Latest news with #Shein-branded
Mint
2 hours ago
- Business
- Mint
Shein and Reliance aim to sell India-made clothes abroad within a year, sources say
MUMBAI/LONDON (Reuters) -Fashion retailer Shein and partner Reliance Retail plan to rapidly expand their Indian supplier base and start international sales of India-made Shein-branded clothes within six to 12 months, said two people with knowledge of the matter. The China-founded, Singapore-headquartered Shein has been discussing plans with the Indian retailer since before the U.S. imposed tariffs on Chinese imports that intensified the need to diversify sourcing, the people said. The aim is to raise Indian suppliers to 1,000 from 150 within a year, they said. In a statement to Reuters, Shein said its partnership with Reliance was limited to the licensing of its brand to Reliance Retail for Indian domestic consumption only. Reliance did not respond to queries. Shein sells low-priced apparel such as $5 dresses and $10 jeans shipped directly from 7,000 suppliers in China to customers in around 150 countries. Its biggest market is the U.S. where it is adjusting to tariffs on low-value e-commerce packages from China which could previously be imported duty free. The retailer launched in India in 2018 but its app was banned in 2020 as part of government action against China-linked firms amid border tension with its northeastern neighbour. It returned in February under a licensing deal with the Reliance Industries unit which launched selling Shein-branded clothes produced in local factories. In contrast, Shein's other websites mainly list goods from China. Reliance, controlled by Asia's richest person, Mukesh Ambani, has contracted 150 garment manufacturers and is in discussion with 400 more, said the two people, declining to be identified due to confidentiality concerns. The goal is 1,000 Indian factories making Shein-branded clothes within a year for both the Indian market and to service some of Shein's global websites, the people said. Shein initially wants to list India-made clothes on its U.S. and British websites, one of the people said. Discussions have been ongoing for months and the launch time of six to 12 months could change depending on supplier numbers, the person said. The scale of supplier expansion and export time frame is being reported for the first time. Shein has licensed its brand for domestic use to Reliance which "is responsible for manufacturing, supply chain, sales and operations in the Indian market alone," Shein said in a statement. In December, Minister of Commerce and Industry Piyush Goyal told parliament that the Shein-Reliance partnership aimed to create a network of Indian suppliers of Shein-branded clothes for sale "domestically and globally". Shein is a fast-fashion behemoth earning annual revenue of more than $30 billion through low prices and aggressive marketing. Most of its products are from China with some made in countries such as Turkey and Brazil. Its expansion in India mirrors interest in the country from the likes of Walmart and others throughout the global fashion and retail industries, particularly those looking for suppliers outside China due to the U.S.-China trade war. The Shein India app has been downloaded 2.7 million times across Apple and Google Play stores, averaging 120% on-month growth since its launch, data from market intelligence firm Sensor Tower showed. Offerings during its first four months have reached 12,000 designs, a fraction of the 600,000 products on Shein's U.S. site. In the women's dresses category, its cheapest item was priced at 349 Indian rupees ($4) compared to $3.39 on the U.S. site as of June 9. Shein's Indian partner Reliance, which operates the app, is working with suppliers to assess whether they can replicate Shein's global best-sellers at lower cost, the two people said. Reliance aims to emulate Shein's on-demand manufacturing model, asking suppliers to make as few as 100 pieces per design before increasing production of those that sell well, they said. Executives from Reliance recently visited China to understand Shein's "innovative" supply chain operations, "data driven" design processes and "disruptive" digital marketing, Manish Aziz, assistant vice president Shein India at Reliance Retail, said in a LinkedIn post in which he called Shein's scale and speed "truly incredible". The partnership is one of dozens Reliance has with fashion brands, such as Brooks Brothers and Marks and Spencer. The firm also runs e-commerce site Ajio and its retail network competes with Amazon and Walmart's Flipkart as well as value retailers such as Tata's Zudio. Reliance plans to work with new suppliers to source fabric - especially fabric made using synthetic fibres where India lacks expertise - and import required machinery, the people said. The firm will invest in suppliers and help them grow which in turn will help the Shein-Reliance partnership go global, they said. (Reporting by Dhwani Pandya in Mumbai and Helen Reid in London; Editing by Aditya Kalra, Christopher Cushing and Kate Mayberry)
