Latest news with #ScuderiaFerrari
Axios
2 days ago
- Automotive
- Axios
IBM puts AI in the driver's seat with Scuderia Ferrari
In racing, every millisecond counts. Cars reach top speeds of over 210 mph, generating over 1 million data points per second. It's not just about speed — it's about precision, timing and insight. But until now, fans could only grasp a fraction of the complexity. That's changed with the Scuderia Ferrari app, reimagined in partnership with IBM and powered by IBM watsonx. The result is a new kind of experience — not just a second screen, but an AI-powered platform that's redefining fan engagement and showcasing enterprise AI in a new context. The challenge: Scuderia Ferrari wanted a digital experience that engaged fans and lived up to the legendary Ferrari brand — and saw an opportunity to elevate its existing platform. "The value proposition we were delivering was just content," said Stefano Pallard, Scuderia Ferrari HP's head of fan development. "And my challenge was turning an editorial product into an interactive and much more personalized product." With a global fan base of nearly 400 million, Scuderia Ferrari HP needed a platform that could engage at scale and evolve with the sport. Enter IBM. The solution: The new Scuderia Ferrari app debuted in early May, ahead of the race in Miami. It looks sleek and modern — but the real story is under the hood. With help from IBM Consulting, Scuderia Ferrari HP redesigned the experience. The architecture was streamlined. The user interface was simplified. And most importantly, AI was embedded using watsonx, IBM's enterprise-grade AI and data platform. "The data is worthless if you don't use it," said Jonathan Adashek, IBM's SVP of Marketing and Communications. "AI's the way to do that." How it works: The app brings fans into the heart of the race with: AI-generated summaries of each race. Visualized telemetry from Scuderia Ferrari HP's own performance data. Historical insights that put the action into context. Interactive features like fan polls. Full Italian-language content and support for the first time. That last point wasn't just a detail for Ferrari — it was part of the brand's commitment to better engage with its global fan base. "We wanted to deliver that strong connection with fans all over the world," said Pallard. The strategy: Behind the scenes, a hybrid cloud infrastructure powers the entire experience. And watsonx drives the production of everything from code to content. manages AI models that generate race summaries and fan-facing content. prepares and curates Scuderia Ferrari's massive datasets — from car telemetry to historical information. watsonx Code Assistant™ increases the speed and accuracy of the team's software development. It's a full-stack application of IBM's hybrid cloud and AI tools — a practical case study for what AI can do when tightly integrated into operations, product and user experience. The impact: The app isn't just for fans. It's also helping Scuderia Ferrari HP's content team do more with less. "IBM AI is helping us deliver more content and more value, faster to our fans," said Pallard. This kind of internal efficiency is key for modern brands operating at global scale. Scuderia Ferrari HP now has a tool that can automate workflows, scale content creation, and still maintain brand fidelity in everything it publishes. What this means:"When we partner with somebody like Scuderia Ferrari HP, we're using their data to create this model so it responds like Scuderia Ferrari HP," said Adashek. "That allows us to show our clients and prospective clients how they could do that same thing." The opportunity: IBM's own research shows that less than 1% of enterprise data is currently used in AI models. That means 99% of what companies know sits idle. With the Scuderia Ferrari app, IBM created an example others can follow — one that shows how proprietary, private data can be effectively deployed using hybrid cloud infrastructure and a purpose-built AI stack. What's next: As the 2025 season unfolds, Scuderia Ferrari HP and IBM plan to introduce even more features, including: The takeaway: For tech leaders, this isn't just a fun use case. It's a blueprint. The AI-powered Scuderia Ferrari app shows how enterprise data can be activated, refined and delivered through user experiences that are immediate, scalable and high-value — all while reducing internal workload. That's the future of digital products — and the future of AI. Experience it for yourself.
Free Malaysia Today
3 days ago
- Automotive
- Free Malaysia Today
Hamilton says talk of friction with engineer ‘all noise'
Scuderia Ferrari's Lewis Hamilton finished fifth at the Monaco GP, with teammate Charles Leclerc securing second in his home race. (EPA Images pic) BARCELONA : Lewis Hamilton said he has a great relationship with Ferrari race engineer Riccardo Adami and continuing speculation about friction between them is just noise. Terse radio exchanges at the season-opening Australian Grand Prix, Hamilton's race debut in the Italian Formula One team's red overalls, raised questions in March and they resurfaced in Monaco last Sunday. Then the seven-times world champion was heard asking Adami over the team radio 'are you upset with me?' after the Italian did not respond to earlier messages. Ferrari explained that silence as being due to radio and signal problems in a race that features cars speeding through a tunnel. 'It was literally just there were areas where we had radio problems through the race, and I did not get information that I wanted. We spoke afterwards,' Hamilton told reporters at the Spanish Grand Prix on Thursday when asked for clarification. 'There is a lot of speculation and most of it is BS. We have a great relationship. He is amazing to work with. He is a great guy, working so hard, we both are,' added the Briton, who joined from Mercedes in January. 'We don't always get it right every weekend. Do we have disagreements? Yes, like everyone does in relationships. But we work through them. We are both in it together. 'We both want to win a world championship together and we are both working towards lifting the team up. So it is just all noise and we are not paying attention to it. It doesn't make a difference to the job we are trying to do.' Hamilton said he and Adami, who previously worked with four-times world champion Sebastian Vettel and Spaniard Carlos Sainz, were learning more and more about each other and adapting the way they worked. 'He has worked with lots of different drivers before. We don't have any problems whatsoever,' said Hamilton, who won a sprint race in Shanghai but is otherwise yet to stand on a podium for Ferrari. The Briton finished fifth in Monaco, with teammate Charles Leclerc second in his home race. Hamilton's radio comments also put him in the spotlight in Miami when he suggested sarcastically that the team 'have a tea-break while you're at it' as he waited for a strategy call.
