Latest news with #SheinIndiaFastFashion
South China Morning Post
13-02-2025
- Business
- South China Morning Post
Chinese apps are slowly returning to India 5 years after border clash
The mobile apps of fast-fashion retailer Shein and Alibaba Group Holding 's Taobao marketplace and Youku video-streaming platform are again available to Indian users more than four years after New Delhi mass-banned Chinese apps following a border clash. Shein, founded in China but now headquartered in Singapore, made a comeback via a new app named 'Shein India Fast Fashion', which was launched specifically for the South Asian country. The app was published in late January by the local firm Reliance Retail on both Google Play and Apple's App Store, according to app data from Reliance Retail has entered a long-term licensing deal with Shein to sell products manufactured and sourced locally, the BBC reported last week, citing an executive from the retail subsidiary of Indian conglomerate Reliance Industries. Alibaba, owner of the Post, took a similar approach with Youku. An international version of the app called 'Youku – Drama, Film, Show, Anime' – which has been available in various markets since 2021 for iPhone and 2022 for Android – has been available in India at least since November 2024, the earliest record on available to the Post. While the Android version of the app was published by Youku, the iPhone version was launched by Alibaba's Hong Kong subsidiary Jet Brilliant. Taobao appeared to return as the same app that existed in India before the ban. It has also been available since at least November, according to
Express Tribune
05-02-2025
- Business
- Express Tribune
Ambani's Reliance brings Shein back to India
MUMBAI: Reliance Retail has launched an app in India to sell fashionwear from China's Shein under a licensing deal, almost five years since Shein's app was banned in the country after getting caught up in a diplomatic tussle. Reliance, owned by billionaire Mukesh Ambani, launched the app on Saturday morning, said a person with direct knowledge of Reliance's launch plans. The firm did not announce the launch. Neither parent Reliance Industries nor Shein responded to requests for comment outside of business hours. The Shein India Fast Fashion app represents a departure from Reliance's strategy of adding brands to its flagship fashion app Ajio - whose offering includes Superdry and Gap - as it competes with rivals such as Myntra from Walmart's Flipkart. Shein, founded in China in 2012 and later headquartered in Singapore, offers a vast selection of low-priced Western clothes. Its app was banned in India in 2020 alongside other Chinese apps such as ByteDance's TikTok due to data security concerns, after a border dispute soured Indo-Chinese relations. Last year, India's government disclosed to parliament, that Reliance had entered an agreement with Shein under which Indian manufacturers would supply products under the Shein brand. It did not make any other details public. "The fashion OG (original) is back," said a message displayed upon opening the app. Deliveries will initially be limited to a few cities including New Delhi and Mumbai and expanded nationwide soon, it said. Offerings include dresses priced as low as 350 rupees ($4). Reliance will pay a licence fee for using Shein's brand name, said the person with direct knowledge of the matter. There is no equity investment in the partnership, the person said, without elaborating on financial arrangements. All Shein-branded products sold through the app are designed and made in India, said a second person with direct knowledge of the matter. The clothing will later be made available on Ajio, the person said, without providing a time frame. Shein aims to list in London in the first half of the year. It ended its attempt to list in the US following objections from lawmakers who questioned China's requirement for businesses to seek approval to list abroad, Reuters has reported. Reuters
