Latest news with #SiddharthBhagat
Fashion Network
2 days ago
- Business
- Fashion Network
Caratlane announces strategic partnership with Amazon India
Tata Group brand Caratlane has partnered with Amazon India to bring its fine jewellery collection to the latter's multi-brand e-commerce platform and expand its offering in the premium fashion and accessories category. The collaboration aims to enhance access to certified gold and gemstone jewellery for consumers across metros and smaller towns. Through this partnership, shoppers can now browse a curated selection of rings, earrings, necklaces, and bracelets for women and children, crafted in gold and adorned with certified diamonds or gemstones, Ad Gully reported. To mark the launch, customers can access discounts of up to 20% on select products. Amazon will offer 48-hour delivery in key metros including Mumbai, Delhi, Bengaluru, Pune, Hyderabad, Chennai, and Ahmedabad, while catering to other cities through its pan-India logistics network. 'We are excited about this partnership with Amazon, India," said Caratlane's managing director Saumen Bhaumik, Indian Retailer Bureau reported. "This collaboration helps us further our mission of making stunningly beautiful jewellery more accessible, blending convenience with craftsmanship. Together, we're reaching many new hearts and homes across India." The launch supports both brands' goal of making fine jewellery more discoverable and accessible through organised online channels. 'CaratLane resonates deeply with today's modern Indian consumer- aspirational, design-forward, and digitally savvy," said Amazon India Fashion and Beauty's director Siddharth Bhagat.
Fashion Value Chain
3 days ago
- Business
- Fashion Value Chain
Amazon India, CaratLane Unite for Fast Luxe Jewellery
Amazon India has announced a strategic alliance with CaratLane, a Tata enterprise and a leader in modern fine jewellery, to make premium pieces more accessible to online shoppers across the country. This collaboration brings CaratLane's certified diamond and gemstone jewellery to delivering high-quality pieces with the speed and ease of Amazon's trusted services. Through this partnership, customers can explore CaratLane's curated range of gold and gemstone jewellery for women and kids—including rings, earrings, necklaces, and bracelets—on the Amazon Fashion storefront. The launch is supported by introductory offers of up to 20% off and promises 48-hour delivery in key cities like Mumbai, Delhi, Bengaluru, Pune, Hyderabad, Chennai, and Ahmedabad. CaratLane, established in 2008, is widely recognized for its craftsmanship, contemporary appeal, and customer-first approach. By joining hands with Amazon, the brand is further extending its reach into the digital retail landscape. Saumen Bhaumik, Managing Director of CaratLane, noted, 'This partnership allows us to blend fine craftsmanship with unmatched convenience, reaching more customers across India.' Siddharth Bhagat, Director at Amazon Fashion and Beauty, emphasized, 'CaratLane connects deeply with the digitally savvy, style-conscious Indian consumer. We're thrilled to offer their collection with Amazon's promise of speed and service.' The move highlights both brands' shared vision of democratizing luxury, making elegant jewellery choices available to a wider demographic beyond just metro cities. Note: Prices, descriptions, and offers are provided by sellers. Amazon functions as an online marketplace and is not responsible for product claims or pricing.