Fashion Network
3 hours ago
- Business
- Fashion Network
Shein and Reliance to expand India-made clothing sales globally
Fashion retailer Shein and its partner Reliance Retail plan to rapidly expand their Indian supplier base and sell India-made Shein-branded clothes overseas within six to 12 months, according to two people familiar with the matter. The sources said that the China-founded, Singapore-headquartered e-commerce company began discussing its expansion plans with Reliance Retail before the U.S. imposed tariffs on Chinese imports, which prompted Shein to diversify its sourcing. The partners aim to increase the number of Indian suppliers to 1,000 from 150 within a year. Shein told Reuters in a statement that it licensed its brand for use in India. Reliance did not respond to queries. Shein sells low-priced apparel — such as $5 dresses and $10 jeans — directly to customers in around 150 countries, sourcing from 7,000 suppliers in China. The U.S. remains its largest market. Shein is now adjusting to new tariffs on low-value e-commerce packages from China that previously qualified for duty-free import. The retailer launched in India in 2018. In 2020, the Indian government banned its app as part of a broader action targeting China-linked firms during heightened border tensions. In February, Shein returned under a licensing deal with Reliance Industries, which launched to sell Shein-branded clothes made in local factories. In contrast, Shein's other websites primarily offer goods from China. Reliance, controlled by Asia's richest person, Mukesh Ambani, has already contracted 150 garment manufacturers and is in discussions with 400 more, according to the two sources, who requested anonymity due to confidentiality concerns. The partners aim to have 1,000 Indian factories producing Shein-branded clothing within a year, serving both the Indian market and select Shein global websites, the sources said. According to one source, Shein initially plans to list India-made clothes on its U.S. and British websites. The discussions have been ongoing for months. The targeted launch window of six to 12 months may shift depending on how quickly they scale their supplier base. This article marks the first time the supplier expansion scale and export timeline have been reported. Shein confirmed that it licensed its brand for domestic use to Reliance. The company stated, 'Reliance is responsible for manufacturing, supply chain, sales, and operations in the Indian market.' In December, Minister of Commerce and Industry Piyush Goyal informed Parliament that the Shein-Reliance partnership aimed to build a network of Indian suppliers to sell Shein-branded clothing 'domestically and globally.' On-demand manufacturing Shein is a fast-fashion giant, earning more than $30 billion annually through low prices and aggressive marketing. Most of its products come from China, though it also sources from Turkey and Brazil. Shein's India expansion mirrors growing interest in the country from global fashion and retail players such as Walmart, who seek to diversify sourcing away from China amid the ongoing Sino-U.S. trade war. According to data from market intelligence firm Sensor Tower, the Shein India app has already reached 2.7 million downloads across Apple and Google Play stores, averaging 120% month-on-month growth. In its first four months, Shein India offered 12,000 designs — just a fraction of the 600,000 products on its U.S. site. In the women's dresses category, its cheapest item sells for 349 Indian rupees ($4), compared to $3.39 on the U.S. site as of June 9. Reliance, which operates the Shein India app, is collaborating with suppliers to determine whether they can reproduce Shein's global best-sellers at lower cost, the sources said. Reliance also plans to adopt Shein's on-demand manufacturing model. The company has asked suppliers to produce as few as 100 pieces per design, scaling up production only for top-selling products. Reliance executives recently visited China to study Shein's 'innovative' supply chain, 'data-driven' design process, and 'disruptive' digital marketing. Manish Aziz, assistant vice president of Shein India at Reliance Retail, described Shein's scale and speed as 'truly incredible' in a LinkedIn post. This partnership adds to Reliance's portfolio of fashion collaborations, which includes brands such as Brooks Brothers and Marks and Spencer. Reliance also operates the e-commerce platform Ajio and competes with Amazon, Walmart's Flipkart, and value retailers such as Tata's Zudio. Reliance plans to work with new suppliers to source fabric — especially synthetic fibers, where India lacks expertise — and will import the necessary machinery, the sources said. Reliance also intends to invest in these suppliers to accelerate their growth and help scale the Shein-Reliance partnership globally.
