06-05-2025
Seed Oil Free Certified Brands Announced Nationwide
Amid a surge in U.S. demand, the Seed Oil Free Alliance provides a simple way to shop for seed oil-free products
BOCA RATON, Fla., May 06, 2025--(BUSINESS WIRE)--The Seed Oil Free Alliance announced today the world's first Seed Oil Free Certified™ products, brands, and restaurants to meet surging U.S. demand. After a recent nationwide survey found that 28% of Americans actively avoid refined seed oils, health-conscious companies are searching for ways to eliminate them from their products and supply chain. A new online product finder enables shoppers to search for hundreds of products with the Seed Oil Free Certified designation.
"Many people are choosing to avoid seed oils to rebalance their fat intake, reduce harmful byproducts formed during cooking and heating, and make space for more nutrient-rich foods," said Laurel Orley, CEO and co-founder of Daily Crunch. "The Seed Oil Free Certification process helps food brands eliminate harmful seed oils, allowing consumers to make informed decisions about their health."
More than 40 brands displaying the Seed Oil Free Certified Seal have fulfilled strict quality standards to formulate their products without using seed oils. This includes sourcing fats and oils that meet stringent purity protocols, auditing for hidden seed oils in compound ingredients, and adhering to detailed verification procedures.
"Seed Oil Free Certified is about ensuring that our customers have the information they need to make their own choices," said Vita Coco's CMO, Jane Prior. "The Seed Oil Free Seal signifies Vita Coco's commitment to responsibly sourced ingredients. Vita Coco Coconut M*LK stands out in the plant-based milk category with its rich and creamy taste, plus the added benefit of being completely seed oil free—making it the perfect addition to smoothies, refreshers, and more."
Today, seed oils are in nearly everything, accounting for 20-30% of the average American's daily calories. They are far less expensive than traditional fats, making them attractive for processed foods and restaurants. Even healthy alternatives, like avocado oil, are often mislabeled or adulterated with cheaper seed oils.
"Our snacks have always been free from seed oils, but we knew that wasn't enough. We needed independent verification," said Juan Fernando Niño, Director of Marketing at Artisan Tropic. "Our customers deserve full transparency when it comes to what they're eating. Earning the Seed Oil Free Certification makes us confident that our oil ingredients are pure and truthfully labeled."
