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In New Awareness Campaign, Yara Shahidi Reflects on Growth, Education, and Pursuing Passion
In New Awareness Campaign, Yara Shahidi Reflects on Growth, Education, and Pursuing Passion

Malaysian Reserve

time01-06-2025

  • Business
  • Malaysian Reserve

In New Awareness Campaign, Yara Shahidi Reflects on Growth, Education, and Pursuing Passion

NEW YORK, June 1, 2025 /PRNewswire/ — The path to college can feel overwhelming, for students and families alike. From choosing the right school to navigating financial aid, planning for higher education requires more than academic ambition; it requires access, preparation, and support. That's why Mediaplanet is proud to launch the College Preparedness & Affordability campaign, a national awareness initiative aimed at helping students confidently transition to college life with the resources and guidance they need to thrive. The campaign addresses many angles of the college experience—from academic readiness and financial literacy to mental health, career exploration, and life on campus. By bringing together insights from educators, experts, and real student voices, the College Preparedness & Affordability campaign equips families with the tools to plan ahead, ask the right questions, and make informed decisions that support long-term success and well-being. Featuring an exclusive interview with cover star Yara Shahidi, the campaign is anchored by voices that resonate with today's students. The actress, producer, and recent Harvard graduate reflects on her own academic journey, sharing how she balanced her creative career with coursework, navigated her evolving passions, and stayed grounded through the demands of college life. In her Q&A, Shahidi encourages young people to view education not just as a stepping stone, but as a space for personal growth, curiosity, and purpose. Her story offers inspiration and reassurance to students seeking both direction and fulfillment on their own unique paths. The print component of 'College Preparedness & Affordability' is distributed in today's edition of LA Times. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, visit: This campaign was made possible with the support of Yara Shahidi, the Education Finance Council, the National Association of College and University Food Services, the National Resource Center for the First Year Experience and Students in Transition, Daniel Lim from 'Limmytalks', Dr. Laurie Santos, The College Tour, Mia Aston and features paid content from HelloCollege, Arizona State University, University of Memphis and Colorado State University.

Yara Shahidi, Jessica Chastain and More Celebrate Gucci's Mother's Day Campaign
Yara Shahidi, Jessica Chastain and More Celebrate Gucci's Mother's Day Campaign

Yahoo

time08-05-2025

  • Entertainment
  • Yahoo

Yara Shahidi, Jessica Chastain and More Celebrate Gucci's Mother's Day Campaign

Yahoo is using AI to generate takeaways from this article. This means the info may not always match what's in the article. Reporting mistakes helps us improve the experience. Yahoo is using AI to generate takeaways from this article. This means the info may not always match what's in the article. Reporting mistakes helps us improve the experience. Yahoo is using AI to generate takeaways from this article. This means the info may not always match what's in the article. Reporting mistakes helps us improve the experience. Generate Key Takeaways Ahead of Mother's Day, Gucci celebrated their Mother's Day campaign with Yara Shahidi and her mother, Keri Salter-Shahidi, with a special lunch. The bar space at Manhattan hot spot Borgo was decorated with fresh flowers on Wednesday afternoon as guests mingled over white wine pre-lunch. Joining the Shahidis were Jessica Chastain and her mom Jerri Hastey; Louisa Jacobson; Kate Young; Jason Rembert; Hannah Bronfman; Charlotte Groeneveld; Sabine Getty, and more. More from WWD Shahidi and her mother were each dressed in springtime bright colors, despite New York's still-cold temperatures. 'That was the goal, to bring the spring to New York,' Salter-Shahidi said. 'We're very big on color, and the color affects mood and emotions, so we always naturally skew very bright,' Shahidi added. The pair had spent a day in Rome for the campaign shoot, which felt 'beautifully natural' given how long they have known the team at Gucci. 'What's fun is that Gucci just, not only as a company, but as people, have been friends for such a long time. It's been over 10 years at this point that we've been friends,' Shahidi said. 'We were on set with a lot of people we already love and I think we got to do things that already come naturally.' 'We just got to play more dress up,' Salter-Shahidi added. 'And in Rome,' Shahidi said. While in Italy en route to the shoot, they happened upon a large mural of Shahidi, completely by surprise. 'We drove to a little mall area and there was a painting of you that was three stories high,' Salter-Shahidi said to her daughter, who described the sighting as 'surreal.' For Mother's Day, they usually spend the day in nature somewhere, with this year's plans yet to be set. 'We think about it two days ahead,' Shahidi said. 'We know what's happening in the next 48 hours.' 'Which is fun,' Salter-Shahidi added. 'We stay in the present moment for sure. So we're happy to be celebrating and to be celebrated by Gucci. It's amazing.' Soon after, they joined the rest of the room at the lunch tables, where branzino with smoked chickpeas, a fresh salad and Meyer lemon sorbet were served. Launch Gallery: Inside the Gucci's Mother's Day Campaign Lunch Best of WWD Sign up for WWD's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.

