21-05-2025
Silverspot Cinema, the movie theater at The Corners of Brookfield, to close June 16
Silverspot Cinema, the upscale movie theater at The Corners of Brookfield, will close June 16, leaving one of the shopping center's anchor-tenant spaces empty to be repurposed in plans to reimagine Market Street with new retailers.
The Corners, located in the Town of Brookfield, announced in a May 21 news release that the movie theater and center "mutually agreed" to end the Silverspot's lease. The theater, which opened in 2019, will be updated as retail space in the second half of the year, a spokesperson confirmed to the Milwaukee Journal Sentinel.
'This was not an easy decision, but one made thoughtfully and collaboratively in the best interest of our customer," Robert Gould, CEO of Brookfield Corners LLC, said in the release.
Gould said the change is reflective of customers' desires for "brands that are relative to their aspirations and the way they live their lives," adding that the "movie industry continues to face headwinds." Gould is also the head of IM Properties in the U.S., which is the developer and owner of The Corners.
Silverspot CEO Gonzalo Ulivi said in the release the group is proud of the theater experience they brought to the Town of Brookfield over the past five years. The two-story, nine-screen theater offered an elevated time at the cinema, with cocktails and meal options delivered straight to viewers' seats.
"While it's always difficult to leave a market, this mutual decision reflects the changes and opportunities both sides see ahead," Ulivi said.
In the absence of the theater, Market Street will undergo changes in landscaping, seating, parking and other public space improvements while bringing in new and updated retailers to The Corners.
Alo Yoga, a Los Angeles-based luxury activewear and wellness brand, will open its first Wisconsin store on Market Street in late summer 2025. The women's clothing store Evereve will relocate from High Street to a new and larger storefront on Market Street, also with plans to open later in the summer.
Market Street has grown in the last few years with the opening of restaurant Margaux French Brasserie in 2024. The street's makeover should be completed by the end of 2026, according to the release.
A plan for 278 luxury apartments at the site of what used to be La Quinta Hotel and two restaurants is also moving forward at The Corners, with construction expected to begin in 2026.
The 40,000 square-foot development, known as the West End, is being developed with Mandel Group, Inc. and will include a fitness and wellness club for all tenants at The Corners. Additionally, an anchor retail tenant along Bluemound Road will be announced once lease terms are negotiated, according to the release.
Bridget Fogarty reports on Wauwatosa, Brookfield and Elm Grove. Contact the reporter at bfogarty@
This article originally appeared on Milwaukee Journal Sentinel: Silverspot Cinema at The Corners of Brookfield to close
