Latest news with #ShanghaiPass
Korea Herald
3 days ago
- Business
- Korea Herald
Recap of the "Shanghai Summer" Global Campaign
OSAKA, Japan, June 2, 2025 /PRNewswire/ -- On the afternoon of May 21, 2025, the "Shanghai Select – Made in Shanghai Showcase" and the Osaka edition of the "Shanghai Summer" global promotional campaign officially launched at Grand Green Osaka in Umeda, Japan. Mr. Fang Wei, Deputy Consul General of the Chinese Consulate-General in Osaka, attended the event and delivered remarks. He noted, "Shanghai and Osaka share close ties and both serve as major commercial and manufacturing hubs. We sincerely hope the two cities will continue to work hand in hand and elevate our friendship to a new level." Nearly one hundred brand representatives, designers, and media professionals from both Shanghai and Osaka gathered to witness the official opening of the event. As one of the flagship initiatives supporting Shanghai's ambition to become an international consumption hub, the "Shanghai Summer" International Consumption Season brings together resources across the city to create a festive and immersive consumer experience. Held annually from the first weekend of July to the second weekend of October, the campaign offers a global invitation with diverse, interactive, and delightful activities, capturing the spirit of "Come, Play, and Shop in Shanghai." The 2024 edition delivered remarkable results. According to China UnionPay, overseas card spending increased by 68.2% year-on-year during the campaign period, while total offline consumption reached RMB 815.9 billion. Over the recent May Day holiday, the city recorded 615,000 cross-border entries and exits, with inbound spending surging by more than 211% year-on-year. At the opening ceremony, Ms. Yi Zhaojun, General Manager of Shanghai Design Week, introduced key highlights of this year's campaign, including over 100 citywide events and the launch of the "240-Hour City Experience" product series. A special announcement was also made: the debut of the Shanghai Pass, a co-branded card introduced by Jiushi Group for international visitors. Similar in function to Japan's Suica card, the Shanghai Pass offers seamless access to public transportation, over 40 tourist attractions, and more than 2,000 participating merchants, enabling visitors to explore the city with ease and convenience. China Eastern Airlines shared upcoming plans to launch four new European routes and release over one million discounted tickets, reinforcing Shanghai's position as a gateway to Asia. Visa introduced the "Shanghai Summer Visa Payment-Friendly Zone" initiative and outlined future collaboration with the Osaka Prefectural Government ahead of Expo 2025, including exclusive cardholder privileges. UnionPay International announced a new Shanghai Summer-themed card and detailed a network of over 100,000 Shanghai-based merchants offering exclusive deals for international consumers. The Osaka event generated strong interest among the local public and media. Attendees praised the campaign's practical and user-centric approach, particularly its integration of travel and payment solutions. From curated lifestyle experiences to customized shopping routes, the campaign offers a seamless and enjoyable way to explore Shanghai. As the campaign continues to expand its global reach, Shanghai warmly welcomes travelers from around the world— with dedicated services and curated experiences especially designed for Korean visitors.
Yahoo
19-04-2025
- Business
- Yahoo
"Shanghai Summer": A Living Case of a Next-Generation Consumer Hub
SHANGHAI, April 19, 2025 /PRNewswire/ -- The 2025 "Shanghai Summer" International Consumption Season Global Launch took place on April 18. This year's campaign is scheduled from early July to the second weekend of October, covering the entire summer period. Centered around the "240-Hour Products" and "City Customized Events," the program aims to showcase Shanghai's consumer appeal as an efficient, international metropolis. With a focus on "diversity, convenience, and family-friendliness," Singaporean visitors are invited to experience a summer journey that blends urban quality with family enjoyment. According to China UnionPay, during the 2024 campaign, foreign card spending in Shanghai increased by 68.2%. Notably, Huaihai Road saw a 208.6% surge in overseas card usage, with an average transaction of RMB 1,597, while Lujiazui-Zhangyang Road rose by 119.9%, with an average spend of RMB 1,998. Total offline spending reached RMB 815.9 billion, including RMB 96.4 billion in dining—a 26.9% year-on-year growth—demonstrating the city's strong consumption momentum. This year, the campaign launches a "starter kit" ideal for short-term trips—offering standardized, bookable urban experiences under the "240-Hour Products." Bundled with the "Shanghai Pass" one-day ticket, the offering integrates metro transit, landmarks, and commercial privileges. A multilingual official website ( and AI assistant "Shanghai Xiaoxia" support visitors with a full-process, user-friendly service. Additionally, China Eastern Airlines provides special international group fares tailored for family travel. Xiaolong Yin, General Manager at Visa Mainland China, introduced that Visa will partner with industry partners to create the "Visa Zone for Shanghai Summer". The Visa Zone will focus on optimizing international card acceptance across all payment scenarios, deploying diverse payment methods and innovative acceptance terminals, enhancing payment security and driving consumption, with an aim to promote international cultural and people-to-people exchanges and contribute to the construction of Shanghai as an international consumption center city. Families will also find their place this summer. LEGO China is expected to begin trial operations of the LEGO Discovery Resort in Shanghai, featuring eight themed zones, more than 75 rides, shows, and attractions, and 2,889 models built with over 85 million bricks. LEGO China will also host the "World Play Festival" from June 11 to July 25, featuring interactive city playgrounds and themed urban installations. Additionally, the Jinshan LEGOLAND Resort is scheduled to open during the summer vacation, further expanding the family-friendly experience. POP MART will join with its signature designer toy IPs to launch themed exhibitions, pop-ups, and immersive installations. Disney China will present four themed summer events, including Zootopia, Disney Pets, Toy Story's 30th Anniversary, and Frozen's "Summer Snow Festival." Together, these leading global IPs will shape a vibrant CityWalk experience, blending culture, entertainment, and retail to create unforgettable moments for families of all kinds. Media Contact: Lulu, media@ View original content: SOURCE Shanghai Design Week Sign in to access your portfolio
