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Even the Pickiest Pick SeaPak: New Campaign Brings Fun to Family Meals Ahead of The First Annual National Picky Eaters Day
Even the Pickiest Pick SeaPak: New Campaign Brings Fun to Family Meals Ahead of The First Annual National Picky Eaters Day

Yahoo

time03-03-2025

  • General
  • Yahoo

Even the Pickiest Pick SeaPak: New Campaign Brings Fun to Family Meals Ahead of The First Annual National Picky Eaters Day

With a family of adorable otters, a touch of whimsy, and delicious, kid-approved seafood, SeaPak is making meals easier and tastier for parents everywhere. ST. SIMONS ISLAND, Ga., March 3, 2025 /PRNewswire/ -- When it comes to picky eaters, parents have tried almost every negotiation tactic to get their kids to eat something new. Now with SeaPak's help, amplified through their Even the Pickiest Pick SeaPak campaign, there's a delicious new way to win during meals. This fun and creative marketing campaign from America's No. 1 frozen shrimp brand makes its debut just as Lent begins and right before the newly established National Picky Eaters Day on April 4. Experience the full interactive Multichannel News Release here: "With our Even the Pickiest Pick SeaPak campaign, we're showing that shrimp and other seafood can be a real game-changer for families with picky eaters," said Ciera Womack, Director of Marketing, Seafood at Rich Products Corp., parent company of SeaPak. "And with the launch of National Picky Eaters Day, we're giving parents a reason to celebrate those little wins. SeaPak's crispy, kid-approved favorites like Classic Popcorn Shrimp and Crunchy Shrimp Poppers are easy and delicious ways to make mealtimes a success." The new holiday, created by SeaPak, celebrates small mealtime victories and helps parents find stress-free ways to expand their kids' food horizons. Backed by a national survey of 2,000 parents of school-aged children, conducted by Talker Research on behalf of SeaPak, the holiday taps into the universal struggle of picky eating — and offers tasty solutions that even the pickiest eaters will pick. SeaPak's survey revealed that parents spend an average of 67 hours a year negotiating with their picky eaters. It also highlighted some of the most common reasons behind food refusals: 37% of parents say veggies are the biggest source of food meltdowns for their children. 33% of kids reject foods based on smell. 32% say no just because of how food looks. 26% of parents used to be picky eaters themselves — and still are today. While some foods may never fly with certain kids, the survey found that seafood is a real crowd-pleaser: In fact, 32% of parents say their kids always say yes to shrimp. To help bring these insights to life, SeaPak partnered with creative agency EP+ Co and Jim Henson's Creature Shop to create The Otterfords, a family of lovable sea otter puppets who know all too well what it's like to have a picky eater at the table. Sea otters eat 25% of their body weight in food each day, their diet consisting of a tasty seafood medley - that's about 4 pounds of shrimp daily! Designed by the legendary company behind the Muppets, these charming, shrimp-loving characters star in SeaPak's latest campaign, proving that sea otters and humans can agree on one thing: Seafood is delicious. "Our goal has always been to make mealtimes more fun and stress-free," Womack added. "With The Otterfords, our Even the Pickiest Pick SeaPak campaign, and National Picky Eaters Day, we're giving parents a lighthearted way to connect with their kids about trying new foods — and showing that seafood is something even picky eaters will pick." SeaPak is inviting parents to join the National Picky Eaters Day celebration on April 4 by sharing their successes on social media using #PickyEatersDay, trying a "picky eater-approved" meal with their family, and swapping tips with other parents on how to make meals easier. For more information on National Picky Eaters Day, visit and to explore picky-eater-friendly seafood options, visit View original content: SOURCE SeaPak Sign in to access your portfolio

New SeaPak Classic Cajun Style Shrimp Unlocks a World of Bold New Orleans Flavors
New SeaPak Classic Cajun Style Shrimp Unlocks a World of Bold New Orleans Flavors

Associated Press

time18-02-2025

  • Business
  • Associated Press

New SeaPak Classic Cajun Style Shrimp Unlocks a World of Bold New Orleans Flavors

Combining Cajun seasonings with the richness of 100% real butter, this delicious and easy-to-cook shrimp dish goes from freezer to dinner table in just minutes. ST. SIMONS ISLAND, Ga., Feb. 18, 2025 /PRNewswire/ -- SeaPak Shrimp & Seafood ( maker of America's No. 1 specialty frozen shrimp brand, is excited to debut an all-new dish to satisfy your cravings for bold Cajun flavors: SeaPak Classic Cajun Style Shrimp, available this month at select retailers including Meijer, Food Lion, Hannaford, Schuncks and Giant Eagle. SeaPak Classic Cajun Style Shrimp are seasoned with a traditional New Orleans spice blend that includes salt, black pepper, cayenne pepper, and garlic. A rich coating of 100% real butter melts with the seasonings as the shrimp cooks, creating an irresistible sauce that's perfect over rice, grits, or with a piece of French bread for dipping. Easy to bake or sauté, SeaPak Classic Cajun Style Shrimp can go from freezer to dinner table in just minutes. 'Our taste tests have shown that people love how fresh and well-seasoned SeaPak Classic Cajun Style Shrimp is, with an enticing aroma and tender, juicy shrimp,' said Samantha Stogner, Marketing Manager, SeaPak. 'We are thrilled for people to try the new SeaPak Classic Cajun Style Shrimp — the robust Cajun flavors are perfect for more mature palates, while kids can still enjoy our favorite core products.' In a blind consumer taste test, 85% of participants reported liking SeaPak Classic Cajun Style Shrimp, noting its 'awesome seasoning,' 'perfect spice level,' and that it reminded them of a 'restaurant-quality dish.' Consumer familiarity and love for Cajun flavors continues to grow, with social media posts about Cajun-style foods increasing 32% over the past year. Each package of SeaPak Classic Cajun Style Shrimp contains a 10-ounce portion, which is two servings, making it an ideal choice for date night or another special meal at home. Each serving contains 13 grams of protein, 31 grams of fat, and 350 calories. To learn more about SeaPak, its products, and latest news, visit

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