Business of Fashion
3 hours ago
- Business
- Business of Fashion
Report: Shein and Reliance Doubling Down on India-made Fashion
Fashion retailer Shein and partner Reliance Retail plan to rapidly expand their Indian supplier base and start overseas sales of India-made Shein-branded clothes within six to 12 months, said two people with knowledge of the matter. The China-founded, Singapore-headquartered e-commerce firm has been discussing plans with the Indian retailer since before the U.S. imposed tariffs on Chinese imports that intensified the need to diversify sourcing, the people said. The aim is to raise Indian suppliers to 1,000 from 150 within a year, they said. In a statement to Reuters, Shein said it licensed its brand for use in India. Reliance did not respond to queries. Shein sells low-priced apparel such as $5 dresses and $10 jeans shipped directly from 7,000 suppliers in China to customers in around 150 countries. Its biggest market is the US where it is adjusting to tariffs on low-value e-commerce packages from China which were previously imported duty free. The retailer launched in India in 2018 but its app was banned in 2020 as part of government action against China-linked firms amid border tension with its northeastern neighbour. It returned in February under a licensing deal with the Reliance Industries unit which launched selling Shein-branded clothes produced in local factories. In contrast, Shein's other websites mainly list goods from China. Reliance, controlled by Asia's richest person, Mukesh Ambani, has contracted 150 garment manufacturers and is in discussion with 400 more, said the two people, declining to be identified due to confidentiality concerns. The goal is 1,000 Indian factories making Shein-branded clothes within a year for both the Indian market and to service some of Shein's global websites, the people said. Shein initially wants to list India-made clothes on its US and British websites, one of the people said. Discussions have been ongoing for months and the launch time of six to 12 months could change depending on supplier numbers, the person said. The scale of supplier expansion and export time frame is reported here for the first time. Shein has licensed its brand for domestic use to Reliance which 'is responsible for manufacturing, supply chain, sales and operations in the Indian market,' Shein said in a statement. In December, Minister of Commerce and Industry Piyush Goyal told parliament that the Shein-Reliance partnership aimed to create a network of Indian suppliers of Shein-branded clothes for sale 'domestically and globally.' On-Demand Manufacturing Shein is a fast-fashion behemoth earning annual revenue of over $30 billion through low prices and aggressive marketing. Most of its products are from China with some made in countries such as Turkey and Brazil. Its expansion in India mirrors interest in the country from the likes of Walmart and others throughout the global fashion and retail industries, particularly those looking for suppliers outside China due to the Sino-US trade war. The Shein India app has been downloaded 2.7 million times across Apple and Google Play stores, averaging 120 percent on-month growth, showed data from market intelligence firm Sensor Tower. Offerings during its first four months have reached 12,000 designs, a fraction of the 600,000 products on its US site. In the women's dresses category, its cheapest item is priced 349 Indian rupees ($4) versus $3.39 on the US site as of June 9. Shein's Indian partner Reliance, which operates the app, is working with suppliers to assess whether they can replicate Shein's global best-sellers at lower cost, the two people said. Reliance aims to emulate Shein's on-demand manufacturing model, asking suppliers to make as few as 100 pieces per design before increasing production of those that sell well, they said. Executives from Reliance recently visited China to understand Shein's 'innovative' supply chain operations, 'data driven' design processes and 'disruptive' digital marketing, Manish Aziz, assistant vice president Shein India at Reliance Retail, said in a LinkedIn post in which he called Shein's scale and speed 'truly incredible.' The partnership is one of dozens Reliance has with fashion brands, such as Brooks Brothers and Marks and Spencer. The firm also runs e-commerce site Ajio and its retail network competes with Amazon and Walmart's Flipkart as well as value retailers such as Tata's Zudio. Reliance plans to work with new suppliers to source fabric - especially fabric made using synthetic fibres where India lacks expertise - and import required machinery, the people said. The firm will invest in suppliers and help them grow which in turn will help the Shein-Reliance partnership go global, they said. By Dhwani Pandya and Helen Reid; Editors: Aditya Kalra and Christopher Cushing Learn more: Shein Hit With Complaint From EU Consumer Group Over 'Dark Patterns' The consumer group BEUC has filed a complaint against Shein with the European Commission, accusing the fast-fashion retailer of using manipulation to drive sales and app engagement.
