number with its latest wild offering LOUISVILLE, Ky., March 24, 2025 /PRNewswire/ -- Fireball Whisky is cranking up the heat with a lifetime supply offering exclusively for the folks who put the 'social' in social security and are ready to twi-light up their final years. Saluting the 90+ legends who've spent nearly a century making memories, surviving life's curveballs, and keeping the party rolling, Fireball is offering the most epic senior discount of all: free lifetime supplies of its signature cinnamon whisky to those born on or before 1935. This supply is for the elders who don't just raise glasses, they raise hell, too. "We've seen them all over social, we've heard directly from the source, and we can confirm one undeniable truth: senior citizens love Fireball. And who are we to argue with their years of wisdom? After all, they were born right as Prohibition was ending and have been breaking barriers and bringing the heat ever since," said Danny Suich, Global Brand Director for Fireball. "It's time to celebrate the 90+ crowd, the party royalty who never stopped turning up." Starting today and running through March 31, aka the 90th day of the year, those 90+ who are ready to prove the fun is far from over can enter for the chance to win a lifetime supply of Fireball. But this red-hot reward is strictly for the winner. No passing it down in the will, no sneaky 'whisky inheritance' loopholes, and definitely no ghostly reappearances to claim a refill. Here's how to enter: Head over to and either enter your own information (if you're 90+) or nominate your favorite nonagenarian. Fill in all required information (don't worry, this is easier than filing for Social Security - which was also born in 1935). Upload a photo of the nominee (or one of you both!) enjoying Fireball Finally, answer the question: "How do you (or how does your nominee) keep the mischief alive at 90+?" P.S. Are you an old-school legend who avoids the internet? Mail your photo and response directly to the Fireball Dragon Man at Sazerac Company, ATTN: Team Fireball, 10101 Linn Station Rd #400, Louisville, KY 40223 "When you've been partying for 90+ years, you don't slow down, you keep the good times going long after closing time. We're honored to be part of our fans' victory laps... and their wake-up call after a well-deserved nap, too," said Suich. Stay up to date on the leading U.S. shot brand by following @FireballWhisky on TikTok, Instagram and Facebook. And for our 90+ fans who may not be on social media, you can give us a call at (866) SAZERAC. About FireballImagine standing face-to-face with a fire-breathing dragon who just ate a barrel of spicy cinnamon…that's Fireball Whisky. Fireball is known to ignite any occasion – from a round of golf to happy hour and everything in-between. Made using natural cinnamon flavor, Fireball is best enjoyed straight up as an ice-cold shot. Guaranteed to taste like heaven and burn like hell – what happens next is up to you. For more information, visit Please Drink Responsibly. Whisky with Natural Cinnamon Flavor. 33%/Alc/Vol. Produced by Sazerac Company, Louisville, KY Contest Abbreviated Rules Disclaimer ~ No purchase necessary to enter or win. Purchasing a product will not improve your chances of winning. Must be legal resident of fifty U.S. or D.C., age 21 or older. Registration begins at 12:00a ET 3/24/2025 and ends at 11:59p ET 3/31/2025. To enter, and for complete official rules including eligibility, prize descriptions, ARV, and mail-in entry option instructions, scan the QR code or directly visit Entrant or entrant's nominee must be age 90 or older to qualify as of the contest judging date. Odds of winning based upon number of eligible entries received, skill of each entrant in photo and essay submission, and decisions of judges. No alcoholic beverage is part of any prize award. Void wherever prohibited or restricted by law. SPONSOR: Sazerac Company, Inc., Louisville, KY. View original content to download multimedia: SOURCE Sazerac
Yahoo
25-02-2025
- Business
- Yahoo
Office of Buffalo Trace whiskey distillery swept into Kentucky River by mudslide
A cargo container and makeshift office for a centuries-old whiskey maker slid into the Kentucky River on Monday in the wake of heavy rains and flooding, officials said. A "weather-related mudslide occurred on the northeast side of Buffalo Trace Distillery" in Frankfort, Kentucky, early Monday, according to a statement by Victoria Zabel-Wirdak, a spokesperson for the distillery's parent Sazerac Company, Inc. The mudslide sent a "cargo container and one temporary office falling into the" Kentucky River, Zabel-Wirdak said. "No team members were near the area at the time of the mud slide and the affected property has been properly roped off to ensure the safety of those at the Distillery," she added. "Buffalo Trace Distillery will work closely with professionals to ensure proper cleanup." Production and tours of the distillery have not been stopped by the mudslide, Zabel-Wirdak said. Buffalo Trace Distillery, which produces a variety of whiskey brands, claims its roots to 1771 and has for two-plus centuries has fended off "the challenges of floods, fires, tornadoes and even Prohibition," the company said. At least 22 people have died in recent winter weather-related incidents around the commonwealth, Gov. Andy Beshear said Monday. This article was originally published on
