22-04-2025
Inside Sensorium Piazza: Where Curiosity Takes the Lead at Milan Design Week
Wandering through Milan Design Week always comes with surprises, but Sensorium Piazza—the result of a collaboration between IQOS and Seletti—stood out for being something truly different. It wasn't just an installation but it felt more like walking into a living, breathing space shaped by art, technology, and a shared sense of curiosity for everyone who attended.
Inspired by the traditional Italian piazza, this reimagined version plays with memory, interaction, and sensory experiences. The space evolves as you move through it, with floating text, changing textures, and faces merging into digital structures. There's music, scent, color. It's all designed to respond to you as if the piazza itself is listening and remembering.
What made this event feel so alive was actually the collaboration behind it too. Seletti brings its playful and bold design language, while IQOS introduces a layer of deeper intent: a reflection on transformation, change, and the desire to move beyond what's known. At the heart of it all is a simple question: what happens when curiosity leads the way?
The experience is part of IQOS's new platform, Curious X, and it doesn't just aim to dazzle. It invites you to engage, leave your mark, and maybe even rethink the spaces to share and how to connect in them.
If Milan Design Week is about challenging ideas, Sensorium Piazza is a quiet but striking reminder that sometimes the most powerful changes start with asking 'what if?'
