Latest news with #Sharwita
Malay Mail
3 days ago
- Entertainment
- Malay Mail
Sharwita shines at Cannes: Malaysian model champions sustainable fashion and global artistry
KUALA LUMPUR, June 7— Malaysian model and fashion entrepreneur Sharminidevi Parameispran, better known as Sharwita, has returned from her second appearance at the Cannes Film Festival with renewed aspirations to position Malaysia as a global hub for fashion, film, and sustainable development. Sharwita, who graced the red carpet at the premiere of the Japanese film Exit 8 on May 18 during the 78th Cannes Film Festival in France, also drew international attention to Malaysian craftsmanship through her collaborations with prominent designers and brands, including The Atelier by Prof Datuk Jimmy Choo and Malaysian jewellery retailer Thamarai Jewels. 'As a proud Malaysian, I want to build a bridge between our fashion and tourism industries and the global creative scene. We have the talent, culture, and potential to become a fashion capital of Southeast Asia,' she told Bernama in an interview recently. She stunned on the red carpet in a custom gown by Jimmy Choo's The Atelier and adorned herself with an exclusive diamond-studded necklace, earrings, bracelet, and ring from Thamarai Jewels' Celestia Radiant Collection, created specifically for her Cannes appearance. Thamarai Jewels' chief financial and strategic officer, Amjad Ashraf Abdul Rakesh, said Cannes provided an ideal platform to showcase Malaysian artistry on a global scale. 'Thamarai Jewels is honoured to be the official jewellery partner for our Brand Ambassador, Sharwita. Cannes symbolises elegance and exclusivity, which are values that mirror our brand,' he said. He added that the specially designed set of ornaments worn by Sharwita was not displayed elsewhere and attracted interest from international media. 'She was our inspiration. Even global outlets asked about the jewellery she wore. Sharwita is the first Malaysian to showcase an Indian-inspired jewellery brand at a global event,' he said. Sharwita's time in France included being featured on Getty Images, participating as a showstopper in a red carpet fashion event on May 20, and attending an exclusive superyacht networking session in Monaco, overlooking the Formula 1 Grand Prix circuit. Sharwita, stunned on the red carpet in a custom gown by Jimmy Choo's The Atelier and adorned herself with an exclusive diamond-studded necklace, earrings, bracelet, and ring from Thamarai Jewels' Celestia Radiant Collection. — Picture via Instagram She also connected with Indian actor and model Taha Shah Badussha, who is part of the cast of Heeramandi, a 2024 Hindi-language period drama series streamed by Netflix. 'Taha Shah told me he would love to visit Malaysia and promote our country. It was truly an honour to see our nation's appeal recognised,' she said. Among the key milestones during her Cannes outing was her appointment as Malaysia's Brand Ambassador for Wealth Global Partner, a UK-based organisation promoting sustainable development. 'I will advocate for sustainability in fashion through design ethics, eco-materials, and responsible production,' she said. Sharwita is also working on establishing a fashion tourism forum under her brand Le Fashion Secret to empower local talents, including grassroots designers and aspiring models. 'My aim is to create an ecosystem that links Malaysian talent with global designers, media, and fashion houses,' she said. 'This initiative is timely as Malaysia is the ASEAN Chair for 2025 and is preparing to host Visit Malaysia Year 2026. More than glamour, Cannes gave me global visibility and a responsibility to open doors for the next generation of Malaysians in the fashion and creative industries,' she added. — Bernama
Independent Singapore
15-05-2025
- Entertainment
- Independent Singapore
Malaysian model Sharwita to showcase local fashion at the 2025 Cannes Film Festival
MALAYSIA: The upcoming 78th Cannes Film Festival's coveted Red Carpet Premiere on May 20 will be attended by top Malaysian model and fashion entrepreneur Sharwita (also known as Sharminidevi Parameispran), according to Malay Mail. Photo: Instagram/Sharwita She wants to take this opportunity to truly emphasise Malaysia's great fashion labels and showcase to the globe that the country is a perfect destination for Southeast Asian fashion tourism. She will be attending the prestigious international film festival for the second time. Malaysia's got it all In an interview at Wisma Bernama, Sharwita said that Malaysia's got it all – an amazing mix of cultures, talented designers, and the potential to be a real hotspot for fashion tourism, not just in Southeast Asia but even further! She's really hoping her being at Cannes will help spread that message. For her big walk on the Cannes red carpet, Sharwita will be wearing these one-of-a-kind, specially created pieces from Thamarai Jewels. She's actually the brand's official ambassador, and