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Huda Al Yasi: SFD launches 'Shj3' Virtual Assistant
Huda Al Yasi: SFD launches 'Shj3' Virtual Assistant

Sharjah 24

time23-04-2025

  • Business
  • Sharjah 24

Huda Al Yasi: SFD launches 'Shj3' Virtual Assistant

A leap forward in AI-driven customer service According to Al Yasi, the introduction of 'Shj3' represents a major advancement in using artificial intelligence to enhance customer service in Sharjah. The virtual assistant is designed to provide 24/7 support, helping users complete government transactions and respond to inquiries efficiently. Name inspired by Sharjah's strategic identity Al Yasi explained to 'Sharjah 24' that the name 'Shj3' reflects Sharjah's geographic and demographic significance, underlining the emirate's leading role within the UAE. The name symbolizes Sharjah's three major seaports and its strategic contribution to the national economy. Smart features enhance user experience She added that the virtual assistant comes equipped with several advanced features, including the ability to recognize local dialects and continuously learn from recurring inquiries. These capabilities are designed to make services more accessible and improve the overall user experience, ensuring smoother and faster responses.

SFD Launches AI-Powered 'Shj3' Virtual Assistant
SFD Launches AI-Powered 'Shj3' Virtual Assistant

Sharjah 24

time23-04-2025

  • Business
  • Sharjah 24

SFD Launches AI-Powered 'Shj3' Virtual Assistant

'Shj3' platform marks a major leap in the digital transformation of Sharjah's financial systems, aiming to provide secure, efficient, and user-friendly support and payment services for individuals and businesses through multiple 'Tahseel' channels—saving both time and effort for all users. The launch ceremony was held at the SFD's headquarters in the presence of His Excellency Sheikh Rashid bin Saqr Al Qasimi, Director of the Sharjah Finance Department, Huda Al Yassi, Director of the Financial Systems Department, along with SFD heads, specialists, and a number of staff members. His Excellency Sheikh Rashid bin Saqr Al Qasimi emphasised that the launch of 'Shj3' reflects the SFD's future-forward vision to build an intelligent financial environment powered by cutting-edge AI technologies. 'This initiative simplifies financial processes, reduces transaction time, and enhances transparency in government services. It reinforces Sharjah's position as a leading city in adopting smart, digital solutions and opens new horizons for improving the user journey while achieving seamless integration between financial systems and smart platforms to boost operational efficiency and service quality.' "Shj3": A name inspired by Sharjah's strategic identity His Excellency Sheikh Rashid further explained that the platform's name, 'Shj3', was carefully chosen to reflect Sharjah's digital identity: 'Shj' stands for Sharjah, and the number '3' symbolises the emirate's strategic economic and geographic dimensions. Sharjah hosts three major seaports and covers approximately 3.3% of the UAE's total area, underscoring its role as a key economic hub in the region. The name reinforces the Department's commitment to aligning smart services with institutional identity and real-world relevance. A transformative step in financial services Huda Al Yassi, Director of the Financial Systems Department, noted: 'The 'Shj3' platform represents a transformative step in the delivery of financial services. It offers a fully digital experience built on artificial intelligence and operational flexibility, tailored to meet the expectations of a wide range of users. This project reflects our strategic focus on strengthening digital infrastructure and employing technology to support sustainable development. Smart transformation is no longer optional—it is essential to enhancing performance and positioning Sharjah as a leader in financial innovation across the region.' Smart services for individuals and businesses 'Shj3' offers a broad spectrum of digital services that cater to individuals and businesses. For individuals, the platform enables account creation, refund requests, e-wallet top-ups, and transaction payments. For corporate users, services include 'Tahseel' card requests, contact detail updates, account creation, and streamlined payments—delivered through an intuitive and responsive user interface. Tailored services for the freight and logistics sector The platform also addresses the specific needs of the trucking and logistics sector, offering tailored services such as truck card requests, postpaid transaction options, driver access requests, wallet top-ups, refund management, and real-time transaction tracking. These services empower the sector with greater control over financial transactions and operational flexibility, all through a secure digital environment. 24/7 technical support 'Shj3' ensures uninterrupted technical assistance and advisory services through its virtual assistant. Users benefit from around-the-clock support for resolving technical issues, answering queries, and ensuring a smooth, reliable digital experience beyond financial transactions.

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