Latest news with #SeafoodSouq
Mid East Info
13 hours ago
- Business
- Mid East Info
ON THE FOURTH ANNIVERSARY OF ATLANTIS ATLAS PROJECT, ATLANTIS DUBAI CELEBRATES SUCCESSFUL ELIMINATION OF SINGLE-USE PLASTIC WATER BOTTLES ACROSS THE DESTINATION
This milestone marks a significant step in the resort's ongoing sustainability journey and reaffirms its commitment to driving responsible tourism and positive change in the region. DUBAI, United Arab Emirates – In celebration of the fourth anniversary of the Atlantis Atlas Project, Atlantis Dubai proudly announces the complete elimination of single-use plastic water bottles across the entire destination – a major achievement in its ongoing sustainability journey. Launched in 2021, the Atlantis Atlas Project is the resort's long-term commitment to operating responsibly and creating a lasting positive impact for both people and the planet. The initiative is structured around four key pillars – Responsible Operations, Conservation & Animal Welfare, Education & Awareness, and People & Culture – and continues to drive meaningful, measurable progress across each. As part of this commitment, Atlantis Dubai's latest milestone has resulted in the annual elimination of approximately 3.7 million single-use plastic water bottles. This has been made possible through the installation of 18 filtered, chilled water dispensers across pool and beach areas and Aquaventure World, providing drinking water to both guests and colleagues. Additionally, the resort's on-site water bottling plant, launched in 2022, currently produces almost 5,000L of filtered water daily. Filled in glass, reusable bottles, the plant services rooms, suites, selected restaurants, event spaces and banquet operations with filtered drinking water, further reinforcing the resort's ongoing efforts to reduce single-use plastic waste at scale. The elimination of single-use plastic water bottles is just one of many actions driven by the Atlantis Atlas Project. Another such example is Atlantis Dubai's partnership with UAE-based Seafood Souq – the region's first platform dedicated to transparency in seafood supply chain, enabling end-to-end tracking from sea to serving. As of December 2024, 100% of all contracted seafood, including feed for over 65,000 marine animals, is now fully traced through Seafood Souq's Trace technology, providing Chefs with greater visibility enabling more responsible sourcing decisions. Kelly Timmins, Executive Director of Sustainability and Marine Animal Operations, Atlantis Dubai, commented: 'Over the past 4 years, sustainability has become an integral part of every facet of our operations. From procurement to guest experience, we are integrating responsible practices that drive meaningful impact across our entire business through the Atlantis Atlas Project.' The Atlantis Atlas Project continues to drive forward sustainability at Atlantis Dubai with notable milestones achieved, including: Solar panels installed in December 2022 have resulted in the avoidance of 1,748 tonnes of CO₂-equivalent emissions to date —the same carbon sequestration capacity of approximately 35,942 trees. Since June 2022, Winnow food waste technology has been activated across three buffet restaurants and one colleague restaurant at Atlantis Dubai, leading to an average 53.8% reduction in edible food waste compared to pre-implementation levels. Atlantis Dubai partnered with Goumbook's 'Save The Butts' campaign through the installation of two permanent cigarette butt collection stations. To date, over 4.6 million cigarette butts have been recycled into innovative building materials. In partnership with UNISOAP UAE and Gumboot, the resort also collects discarded soap from guest rooms, which is repurposed into new bars of soap and distributed among vulnerable communities across the UAE. Since the initiative began in October 2023, more than 579.83 kg of soap has been recycled to date. Atlantis, The Palm and Aquaventure World have each achieved EarthCheck Gold Certification, while Atlantis The Royal earned EarthCheck Silver Certification just one year after the opening. EarthCheck is recognised as the world's leading scientific benchmarking, certification, and business advisory group focused on travel and tourism. It helps businesses, communities, and governments to evaluate their environmental footprint, improve sustainability and ultimately enhance business performance. As part of its commitment to marine conservation, Atlantis Dubai released three Honeycomb Stingrays and 20 Arabian Carpet sharks into the Arabian Gulf over the past 12 months, bringing the total number of releases to 58 sharks and 10 rays since 2019. About Atlantis Atlas Project: Atlantis Atlas Project is Atlantis Dubai's commitment to do business in ways that are good for both people and planet, by focusing on Responsible Operations, Conservation & Animal Welfare, Education & Awareness, and People & CultureAtlantis Atlas Project endeavours to be a leader in responsible tourism, ensuring that Atlantis Dubai stands above the rest, whilst providing guest experiences that are more extraordinary than ever. The destination provides immersive experiences and opportunities for guests to learn about the local environment both in and outside of