Latest news with #ShoppingGraph
Fibre2Fashion
22-05-2025
- Business
- Fibre2Fashion
Google introduces AI Mode shopping tool with US rollout underway
Google has introduced a groundbreaking AI-powered shopping experience called AI Mode, designed to simplify and personalise every step of the online shopping journey. The new features combine Google's advanced Gemini model with its Shopping Graph to create a smarter, more intuitive way for users to browse, choose and buy products online. Google has launched AI Mode, an AI-powered shopping tool using its Gemini model and Shopping Graph with over 50 billion listings. It offers visual search, smart suggestions, agentic checkout, and a new virtual try-on feature. Shoppers can now upload full-length photos to preview clothing realistically. The features are currently rolling out in the US to enhance shopping experiences. With over 50 billion product listings from global retailers to small local shops, the Shopping Graph offers users a comprehensive and up-to-date selection, refreshed every hour with more than 2 billion updates. By tapping into this massive database, AI Mode helps users find the perfect item by combining visual inspiration, smart suggestions and reliable product data. For example, when a user searches for a cute travel bag, AI Mode understands the intent behind the query and returns a browsable panel of curated images and listings, customised to the user's taste and needs, Google said in a blog. If the search is refined further—such as looking for something suitable for rainy weather in Portland—AI Mode runs simultaneous searches to understand the ideal materials and features, then updates the product panel with relevant waterproof options. Beyond browsing, Google is also enhancing how users make purchasing decisions. A new agentic checkout feature allows shoppers to track prices and complete purchases when the timing is right. After selecting a product's size, colour and preferred price, users can tap 'track price' and receive notifications when the cost drops. When ready to buy, tapping 'buy for me' triggers Google to automatically add the item to the cart and complete the checkout using Google Pay on the merchant's website, making the buying process more seamless than ever. This feature will roll out across product listings in the US in the coming months. The update includes a virtual try-on feature using personal photos. Google's try-on tool has already helped shoppers visualise clothes on a range of model body types. Now, it takes a step further by letting users upload their own full-length photos to see how clothing items might look on them. This experience is powered by a custom image generation model tailored for fashion, which accurately renders the way different fabrics fold, stretch and drape on various body shapes and poses. The result is a realistic try-on experience that helps shoppers confidently explore new styles. This new virtual try-on feature is currently rolling out in Search Labs in the US and supports billions of apparel listings including shirts, pants, skirts and dresses. When browsing these items, users will see a 'try it on' icon on product listings. Once selected, the tool quickly renders the outfit onto the user's uploaded image, making it easy to preview styles, save looks or even share them with friends for a second opinion. Fibre2Fashion News Desk (HU)
Fashion United
21-05-2025
- Business
- Fashion United
Trying on clothes with your own photo and price alert: Google expands AI functions within shopping
Google is expanding its AI functions within Shopping. Users will soon be able to not only search for and buy products, but also virtually try on clothing using their own photo and track price changes of products. Lilian Rincon, vice-president of product management at Google, announced this in a recent news report. Summary Google is expanding AI functions in Shopping, allowing users to virtually try on clothing and track price changes. The 'try on me' function digitally projects clothing onto a personal photo, with AI analysing how the garment falls. New functions, based on Google's AI model Gemini and the Shopping Graph, are being rolled out in the US first; international availability is not yet known. The improved try-on tool, called try on me, responds to the growing demand for hybrid shopping solutions. Google's research shows that 59 percent of online shoppers are dissatisfied with their purchase, often because the product looks different than expected. After uploading a personal photo, the garment is digitally projected onto the body. In addition to this fitting room function, Google is also introducing a price alert. This allows users to track price changes of selected products. After selecting the desired product, the 'agent-checkout' supports the purchasing process via Google Pay. The new functions within Shopping are based on Google's AI model Gemini and use the extensive Shopping Graph – a global product and seller database with more than 50 billion listings from both international and local retailers. This gives users real-time access to relevant information such as customer reviews, prices, available colours and the current stock status. The functions will be rolled out in the United States over the coming months. It is not yet known when these AI functions will become available in other countries. FashionUnited has contacted Google for more information on international availability and the impact of this technology for fashion companies. This article was translated to English using an AI tool. FashionUnited uses AI language tools to speed up translating (news) articles and proofread the translations to improve the end result. This saves our human journalists time they can spend doing research and writing original articles. Articles translated with the help of AI are checked and edited by a human desk editor prior to going online. If you have questions or comments about this process email us at info@
Phone Arena
20-05-2025
- Business
- Phone Arena
Google wants us to use AI to buy and try on clothes
Google is giving online shopping a big upgrade with the help of AI. At Google I/O 2025, the company showed off new features designed to make it easier to find what you're looking for, decide what to buy, and even see how clothes might look on you before you place an order. The new experience, which is part of AI Mode, combines Google's Gemini AI with the Shopping Graph, which now includes over 50 billion product listings. You can ask broad questions like, "What's a good travel bag for Portland in May?" and AI Mode will take into account things like weather and travel needs. Then, it shows you products that match — all in a visual panel that updates as you keep refining your search. Shopping with AI. | Video credit — Google Once you've found something you like, a new checkout tool helps you get it at the right time and price. You can tap "track price" on any listing and choose the size, color, and how much you're willing to spend. If the price drops, you'll get a notification. And if you're ready to buy, just tap "buy for me" and Google will handle checkout using Google Pay. Google says this agentic checkout will be rolling out in the U.S. in the coming is also trying to solve one of the biggest challenges of online clothes shopping: figuring out how something will actually look on you. The new virtual try-on feature lets you upload a full-body photo and see how different clothes will look on your body. It uses a special model that understands how fabrics stretch, fold, and hang on different body types. You can try on shirts, pants, dresses and more, then save the look or share it with friends. Trying on clothes with AI. | Video credit — Google To try it, head to Search Labs in the U.S. and opt in to the experiment. From there, just tap the "try it on" icon on product listings, upload a photo of yourself, and see how things look in seconds. I have to admit that this update has piqued my curiosity, and not just because I love shopping. I can already imagine how much time this tool with save me just by having the capability to try things on from the comfort of my home. Anyone that's ever purchased a clothing item online, only to then realize that it just doesn't sit right, knows the struggle. Hopefully, this will be end of that.
