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Motive Introduces AI Coach: The First and Only AI Avatar to Deliver Personalized Driver Coaching Automatically
Motive Introduces AI Coach: The First and Only AI Avatar to Deliver Personalized Driver Coaching Automatically

Business Wire

time22-04-2025

  • Automotive
  • Business Wire

Motive Introduces AI Coach: The First and Only AI Avatar to Deliver Personalized Driver Coaching Automatically

AUSTIN, Texas--(BUSINESS WIRE)-- Motive, the AI-powered Integrated Operations Platform, today announced Motive AI Coach, the first and only AI avatar to deliver personalized, high-quality feedback to drivers at scale using AI-generated coaching videos. The new solution was unveiled at Vision 25, Motive's annual innovation summit that brings together leaders from across the physical economy, hosted in Austin, Texas. Driver coaching is important, but hard to do well at scale. With safety managers responsible for hundreds of drivers and coaching sessions taking over 30 minutes to plan and execute, there simply isn't enough time. It takes an average of 16 days to schedule a coaching session after an unsafe event — long enough for risky behavior to continue unchecked. And even when coaching happens, it's hard to ensure consistency at scale. Without consistent, personalized, engaging feedback, the behavior repeats. 'Motive understands the power of driver coaching and has provided tools, such as our Integrated Coaching product and the ability for drivers to review their safety events in the Driver App, to help our customers manage the complexity of this work,' said Shoaib Makani, co-founder and CEO of Motive. 'With AI Coach we are taking this a step further and giving customers the ability to completely automate coaching with an AI version of themselves to give personalized and authentic feedback to drivers.' 'Timely and consistent coaching is one of the biggest roadblocks to driver safety,' said Tim Guy, VP of Safety at RoadSafe Traffic Systems. 'Motive's AI Coach changes that, allowing us to deliver personalized feedback instantly, and at scale, without overloading our team. In less than six months, combining Motive's technology with our safety program, we've already seen a 20% reduction in injuries—an exceptional achievement in this industry.' First-of-its-Kind AI Avatars Dramatically Cut Coaching Feedback Time Motive AI Coach is the first and only product that can deliver personalized coaching to drivers automatically. With Motive AI Coach, customers can: Deliver Customizable AI-Generated Coaching: Human-like avatars provide personalized video messages, increasing engagement and retention. Provide Immediate Feedback: Drivers get personalized feedback in a fraction of the time — and in the future, instantly — reducing risk and reinforcing safe behaviors sooner. Scale Coaching Across the Fleet: Delivers high-quality, consistent coaching to every driver, without adding headcount. Motive automatically selects the safety events that have the highest impact on the drivers score and are the most severe, giving drivers context on what they can do to improve and why it matters. AI Coach goes beyond safety and can provide feedback on fuel efficiency, compliance, and more, helping drivers improve their performance across the board. AI Coach delivers unmatched customizability — customers can choose from a number of pre-generated avatars or record their own. To learn more, visit: Motive Driver Safety and Motive AI Coach. About Motive Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time, safety, operations, and finance teams can manage their workers, vehicles, equipment, and fleet-related spend in a single system. Motive serves more than 100,000 customers from small businesses to Fortune 500 enterprises such as Halliburton, KONE, Komatsu, NBC Universal, and Maersk across a wide range of industries including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, waste services, and the public sector. Visit to learn more.

Motive to Hire Hundreds as AI Unicorns Follow Big Tech to India
Motive to Hire Hundreds as AI Unicorns Follow Big Tech to India

Yahoo

time11-03-2025

  • Business
  • Yahoo

Motive to Hire Hundreds as AI Unicorns Follow Big Tech to India

(Bloomberg) -- Follow Bloomberg India on WhatsApp for exclusive content and analysis on what billionaires, businesses and markets are doing. Sign up here. NJ College to Merge With State School After Financial Stress NYC Congestion Pricing Toll Gains Support Among City Residents Where New York City's Zoning Reform Will Add Housing Buffalo's Billion-Dollar Freeway Fix Is on Ice, But Not Because of Trump Inside the 'Not Architecture' of High Line Designers Diller Scofidio + Renfro Fleet management startup Motive Technologies Inc. plans to more than double its India headcount, joining a rising number of artificial intelligence unicorns from Silicon Valley expanding in the South Asian country. The San Francisco-based startup plans to hire more than 300 people for its AI, product and engineering teams at its Bangalore development center over the next two years, Chief Executive Officer Shoaib Makani said in an interview. Valued at $2.85 billion in a 2022 funding round, Motive's tools help fleet operators manage their workers, vehicles and expenditures. Motive is among upstarts that are following major tech corporations like Meta Platforms Inc. and Microsoft Corp. into India, betting on one of the world's deepest AI engineering pools to speed up product cycles and accelerate innovation. The southern city of Bangalore in particular is emerging as a hot spot as the tech industry spends billions of dollars to add facilities and recruit AI workers in the world's most populous country. 'The AI talent density in Bangalore rivals the Bay Area,' said Makani, a Google and Khosla Ventures alum. 'If you aren't in Bangalore, you are at a strategic disadvantage.' Bangalore, India's foremost tech hub, will house a third of Motive's global R&D headcount. Motive, whose 120,000 customers include the likes of FedEx Corp. and Halliburton Co., currently has about 250 employees in the country. AI will have a cumulative global economic impact of $19.9 trillion through 2030, bolstering growth across the planet, according to a recent study by market research firm IDC. However, a talent shortage threatens to slow down its adoption — one in two AI jobs in the US will be unfilled by 2027, and India will be a million people short of skilled AI talent by that year, according to a recent report from Bain & Co. Unicorn Abbyy Software, which specializes in AI-powered document automation, last week opened an R&D center in Bangalore with about 65 positions, and plans to double that over the next year. The region's talented workforce offers tremendous opportunities for startups, Ulf Persson, CEO of the Milpitas, California-based company, said in an announcement. Palo Alto, California-based enterprise AI startup Glean Technologies Inc., valued at $4.6 billion, had about 100 engineers in its Bangalore development center last year, with plans to triple the headcount this year. Other unicorns like ElevenLabs and AlphaSense have also opened research centers in India. Next week, Norwegian AI company Cognite AS, which builds AI solutions for the world's largest energy corporations, will open a Bangalore facility with about 100 positions, including roles in AI and machine learning. How Natural Gas Became America's Most Important Export Germany Is Suffering an Identity Crisis 80 Years in the Making Disney's Parks Chief Sees Fortnite as Key to Its Future The Mysterious Billionaire Behind the World's Most Popular Vapes Greenland Voters Weigh Their Election's Most Important Issue: Trump ©2025 Bloomberg L.P. Sign in to access your portfolio

Motive to Hire Hundreds as AI Unicorns Follow Big Tech to India
Motive to Hire Hundreds as AI Unicorns Follow Big Tech to India

Bloomberg

time10-03-2025

  • Automotive
  • Bloomberg

Motive to Hire Hundreds as AI Unicorns Follow Big Tech to India

Fleet management startup Motive Technologies Inc. plans to more than double its India headcount, joining a rising number of artificial intelligence unicorns from Silicon Valley expanding in the South Asian country. The San Francisco-based startup plans to hire more than 300 people for its AI, product and engineering teams at its Bangalore development center over the next two years, Chief Executive Officer Shoaib Makani said in an interview. Valued at $2.85 billion in a 2022 funding round, Motive's tools help fleet operators manage their workers, vehicles and expenditures.

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