Latest news with #ScentJourner
Straits Times
22-05-2025
- Entertainment
- Straits Times
Scented in S'pore: 3 local niche perfume brands redefining Asian fragrance
(Clockwise from left) Maison de L'Asie founder Elizabeth Liau; founders of Rahasya Fragrances Sachit Sood, Utkarsh Vijayvargiya and Sai Pogaru; and Scent Journer founder Joyce Lian. PHOTOS: MAISON DE L'ASIE, MARK CHEONG, NG SOR LUAN SINGAPORE – A new generation of Singapore-born niche perfume brands is redefining what Asian fragrance looks –and smells – like in the increasingly saturated world of scent. The one thing they have in common? Turning up their noses at mass-appeal scents, to prioritise artistry over profits. The Straits Times sniffs out three of them. Join ST's Telegram channel and get the latest breaking news delivered to you.
Straits Times
22-05-2025
- Entertainment
- Straits Times
Scented in Singapore: 3 S'pore niche perfume brands are redefining what Asian fragrance smells like
(Clockwise from left) Maison de L'Asie founder Elizabeth Liau; founders of Rahasya Fragrances Sachit Sood, Utkarsh Vijayvargiya and Sai Pogaru; and Scent Journer founder Joyce Lian. PHOTOS: MAISON DE L'ASIE, MARK CHEONG, NG SOR LUAN SINGAPORE – A new generation of Singapore-born niche perfume brands is redefining what Asian fragrance looks –and smells – like in the increasingly saturated world of scent. The one thing they have in common? Turning up their noses at mass-appeal scents, to prioritise artistry over profits. The Straits Times meets three worth sniffing out. Join ST's Telegram channel and get the latest breaking news delivered to you.
Straits Times
22-05-2025
- Business
- Straits Times
Scented in Singapore: Scent Journer hand-blends local food flavours into fragrance
Scent Journer founder Joyce Lian, a perfumery and cosmetic science graduate and chemistry major, created her own label after multiple setbacks striking out in the fragrance industry. ST PHOTO: MARK CHEONG SINGAPORE – Tucked away in a nondescript industrial building in Tampines, 29-year-old Joyce Lian fixedly blends fragrances by hand. Each finished bottle is a sum of carefully proportioned fragrance oils and ethanol, stirred in apparatus that have been sterilised near to death. It would be easier to outsource it to a manufacturer with machines, but the petite founder of local label Scent Journer ( is particular about potential contamination. Join ST's Telegram channel and get the latest breaking news delivered to you.
