Latest news with #ShaileshKumarSingh
Arabian Post
3 days ago
- Business
- Arabian Post
Loyyal Expands Maharaja Club with Global Shopping Rewards
Air India has partnered with blockchain-based loyalty specialist Loyyal to allow Maharaja Club members to earn points on everyday purchases across key brands in the United States and the United Kingdom. The collaboration enables members to accrue Maharaja Points on shopping at major retailers such as Walmart, Victoria's Secret, New Balance, GAP, Victorinox and Alamo – marking a significant expansion of the airline's loyalty programme. Members now earn up to 99 Maharaja Points per USD 100 spent at Walmart, 310 points per GBP 100 at Victoria's Secret, 300 points at Victorinox, 45 at New Balance, 180 at GAP and 64 points at Alamo. These offerings are accessible via the Maharaja Club Partner Offers page on Air India's website, where members can select a brand and follow on-screen prompts to initiate their purchases. Shailesh Kumar Singh, Head of Loyalty at Air India, commented that the alliance with Loyyal 'makes it easier for our members to earn Maharaja Points on everyday essentials and shopping, without needing to fly frequently'. Meanwhile, Loyyal CEO Ashish Kumar Singh noted that the initiative 'significantly boosts the earning potential for Maharaja Club's members,' adding that it enriches daily experiences and complements travel benefits. ADVERTISEMENT The partnership follows a broader revamp of the Maharaja Club, which adopted a simplified tier structure, updated identity and enhanced customer features. Air India has added more than 50 non-airline partners over the last 18 months, supporting its transformation under the strategy and leveraging its Star Alliance membership. The move aligns with global loyalty trends, where airlines increasingly engage shoppers via retail partnerships. By enabling points accrual through non-travel spend, loyalty programmes become more relevant to everyday consumer behaviour, fostering engagement beyond flight activity. Consumers, meanwhile, gain tangible value even during non-travel periods. Maharaja Club's integration with Star Alliance further enhances its value proposition. As noted by Air India's own commentary, elite-tier members benefit from worldwide priority check-in, lounge access at over 1,100 locations, extra baggage allowance, and the ability to accrue and redeem points across the alliance's 25 carriers. These features remain central to the programme's repositioning. Industry analysts highlight that Loyyal's blockchain-based platform offers secure, transparent point tracking and easier integration of diverse partners. Though Air India and Loyyal have not disclosed technical details publicly, Loyyal's existing reputation in travel loyalty schemes supports confidence in seamless implementation. Under the agreement, Air India continues to broaden access to Maharaja Points across shopping categories. The move targets customers traveling abroad or residing outside India, reinforcing Air India's global outreach following its Tata Group-led transformation. In support, the programme emphasises that points can be redeemed for award flights and cabin upgrades through Air India or Star Alliance partners. The timing of the launch coincides with Air India's widened network with new interline agreements and route expansions, such as recent pacts with airlines like airBaltic, Cyprus Airways and Uzbekistan Airways, aimed at increasing global connectivity. As passengers gain more travel options, the value of earning and using loyalty points is projected to grow. As more household and lifestyle brands are added to the programme, members could diversify their point accrual even further. Air India has indicated that additional partners will be announced in due course, though specifics have not yet been released. Maharaja Club members benefit from streamlined user experience with clearly stated earning rates for each participating brand. For example, spending at Victoria's Secret yields 310 points per GBP 100, while spending at Victorinox delivers 300 points per USD 100 – figures that are prominently showcased on the shopping portal. Air India's alignment with Loyyal fits within its hospitality-driven repositioning under along with fleet modernisation, training investments, new routes, and enhanced premium services. The airline aims to appeal to international leisure and business travellers – particularly those based abroad – by offering points that can accrue through both travel and lifestyle spending. Industry commentators suggest that Loyyal's blockchain solution offers underlying benefits including transparent audit trails, fraud reduction and easy tracking of reward accrual from non-travel sources. This increases both partner and consumer confidence in the integrity of the loyalty ecosystem.
