a day ago
- Business
- Business of Fashion
Comme des Garçons Opens First Latin American Flagship
Comme des Garçons opened its first standalone store in Latin America on Friday, in luxury mall Shopping Iguatemi in São Paulo, Brazil.
The 160-square-metre boutique, located on the mall's upper level, will serve as the launchpad for the Japanese avant-garde brand's regional expansion. According to the brand, the new store signals the brand's growing commitment to Latin American markets and reflects its resonance with Brazil's expressive, style-forward consumer culture.
'It feels like Brazil has been beckoning Comme des Garçons for many years now,' said brand president Adrian Joffe. 'The fearless creative energy and authentic encouragement of individual expression in this magnificent country has always attracted us.'
Founded in Tokyo in 1969, Comme des Garçons has earned cult status for its rule-defying design language spearheaded by founder Rei Kawakubo. Over the years the brand has evolved into a retail empire, spawning numerous sub-labels and founding the multi-brand retailer Dover Street Market, which has stores in Paris, London, New York, Tokyo, Beijing, Singapore and Los Angeles.
The São Paulo store will carry a wide range of Comme des Garçons' collections, including Comme des Garçons, Comme des Garçons Homme Plus, CDG Shirt, CDS Shirt Forever, CDG Play, CGD Wallet and the brand's footwear collaboration with Converse.
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