19-05-2025
Alexandra's local spots elevated through Tavern Transformation Programme
Two local establishments in Alexandra, Thathe Restaurant and Siga Culinary, have been revitalised through Heineken Beverages' Tavern Transformation Programme.
The programme's progress was recently showcased in a roundtable and media tour in Alexandra on May 8.
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During the event, attendees visited the two local spots transformed into well-managed establishments with improved safety, better facilities, and expanded offerings, including food and non-alcoholic options. Heineken Beverages emphasised that these upgraded establishments were part of their broader movement to formalise and enhance such places, ensuring they stimulate the local economy.
Owner of Siga Culinary, Gift Sedibeng, shared how the changes have reshaped his business. 'Our space has been upgraded, and the safety of our customers has improved. People now visit our establishment not just for the alcohol, but for the whole experience from our food offering to having low- and no-alcohol options to choose from. It's not just a place to buy alcohol anymore; it's a place where the community can gather and socialise responsibly.'
In Alexandra, where patrons are used to drinking in informal and often unsafe spots, the upgrades signal a shift toward safer, more welcoming spaces where people can enjoy themselves without the risks often associated with informal drinking spots.
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Advocate Fati Manamela, the chief director of the Gauteng Liquor Board, commended the initiative. Manamela said the programme marked an important step towards reshaping how people viewed and supported township businesses. 'This kind of public-private collaboration is essential if we are to build a sustainable and inclusive economy,' said Manamela.
The director of corporate affairs at Heineken Beverages, Millicent Maroga, reinforced the company's commitment to empowering tavern owners. 'We see tavern owners not just as traders, but as partners in building safer, more responsible and economically vibrant communities. Our vision is to enable them to run thriving businesses that comply with the law, prioritise safety, and serve as positive examples within their communities.'
The programme aligns with the company's ambition to make a positive, lasting impact in South Africa, and recognises the role of the informal sector in job creation, fostering entrepreneurship, and enabling upward mobility.
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