Latest news with #SignatureHomeFest2025
Focus Malaysia
2 days ago
- Business
- Focus Malaysia
Signature Malaysia's largest-ever home & living showcase sets sights on Malaysia Book of Records
SIGNATURE Malaysia, the nation's leading total home and living solutions provider, has unveiled its Signature HomeFest 2025 – a bold, seven-weekend lifestyle campaign to homeowners across the country. The launch at its flagship Store in Kota Damansara yesterday (June 4) also marked the beginning of Signature Malaysia's attempt to enter the Malaysian Book of Records for the Biggest Home and Living Showcase Campaign held in Malaysia. At the event, Amelia Henderson was also made Signature Malaysia's Brand Ambassador with Datuk Chef Wan as Signature Malaysia's Celebrity Chef. Both personalities will play key roles in bringing the brand's vision to life. Additionally, Signature Malaysia also unveiled its latest design concept – Soft Minima – a warm and refined approach to minimalism that sets the tone for the brand's evolving design philosophy. The Signature Malaysia Flagship Store will also unveil curated brand zones by CrownLivin, Baagus, Floor+ and Rubine alongside showcases from over 100 home and living brands, thus offering Malaysians a fully immersive and inspiring home transformation experience. 'Signature HomeFest 2025 is more than a campaign; it is our way of sharing Signature Malaysia's design values with Malaysians,' commented Signature International Bhd's group CEO K.S. Lau. 'As a total home and living solutions provider, we want to walk alongside our customers throughout their entire home journey. This means by not only offering great products but also building experiences, offering expert guidance and creating design concepts that reflect the way people live today.' Lau went on to explain how this vision is brought to life through the brand's latest Soft Minima design philosophy. 'Our new concept, Soft Minima isn't about having less; it's about living more intentionally. This new concept invites nature in, using gentle textures, warm palettes and thoughtful layout planning to support well-being and create a true sense of sanctuary at home.' Spanning every weekend from June 4 to July 20, Signature HomeFest 2025 will take place in Signature Malaysia showrooms nationwide with key exhibition hubs in Johor, the Klang Valley, and Ipoh. As part of the campaign, Signature Malaysia has curated an expansive calendar of activities across Malaysia: Signature Nationwide Sale (June 4-July 20): With every RM10,000 spent on built-in cabinetry, customers will receive complimentary home and living products such as home furniture, bedding, kitchen appliances, home appliances, cash rebates and more with over 25 curated gifts to choose from; With every RM10,000 spent on built-in cabinetry, customers will receive complimentary home and living products such as home furniture, bedding, kitchen appliances, home appliances, cash rebates and more with over 25 curated gifts to choose from; Signature Warehouse Sale (June 12-15): Held at the Signature Malaysia Flagship Store in Kota Damansara, this four-day event will feature RM1 deals with a minimum purchase up to 90% off select items; Held at the Signature Malaysia Flagship Store in Kota Damansara, this four-day event will feature RM1 deals with a minimum purchase up to 90% off select items; Signature HomeFest Celebration Weekend (June 14-15): A vibrant family-friendly affair featuring live cooking demo by Datuk Chef Wan, Serai Pizza Decorating Workshop, Global Art Kids Colouring Contest, Astro Didi and Friends Meet-&-Greet sessions, among others; and A vibrant family-friendly affair featuring live cooking demo by Datuk Chef Wan, Serai Pizza Decorating Workshop, Global Art Kids Colouring Contest, Astro Didi and Friends Meet-&-Greet sessions, among others; and Brand Day Weekends Sale: Throughout Signature HomeFest 2025, selected Signature Malaysia flagship store will host themed Brand Day weekends, spotlighting Signature Malaysia's key partner brands through curated experiences, exclusive product highlights and engaging in-store activations. – June 5, 2026
New Straits Times
3 days ago
- Business
- New Straits Times
Signature Malaysia launches largest home and living showcase
KUALA LUMPUR: Signature International Bhd, via Signature Malaysia, has kicked off its most ambitious campaign yet with the launch of a nationwide event, aiming to set the Malaysia Book of Records for the biggest home and living showcase. The seven-weekend Signature HomeFest 2025 was unveiled at the company's flagship store in Kota Damansara. The campaign will run from June 4 to July 20 across all 50 Signature showrooms nationwide. The event will feature over 100 home and living brands, exclusive promotions, live events and pop-up exhibitions in key locations such as Johor, the Klang Valley and Ipoh. As part of the launch, Signature Malaysia introduced actress Amelia Henderson as its new brand ambassador and Datuk Chef Wan as celebrity chef. Both figures will lead engagements throughout the campaign. The brand also presented its new design concept, Soft Minima, described as a refined approach to minimalism that blends warm textures and intentional design for modern homeowners. "It's about living more intentionally," said KS Lau, group chief executive officer of Signature International. "HomeFest is not just a campaign - it's an expression of our design philosophy and customer-first approach," he added. Founded in 1994, Signature Group is Malaysia's largest kitchen cabinet manufacturer and home living solutions provider. Publicly listed since 2008 under Signature International Bhd, the company has 50 showrooms across Malaysia and operations in 15 countries. Its flagship brand encompasses kitchens, wardrobes, and home furniture under one cohesive lifestyle offering.
