Latest news with #ScottGraham
Glasgow Times
6 days ago
- Health
- Glasgow Times
Major plans to upgrade Renfrewshire football ground given green light
Johnstone Burgh's application to renovate Keanie Park, situated on Auchenlodment Road, has been approved by Renfrewshire Council's planning department, subject to conditions. Submitted by Glasgow-based firm GlenEtive Projects on behalf of Scott Graham, the club's director, the plans include the replacement of four lighting columns and the erection of four new lighting columns, the installation of a 4G Astro pitch and associated engineering works, and the installation of a portable WC toilet blocks and prefabricated spectator stand. The proposal also details mechanical, electrical and other engineering works, an outdoor amenity space and landscaping. READ MORE: Plans revealed for new takeaway near Glasgow The planning statement, which was submitted in August of last year, outlined the vision to create "a community club for all groups". It read: "The club has recently been promoted and therefore SFA requirement(s) are the clubs facility must be upgraded. "The overall vision is to create community club for all groups within the local community to use the facility and improvements to the pitch, club and facility to allow access to all groups and disabilities. "Overall, the proposals would make a positive contribution to the local sports and health and wellbeing in Johnstone." In its assessment of the plans, Renfrewshire Council said: "In terms of the visual impact, the proposed synthetic playing surface raises no visual amenity issues of substance. "The spectator stand also raises no significant visual concerns. "While the stand occupies an elevated position, it is of a very modest scale and is in keeping with the character of the site as an established football ground. "The toilet block would be sited in relative proximity to Auchenlodment Road and more prominently visible from the road. "While the lighting columns would be quite notably high, they would be sufficiently set back from the roads to result in minimal impact on the respective street scenes. "With regard to issues of noise and disturbance, as the football ground is already long established and the proposals are not increasing its capacity. "The addition of a synthetic playing surface enables the pitch to be used more frequently without deterioration, thereby enabling its use to be extended to the local community. "The extension of sport and recreation facilities has clear potential to benefit the health and lifestyles of many people and the wider community."
Edinburgh Reporter
09-05-2025
- Business
- Edinburgh Reporter
Understanding PPC's Impact on Marketing and Sales Collaboration
Now that we're 2 decades into digital marketing, PPC or pay-per-click advertising has gained immense popularity amongst businesses that seek high visibility and increased sales. Apart from just clicks, PPC is important when it comes to the synergy that exists between marketing and sales departments, especially in the UK, as we enter the year 2025. Based on real-life experiences, current trends, and statistics, let us deep dive into the world of PPC and learn how it integrates marketing and sales to scale businesses. Photo by Scott Graham on Unsplash Why PPC Matters More Than Ever in the 2025 UK PPC advertising is no longer just a band-aid solution to garner more website traffic. It is a sophisticated marketing tool when it is used for the integration and alignment of marketing and sales functions. As of 2028, it is predicted that the figure will rise to 86.2%, making digital advertising an 82.6% share of total advertising spending in the UK in 2024. Furthermore, the return on investment or ROI from PPC campaigns is estimated conservatively at 200 percent. To effectively navigate the complexities of digital advertising and enhance ROI, numerous companies are enlisting the expertise of a PPC management agency to align their marketing and sales strategies. Bridging the Gap: How PPC Encourages Marketing and Sales Collaboration 1. Shared Metrics and Goals Differing KPIs are one of the top issues with aligning sales and marketing strategies. Marketers often rate their success by impressions and clicks, while sales will only accept closed deals. On the other hand, PPC campaigns offer both teams a rallying point because they provide a clear conversion funnel from ad impression to click to the actual sale. Without a doubt, by setting shared metrics as cost per acquisition (CPA) or lead quality score, marketing and sales start speaking the same language. One UK ecommerce retailer, for instance, more than tripled their conversions after the PPC agency implemented a reporting system that both teams monitored regularly. This form of transparency enabled marketing to put sales-positive traits in the campaign, optimising focus. 2. Real-Time Data Enables Agile Responses Both Google Ads and Meta make it possible to change a campaign in real-time. This flexibility allows marketing to test different messaging or targeting based on sales feedback. If sales realise particular demographics are converting at a higher rate, marketing is then able to pull the budgets and creatives to focus on that area. In another instance, a B2B building supplies company located in the UK utilised PPC data to focus on particular industries that performed the best. Sales subsequently targeted their efforts towards those industries, resulting in further engagement. The PPC team adjusted their bids and keywords accordingly, which created a cycle that increased ROI month on month. 