02-06-2025
Bulgari Heats Up Summer with Cool New Chronos
Bulgari sets a vibrant seasonal tone with the launch of two new additions to its Aluminium Chronograph collection for summer 2025. Since its original debut in 1998, the Bulgari Aluminium collection has stood out for its unconventional approach to luxury sports watches.
Relaunched in 2020 with modern technical upgrades and further refreshed in 2023, the collection returns this season with two striking new colourways—one in crisp white and the other in deep blue.
Both new chronographs retain the signature characteristics of the Bulgari Aluminium line. The watches feature robust yet lightweight 41mm aluminium cases, measuring 11.1mm thick, and are complemented by titanium case backs and pushers—DLC-coated black for the blue version. The iconic rubber bezels, emblazoned with the double Bvlgari logo, come in either white or blue to match the dial.
The standout feature for summer 2025 is undoubtedly the dial colours: the white edition offers a fresh, fashion-forward appeal, while the blue model exudes a sporty, contemporary vibe.
Style-wise, the two watches hold a distinct difference. The white-dialled Ref. 104235 offers a clean, contemporary aesthetic with snailed subdials and a red-tipped central chronograph hand. Its baton-style markers and hands are coated in Super-LumiNova for visibility in low light.
Meanwhile, the blue-dialled Ref. 104234 presents a sportier option, featuring a navy dial with matching subdials and luminous details. Both include a date display at 4:30 and a peripheral minutes and seconds track.
Powering the watches is the automatic Bulgari Calibre B381, based on the reliable Sellita SW300 with a Dubois-Depraz chronograph module.
Beating at 28,800 vibrations per hour, it offers a 42-hour power reserve and drives a tri-compax chronograph layout. The solid titanium case backs—sandblasted on the white version and DLC-coated on the blue—are engraved with model details.
Each model is completed with a colour-matched FKM articulated rubber strap, featuring integrated aluminium links and a pin buckle to match.
The blue edition joins the regular collection, while the white edition is released as a limited run of 400 pieces. Both are available now through Bulgari boutiques and authorised retailers, priced at RM 21,700. Related