the resort. From inspiring young explorers and families to learn about marine conservation through educational programmes to offering 100+ locally and responsibly sourced dishes across restaurants and cafes around the resort, guests are actively encouraged to participate in Atlantis Atlas Project. Atlantis Dubai is also dedicated to supporting the local community and contributes a portion of earnings from every marine animal experience and Green Events to projects which make measured impacts on conservation and sustainability Atlantis, The Palm and Aquaventure World carry EarthCheck Gold certified status with Atlantis The Royal gaining EarthCheck Silver just one year after opening, recognising its contributions to social and environmental sustainability. Atlantis Dubai is also accredited by the Association of Zoos and Aquariums, the internationally-recognised gold standard for animal welfare and care. About Atlantis, The Palm: Located at the centre of the crescent of The Palm in Dubai, Atlantis, The Palm is the first entertainment resort destination in the region. Opened in September 2008, the unique ocean-themed resort features a variety of marine and entertainment attractions, as well as 22 hectares of waterpark amusement at Aquaventure World, all within a 46-hectare site. It is home to the biggest waterpark in the world and one of the largest open-air marine habitats, with more than 65,000 marine animals in lagoons and displays including The Lost Chambers Aquarium, a maze of underwater corridors and passageways providing a journey through ancient Atlantis. Aquaventure World features 23.5 million litres of fresh water used to power 105 thrilling waterslides and attractions, including several world record-breaking slides, and two river rides featuring tidal waves and pools, water rapids and white-water chargers. Dolphin Bay, the unparalleled dolphin conservation and education habitat, and Sea Lion Point were created to provide guests with a once in a lifetime opportunity to learn more about some of nature's most friendly mammals. The resort boasts an impressive collection of luxury boutiques and shops as well as extensive meeting and convention facilities. Atlantis, The Palm is also known as the culinary destination in the region where guests can take their pick from a collection of 38 world-renowned restaurants including the one Michelin star rated Hakkasan and Ossiano, as well as celebrity chef outposts Bread Street Kitchen & Bar by Gordon Ramsay and Nobu. Atlantis is also home to a buzzing nightlife scene with entertainment destination Wavehouse offering something for everyone, while WHITE Beach is the perfect place to unwind with a drink as the sun slips into the Arabian Sea. About Atlantis The Royal: The new iconic landmark of Dubai, Atlantis The Royal welcomes guests to an experience that will completely redefine their perspective of luxury. Crafted by the world's leading designers, architects and artists, this is a destination where everything has been designed to challenge the boundaries of imagination. Atlantis The Royal ignites the horizon with a collection of 760 elegant Rooms, Suites and Signature Penthouses. Featuring stunning views of the Dubai skyline and Arabian Sea, 44 of them have private infinity pools. The resort delivers a curated array of awe-inspiring experiences, inviting guests to swim amongst the clouds in sky pools, be dazzled by fountains that breathe fire or dine at more celebrity chef restaurants than anywhere else in the world. Guests are taken on a journey of the impossible, with artful masterpieces, iconic entertainment and beautiful craftsmanship at every turn, where the highest level of service will set a new standard in excellence. About Aquaventure World: Aquaventure World is a fully-fledged aquatic theme park at Atlantis Dubai, featuring The World's Largest Waterpark, The Lost Chambers Aquarium, the Dubai Balloon, Dolphin Bay, Sea Lion Point, Aquaventure Beach, and watersports. Following an expansion in March 2021, the Middle East's number one waterpark is now even bigger, a third bigger to be exact. With the addition of the brand-new Trident Tower, Splashers Lagoon and Splashers Cove, Aquaventure is now home to over 28 additional rides and attractions, bringing the total number to over 105 slides, rides and attractions across the 22.5-hectare park. With several record-breaking slides and firsts in the region, thrill-seekers can enjoy Odyssey of Terror; the world's tallest waterslide with a Double TornadoWAVE®️, Shockwave; the longest family rafting water coaster in the world, Medusa's Lair; the first duelling PIPElineBLAST®️ Water Coaster slide in the region and Immortal Falls; the first Cliff jumping in the region. Guests can also enjoy 1km of private beach, motorised and non-motorised watersports and 26 marine experiences including Dolphin Bay, Sea Lion Point and the Shark Lagoon. Aquaventure World also comprises one of the largest open-air marine habitats in the world, with more than 65,000 marine animals in lagoons and displays including The Lost Chambers Aquarium, a maze of underwater corridors and passageways providing a journey through ancient Atlantis. Voted the number one waterpark by TripAdvisor, it is a leader in aquatic theme parks.
