Latest news with #SeanCheyney
Martechvibe
12-05-2025
- Business
- Martechvibe
Quad/Graphics, Inc. Partners with Vistar Media
Vistar's ad server and supply-side platform, integrated with Quad's In-Store Connect, will allow advertisers to purchase in-store media inventory with precision. Topics News Share Share Quad/Graphics, Inc. Partners with Vistar Media Whatsapp Linkedin Quad/Graphics, Inc., a marketing company, announced a strategic partnership with Vistar Media, a global provider of technology solutions for out-of-home (OOH) media. The collaboration empowers consumer packaged goods brands to automate the purchase, placement, and optimisation of ads on Quad's in-store retail media network, In-Store Connect. This makes it easier for marketers to deploy advanced campaigns in retail environments and instantly reach shoppers with targeted ads. With Vistar's advanced ad server and supply-side platform integrated into Quad's In-Store Connect solution, advertisers can now purchase inventory for the in-store retail media network with precision and flexibility. The automated programmatic bidding platform enables brands to auction advertising spots in real-time while optimising for cost-effectiveness and target audience. ALSO READ: 'By integrating Vistar's technology, Quad is transforming brick-and-mortar stores into dynamic, real-time advertising channels. This partnership bridges the gap between online precision and in-store influence, delivering measurable results for advertisers and retailers alike,' said George Forge, Senior Vice President of Client Technology & Product Development at Quad. 'We're enabling brands to dynamically reach consumers with agile campaign management, transforming how they can show up in physical retail environments and stand out among heavy competition.' The partnership is consistent with Quad's promise of helping marketers make easy consumer connections across physical and digital environments. The In-Store Connect solution, Quad's innovative in-store retail media network, leverages strategically placed in-store digital signage and kiosks, including in-aisle screens, endcap displays and store-wide placements. The network enables brands to capture awareness at the moment of truth in retail, driving increased brand recall, engagement and conversion. 'We're excited to partner with Quad to simplify and enhance how brands connect with shoppers in physical retail spaces,' said Sean Cheyney, Head of Retail Media, Vistar Media. 'By integrating with Vistar's Ad Server and SSP, Quad's In-Store Connect network now offers advertisers seamless access to thousands of brands and agencies worldwide.' ALSO READ:
Associated Press
02-04-2025
- Business
- Associated Press
Placements.io and Vistar Media Partner to Expand In-Store Retail Media Capabilities
and Vistar Media announce a partnership that integrates AdSalesOS platform with Vistar's ad server. 'By combining streamlined platform with Vistar's DOOH capabilities, retailers can unlock new revenue streams while enhancing customer engagement.' — Sean Cheyney, Head of Retail Media at Vistar Media. SEATTLE, WA, UNITED STATES, April 2, 2025 / / -- the leading advertising operations platform, and Vistar Media, the leading global provider of technology solutions for digital signage and out-of-home (OOH) media, today announced a partnership that integrates AdSalesOS platform with Vistar's ad server. The collaboration helps retailers expand their media networks into physical store environments by allowing them to plan, sell, traffic, and measure in-store advertising through a single integrated platform. The integration also allows retailers to boost efficiency, generate new revenue opportunities, and deliver targeted campaigns. This news comes as in-store retail media spend is projected to exceed $1 billion by 2028, with retailers increasingly recognizing the value of engaging consumers at the point of purchase. The new integration capabilities create mutual benefits for both Vistar and users. Publishers leveraging AdSalesOS platform can now incorporate Vistar's advanced in-store digital signage capabilities into their omnichannel media strategies. Meanwhile, Vistar customers gain access to powerful automation tools, streamlining campaign management and monetization. 'Retailers are increasingly recognizing the power of in-store digital signage to influence purchasing decisions at the point of sale,' said Sean Cheyney, Head of Retail Media at Vistar Media. 'Vistar's full stack—including our ad server, mediation, SSP, and player software—provides retailers with the automation and scalability needed to run effective media networks in prime environments. By combining streamlined platform with Vistar's DOOH capabilities, retailers can unlock new revenue streams while enhancing customer engagement.' For building media networks, this partnership helps retailers eliminate the need for separate systems to manage omnichannel advertising. Instead, it provides a unified platform that spans the entire ad sales lifecycle, from proposal to payment. The partnership reinforces commitment to supporting retailers in their retail media journey by continually expanding the advertising channels and products they can offer to brands. 'This partnership is a significant step forward in our mission to provide retailers with a comprehensive platform to monetize their audiences across all touchpoints,' said Evan Bowen, Chief Business Officer at 'By integrating with Vistar Media's industry-leading DOOH capabilities, our customers can extend their retail media offerings into the physical store, creating new revenue opportunities while maintaining operational efficiency.' About is the world's leading operating system for digital advertising. By making advertising more intelligent, efficient, and transparent—for buyers and sellers—we're making the industry more profitable for everyone. works with some of today's top advertisers and retail media brands, including Microsoft, Home Depot, Ahold Delhaize, and Sky Media. award-winning AI-powered AdSalesOS solution is recognized by The Drum, Path-to-Purchase Institute, and the AOP Digital Publishing Awards for its growth and innovation as an industry-leading advertising technology. For more information, visit About Vistar Media Vistar Media is the home of out-of-home (OOH). We provide brands, marketers and media owners with the world's first truly intelligent platform for buying and selling OOH media—from dynamic, programmatic digital screens to high-impact traditional placements. By unifying the entire DOOH ecosystem, Vistar enables brands to capture a better kind of attention, reaching audiences with precision at scale through data-driven targeting and measurable results. As the industry's largest marketplace for OOH transactions, Vistar offers a full suite of cutting-edge solutions, including a demand-side platform (DSP), supply-side platform (SSP), ad server, player, device management system and traditional OOH planning software. Headquartered in New York and operating in over 35 global markets, Vistar is shaping the future of OOH—pioneering innovation and setting the standard for excellence. Learn more at and follow us on LinkedIn, Facebook and Instagram. Lindsey Bradshaw