3. Personalisation and Contextual Targeting PPC makes personalisation actionable, even though it may be a catchphrase. With the use of dynamic ads and retargeting, marketing is able to reach out and communicate with highly relevant prospects concerning specific issues, thanks to their behavior and preferences. The leads that are sent to sales are more relevant, boosting the credibility of prospects sent through. UK marketers are increasingly adopting AI and automation to personalise PPC ads en masse. One healthcare client lowered her cost-per-click by 40% through an AI bid strategy at the same time tailoring ads towards specific patients, which made sales conversations more fruitful. Challenges and How to Overcome Them However efficient, PPC promoted cooperation has its challenges. Almost 46% of businesses in the United Kingdom feel like their PPC ads lack outreach, while 43% are experiencing an increased cost-per-click, complicating budget control. In addition, doing a cross-sectional analysis reveals that 30% of respondents have a declining click-through rate, suggesting ad fatigue or inaccurate audience targeting. In my view, resolving the above issues is a technology-based communication and implementation milestone. One example comes to mind from a UK study skills company that seemed stuck with Facebook ads till it started sponsoring offline events. They later realised that their best ROI came from the teachers' conference. Their marketing and sales teams learned from the experience that digital advertising is only effective when paired with other advertising methods. The Future: PPC as a Catalyst for Integrated Marketing and Sales Looking forward, the addition of new technologies such as PPC augmented Reality (AR) and Virtual Reality (VR) advertising paves the way for growth, enhanced customer outreach and interaction, engagement, along with putting prospects on a higher elevation than ever before. New such developments will require greater integration between marketing and sales to design holistic customer-driven approaches. The PPC campaign has, to some extent, shifted the focus of its sustainable agenda toward the UK market as brands try to attract eco-conscious consumers by advertising their environmentally sustainable business practices. Integrations of marketing and sales silos need to be made where all brand focus is unified in a singular purpose, which is demonstrating consistency in brand messaging. Final Thoughts PPC is a unique focal point in the marketing funnel that transcends simply generating clicks. It's an essential integrative link between marketing activities and sales. When both parties work together towards a unified outcome using a common dataset, UK companies can realise their full potential for exceptional growth with clearly defined objectives and agile approaches. From startups to established brands, harnessing collaboration through PPC dynamics will be revolutionary in 2025 and onwards. Like this: Like Related
Yahoo
06-02-2025
- Entertainment
- Yahoo
Westwood One Presents Super Bowl LIX Game-Day Coverage With an All-Pro Broadcast Team
NEW YORK, Feb. 06, 2025 (GLOBE NEWSWIRE) -- Cumulus Media's (NASDAQ: CMLS) Westwood One, America's largest audio network and the official audio partner of the National Football League (NFL), will present comprehensive live coverage and play-by-play of Super Bowl LIX on Sunday, February 9, 2025, when the AFC champion Kansas City Chiefs meet the NFC champion Philadelphia Eagles at Caesars Superdome in New Orleans, Louisiana. Super Bowl LIX will be the 52nd time Westwood One will broadcast America's biggest sporting event. Kevin Harlan will handle play-by-play duties for the Super Bowl for the 15th straight year, with Super Bowl XXXIV MVP and Hall of Fame quarterback Kurt Warner returning for the seventh consecutive year as lead analyst. Gene Steratore re-joins the radio broadcast booth as rules analyst for this year's Super Bowl, and, for the sixth time, Laura Okmin will patrol the sidelines. Scott Graham and three-time Super Bowl champion Devin McCourty will host Westwood One's pregame, halftime, and postgame coverage live from Caesars Superdome, with former NFL offensive lineman Ross Tucker also contributing to the pregame coverage. For the first time ever, Westwood One will broadcast the Apple Music Super Bowl LIX Halftime Show featuring Grammy-Award winning artist Kendrick Lamar. Lamar has won 22 Grammys thus far in his career and became the first non-classical, non-jazz musician to win a Pulitzer Prize for his 2017 album DAMN. SZA will join Lamar onstage as a guest during the performance. Westwood One's Complete Gameday Broadcast Schedule: 2:00 p.m. ET 'Super Bowl Preview' with Scott Graham, Ross Tucker, and Kurt Warner 3:00 p.m. ET 'Super Bowl Insider' with Scott Graham and Devin McCourty 4:00 p.m. ET 'Super Sunday' pregame show hosted by Scott Graham 5:00 p.m. ET Super Bowl LIX Game Broadcast with Kevin Harlan, Kurt Warner, Gene Steratore, Laura Okmin, Scott Graham, and Devin McCourty 6:30 p.m. ET Super Bowl LIX Kickoff Listeners can hear Westwood One's Super Bowl LIX coverage on approximately 600 terrestrial radio stations nationwide as well as on SiriusXM, NFL+ and via the NFL App. The broadcast can also be heard worldwide via the American Forces Radio Network, which provides programming to America's military forces. The network serves more than one million men and women in uniform, Department of Defense personnel, American Embassies and Consulates in more than 170 countries and territories as well as on more than 200 U.S. Navy, U.S. Coast Guard, and Military Sealift Command ships at sea. The NFL on Westwood One reaches more than 56 million listeners each season. Announcer bios, a nationwide station finder, exclusive interviews, analysis, photos, and more at About Westwood One Sports Westwood One Sports is home to some of the most exciting sports broadcasts on radio. In addition to being the exclusive network radio partner to the NFL since 1987 – featuring regular and post-season NFL football, including the playoffs and the Super Bowl – its other extensive properties include NCAA Basketball, including the NCAA Men's and Women's Tournaments and the Final Four®; The Masters; NCAA Football; and other marquee sports events. Westwood One also distributes and represents Infinity Sports Network. On social media, join the Westwood One Sports community on Facebook at on Instagram at and Twitter at For more information, visit About Cumulus Media Cumulus Media (NASDAQ: CMLS) is an audio-first media company delivering premium content to over a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 400 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, CNN, the AP, the Academy of Country Music Awards, and many other world-class partners across more than 9,800 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the Cumulus Podcast Network, its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit Contact: Lisa Dollinger, Dollinger Strategic Communication, for Cumulus Media | Westwood One, lisa@ and 512.633.4084Sign in to access your portfolio