Hospitality Net
10-06-2025
- Business
- Hospitality Net
Novotel Partners with Seafood Souq to Implement Comprehensive Traceability Audit Across GCC Hotels
Novotel, a global hospitality leader with a firm commitment to ocean preservation, is delighted to announce the signing of a landmark partnership with global traceability company, Seafood Souq. The partnership will see the implementation of a Seafood Souq (SFS) Audit across 19 Novotel properties in the Gulf Cooperation Council (GCC) region. The project will begin with a two-year commitment. This agreement marks a major step forward in Novotel's commitment to responsible hospitality, supporting the goals of the World Wide Fund for Nature France (WWF France) which align with Accor's broader sustainability ambitions. Through this collaboration, Novotel is dedicated to ensuring that all seafood served in its hotels undergoes a comprehensive traceability audit. This commitment means that 100% of seafood SKUs will be audited for traceability, reinforcing accountability in sustainable sourcing and transparent supply chains. Seafood Souq's suite of traceability solutions are all GDST (Global Dialogue on Seafood Traceability) compliant. An internationally recognised framework that supports robust digital traceability and interoperability across seafood supply chains. Recently, Novotel unveiled its first Oceans Impact Report, on the first anniversary of its transformative Ocean Positive Impact Plan and three-year partnership with WWF France. The brand has reaffirmed its commitment to protecting the wellbeing and longevity of the ocean with the launch of two new food policies: Novotel's Sustainable Seafood Principles in partnership with WWF France and the launch of a pioneering global Plant-Forward food ambition across 600 hotels. Championing Sustainable Sourcing in Hospitality Novotel is on an ambitious journey to champion responsible seafood practices, within the network and support WWF and Seafood Souq's ambition to eliminate illegal, unreported, and unregulated (IUU) fishing practices by enhancing supply chain transparency and delighting guest with sustainably sourced products. Novotel's adoption of SFS Audit demonstrates proactive leadership, embedding robust traceability checks into daily operations to ensure seafood sourcing aligns with environmental commitments and ethical practices. We are proud to be taking decisive action to protect our oceans, and our latest partnership with Seafood Souq in the Middle East plays an important role in our wider ambition to protect the world's oceans. At Novotel, we are committed to making it easier to make choices that have a positive impact on the longevity of the planet, on marine life, and on future generations. From responsible sourcing to a Plant-Forward approach, our ocean impact strategy is designed to drive real change. Together, we can lead the way toward a healthier, more sustainable future - one positive choice at a time. Jean-Yves Minet, Novotel Global Brand President How the SFS Audit Empowers Novotel Teams Through SFS Audit, Novotel properties will benefit from: Comprehensive auditing of seafood sourcing and supplier practices , ensuring alignment with sustainability goals and responsible purchasing policies , ensuring alignment with sustainability goals and responsible purchasing policies Centralised documentation review and traceability checks , providing full visibility over seafood journeys from origin to plate , providing full visibility over seafood journeys from origin to plate Certification verification , assessing supplier claims against key global benchmarks including the IUCN Red List, Marine Stewardship Council (MSC), Aquaculture Stewardship Council (ASC), and other recognised standards , assessing supplier claims against key global benchmarks including the IUCN Red List, Marine Stewardship Council (MSC), Aquaculture Stewardship Council (ASC), and other recognised standards Ongoing performance tracking , enabling teams to monitor progress, address gaps, and continuously strengthen compliance and transparency , enabling teams to monitor progress, address gaps, and continuously strengthen compliance and transparency Enhanced supplier accountability , enabling procurement teams to engage constructively with suppliers and flag areas for improvement or risk mitigation , enabling procurement teams to engage constructively with suppliers and flag areas for improvement or risk mitigation Enhanced guest experience and confidence