The Sun
7 days ago
- Automotive
- The Sun
Michael Schumacher's 2001 Monaco -winning Ferrari breaks record as it sells for whopping £13.4MILLION at auction
LEGENDARY racing driver Michael Schumacher's Monaco-winning Ferrari has sold for a staggering £13.4million. Schumi raced the F2001 to victory twice in 2001 - including the famous Monaco Grand Prix. 3 3 3 Chassis number 211 made its final appearance at the 2001 Hungarian Grand Prix where the racing legend qualified on pole position and took top step on the podium. The icon went on to win the title that year - his fourth of seven - with a records points haul ahead of team-mate Rubens Barrichello. The F2001's dominance also saw Ferrari take its 11th contructors' title. The historic motor was sold by RM Sotheby's for an eye-watering £13.43million. It marks the most expensive of Schumacher's Formula One cars to be sold at auction. The Ferrari F2001 was a cornerstone of Michael Schumacher and Ferrari's record-setting, multiple Formula 1 World Championship-winning pomp at the turn of the 21st Century," the car's listing reads. "Chassis 211 holds the remarkable distinction of being the only Ferrari aboard which the German won both the Monaco Grand Prix and Drivers' title in the same season, as the Scuderia clinched the 2001 Constructors' crown. "A two-time Grand Prix winner with a brace of World Championships to its name, chassis 211 is among the most significant of modern-day race cars." MICHAEL Schumacher's life was hanging by a thread 12 years ago as medics tried desperately to keep him alive after a tragic skiing crash that left him with horrific brain injuries. The F1 legend was given the best possible treatment as he was put into a medically induced coma, had his body temperature lowered and underwent hours of tricky operations on his brain. Formula One's Highest Earners Back in 2013, the retired seven-time world champion, and his then 14-year-old son set off on the Combe de Saulire ski run in the exclusive French resort of Meribel. Footage from his helmet camera revealed he was not travelling at excessive speed when his skis struck a rock hidden beneath the snow. He catapulted forward 11.5ft and crashed into a boulder head first that split his helmet into two and left him needing to be airlifted to hospital for two life-saving operations. At one point his family were told to brace themselves for the worst case scenario as the situation was much worse than originally believed. At the time, medics said Schumacher was likely to stay in an induced coma for at least 48 hours as his body and mind recovered. But the coma ended up lasting 250 days - more than eight months. After he woke up in June 2014, he was discharged from hospital and sent to his home in Lake Geneva to get further treatment. Since then his wife Corinna and his inner circle of friends have expertly avoided almost anything leaking out about his health status. Only small amounts of information have been released including reports that Schumacher was in a wheelchair but can react to things around him. In 2019, it was said that Schumacher was set to undergo breakthrough stem cell therapy in a bid to regenerate and rebuild his nervous system. Renowned France cardiologist Dr Philippe Menasche, who had operated on him previously, was set to carry out the treatment that would see cells from his heart go to his brain. Following the treatment at the Georges Pompidou Hospital in Paris, he was said to be "conscious", although few other details were given about his state.
