Latest news with #SevgiGur
Campaign ME
6 days ago
- Automotive
- Campaign ME
Property Finder ‘drives success' by offering SuperAgents keys to branded supercars
Property Finder has taken to the streets to celebrate the brand's 'SuperAgents' in a bold and unconventional way by offering them keys to branded supercars, including Ferraris and Lamborghinis, for an exclusive three-day driving experience. Who are these 'SuperAgents'? Property Finder leverages artificial intelligence through its Agent Data Assistant (ADA) to create an AI-driven ranking system that identifies top-performing agents based on stringent criteria. This initiative identifies 'SuperAgents' and incentivises elevated agent performance, allowing consumers to connect with trustworthy, capable agents. Such SuperAgents were rewarded through the supercar activation in the UAE, with supercars bearing the slogan 'Property Finder Drives My Success' captured on social media by these agents and passers-by, extending the brand's reach and impact. The eye-catching cars, featuring Property Finder's distinctive branding, were handed over to 'SuperAgents' from ten leading agencies including: Betterhomes, Allsopp & Allsopp, haus & haus, Driven Properties, fäm Properties, MD Properties, Engel & Völkers, Treo, Provident Estate, and Metropolitan Premium Properties. In conversation with Campaign Middle East, Sevgi Gur, Chief Marketing Officer at Property Finder, said, 'The supercars wrapped in Property Finder branding provided a bold way to reward top-performing agents while reinforcing our brand's premium positioning. Instagram was chosen as the primary channel because it's where both agents and consumers actively engage, making it ideal for sharing and amplifying success stories.' 'By encouraging agents to post and resharing their content, we extended the campaign's reach organically. This approach directly supports our objective of celebrating excellence, increasing agent motivation, and strengthening Property Finder's leadership and visibility in the market,' Gur added. For the three-day activation, red cars were leased from three different rental agencies to ensure that the vehicles matched the brand's distinctive colour. All the designs on the cars were created in-house at Property Finder. The campaign intended to to reinforce Property Finder's brand positioning as an industry leader that celebrates talent and drives innovation Commenting on the success metrics of the activation, Gur explained, 'Our main goal was to celebrate our top-performing agents. With this in mind, success will be measured primarily through agent feedback. Secondary metrics include: Social media reach and engagement of Property Finder content; new followers to Property Finder's Instagram channel; media engagement and interest in the activation; as well as quantity and reach of user generated content.'
Campaign ME
19-05-2025
- Business
- Campaign ME
Podcast: Property Finder CMO on purpose, performance, brand and business priorities
On the latest episode of Campaign Middle East's On The Record podcast, Sevgi Gur, Chief Marketing Officer, Property Finder discusses the balance between long-term brand health and short-term sales; the growing role of AI-driven data analytics and insights on predictive marketing; as well as the ethical considerations around trust, transparency, privacy and personalisation that need to be prioritised within marketing strategies. Beginning the conversation with the brand versus performance debate and the ideal framework to fuel both, Gur says, 'When we begin the discussion on brand and performance, there's this assumption that there's no brand in performance. However, the conversation needs to start with the need for investment in brand and investment in performance – both of which are part of the holistic strategy.' 'Marketing is an investment into business growth. To ensure this, the starting point should be a clear understanding of the business strategy and the growth model of the company. Then, from there the ideal framework would be based around the brand development model. Depending on the maturity of the brand, marketers will have to decide whether they need to invest more into brand equity – for example, if the brand is new to the market or is entering a new region, it's a no brainer that the business needs to invest in upper-funnel brand awareness, without which you cannot drive performance,' Gur added. For a brand such as PropertyFinder, which has already reached 99 per cent brand awareness within the market by investing in brand, the strategy then shifts to maintaining that brand equity within the market, which in turn drives user acquisition and engagement. Gur said, 'We're extremely clear about the role of each investment and the metrics that we can drive. Generally, with brand investment, you can expect more upper funnel metrics to move – sessions, downloads, direct traffic – but also, I'm a big fan of measuring the heart of the brand; so, we also measure brand health, consideration, loyalty and more.' Through the conversation, Gur also delves into: used cases of artificial intelligence and large-language models within marketing; how to build trust within the brand and within the industry; strategies that CMOs can put into place to effectively align marketing initiatives with cross-functional business priorities, especially by breaking siloes and working better with their product, sales and finance teams. For more insights from a very intriguing conversation, watch the full video above. CREDITS: Guest: Sevgi Gur, Chief Marketing Officer, Property Finder Host: Anup Oommen, Editor, Campaign Middle East Production: Surajit Dutta, Content Production Manager, Motivate Media Group Videography: Mark Mathew, Creative Content Producer, Motivate Media Group Studio: Ahmed Abdelwahab, Studio Manager, Motivate Media Group Editing: John Melencion, Content Producer, Motivate Media Group
Web Release
10-05-2025
- Business
- Web Release
Are you ready to lead change and need a good mentor? Look no further as applications for the latest edition of Property Finder's SheForShe are now open
By Editor_wr Last updated May 9, 2025 Property Finder, MENA's leading property portal, opens registration for its new-look, third edition of the SheForShe programme in partnership with Women Choice. Designed to empower women in the UAE real estate sector through mentorship, community building initiatives and career guidance, the programme welcomes aspiring female real estate talent to better understand the journey towards industry leadership. Registration is now open for the programme, which begins September 2025. As many as 300 women professionals will be paired with 30 experienced industry mentors to share insights, build confidence, and unlock professional growth opportunities, helping to shape a more inclusive future. Through the partnership with Women Choice, the programme will deliver an enhanced curriculum including 36 hours of e-learning, multimedia content and live workshops led by female leaders across the technology, finance and legal sectors. Sevgi Gur, Chief Marketing Officer at Property Finder, commented: 'I am thrilled to invite future women leaders to apply to be part of our third edition of SheForShe Empowered by Property Finder. It's a programme I am truly proud of and that has been designed to champion women supporting women, bringing together future changemakers, experienced mentors, and allies from across the real estate industry. SheForShe, empowered by Property Finder is scaling up in a bid to help even more future female leaders and we look forward to continuing to uplift women and help change living for good in the region.' Nezha Alaoui, Founder and CEO at Women Choice added: 'The SheForShe programme builds on our successful efforts to create everyday opportunities for women to connect, learn, inspire and grow. We are excited to collaborate with Property Finder in supporting women professionals in real estate and championing them as they break barriers and move towards economic equality.' Registration for SheForShe is now open and can be accessed here. Applications are open until August. For more information about the programme or to apply, please contact us at [email protected] Prev Post Can diet help with inflammatory bowel disease? Comments are closed.