Yara Shahidi, Jessica Chastain and More Celebrate Gucci's Mother's Day Campaign
Yara Shahidi, Jessica Chastain and More Celebrate Gucci's Mother's Day Campaign

Yahoo

time18-04-2025

  • Entertainment
  • Yahoo

Yara Shahidi, Jessica Chastain and More Celebrate Gucci's Mother's Day Campaign

Ahead of Mother's Day, Gucci celebrated their Mother's Day campaign with Yara Shahidi and her mother, Keri Salter-Shahidi, with a special lunch. The bar space at Manhattan hot spot Borgo was decorated with fresh flowers on Wednesday afternoon as guests mingled over white wine pre-lunch. Joining the Shahidis were Jessica Chastain and her mom Jerri Hastey; Louisa Jacobson; Kate Young; Jason Rembert; Hannah Bronfman; Charlotte Groeneveld; Sabine Getty, and more. More from WWD Tiffany Haddish Talks About the Best Fashion Advice Helena Christensen, Brooke Shields and More Pay Tribute to Outgoing New York Academy of Art President David Kratz at 2025 Tribeca Ball Meet the Woman Behind Some of the Most Memorable Fashion Shows Shahidi and her mother were each dressed in springtime bright colors, despite New York's still-cold temperatures. 'That was the goal, to bring the spring to New York,' Salter-Shahidi said. 'We're very big on color, and the color affects mood and emotions, so we always naturally skew very bright,' Shahidi added. The pair had spent a day in Rome for the campaign shoot, which felt 'beautifully natural' given how long they have known the team at Gucci. 'What's fun is that Gucci just, not only as a company, but as people, have been friends for such a long time. It's been over 10 years at this point that we've been friends,' Shahidi said. 'We were on set with a lot of people we already love and I think we got to do things that already come naturally.' 'We just got to play more dress up,' Salter-Shahidi added. 'And in Rome,' Shahidi said. While in Italy en route to the shoot, they happened upon a large mural of Shahidi, completely by surprise. 'We drove to a little mall area and there was a painting of you that was three stories high,' Salter-Shahidi said to her daughter, who described the sighting as 'surreal.' For Mother's Day, they usually spend the day in nature somewhere, with this year's plans yet to be set. 'We think about it two days ahead,' Shahidi said. 'We know what's happening in the next 48 hours.' 'Which is fun,' Salter-Shahidi added. 'We stay in the present moment for sure. So we're happy to be celebrating and to be celebrated by Gucci. It's amazing.' Soon after, they joined the rest of the room at the lunch tables, where branzino with smoked chickpeas, a fresh salad and Meyer lemon sorbet were served. Launch Gallery: Inside the Gucci's Mother's Day Campaign Lunch Best of WWD A Look Back at SAG Awards Best Dressed Red Carpet Stars SAG Awards Wildest Looks of All Time on the Red Carpet, Photos From the Archive: A Look Back at Marc Jacobs Annual Holiday Party [PHOTOS]

Yara Shahidi talks ‘The Optimist Project' podcast
Yara Shahidi talks ‘The Optimist Project' podcast