India.com
4 hours ago
- Business
- India.com
Mukesh Ambani, Isha Ambani's BIG plan, to sell ‘made in India' products abroad within…, in partnership with China's…
Fashion retailer Shein and its partner Reliance Retail are preparing to expand their Indian supplier base and start exporting Shein-branded clothing made in India within the next six to 12 months, according to a report by Reuters. China's Shein has been working with Reliance Retail on these plans even before U.S. tariffs on Chinese imports were announced. The goal is to increase the number of Indian suppliers from 150 to 1,000 within a year, the report added citing sources. In a statement to Reuters, Shein confirmed it had licensed its brand for use in India. Shein sells low-priced clothes like $5 dresses and $10 jeans which are shipped directly from 7,000 suppliers in China to customers in around 150 countries. Its biggest market is the US where it is adjusting to tariffs on low-value e-commerce packages from China which were previously imported duty free. As per the plan 1,000 Indian factories will be making Shein -branded clothes within a year for both the Indian market and to service some of Shein 's global websites, the report said. Shein initially wanted to list India-made clothes on its U.S. and British websites. Discussions are ongoing for months and the launch time of six to 12 months could change depending on supplier numbers, the Reuters report said citing a source. Shein has licensed its brand for domestic use to Reliance which 'is responsible for manufacturing, supply chain, sales and operations in the Indian market,' Shein said in a statement. In December, Minister of Commerce and Industry Piyush Goyal told parliament that the Shein -Reliance partnership is to create a network of Indian suppliers of Shein -branded clothes for sale 'domestically and globally'. But this year in February it returned under a licensing deal with the Reliance Industries unit which launched Shein selling Shein -branded clothes produced in local factories. But Shein 's other websites mainly list goods from China. (With Inputs From Agencies)
Fashion Network
4 hours ago
- Business
- Fashion Network
Shein and Reliance to expand India-made clothing sales globally
Fashion retailer Shein and its partner Reliance Retail plan to rapidly expand their Indian supplier base and sell India-made Shein-branded clothes overseas within six to 12 months, according to two people familiar with the matter. The sources said that the China-founded, Singapore-headquartered e-commerce company began discussing its expansion plans with Reliance Retail before the U.S. imposed tariffs on Chinese imports, which prompted Shein to diversify its sourcing. The partners aim to increase the number of Indian suppliers to 1,000 from 150 within a year. Shein told Reuters in a statement that it licensed its brand for use in India. Reliance did not respond to queries. Shein sells low-priced apparel — such as $5 dresses and $10 jeans — directly to customers in around 150 countries, sourcing from 7,000 suppliers in China. The U.S. remains its largest market. Shein is now adjusting to new tariffs on low-value e-commerce packages from China that previously qualified for duty-free import. The retailer launched in India in 2018. In 2020, the Indian government banned its app as part of a broader action targeting China-linked firms during heightened border tensions. In February, Shein returned under a licensing deal with Reliance Industries, which launched to sell Shein-branded clothes made in local factories. In contrast, Shein's other websites primarily offer goods from China. Reliance, controlled by Asia's richest person, Mukesh Ambani, has already contracted 150 garment manufacturers and is in discussions with 400 more, according to the two sources, who requested anonymity due to confidentiality concerns. The partners aim to have 1,000 Indian factories producing Shein-branded clothing within a year, serving both the Indian market and select Shein global websites, the sources said. According to one source, Shein initially plans to list India-made clothes on its U.S. and British websites. The discussions have been ongoing for months. The targeted launch window of six to 12 months may shift depending on how quickly they scale their supplier base. This article marks the first time the supplier expansion scale and export timeline have been reported. Shein confirmed that it licensed its brand for domestic use to Reliance. The company stated, 'Reliance is responsible for manufacturing, supply chain, sales, and operations in the Indian market.' In December, Minister of Commerce and Industry Piyush Goyal informed Parliament that the Shein-Reliance partnership aimed to build a network of Indian suppliers to sell Shein-branded clothing 'domestically and globally.' On-demand manufacturing Shein is a fast-fashion giant, earning more than $30 billion annually through low prices and aggressive marketing. Most of its products come from China, though it also sources from Turkey and Brazil. Shein's India expansion mirrors growing interest in the country from global fashion and retail players such as Walmart, who seek to diversify sourcing away from China amid the ongoing Sino-U.S. trade war. According to data from market intelligence firm Sensor Tower, the Shein India app has already reached 2.7 million downloads across Apple and Google Play stores, averaging 120% month-on-month growth. In its first four months, Shein India offered 12,000 designs — just a fraction of the 600,000 products on its U.S. site. In the women's dresses category, its cheapest item sells for 349 Indian rupees ($4), compared to $3.39 on the U.S. site as of June 9. Reliance, which operates the Shein India app, is collaborating with suppliers to determine whether they can reproduce Shein's global best-sellers at lower cost, the sources said. Reliance also plans to adopt Shein's on-demand manufacturing model. The company has asked suppliers to produce as few as 100 pieces per design, scaling up production only for top-selling products. Reliance executives recently visited China to study Shein's 'innovative' supply chain, 'data-driven' design process, and 'disruptive' digital marketing. Manish Aziz, assistant vice president of Shein India at Reliance Retail, described Shein's scale and speed as 'truly incredible' in a LinkedIn post. This partnership adds to Reliance's portfolio of fashion collaborations, which includes brands such as Brooks Brothers and Marks and Spencer. Reliance also operates the e-commerce platform Ajio and competes with Amazon, Walmart's Flipkart, and value retailers such as Tata's Zudio. Reliance plans to work with new suppliers to source fabric — especially synthetic fibers, where India lacks expertise — and will import the necessary machinery, the sources said. Reliance also intends to invest in these suppliers to accelerate their growth and help scale the Shein-Reliance partnership globally.