they're the official jewellery partner for her appearance there. Last year, the model turned heads at the Cannes Film Festival Red Carpet with a kebaya-inspired gown featuring 10,000 handcrafted pearls. Stunning, high-fashion design With two decades in the fashion world under her belt, the statuesque 5'9″ Sharwita will be wearing a stunning, high-fashion design from The Atelier for her Cannes appearance. This is a really respected Malaysian brand known for its amazing couture, and their team of international designers is actually led by the legendary shoe designer, Datuk Jimmy Choo. Sharwita's schedule includes attending film premieres and networking across over 60 international pavilions. In this way, she'll be representing Malaysia not only through its fashion but also as a cultural ambassador. Linking Malaysia's creative talents Sharwita sees Cannes as more than just a fancy event. In her words, it's about making connections, learning new things, and creating opportunities to work together. She really views herself as someone who can help link Malaysia's creative talents – from fashion to film – with the rest of the world. Sharwita's hometown is in Kajang, Selangor. She is the founder of Le Fashion Secret, a modelling agency that bridges aspiring Malaysian models with opportunities in the international fashion industry. She's also recognised for her generous spirit, offering free catwalk training and guidance to those aspiring to careers as models and beauty queens. The model is currently in talks with Finas (the National Film Development Corporation Malaysia) to put Malaysia on the map as a fashion tourism spot and support the big 'Visit Malaysia Year 2026' campaign. Sharwita and Finas are looking to collaborate after Sharwita's appearance at Cannes. Most prestigious event globally The 78th Cannes Film Festival will be held from May 13 to May 24. You will spot the biggest names in international film and fashion at the highly esteemed event, which is one of the most prestigious events globally.
Malay Mail
11-05-2025
- Entertainment
- Malay Mail
‘Malaysia's bridge to the globe': Kajang-born model Sharwita to bring local couture to Cannes Film Festival 2025
KUALA LUMPUR, May 11 — Malaysian top model and fashion entrepreneur Sharminidevi Parameispran, better known as Sharwita, is set to make an appearance at the 78th Cannes Film Festival 2025 Red Carpet Premiere on May 20. This will be her second appearance at the prestigious international film festival and she will use the platform to promote Malaysia's established fashion brands, positioning the country as a fashion tourism destination within Asean. 'Malaysia has everything — multicultural richness, creative designers and the potential to be a fashion tourism destination for Asean and beyond. I hope my participation at Cannes helps drive that message,' she said in an interview at Wisma Bernama here recently. As the official brand ambassador of Thamarai Jewels, the official jewellery partner for her Cannes Red Carpet appearance, Sharwita will wear exclusive, specially designed pieces to complete her look. At the Cannes Film Festival Red Carpet event last year, Sharwita made headlines with a kebaya-inspired gown featuring 10,000 handcrafted petals. Malaysian supermodel and fashion entrepreneur Sharwita speaking during an interview with Bernama at Jalan Masjid India recently. — Bernama pic For this year's appearance, the 5-foot, 9-inch tall model, who has 20 years of experience in the fashion industry, will wear a luxury couture design by The Atelier, a renowned Malaysian haute couture brand whose team of international fashion designers is led by internationally acclaimed shoe designer Datuk Jimmy Choo. Sharwita is also scheduled to attend film premieres and participate in networking sessions across more than 60 international pavilions, representing Malaysia not only in fashion but also as a cultural ambassador. 'Cannes is not just about glamour. It's also about connecting, learning and opening doors for collaboration. I see myself as a bridge between Malaysia and the global creative industries — from fashion to film,' she said. Born and raised in Kajang, Selangor, Sharwita is also the founder of Le Fashion Secret, a modelling agency that connects aspiring Malaysian talents with international opportunities. She is known for providing free catwalk training and mentoring to aspiring models and beauty queens. Sharwita is currently in discussions with the National Film Development Corporation Malaysia (Finas) to formalise collaborative efforts following her Cannes appearance, aimed at promoting Malaysia as a hub for fashion tourism in support of the Visit Malaysia Year 2026 campaign. The 78th Cannes Film Festival will be held from May 13 to 24 in Cannes, France. Recognised as one of the world's most prestigious film festivals, it showcases films of various genres and attracts top names from the global film and fashion industries. — Bernama