Arab News

time01-04-2025

  • Entertainment
  • Arab News

Yara Shahidi talks ‘The Optimist Project' podcast

DUBAI: Actress and podcast host Yara Shahidi is part of National Geographic's list of 33 'visionaries, creators, icons, and adventurers' from across the globe and she spoke to the publication about the project that landed her on the list. For the latest updates, follow us on Instagram @ In 1888, the National Geographic Society was founded by 33 pioneers in Washington. The 'bold thinkers … aimed to reimagine how we encounter our world. Much has changed since then, but the mission that guided them — to expand knowledge and promote understanding—drives us still. In that spirit we introduce the National Geographic 33, a collection of visionaries, creators, icons, and adventurers from across the globe,' the publication explained of its new list. Part-Middle Eastern star Shahidi, whose father is Iranian, was named on the list in the Creators subsection that celebrates 'out-of-the-box thinkers developing innovative solutions.' A post shared by National Geographic (@natgeo) The 'Black-ish' and 'Grown-ish' actress was highlighted due to her podcast 'The Optimist Project.' Shahidi, 25, launched the podcast to explore how to live a more fulfilling life with various special guests hosted on each episode. Shahidi, a Harvard graduate, says she was inspired by the dynamic conversations she has with members of her diverse family. The actress has two brothers — one is an actor and the other works in fashion — while her father Afshin Shahidi is a cinematographer. Meanwhile, her cousin is the rapper Nas and her grandfather was a Black Panther activist. Shahidi and her mother, Keri Shahidi, who together run their own media company called 7th Sun Productions, decided to take their musings to a wider audience with the podcast, which launched in 2024. 'We feel so fortunate to be having these conversations,' Keri, who is Shahidi's co-producer, told National Geographic 'But equally, we felt the drive to make sure other people had the opportunity to hear what we were hearing.' The podcast's guests so far have included 'Saturday Night Live' star Ego Nwodim, Tony award-winning actor Courtney B. Vance, and Laurie Santos, a psychology professor at Yale University. 'Having to pour so much thought into basic survival doesn't give your brain space to think about, Well, why are we living?' Shahidi said. 'What would make me excited to wake up the next day?' In her conversation with National Geographic, she went on to acknowledge that this is a challenge moment for the next generation of leaders. 'It's overwhelming to think about how broken some of these systems are, how imperfect some of our tools for change are … but with that comes an onslaught of very inspired, very motivated young people.'

Flight Safety Foundation Annual Report Warns of Rising Risks from Gaps in Safety Compliance
Flight Safety Foundation Annual Report Warns of Rising Risks from Gaps in Safety Compliance

Yahoo

time04-03-2025

  • Business
  • Yahoo

Flight Safety Foundation Annual Report Warns of Rising Risks from Gaps in Safety Compliance

ALEXANDRIA, Va., Feb. 27, 2025 /PRNewswire/ -- Flight Safety Foundation's 2024 Safety Report underscores growing concerns about the erosion of aviation safety due to lapses in compliance with international standards, regulations, and standard operating procedures (SOPs). Despite more than 5 billion passengers traveling safely by air in 2024, a series of accidents and serious incidents late last year and in early 2025 have revealed critical vulnerabilities. The report stresses that while these events remain rare, their frequency and severity in such a short period cannot be ignored. "We cannot allow complacency to creep into operations. Safety standards have evolved for a reason, and adherence to them isn't optional — it's essential," said Foundation President and CEO Dr. Hassan Shahidi. "Compliance alone does not guarantee safety, but without it, safety cannot be achieved." In the report, the Foundation calls for an industrywide recommitment to safety fundamentals, urging regulators, air navigation service providers, airports, air operators, and manufacturers to reinforce compliance as the first step toward rebuilding a resilient safety culture. From runway excursions and turbulence-related events to high-profile near misses and operations in conflict zones, the aviation sector must remain vigilant. "Aviation's safety net is fraying at the edges. It's time for the entire industry to double down on compliance, discipline, and proactive risk management to restore public confidence and protect lives," Shahidi said. The 2024 Safety Report, which is based on an analysis of data drawn from the Foundation's Aviation Safety Network (ASN) database, shows there were 132 accidents involving airliners of all types in 2024 and that 15 of those events were fatal accidents. The report details airliner and corporate jet accidents based on accident category, phase of flight, and type of operation, among other factors. The 2024 Safety Report is available here on the Foundation's website. In addition, users can access interactive ASN dashboards by clicking here. The dashboards enable deeper exploration of the ASN data. On March 12, the Foundation will host a webinar during which safety experts will discuss 2024's results and the safety issues facing the industry in 2025 and beyond. More information is available on the events page on the Foundation website. About Flight Safety Foundation ( Safety Foundation is an independent, nonprofit, international organization engaged in research, education, and communications to improve aviation safety. The Foundation's mission is to connect, influence, and lead global aviation safety. Media Contact:Frank JackmanDirector, Communications and Research+1 703.739.6700, ext. 116jackman@ View original content to download multimedia: SOURCE Flight Safety Foundation

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