Mid East Info
07-05-2025
- Business
- Mid East Info
Are you ready to lead change and need a good mentor? Look no further as applications for the latest edition of Property Finder's SheForShe are now open
Designed to empower women in real estate through access to industry leaders, networking opportunities, digital learning and actionable career guidance, SheForShe strives to build a more inclusive and equitable industry, scaling to include 30 mentors and up to 300 mentees Dubai, United Arab Emirates;May 2025 : Property Finder, MENA's leading property portal, opens registration for its new-look, third edition of the SheForShe programme in partnership with Women Choice. Designed to empower women in the UAE real estate sector through mentorship, community building initiatives and career guidance, the programme welcomes aspiring female real estate talent to better understand the journey towards industry leadership. Registration is now open for the programme, which begins September 2025. As many as 300 women professionals will be paired with 30 experienced industry mentors to share insights, build confidence, and unlock professional growth opportunities, helping to shape a more inclusive future. Through the partnership with Women Choice, the programme will deliver an enhanced curriculum including 36 hours of e-learning, multimedia content and live workshops led by female leaders across the technology, finance and legal sectors. Sevgi Gur, Chief Marketing Officer at Property Finder, commented: ' I am thrilled to invite future women leaders to apply to be part of our third edition of SheForShe Empowered by Property Finder. It's a programme I am truly proud of and that has been designed to champion women supporting women – bringing together future changemakers, experienced mentors, and allies from across the real estate industry. SheForShe empowered by Property Finder is scaling up in a bid to help even more future female leaders and we look forward to continuing to uplift women and help change living for good in the region.' Nezha Alaoui, Founder and CEO at Women Choice added: ' The SheForShe programme builds on our successful efforts to create everyday opportunities for women to connect, learn, inspire and grow. We are excited to collaborate with Property Finder in supporting women professionals in real estate and championing them as they break barriers and move towards economic equality .'
Trade Arabia
08-03-2025
- Business
- Trade Arabia
Property Finder scales flagship SheForShe initiative
In celebration of International Women's Day, Property Finder, a leading property portal in the Mena region has announced the scaling of its flagship 'SheForShe' initiative. For its third edition, to be launched in September, the programme will partner with Women Choice, an international organization dedicated to empowering women and supporting their professional growth. This will aim to enhance the initiative's impact by providing mentorship and development opportunities for up to 300 women, with 30 industry mentors on board. The new-look programme aims to redress the gender imbalance in the industry by scaling up to include 30 mentors, who in turn will empower 300 women in real estate, it stated. At the heart of Property Finder's mission is the overarching purpose to 'Change Living for Good' across the region. The SheForShe programme is a pivotal part of this purpose, addressing the significant gender disparity in leadership roles within the real estate sector, said the statement. With only 3% of brokerage owners being female, the initiative strives to build a more inclusive and equitable industry. It also aligns with the UAE's Sustainable Development Goal 5 pledge, which seeks to have women in 30% of leadership positions by 2025, it added. "We are delighted to partner with Women Choice for the third edition of SheForShe. Their expertise and global perspective align perfectly with our mission to create lasting change in the real estate industry," said Sevgi Gur, Chief Marketing Officer at Property Finder. "We are committed to tackling the imbalance of female representation in real estate leadership. SheForShe has already proven to be a powerful force in this mission, and this year, under the theme 'Accelerate Action,' we are scaling the platform to create lasting change. Our aim is to build an equitable real estate industry in the UAE, where women are fully supported and empowered to thrive," she added. On the upcoming event, Nezha Alaoui, Founder and CEO at Women Choice, said: "Women belong in every industry, at every level, and real estate is no exception. Through SheForShe, we are not just opening doors; we are also making sure women feel confident walking through them." "This partnership with Property Finder is about more than just mentorship and skills; it is about building a strong and supportive community where women lift each other up and redefine what leadership looks like. I can't wait to see the incredible impact these 300 women will have not just on their careers, but on the industry as a whole," she added. -TradeArabia News Service
