Latest news with #ScottMcKinley
Business Wire
15-05-2025
- Business
- Business Wire
Proxima Joins Truthset Data Collective, Validating Best‑in‑Class Data Quality
NEW YORK--(BUSINESS WIRE)-- Proxima, a data intelligence software company that helps marketing teams scale customer acquisition profitably, today announced it has joined the Truthset Data Collective, a group of leading businesses empowering the marketing industry to act on data with the highest degree of quality. By joining the Data Collective, Proxima reinforces its commitment to data accuracy, reliability, and security. Validated. Verified. Vetted. Proxima's data platform is now Truthset-approved and meets the industry's highest standard for accuracy, quality, and reliability. Share Truthset, the leading data validation company, formed the Data Collective to provide an agnostic, independent platform for businesses to share and benchmark the accuracy of their marketing data. As data-driven marketing has become crucial for brands to reach consumers, the Data Collective is a multi-sourced arbiter to standardize data accuracy for audience targeting and media measurement. Launched in 2022, Proxima is building an AI-powered marketing platform trained on the world's largest DTC commerce graph. Their predictive models analyze over $20B in eCommerce transactions and 64 million anonymized shopper profiles to help marketers reach and convert high-value customers across their advertising ecosystem with unparalleled efficiency. As a newly minted member of the Truthset Data Collective, Proxima has received the highest caliber of data validation, ensuring its unique dataset meets the industry-leading standards of quality and accuracy. "Brands and agencies are increasingly prioritizing retail and transaction data across their marketing channels to drive better outcomes," said Alex Song, CEO of Proxima. 'Proxima has unlocked a significant and highly valuable area of DTC commerce through our unique data intelligence, empowering marketers to achieve new heights of performance. Joining the Truthset Data Collective is essential to our vision as it reinforces our commitment to providing high-quality, trustworthy data intelligence that drives better results for our partners and the industry." 'Proxima's approach to DTC commerce delivers a unique set of data intelligence solutions to the market,' said Scott McKinley, CEO of Truthset. 'We're excited to welcome them to the Data Collective and look forward to collaborating to raise the bar for data accuracy across the marketing industry.' This partnership reinforces Proxima's commitment to data quality, giving its partners confidence that its consumer datasets are reliable, accurate, and effective in supporting the precision and profitability of their data-driven marketing strategies. Proxima's induction into the Data Collective follows the recent launch of their DTC segments for programmatic advertising, now available in the data marketplaces of popular DSPs including The Trade Desk and Yahoo. Programmatic advertisers and agency traders can now seamlessly activate digital ad campaigns against Proxima's high-value, unmodeled, 100% deterministic DTC consumer segments within their preferred DSP. About Proxima Proxima is transforming the consumer technology landscape and giving B2C businesses the data they need to make informed decisions that drive superior marketing performance. Proxima is a first-of-its-kind data intelligence solution that securely leverages artificial intelligence and a proprietary data network to enable businesses to achieve greater scale, efficiency, and financial success across their marketing stack. Their mission is to be the essential intelligence platform for powering marketing performance for all consumer businesses. Learn more about Proxima here. About Truthset Truthset is the leading consumer data validation company. The company helps brands build trust in data, and improve the performance of any data-driven decision. Truthset does not sell data and is not a data broker; it compiles a likelihood of truth for any individual record that can be used to validate the accuracy of data and power more accurate consumer interactions. Truthset was founded in 2019 by industry veterans from Nielsen, Salesforce, LiveRamp, and Procter & Gamble. Truthset is funded by venture investors. The company is headquartered in San Francisco. Learn more about Truthset here.
Yahoo
18-03-2025
- Entertainment
- Yahoo
Fire Victim Goes Viral With Stunning Performance in Front of His Destroyed Home
Scott McKinley paid homage to his burned-down home with a rendition of "Amazing Grace" on his bagpipes, and now his touching tribute performance has gone viral. The Stillwater, OK., resident stood in front of his still-smoldering home that burned down due to the ravaging wildfires in the area and proceeded to play the hymn while his wife, Brittany, filmed it. The McKinley's are among the dozens and dozens of families who evacuated their homes as wildfires approached the area. They grabbed their most valuable possessions and left to find shelter. When they returned, they found their entire home destroyed. McKinley said he and his wife belong to a Celtic band and usually perform peppier tunes on St. Patrick's Day. But when he found his home reduced to rubble, McKinley said the appropriate way to honor the home was to break out the bagpipes and play "Amazing Grace." McKinley uploaded the video on Facebook, where it has garnered more than 600,000 views. He said his bagpipes were one of the first things he grabbed as he gathered his belongings during the emergency evacuation. McKinley said his family and dogs are doing okay, and that it was important for him to grab his instrument because music is the most important thing to him behind his family. During an interview with ABC News, Brittney shared why she was compelled to film her husband's performance. "Because I know that we are going to rebuild there. That's our home. And I wanted to have a before-and-after," she explained. "We were just talking that when we do finish we want to have a big party. We want to have all the music, all the people over. It's just something to document for ourselves, more than anything, and it just went crazy."The region remains under a fire threat that sparked and spread over the weekend. At least 74 homes were destroyed in the Stillwater area. According to ABC News, parts of Oklahoma, Colorado, Kansas, New Mexico and Texas face a critical threat of fire danger, with gusts up to 45 miles per hour and very low humidity as the main culprits. At least four people are dead and more than 140 are injured due to the wildfires, and more than 400 structures have suffered damage statewide.
Yahoo
17-03-2025
- Climate
- Yahoo
Amazing Grace sends hope to Stillwater after family loses everything in fires
STILLWATER, Okla. (KFOR) – Scott McKinley and his family escaped the flames in Stillwater Friday, but when the smoke settled, all that was left of their home was hope and his bagpipes. 'I think we just really needed something therapeutic in that moment,' said McKinley. Mckinley has played bagpipes for years, and he has lived in Stillwater for just about the same amount of time. 'There's something about this community in Stillwater; it stays with you,' said McKinley. He and his wife found out the fires were headed their way, so they got prepared. McKinley said he and another neighbor tried fighting the flames. 'It was coming at us from the north, and we pretty much tackled it, with garden hoses,' said McKinley. But from the south, he said, the flames were too strong, and they overtook them. He and his wife grabbed their daughters and their pets, and he got his bagpipes, and they ran. 'We need music. It's just something I knew we would need,' said McKinley. The family came back later that night to find their home completely gone. Images posted on his Facebook page showed their home almost completely flattened. 'Worst fears have been confirmed…our house is in ashes, but family is safe, which is all that matters…it's funny how things like this make you truly thankful for the people in your life,' McKinley posted on Facebook. The next post, McKinley playing the tune Amazing Grace on his pipes. 'It was therapeutic for us. I had a moment where I looked in the mirror and where the only clothes that I had on were the ones I had on when the fire first came,' said McKinley. His video went everywhere online, with many putting #StillwaterStrong on it. 'We definitely needed it, and I think the community needed it,' said McKinley. Right now, his family is living with his parents, who aren't far from where their own home was. He said he's been through a lot of disasters in Stillwater and that his family is usually the one going to help out other people. 'I'm not used to this. Asking for help,' said McKinley. Several GoFundMes have been created to help out the McKinley family. You can donate by clicking here. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
