31-03-2025
London Mansion of Agent Provocateur Founder Renting for £112,000 a Month
When British fashion designer and entrepreneur Serena Rees first saw the Georgian town house in Marylebone in 2000, she was intrigued by the idea of owning a piece of architectural history. The co-founder of the lingerie company Agent Provocateur liked that it had been built by a noted neoclassical architect, Robert Adam, and was charmed by what she calls the overall grandeur of the home.
'From the second I walked in, I was hit by the wow factor,' says Rees. 'The sheer scale of the rooms just amazed me.' Rees purchased the property that year and hired art historian and BBC presenter Dan Cruickshank to shed some light on the townhouse for her.
