Latest news with #Serhan
CairoScene
21-05-2025
- Entertainment
- CairoScene
Mai Serhan to Launch ‘Cairo: The Undelivered Letters' at Tamara Haus
In partnership with Diwan Publishing, the launch event will feature a discussion with Mai Serhan and CEO of MO4 Media Amy Mowafi, exploring the book's lyrical and surreal take on the city. May 21, 2025 Cairo-based writer and translator Mai Serhan will launch her latest poetry collection, 'Cairo: The Undelivered Letters', on Sunday, May 25th at Tamara Haus in Downtown Cairo. Released by Diwan Publishing, the collection weaves together imagined letters into a surreal, intimate portrait of the city—where Cairo itself takes on a voice of its own. Serhan, whose work spans poetry, translation, and memoir, brings a distinctive literary perspective shaped by her studies at the American University in Cairo and the University of Oxford. Her writing has appeared in publications including The London Magazine, Jadaliyya, Oxford Magazine, and Narratively. She is also the translator of 'This Is What Has Come to Be', a collection of lyrics by Egyptian music icon Sayyed Darwish, and the author of the forthcoming memoir 'I Can Imagine It For Us'. The launch event will feature a conversation between Serhan and CEO of MO4 Media Amy Mowafi, who will delve into the book's genesis, voice, and structure. A book signing with Serhan will follow the discussion. The event takes place at 7:30 PM on May 25th at Tamara Haus, located at 17 Gawad Hosny Street in Downtown Cairo.
Hi Dubai
29-04-2025
- Business
- Hi Dubai
UAE's Wellness Sector Poised for Growth, Expected to Boost Regional Travel, Experts Say
Wellness is rapidly emerging as a top priority for both travelers and consumers, with the GCC region at the forefront of this growing trend. According to Visa's Senior Vice President Leila Serhan, wellness and lifestyle have surged into the top three categories for which people seek discounts, a shift that reflects broader changes in consumer behavior. Speaking at the Arabian Travel Market (ATM) in Dubai, Serhan highlighted the significant rise in demand for wellness-related experiences. 'In our market survey, wellness and lifestyle, which used to be in the top ten, are now top three things that people want discounts for,' she noted. The ATM, which began on April 28 and runs until May 1, features over 2,800 exhibitors from 166 countries and serves as a hub for the region's travel industry. Experts like Hala Matar Choufany, President of hospitality consulting firm HVS, emphasized that wellness is not only driving consumer spending but also reshaping global travel patterns, particularly toward Europe and the US from the GCC. At the conference, a key highlight was the unveiling of Therme Dubai, a groundbreaking wellness resort set to open by 2028. Located in Zabeel Park, the 500,000-square-foot facility will be the world's tallest wellness resort, designed to cater to 1.7 million visitors annually. The project promises a holistic experience, blending thermal baths, plant-based meals, music performances, and wellness programs into one immersive space. As the wellness sector continues to expand, the rise of such transformative projects underscores its growing influence on both tourism and lifestyle spending in the region. News Source: Khaleej Times