Yahoo
22-05-2025
- Automotive
- Yahoo
Lewis Hamilton & Tea Break Tensions: Champs Frustrating Miami GP with Ferrari
The 2025 Miami Grand Prix was a rough ride for Ferrari, with frustrations spilling beyond just the lap times. Team orders stirred up trouble, marked by heated radio chats between seven-time World Champion Lewis Hamilton and his race engineer, Riccardo Adami. Watching it all go down, it was obvious Ferrari and its drivers were nowhere near their best that weekend. Starting on hard tires, Hamilton switched to mediums and found himself stuck behind teammate Charles Leclerc, who was still on hards. He didn't hold back, grumbling about wrecking his tires trailing Leclerc and questioning if he was supposed to stay put. The team's call to hold for DRS advantages didn't sit well with Hamilton snapping that it wasn't 'good teamwork.' He even brought up the Chinese GP, where he'd let Leclerc pass. Advertisement Related: '25 Miami Grand Prix Winners & Losers: Piastri Reigns, Verstappen Wobbles 'Let's not get emotional about it. We're here to race, we're not where we want to be.' Lewis Hamilton on his heated radio chatter with his Scuderia Ferrari team After some hesitation, Ferrari greenlit the swap. Hamilton's response dripped with sarcasm: 'Have a tea break while you're at it. Come on!' He later explained it was frustration talking, more biting wit than actual anger or disrespect. 'I'm sure people didn't like certain comments, but you've got to understand it was frustrating,' Hamilton said after the race. 'People say way worse things than what I say. It was more sarcastic than anything, and I'm not frustrated now. We'll work internally, we'll have discussions, and we'll keep pushing.' Related: Absurd cost of Brad Pitt Formula 1 movie could make it one of biggest movie budgets ever Lewis Hamilton's move ahead of Leclerc proved futile Credit: Sam Navarro-Imagn Images Even after moving ahead, Hamilton couldn't break free, and Leclerc soon griped about dirty air. Ferrari flipped the order back, leaving Hamilton to question if they thought he couldn't chase down the car in front. Things got spicier when Carlos Sainz closed in, prompting a tart remark from Hamilton: 'What, should I wave him by too?' After the race, Hamilton admitted the tension, saying he lost serious time behind Leclerc and felt the team was too slow to act. He stressed he had no beef with Leclerc or the crew but thought they could've handled it better. Leclerc agreed it was a messy situation, saying the team needed to step up. He held no grudge against Hamilton, respecting his teammate's drive to get the most out of the car. Advertisement Ultimately, the radio spats underscored a brutal race for Ferrari, finishing seventh and eighth, miles behind the frontrunners. As Hamilton put it, 'The car's just not fast enough,' a core problem that needs fixing before strategy talks can really matter. Read More: Ferrari's Saudi Arabia F1 Success: Challenges lie ahead
Yahoo
22-05-2025
- Automotive
- Yahoo
Ferrari 'Shock' Retro Move: Can last year's wing win Monaco?
ferrari 2025 monaco grand prix rear wing sf-24 Ferrari's pulling a wild card for the 2025 Monaco Grand Prix, and it's got everyone talking. They're ditching the 2025 car's rear wing and returning to the one from last year's SF-24. Yeah, you read that right—a step backward to try and save their weekend in the principality. This bombshell, first dropped by Italy's Corriere Della Sera and picked up by as a 'shock move,' shows how desperate things have gotten for the Scuderia. Advertisement Let's be real: Ferrari's 2025 season has been rough. The SF-25 was supposed to be their ticket to glory, but it's been more of a headache, carrying over the same flaws as its predecessor. Ferrari has only snagged one podium in seven races—Charles Leclerc's third place in Saudi Arabia. Compare that to last year's Monaco magic, when Leclerc stormed to an emotional home win from pole, sitting just 31 points behind Max Verstappen in the championship. That feels like a lifetime ago. Read More: 'Ferrari is 2025's biggest disappointment,' former F1 driver says So why would Ferrari hit the back-to-the-future button now? Ferrari rear wing Monaco So, what's the deal with this retro wing swap? It's all about the SF-25's struggles, especially in qualifying and those tricky low-speed corners. The car's been a nightmare to get into Q3—Leclerc and Lewis Hamilton both bombed out at Imola—and it's lost the edge Ferrari used to have in tight, twisty sections. Monaco's narrow streets demand precision and grip, and right now, the SF-25 just isn't delivering. By slapping on last year's wing, Ferrari's banking on a proven design to claw back some qualifying speed and low-speed mojo. Advertisement But this isn't just a one-weekend fix. Corriere Della Sera also spilled that Ferrari is testing a new rear suspension, set to debut at the British Grand Prix. The goal? Get the car lower to the ground without the setup headaches that plague what has been called 'the current weak mechanical platform.' The SF-25 has had ride height issues throughout the season. It's a big swing, and some call it their last shot to turn 2025 around before all eyes shift to 2026. Despite struggles, the scarlet ray of hope has emerged Lewis Hamilton Ferrari Monaco Don't get it twisted—the SF-25 isn't a total dud. Lewis Hamilton crushed the sprint race in Shanghai from pole, and Leclerc was just eight seconds off the win in Saudi Arabia. But those moments are too few and far between. Consistency's been Ferrari's Achilles' heel. Advertisement This throwback move for Monaco screams urgency. Ferrari knows they need a win—or at least a strong showing—on a track where they tasted glory 12 months ago. It's a gutsy call, leaning on a familiar piece of kit to tackle the SF-25's shortcomings in Monaco's unique layout. Will it work? The F1 world's watching, and the pressure's on. Read More: Lewis Hamilton & Tea Break Tensions: Champs Frustrating Miami GP with Ferrari