Mid East Info
3 days ago
- Business
- Mid East Info
Loyyal Launches Global Partner Network Across USA & UK for Air India's Maharaja Club Loyalty Members Unlocking Everyday Everywhere Rewards
New Partnerships Across USA and UK Bring Everyday Rewards to Over 10 million Maharaja Club Members, powered with Loyyal's ecosystem of brands and partners. Dubai, UAE – June 2025: Loyyal, a leader in blockchain-powered loyalty solutions, is excited to announce the launch of its partnership network for Air India's Maharaja Club frequent flyer programme. This initiative allows Maharaja Club's members to earn loyalty points through everyday purchases across popular brands across the USA and UK beyond India. With Loyyals' ecosystem of world-leading brands like Alamo, New Balance, Walmart, Victorinox, Victoria's Secret and GAP, Maharaja Club members can now enjoy earning Maharaja points on their purcases with these brands. More partner brands are joining soon, further expanding opportunities to earn and enjoy exclusive rewards. This landmark initiative showcases Air India's commitment to enhancing the loyalty experience for its members by allowing them to earn points through purchases in markets across the USA and UK. The new partnerships are designed to maximize the earning potential of Maharaja Club members by extending opportunities beyond air travel. Members can earn points across various categories including fashion, health and beauty, dining, entertainment, and retail. This broadened scope adds significant value to the Maharaja Club, aligning with the lifestyles and preferences of its members. 'We are thrilled to work with Air India to enhance the Maharaja Club experience through our expanded network of partners across the globe to enrich each member's journey,' said Loyyal CEO Ashish Kumar Singh. 'This initiative significantly boosts the earning potential for Maharaja Club's members, allowing them to earn points through everyday purchases across the USA and UK. The Maharaja Club is designed to go the extra mile, ensuring members feel recognized, acknowledged, and privileged at every step. Together, we reaffirm our commitment to making every journey with Air India exceptional, enriching the daily lives of members with meaningful opportunities that ultimately enhance their travel experiences.' Using Loyyal's Access Point platform, which leverages blockchain technology, the onboarding of new partners is seamless and efficient, allowing members to effortlessly engage with a variety of merchants. This innovation ensures that Maharaja Club members have access to a wealth of attractive rewards that complement their spending habits. 'We're happy to partner with Loyyal as we continue to make Maharaja Club even more rewarding for our rapidly expanding member base across the globe,' said Shailesh Kumar Singh, Head of Loyalty, Air India. 'This partnership makes it easier for our members to earn Maharaja Points on everyday essentials and shopping, without needing to fly frequently. By combining points earned from such purchases with those from flying, members can quickly unlock free flights or cabin upgrades and enjoy a transforming Air India experience.' About Loyyal: Loyyal is renowned for its innovative Blockchain-powered SaaS e-platform, designed to empower the loyalty industry with rapid growth and scalability at the lowest possible cost. About Air India Group: The Air India group – comprising of full-service global airline Air India and low-cost regional carrier Air India Express – is spearheading a new era of Indian aviation. The Air India story began in 1932 when JRD Tata piloted the airline's inaugural flight and opened the skies for aviation in India. Today, Air India group employs more than 30,000 people, operates over 300 aircraft and carries customers to 55 domestic and 48 international destinations across five continents. Returning to the Tata Sons in 2022 following 70 years under Government ownership, Air India group is in the midst of a five-year transformation program, As part of the transformation, Air India placed the then largest-ever order for 570 new aircraft in 2023. In 2024, sister airlines Air Asia India and Vistara were successfully merged into Air India Express and Air India respectively, and the Airline opened South Asia's largest aviation training academy. A new flying school is scheduled to open in 2025, and construction of a greenfield maintenance base, to be operational in 2026, is underway. In addition to receiving new aircraft, all existing aircraft are progressively undergoing a full interior refit. With transformation underway across all facets of the business and India's rich legacy of hospitality, Air India is committed to being a world class global airline with an Indian heart.
Time of India
22-04-2025
- Business
- Time of India
National-level SQC workshop held in Dehradun under PMGSY
Deliberations on 'Stage Passing' System for Quality Improvement A national-level workshop of State Quality Coordinators (SQCs) under the Pradhan Mantri Gram Sadak Yojana ( PMGSY ) was organised on Tuesday in Dehradun, Utarakhand. The workshop focused on key issues related to improving the quality of rural roads and gave special emphasis to the new 'Stage Passing' system proposed for implementation in the upcoming PMGSY-IV program. Under this new system, the road construction process has been divided into four stages, and approval for moving from one stage to the next must mandatorily be obtained from the concerned Project Implementation Unit (PIU). This mechanism is being recognized as a significant step towards ensuring quality and transparency in construction activities. On this occasion, Shailesh Kumar Singh, secretary of ministry of rural development, addressed the workshop via video conferencing. He appreciated the efforts made by the Uttarakhand government for quality improvement and said that systems like Stage Passing would be effective in ensuring transparency and quality assurance in project execution. A demonstration of the mobile app being developed to implement the Stage Passing system was also presented during the workshop. The app aims to provide technological support for efficient implementation of this mechanism. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Free P2,000 GCash eGift UnionBank Credit Card Apply Now Undo Amita Shukla, joint secretary (RC) and director general, NRRDA, emphasized that quality is the topmost priority in PMGSY projects, and this new system will further strengthen the existing quality framework. During the workshop, Radhika Jha, secretary of rural development department of Uttarakhand provided details about the inspection app developed by URRDA. She explained that this app would facilitate monitoring of inspection activities from junior engineers to chief engineers. On this occasion, DR. I K Pateriya, director (P-III), NRRDA, along with his team, was also present and shared detailed information about quality monitoring mechanisms in PMGSY. The workshop was attended by Himanshu Khurana, chief executive officer, URRDA, SK Pathak, chief engineer, URRDA, and state quality coordinators from across the country, who shared their views on quality-related issues. This workshop proved to be a significant milestone not only in the context of the development and expansion of the rural road network but also in further strengthening the quality assurance systems under PMGSY.
