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Siemon names new global marketing head
Siemon names new global marketing head

Trade Arabia

time22-05-2025

  • Business
  • Trade Arabia

Siemon names new global marketing head

The Siemon Company, a global leader in network infrastructure solutions, has announced the appointment of Karen Devin as Global Marketing Director. In this role, Karen will lead Siemon's global marketing strategy, aligning brand positioning, digital transformation and enablement initiatives to accelerate growth. A multi-award-winning marketing leader, Karen brings over two decades of global B2B marketing experience, having successfully led marketing functions at both start-up and Fortune 500 companies in IT, telecom, cloud and engineering. Headquartered at Connecticut, US, Siemon is an industry leader specialising in the design and manufacture of IT infrastructure solutions and services for data centres, LANs, and smart buildings. Lauding the appointment, Trey Somers, Vice-President of Marketing and Product Management, said: "We are very excited to have Karen join our team. She is a visionary marketing leader with expertise spanning all facets of marketing. Her proven track record and deep industry experience will strengthen Siemon's ability to enhance customer engagement across our core Smart Building and Data Centre markets worldwide." As Global Marketing Director, Karen will lead the marketing team, driving strategic initiatives to keep customers informed about AI-powered technology advancements and Siemon's innovative solutions. On her new role, Karen said: "I'm thrilled to join the Siemon team. With its rich heritage and commitment to customer-centric innovation, Siemon is a leader in the industry. I look forward to driving its marketing strategy and contributing to its continued success." Before joining Siemon, Karen held global marketing and customer experience leadership roles at CommScope. She was passionate about mentorship, continuous learning, and leveraging technology to transform the customer experience.- TradeArabia News Service

Siemon unveils 800G cable assemblies for data centres
Siemon unveils 800G cable assemblies for data centres

Trade Arabia

time10-04-2025

  • Business
  • Trade Arabia

Siemon unveils 800G cable assemblies for data centres

The Siemon Company, a global leader in network infrastructure solutions, has announced a comprehensive portfolio of flexible direct attach copper (DAC) and active copper cable (ACC/AEC) assemblies for high-speed switch-to-switch and switch-to-server/storage applications. Supporting Ethernet and InfiniBand at speeds of up to 800G, these cables are designed to optimise performance and simplify cable management in today's demanding data centre environments. "The key to successful high-density deployments lies in the flexibility and reliability of your cabling infrastructure," said Prem Rodrigues, the Vice President for IMEA at Siemon. "Traditional copper cables simply weren't designed for the tight spaces and complex routing of today's high-speed server deployments," he stated. Siemon's new 200G, 400G, and 800G DAC and active copper cable assemblies demonstrate the company's commitment to high performance, reliability, and best-in-class cable management. These assemblies are rigorously tested for interoperability, performance, and signal quality at PAM4 speeds and are compatible with OSFP, QSFP-DD, QSFP, SFP-DD, and SFP112 connectors. This new generation of DAC and active copper cables represents a significant leap forward in cable design. They enable low-power, low-latency copper cable deployments at next-generation 800G network speeds.

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