with the capabilities to tell and validate the story of the seafood served to guests at hotel properties. This partnership with Seafood Souq reflects our deep commitment to sustainability across the Middle East and supports Accor's broader goal of reshaping hospitality through responsible practices. The GCC region is a key area of growth and innovation for Accor, and we are proud that 19 Novotel properties here will be among the first to implement the SFS Audit. By embedding traceability at the heart of our seafood sourcing, we not only protect marine ecosystems but also empower our hotel teams and suppliers to champion ethical, transparent choices. This is just the beginning – we are excited about the potential to scale this initiative and drive meaningful impact across our network. Paul Stevens, Chief Operating Officer, Premium, Midscale & Economy Division, Middle East, Africa & Türkiye at Accor This partnership with Novotel represents a significant shift in how the hospitality sector approaches traceability. With WWF's support, Novotel is now equipped with the tools to make informed, verified sourcing decisions across the GCC and beyond. This helps strengthen supply chain integrity, as well as aligning with global regulatory trends and rising consumer expectations. It sets a clear precedent for the region—and the industry— on what leadership in responsible sourcing truly looks like. Scott Chambers, Co-CEO of Seafood Souq The partnership's first phase focuses on 19 Novotel properties across the GCC, with a shared ambition to expand across additional regions and Accor brands in the future. Bringing Our Commitment to Life As part of on-the-ground efforts to restore marine ecosystems, Novotel Suites Mall Avenue and Novotel Deira Creekside have launched a coral reef planting initiative in Fujairah. Coral reefs are essential to the health of our oceans, providing shelter and breeding grounds for marine life and helping to support stable, sustainable seafood populations. This initiative not only contributes to local biodiversity but also strengthens the hotel's long-term commitment to marine restoration. By nurturing the very habitats vision. that sustain their seafood supply chains; these properties translate Novotel's global ocean-care commitments into tangible local impact. PARTICIPATING HOTELS Novotel World Trade Centre Dubai, UAE Novotel Sharjah Expo Centre, UAE Novotel Bur Dubai, UAE Novotel Bahrain Al Dana Resort, Bahrain Novotel Deira Creekside Dubai, UAE Novotel Abu Dhabi Al Bustan, UAE Novotel Dubai Al Barsha, UAE Novotel Fujairah, UAE Novotel Abu Dhabi Gate, UAE Novotel Dammam Business Park, Saudi Arabia Novotel Jazan, Saudi Arabia Novotel Jeddah Tahlia Street, Saudi Arabia Novotel Yanbu, Saudi Arabia Novotel Riyadh Sahafa, Saudi Arabia Novotel Makkah Thakher City Residences, Saudi Arabia Novotel Makkah Thakher City, Saudi Arabia Novotel Muscat Airport, Oman Novotel Residences Jumeirah Village Triangle, UAE Novotel Suites Mall Avenue Dubai About Seafood Souq Seafood Souq is a UAE-based technology company transforming the seafood industry through digital solutions that enhance traceability, transparency, and efficiency across the supply chain. Our suite of B2B SaaS products empowers stakeholders—from fisheries to retailers—to collect, validate, and analyse key data elements, ensuring responsible sourcing and compliance with global standards About Accor, a world-leading hospitality group Accor is a world-leading hospitality group offering stays and experiences across more than 110 countries with over 5,600 hotels and resorts, 10,000 bars & restaurants, wellness facilities and flexible workspaces. The Group has one of the industry's most diverse hospitality ecosystems, encompassing around 45 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. ALL, the booking platform and loyalty program embodies the Accor promise during and beyond the hotel stay and gives its members access to unique experiences. Accor is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity, and inclusivity. Accor's mission is reflected in the Group's purpose: Pioneering the art of responsible hospitality, connecting cultures, with heartfelt care. Founded in 1967, Accor SA is headquartered in France. Included in the CAC 40 index, the Group is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information, please visit or follow us on X, Facebook, LinkedIn, Instagram and TikTok. Shareena Ali VP PR & Communications Middle East, Africa & Asia Pacific Accor
